...Google and Search Engines Searching for a search engine Why is achieving a significant level of brand familiarity especially important for Google’s competitors? Google dominates the global search market –controlling more than 80% of it – therefore is important for its competitors to focus on their costumers and their needs. Since Google is worldwide known and people are ‘googling’ all the time, it is important for competitors such as Bing, Baidu and Yandex to offer specialized services and to raise awareness of its current clients to increase their brand familiarity and, as a consequence, loyalty. As more people know and, more importantly, have a good experience with these kind of search engines, the more they are likely to grow and become more appealing to people. Even though it is very difficult to compete with Google due to its intense presence, the companies that own this type of search engines need to realize that they have a market niche to explorer which can also be an advantage in the sense that they can place them better to compete with Google and people that are interested in very specific information can become their customers. What are the search sites doing to increase consumers’ motivation, ability, and opportunity to process external information? Before increasing consumer’s motivation, ability and opportunity, the search sites need to increase the customers’ awareness towards its products and they can achieve it by, for example, introducing...
Words: 326 - Pages: 2
...Google Case Study 1. Competitive forces of search engine industry Search engines have become necessity of life for the individuals. Their dependency on these search engines have been increasing to a considerable degree. In this context, their popularity has given rise to few search engine players in the market, among which the Google is holding the largest share of market and great popularity (Montgomery and Porter, 2004).They are offering various services like relationship with internet users through social networking, wed search and advertising which in turn have enhanced the competition among search engine players. According to Porter’s five force model, power of buyers can be considered as the strongest competitive factor that has been attracting many shareholders to get associated with Google’s services. The business men are investing big amount on advertising and fast communication with companies. Outsourcing of work has become even easier through these SEO’s. On the contrary, the threat of new entrants is the weakest competitive factor as per Porter’s model. New search engine players are trying to penetrate the market constantly. However, the Google’s popularity has been restricting the forceful entry of new players. In addition...
Words: 1560 - Pages: 7
...Search for information about (someone or something) on the Internet using the search engine Google. Search for information about (someone or something) on the Internet using the search engine Google. Search for information about (someone or something) on the Internet using the search engine Google. Search for information about (someone or something) on the Internet using the search engine Google. Search for information about (someone or something) on the Internet using the search engine Google. Search for information about (someone or something) on the Internet using the search engine Google. Search for information about (someone or something) on the Internet using the search engine Google. Search for information about (someone or something) on the Internet using the search engine Google. Search for information about (someone or something) on the Internet using the search engine Google. Search for information about (someone or something) on the Internet using the search engine Google. Search for information about (someone or something) on the Internet using the search engine Google. Search for information about (someone or something) on the Internet using the search engine Google. Search for information about (someone or something) on the Internet using the search engine Google. Search for information about (someone or something) on the Internet using the search engine Google. Search for information about (someone or something) on the Internet using the search engine...
Words: 271 - Pages: 2
...Better Search Engine EXECUTIVE SUMMARY INTRODUCTION Search engines are programs that search documents for specified keywords and return a list of the documents where the keywords were found. A search engine is really a general class of programs; however, the term is often used to specifically describe systems like Google, Bing and Yahoo! Search that enable users to search for documents on the World Wide Web. Web search engines work by sending out a spider to fetch as many documents as possible. Another program, called an indexer, then reads these documents and creates an index based on the words contain in each document. Each search engine uses a proprietary algorithm to create its indices such that, ideally, only meaningful results are returned for each query. As many website owners rely on search engines to send traffic to their website and entire industry has grown around the idea of optimizing Web content to improve your placement in search engine results. One of these was Google, one of the leading internet technologies and advertising companies in the world. The company specializes in internet search engines and related advertising services. It maintains a large index of web sites and other online content, which are freely available through its search engine. The company generates revenue primarily by delivering relevant, online advertising. Google is one of the premier internet brands in the world and also holds strong market position in global search market...
Words: 1965 - Pages: 8
...Internet Search and the Growth of Google Case Study Review Siddarth Anney ID: 573413 Submitted on 11/21/2013 1) Analyze the competitive structure of the market for search based advertising based on porter’s five forces model. What are the implications of this industry structure for the long run profitability of players in the market? The growth for search based advertising is high and with more and more business developing rapidly the need for search based advertisement grows, which makes these search based advertising companies to innovate and provide advertisers with more number of visitors for their website. We can see from the case study “Internet Search and the Growth of Google” Google stands dominant in the market with the highest percentage of market share compared to other companies. Threat of New Entrants: According to me the entry barriers in this segment is moderate because the capital cost involved in search based advertisement is low but if customer base increases then we need to have more infrastructure to support the growing customer base. So from this we can say that the number of customers is directly proportional to the infrastructure needed. When infrastructure needs to grow operating costs increases and this becomes a barrier. The other barrier would be providing better search results and adding more features to attract customers as the existing market has already been developed. Though the entry barrier...
