...Good Hotel: Doing Good, Doing Well? Joie de Vivre is a hotel management group that is located in San Francisco that was founded in 1987 by Chip Conley. He liked commercial real estate but did not like doing the transaction part of it. He stated to Travel Weekly the branding strategy for Joie de Vivre. In article he said that they know California better than anyone, approximately 40 percent of consumers are from California. He knows that his company comes up with unique hotels, with own personality. It has managed to grow to 36 boutique hotel properties. It became the second largest in 2010. JdV had combined two of their properties, Best Western Hotel Britton and Best Western Flamingo. When it opened in November 2008 with 117 rooms, it opened as Good Hotel. Good Hotel is known as “hotel with a conscience”. It has a positive approach, eco-friendly hotel, and it known its recycled materials. This hotel believes in doing good things for the environment. JdV decided in April 15, 2010 that Good Hotel and two other properties would be sold to another ownership company, and they would end the management with JdV if no problems arose with the sale at the end of May. Pam Janusz is the general manager to the Good Hotel. She will be helping with the transition from one ownership to another, by evaluate Good Hotel performance along with helping staff to adjust. The lodging industry was dominated by twelve leading hotel chains in the United States in 2009. Out of these...
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...Case # 10--Good Hotel: Doing Good, Doing Well? Issues and Decisions 1. What is the vision/mission behind the Good Hotel concept? The Good Hotel is intended to be the first hotel with a conscience. Our philanthropic and positive approach is designed to inspire the "good in us all" (Pearce, 2012, p. 10-2). The Good Hotel is a hip San Francisco hotel that practices philanthropy and believes in doing good for the planet. The eco-friendly hotel décor features reclaimed and recycled construction materials (Pearce, 2012, p. 10-2). I believe the concept is to create a themed-based hotel that is catered to a green living approach to life and have some fun doing it. The mission and vision statements for the new owner group of The Good Hotel are as follows: Our Mission At Haiyi Hotels, we endeavor to make a difference in the lives of our guests and associates through a shared passion for life, work and personalized experiences (Haiyi Hotels, 2014). Our Vision To become a recognized boutique hotel management company and develop unique hotels with their own independent character and style. 2. What three alternatives is Pam Janus considering for her recommendation to the new ownership of Good Hotel? Provide pros and cons of each. 3. How do we define sustainability in the U.S. lodging industry? 4. What impact is ‘sustainability’ having on businesses in general and the U.S. lodging industry in particular? Is it high, medium, or low? Explain why. 5.How would you characterize...
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...Good Hotel: Doing Good, Doing Well Anna Moreland Abstract This paper answers the questions proposed in the week 1 assignment list of Business 620, Strategic Management. It covers the vision/mission behind the Good Hotel concept, the recommendations to the new ownership, characterizing the target customers, marketing strategy and positioning the hotel relative to its rivals. The Good Hotel is managed by Pam Janusz and it has been purchased and placed under a new management group, Joie de Vivre (JdV). Envisioned to be a conscious hotel, the Good Hotel is environmentally aware and strives to enlighten their customers on doing good for the planet while being humorous at the same time. Pam Janusz intends to make recommendations to keep the Good Hotel true to itself even though a new management team will be taking over in six weeks. Good Hotel: Doing Good, Doing Well Vision/Mission The Good Hotel wants to help make the world a little greener, one customer at a time. This hotel chain goes through great lengths to reduce their carbon footprint and makes sure that customers are aware of these efforts in hopes that maybe they will “pay it forward” in their everyday lives. The Good Hotel uses former motels, instead of building from the ground up, and revitalizes the structures with recycled materials and energy saving techniques. If one were to visit any of the San Francisco locations they would see lobby benches made of recycled felt blankets, beds made of reclaimed pine...
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...Case #10- Good Hotel: Doing Good, Doing Well? Jamie Caudle Q: What is the vision/mission behind the Good Hotel concept? A: The Good Hotel is intended to be the first hotel with a conscience. Our philanthropic and positive approach is designed to inspire the "good in us all" (Pearce, 2012, p. 10-2). The Good Hotel is a hip San Francisco hotel that practices philanthropy and believes in doing good for the planet. The eco-friendly hotel décor features reclaimed and recycled construction materials (Pearce, 2012, p. 10-2). I believe the concept is to create a themed based hotel that is catered to a green living approach to life and have some fun doing it. The mission and vision statements for the new owner group of The Good Hotel are as follows: Our Mission At Haiyi Hotels, we endeavor to make a difference in the lives of our guests and associates through a shared passion for life, work and personalized experiences (Haiyi Hotels, 2014). Our Vision To become a recognized boutique hotel management company and develop unique hotels with their own independent character and style (Haiyi Hotels, 2014). Q: What three alternatives is Pam Janusz considering for her recommendation to the new ownership of Good Hotel? Provide pros and cons of each. A: Pam Janusz is considering between continuing, expanding, or discontinuing the current concept that Good Hotel is currently using. Continuing the concept would not involve much interruption in the already set ways of operations...
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...Michael John Langley BUSN602 Case # 10, Good Hotel: Doing Good, Doing Well? Saturday, November 08, 2014 Introduction In this paper, we will examine a case from the text book Strategic Management by Pearce and Robinson. Case #10 Good Hotel: Doing Good, Doing Well is the focus. In the examination, basic question will be given a view point. These viewpoints will discuss the topic of; what is the mission statement behind the operation concept. The options that can be considered by the owner with the pros and cons of each possible opportunity. What type of customers is the business entity trying to target? The marketing strategy that is used to promote the operation. Is the market strategy effective enough? In addition, other possible alternatives will be given consideration that could produce the desired results while competing against others in the industry. (Good Hotel.jpg, 2014) Case Overview The Good Hotel is a hotel that is operated by the Joie de Vivre group (jVd), located in the San Francisco area. What distinguishes this hotel from the standard big chain hospitality operation is that the hotel focus and being socially and environmentally favorable. Over all jVd manages multiple properties in the San Francisco area include the Best Western Americana and Best Western Carriage Inn. These properties are managed by Pam Janusz who has been in charges since 2009. On April 10, 2010 Ms. Janusz received an e-mail stated that the properties had been foreclosed...
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...Good Hotel: Doing Good, Doing Well? Background Information Joie de Vivre (JdV) is a San Francisco based hotel management company with 16 properties in the city. It was founded in 1987 by Chip Conley. He knows that his company comes up with unique hotels, with own personality. It has managed to grow to 36 boutique hotel properties. It became the second largest in 2010. JdV had combined two of their properties, Best Western Hotel Britton and Best Western Flamingo. Pam Janusz is the general manager for Good hotels. She received a message inquiring that rumors were true that the owner of Good Hotel and the two other properties that Janusz managed since November 2009. Best Western Americania and Best Western Carriage Inn, had foreclosed on their holdings and sold the three properties, all of which were in JdV’s South of Market Street (SoMa) group to a new ownership group. She will be helping with the transition from one ownership to another, by evaluate Good Hotel performance along with helping staff to adjust. When it opened in November 2008 with 117 rooms, it opened as Good Hotel. Good Hotel is known as “hotel with a conscience”. It has a positive approach, eco-friendly hotel, and it known its recycled materials. This hotel believes in doing good things for the environment. The new group planned to run the three hotels themselves and they would end the management with JdV if no problems arose with the sale at the end of May 2010. The lodging industry was dominated...
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...for the Premier Lodge hotel. This website will be used to help the hotel attract more customers. By doing this will help the hotel build a good reputation and hopefully generate a good profit for the hotel as well. Another thing I will discuss is who my target audience is and how I will create my storyboards and site maps. I will also include a test plan and evaluation procedure to which will be used to check how my website looks overall. Once I have completed all of this I will begin to code the website using HTML and adding relevant images and text to it. Target Audience The audience that I have targeted for the website are people who tend to travel for business or holiday makers. The reason I have targeted this is because they are the most likely to use the hotels service. By attracting these customers it will generate more profit for the hotel which in the future could lead to the company expanding even further. Another way the hotel can attract customers is through the customers themselves, as they can recommend us to family members or friends who are going on holiday and may need to use our facilities. Also internet search engines can help us attract customers as a lot of people use the internet to find the best deals, we can take advantage of this through our website promoting our top deals and room prices as well. Design Process When producing the website I will be coding it in HTML format, I will be building this from scratch. Whilst doing this I will incorporate...