Words: 1113 - Pages: 5
...Currently, the top five search engines are Google, Bing, Yahoo, Naver, and Baidu. Each search engine has distinct characteristics. The differences that make each of these search engines are the aspects of global or domestic markets. In the business world, these search engines are used to work as personal levels such as illustrating the newspaper or dictionaries. Also, these search engines are used for collecting, distributing, and researching for information and data. Search engines are popular and powerful for firms around the world to analyze data to cultivate the fast-changing Internet world nowadays. Today, Google is one of the major search engines that most Internet users use to search and collect information on a day-to-day basis....
Words: 955 - Pages: 4
...Search Engine Industry History of search engine The need for search services grew with the expanding reach and magnitude of the World Wide Web. One of the earliest search services, Yahoo!, was a directory of sites selected and organized into categories by human editors. The Web soon grew too large for directory-based search. AltaVista invented technology that automated search, relying on software “spiders” that created a searchable index of page contents and on algorithms that ranked page relevance based on the frequency of keyword references. Yahoo! added AltaVista’s algorithmic search engine, but in 1998 replaced AltaVista with Inktomi, which used parallel-processing networks to offer faster processing and a larger index. As website developers exploited search algorithms by repeating keywords on their pages, searches increasingly returned irrelevant listings—”spam”—that frustrated users. In 1998, Sergey Brin and Larry Page tackled this problem as graduate students at Stanford. Their PageRank algorithm reliably delivered more relevant searches by favoring pages that were referenced—”linked to”—by other pages. These links were called “votes,” because they signaled that another page’s webmaster had decided that the focal page deserved attention. The focal page’s importance was determined by counting the number of votes it received, weighting votes more heavily when they were cast by pages that Google had previously deemed to be important. This approach required PageRank to...
Words: 6111 - Pages: 25
...Competition from Substitutes: High * Google may have a competitive advantage over the rest of the search engines, however being so easy to select a different search engine and with Microsoft trying to forward its own product through its operating system, might change the figures in the future. Threat of Entry: Medium-high * New search providers might concentrate on localized search and succeed into getting a niche in that area, however when it comes to global search there is a high entry barrier due to the large scale of information and infrastructure already acquired by the biggest companies. Rivalry between Established Competitors: Medium * Currently the four biggest search engines are Google, Microsoft’s Bing, Yahoo, and AOL. However, Google has the largest piece of the market and seems to be ahead of the others with Bing being on the rise and the rest three very close to each other. Smaller ones such as Altavista, Lycos and Excite do not seem to pose a direct threat to any of the biggest four. Bargaining Power of Buyers: Low * Advertisers recognize that the biggest providers together concentrate the largest number of searches, around 95% of the total. Therefore there is no room for negotiating advertisement prices. Also, even if a few users change search engine, it is unlikely to have any effect. Bargaining power of Suppliers: Low * The essence behind the search engines is their computer infrastructure. The biggest companies have such wealth that...
Words: 1445 - Pages: 6
...A search engine works by allowing users to input and submit data online and in return, the user receives related search results. It generates revenues between advertising on its websites and selling its technology to other sites (Web search engine). The capability to take the search engine’s technology and business model away from its home country to other locations for business purposes is the exportability of a search engine’s technology and business model (History of Search Engines: From 1945 to Google Today). This process involves satisfactory preparation which includes gathering of information that will be relevant to the local culture of the new location, review of Governments laws and restrictions that may apply, and language translation for the host country if it is different from the home country's language (History of Search Engines: From 1945 to Google Today) . Google was viewed by many countries as a threat because they believed Google was threatening their cultural values and norms leading to Google running into many issues in trying to expand itself internationally. Many people felt that by allowing Google to have free reign in their countries it would have allowed them to impose the Anglo-Saxon outlook in a variety of different topics, like history, pop-culture, and even fashion. Many European and Asian countries opposed Google a few different ways to ensure that their culture was not diluted by American society. The most popular has been the creation...
Words: 586 - Pages: 3
... -Google in China By Qu Chen 0544631 RELS 2250 Business Ethics November 4thc, 2014 Introduction As we all know, Google is the world’s most demanding search engine, which is one of the largest information technology companies that based their production and processes through the use of internet. Now, Google is not just a search engine anymore, it also offers online productivity software including Gmail, a cloud storage service, such as Google Drive, an Google Docs and a social networking service Google+. Desktop products include applications for web browsing, organizing and editing photos, and instant messaging. However, some of the popular products of Google are the Google web search engine, Goggle product search, Google Map, GMail, Google Video, and more. In fact, The Company started as a research project by two PhD Larry Page and Sergey Brin students in Stanford University of California in 1996. (Google Campany) Google Inc. has many company locations but their main office is located in Mountain View, California. The main office of Google is more popularly known as Googolplex. (Google Campany) Development of Google According to the webpage of Google, there mission is to make a system that will ease everybody when they want to search for something. Google wants to systematize every information in the world as well make it universally assessable and user friendly to everyone. The vision of Google is to make the company known as the “The perfect search engine”, according...