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... I have chosen to use the Marriot hotel company in my GCSE Business Studies Project, as I went on a trip to one of their hotels and we learnt a lot about how they look after staff and how they believe that “if you look after your staff they will look after your customers.” I have chosen to use the Marriot hotel company in my GCSE Business Studies Project, as I went on a trip to one of their hotels and we learnt a lot about how they look after staff and how they believe that “if you look after your staff they will look after your customers.” Introduction Introduction Marriott is the 71st best place to work in the world this is mainly because of the massive discount and free facility use given to staff. For example staff are given a campus card witch they can use in all Marriot hotels anywhere in the world witch will give them 25% off of food and beverages, 10% off of accommodation and free use of the gym and luxury lounges. Staff are also entitle to 50% off of the five most local hotels to where they live and work. Marriott is the 71st best place to work in the world this is mainly because of the massive discount and free facility use given to staff. For example staff are given a campus card witch they can use in all Marriot hotels anywhere in the world witch will give them 25% off of food and beverages, 10% off of accommodation and free use of the gym and luxury lounges. Staff are also entitle to 50% off of the five most local hotels to where they live and work. What...
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...EXECUTIVE SUMMARY Goa Marriott Resort and Spa is located on Miramar Beach facing the Arabian Sea and close to the capital city of Panjim, business and industrial belt and Old Goa with its history and cultural heritage. It is designed to meet the demands of both the business and leisure traveler. The hotel is headed by a General Manager. His name is Mr. Pavithran Nambiar. Under the General Manager, there are only seven departments of Human Resources, Finance, Food and Beverage, Rooms, Sales and Marketing, Engineering and Loss Prevention I got to do my training only in the Bell Desk (a section of the Front Office) and in the Restaurant (a section in the Food and Beverage Department). ORGANISATION STRUCTURE CHART INTRODUCTION TO THE TRAVEL AND TOURISM INDUSTRY Tourism in India has registered significant growth over the years. This has been led by growth in both leisure and business tourism. Rising incomes, increasing affordability, growing aspirations, increasing globalisation, and a growing airline industry along with improvement in travel-related infrastructure have supported industry growth. Tourism holds immense potential for the Indian economy. It can provide impetus to other industries through backward and forward linkages and can contribute significantly to GDP. Travel and tourism is the largest service industry globally in terms of gross revenue and foreign exchange earnings. It is also one of the largest employment generators in the world. It has been a major...
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...Introduction Based on the chosen industry, we have come up with a company called JMF Travel, which is a travel website that offers holidays packages. JMF Travel is an online travel store which leverages on the Internet, collaborating with other travel websites to provide travelers with the latest news, updates, travel packages, deals and also the ability to reserve hotels at the comfort of their homes. JMF Travel works hand-in-hand with HotelsCombined.com which makes it situated among the big players in the industry. JMF Travel provides travelers with packages put together based on their needs, as well as making it convenient for them to reserve their holiday trips instead of making separate bookings. Besides that, JMF Travel also provides customers with the option to book a hotel through other hotel reservation websites. On top of that, JMF Travel also provides a platform for travelers to share their experience about travel destinations, travel services, hotels, tour services, places to visit and many other shareable experiences to other fellow travelers. JMF Travel strives to provide customers with the best travel packages as it focuses on the convenience of customers to book a holiday online. The target audience (market segmentation) Market segmentation basically means the process of dividing a consumer market into logical groups for conducting marketing research, advertising and sales. The main purpose of market segmentation is to allow the...
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...and design. The company is headquartered and based in Auckland with subsidiaries in UK, USA & Australia. (www.jason.co.nz, 2013) This proposal is for exporting the company products to four new countries along with detailed explanation that why these potential markets will be beneficial for the organization to start exporting company products, the proposal will cover the economic, financial & cultural factors prevailing in the countries being recommended in this report. The environment, competition and the market trends in domestic & international market & the developments have a direct impact on success. It is imperative to have a better understanding of the prevailing market scenario, which will help us to plan well and take good decisions. Target Countries for Expansion * Japan * Canada * Brazil * France JAPAN Japan is one of the most developed countries in the world and the economy of the japan is the third largest in the world by nominal GDP & purchasing power parity it is also the world’s second largest developed economy. Japan’s purchasing power parity is the fourth highest in the world and people have high level of expenditures, and the people in japan...
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...fact that people find me to be knowledgeable as well as someone that is easy to talk to in order to do my job well. This paper will help me to understand how perception works through doing an analysis of what three observers declared were their perceptions of a photograph. In this paper, I will explain the steps of the perception process; as well as provide descriptions of my observers as well as explanations as to how their backgrounds may have affected their perceptions. Finally I will look into my observer’s perceptions by analyzing their thoughts. There are three steps in the perception process in this section I will discuss those steps. Step one is selection: which is defined as focusing more on one group of things than another. We do this because our brain is so overloaded with information everyday that it is forced to only focus on certain things. The second step is organization: which can be defined as putting our thoughts about things that seem to fit together, together in order to remember them better. This happens in a moment as soon as we see something our brain automatically assigns it to an area of our brain that holds similar knowledge. The third and final step is interpretation: which can be defined as determining the meaning of certain events or interactions. This step is where we give meaning to what we have seen many times this step goes hand and hand with organization as well. After showing the photo to three friends their...
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...Introduction Hotel operate 24hours a day, 7days a week, 365 days a year. To ensure run a hotel smoothly, there are different type of departments with their own tasks to handle and solve different situations and problems. After guests check in at the front counter, hotel rooms will be the first place where the guests go to. This meaning hotel rooms will be the first impression to the guests. The standard of the hotel rooms are important because it will influence guests expectation whether failure or meet the guests expectation. Room division operation is one of the main department to operate a hotel business. The room division operation have a strong relationship between front office operation and housekeeping operation (Hasan, 2011). The business...
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...as additional work to the presentation that has already been covered in learning outcome L 1.1 and L1.2. The purpose of this report is to show a universal view of the diverse types of accommodation options that are available for potential customers of hotels or any other hospitality industry. In this report I will be looking at the requirements needed for recruitment in different industries of hospitality also I will be debating job roles, responsibilities and the correct qualifications which is needed in order to be considered for employment within the fourteen hospitality sectors. Furthermore the report will be analysing the managerial operations and legislative issues which are resulting from recent changes that is affecting the hospitality industry also in this report I will be presenting justified prediction for potential trends and developments in hospitality. The hospitality and catering industry can be divided into two main sectors; commercial and public sector. 2.1: Assessing the staffing requirements in the Hospitality Industries: The hospitality industry is commonly defined as hotels and restaurants, however the industry has twelve other different sectors apart from the two that are commonly defined; hotels and restaurants which makes it 14 sectors in total. The sectors of the hospitality industry are: Events, travel services, tourist services, visitor attractions, self catering, holiday parks, hostels, membership clubs, contract catering, gambling, pubs, bars...
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...the staffing requirements between Costa Coffee (waitress) and Marriott hotel (waitress) The requirements for Costa Coffee * Employees must wear the name badge; * Employees must have access to transport due to location; * Must be flexible with working hours; * Must have coffee or barista experience; * Duties include customer service, till work, working on coffee machines and clearing tables; This company offer flexible hours and it is very common for young people having this type of job. They work as a team and enjoy a lot in the work place. The disadvantages are: the system of job is very repetitive. Employees have to deal with hot water at all times when doing coffee and if they want a better position they take too long to have it. The requirements Marriott Hotel * Previous experience of food service * NVQ in food service * Health and safety certificate and knowledge * Well presented * Excellent personal hygiene * Good communication skills * Eye for detail * Ensure have full product knowledge of all menu items * Ensure customer satisfaction This company have a high service standards, offer flexible hours and it is very good job for who want to grow on the company. They work as a team and enjoy a lot in the work place. The disadvantages are: the system of job is very repetitive. Employees have to deal with hot water at all times when doing coffee and if they want a better position they take too long to have it...
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