Words: 1548 - Pages: 7
...SEARCH ENGINES. A search engine is a web-based program that is used by web users to locate information on the world wide web.Specific keywords are used to search the required information then the search engine returns a list of documents where these words have been found.There are different search engines available on the internet ,each has its on features and abilities.Users choose a search engine according to the type of information they want to search.An example,a user who wants information that is audio-visual will use YouTube instead of the google search engine while a user interested in research work from other scholars on a certain field will use the google scholar search engine. 1. Yahoo! Search engine. Yahooo is an internet portal that incorporates a search engine and a directory of world websites organized in a hierarchy of topic categories and searches. 2. Ask.com search engine. This a question answering focus search engine.Searches are entered in form of questions and the results returned are answers to those questions. 3. Web Crawler. This a metasearch engine that searches and shows top search results from google search and Yahoo search.A metasearch engine is a search engine that searches through a number of search engines simultaneously. 4. Google search engine. This the world’s most popular search engine.It was invented in 1997 by Larry Page and Sergey Brin who were Stanford University students.They made it in a class project and named it BackRub.It...
Words: 651 - Pages: 3
...Background Summary Founded on September 4, 1998 Google quickly revolutionized the search engine and the Internet alike. Within two years of starting operations Google had become the largest single search engine in the world and began to dominate the market. As the World Wide Web (web) grew in popularity and became more and more a part of everyone’s daily life, Google too grew in popularity “because it could provide simple, fast, and relevant search results” (Deresky, 2011). The differentiating factor was Google’s “PageRank technology which displays results…by looking for keywords inside web pages, but also gauging the importance of a search result based on the number and popularity of other sites that linked to the page” (Deresky, 2011). The use of Google has always been free to the user, the two revenue-generating avenues that have made Google one of the most profitable companies of the last decade is advertising and selling its technology. Google’s advertising branch is called AdWords and allows those wishing to advertise to “create ads and choose keywords, which are words or phrases related to the business. When people search on Google using keywords, ads appear next to or above search results” (Google.com). With the rapid success experienced in the U.S., Google quickly grew their business into the global arena by offering search results in hundreds of languages and being available on hundreds of different domains. This expansion helped to significantly increase...
Words: 1991 - Pages: 8
...Kharagpur MIS Term Paper The Future of Web Search Submitted To: Submitted By: Dr. Prithwis Mukerjee Amod Kumar Gupta 10BM60007 Abstract The internet was made available for public use in the mid 1990s.Since then it has changed our life in a way few other things have been able to, in the past. The internet consists of nearly 487bn gigabytes (GB) of data. A search engine helps us find what we want in this endless sea of data. It is up to the search engine to prevent us from getting lost. So search engines are becoming increasingly important in the internet world. This paper will cover the current search engine technologies, problems with the current technology and the improvements to build better web search engines. Introduction The number of internet users are around 1.97 billion as of 30 June 2010. It is incorporated in virtually all aspect of modern human life. The Internet consists of a vast range of information resources and services. Buried in which lies information of interest . The trick is to find it. This is where search engines play a critical role. A web search engine is designed to search for information, resulting in the generation of a list of results. The result will consist of web pages, images, video and other types of files. Archie was one of the first search engines.. It was created in 1990 by Alan Emtage, Bill Heelan...
Words: 3909 - Pages: 16
...much knowledge of system should be able to use it. Because not all of our populations are computer or technology literate, but still they have to use it because of requirement and necessity (Dix, A. 2009, pp. 1327-1331). Analysis of Google Home Page The strength of Google is the simple look and feel which every single user can access and gain useful information. The speed of the search engine is amazing and can gain any information within no time. Google has the provision to integrate with various languages and its localized search is an added features compared to other search engines. The information is well organized. Google’s products are its major strength which has created a huge user base. This enhances the trust to its customers and shareholders. Google search indexes has various file formats including the very popular PDF file format and Microsoft Office files. Much of the information on the internet is contained within files that are not of the standard .html and .html format. These include, but are not limited to, PDF files, .doc files and excel files. Google has gained enormous popularity in recent years and its popularity is still on the rise. Google is not going anywhere anytime soon. People can be confident that Google will continue to...
Words: 1339 - Pages: 6
...The History of Google Introduction And Definition : Google, the leading search engine worldwide, was founded in 1998 by Stanford University graduate students Larry Page and Sergei Brin.While at Stanford in 1996, Page and Brin began developing a search engine they eventually entitled BackRub. This search engine was designed to look at the connecting links between web pages in order to determine a site's authority. In 1998, Page and Brin set up their first data center in Page's dorm.With the encouragement of fellow Stanford alum David Filo, who started Yahoo a few years earlier, Page and Brin decided to start a company and started looking for investors to back them. Andy Bechtolsheim, one of the founders of Sun Microsystems, invested $100,000 in the company after receiving a demo of their search technology. Eventually the pair raised over $1M.Google, Inc. was established on September 7, 1998 in a friend's garage in Menlo Park, California. Page and Brin hired their first employee, Craig Silverstein, who was later to become Google's Director of Technology.In their humble beginnings, Google served over 10,000 queries a day and quickly gained a reputation as a trustworthy source of four walls of a garage to the now mega Googleplex headquarters in Mountain View, California.Google achieved praise and publicity as news spread rapidly through online and offline media as well as their receipt of numerous awards and recommendations. Their audience continued to grow along with their reputation...
Words: 1044 - Pages: 5
