...Q . Define and compare the business strategy and business model of Google and Microsoft ? Google business mode l is based on internet and on web. Google business strategy began as one of many smart search engines company. As it rapidly developed from the pack with its copyrighted PageRank search system which returns greater search results for Web users. It also has developed widespread online advertising services for businesses of all sizes, also has developed a totally new business model, the world leading search engine, has developed winning applications as Google Earth, Google Video, Google Maps, Gmail, online video viewing and is enjoying a huge success. It’s ability to attract the best and a brightest mind in the industry helps make it one of the most successful Web-based businesses in the world. Google provides value to the user by using reasonable, flexible infrastructure to speed up Web searches and provide its users with a huge array of Web-based services and products. . As the use of the internet has developed, so their capabilities on the internet, and they have developed their business beyond their search engine capabilities. Google's business strategy and model has grown over the last decade, and they are boarding on a new age as firm. However the foundation of their business was built from the evolution of the desktop applications. However on the other hand Microsoft's business model and strategy originally focused...
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...1. Amazon EC2: Amazon Elastic Compute Cloud: a. Elastic Web-Scale Computing—Amazon EC2 enables you to increase or decrease within minutes, not hours or days. A person can commission one, hundreds or even thousands of server instances simultaneously. But of course, because this is all controlled with web service APIs, the application can automatically scale itself up and down depending on its needs. b. Completely Controlled—A person have complete control of instances. A person has root access to each one and a person can interact with them as the person may would at any machine. A person can stop their instance while retaining the data on you boot partition and then subsequently restart the same instance using the web service APIs. Instances can be rebooted remotely using the web service APIs. The person can also have access to console output of a person’s instances. c. Flexible Cloud Hosting Services—A person may have the choice of multiple instance types, operating systems, and software packages. Amazon EC2 will allow a person to select a configuration of memory, CPU, instance storage, and the boot partition size that is optimal for someone to choose an operating system and application. For an example, a person’s choice of an operating system includes numerous Linux distributions, and Microsoft Winders Server. d. Designed for use with other Amazon Web Services—Amazon EC2 works in conjunction with Amazon Simple Storage Service (Amazon S3)...
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...BTEC Business Business Plan Owners: Tautvydas, Michael, Cathia, Sarah and Kai Business Name: Silver way Contents Executive Summary: 4 General Company Description 5 What is your business? What will you do? : 5 Mission Statement/Company Goals and objectives: 5 Target market: 5 What factors will make your company succeed: 5 Legal form of ownership: 6 Explain your unique selling point: 6 Marketing Plan 7 8 Economics 8 Legal 8 Product 11 Features and Benefits 11 Customer Profile 11 Competition 13 Marketing Strategy 14 Promotion 14 Promotional Budget 14 Pricing 15 Proposed Location 15 Distribution Channels 15 Start-up Expenses 16 Operational Plan 16 Production 16 Legal Environment 16 Location 16 Personnel 16 Stock and Assets 16 Suppliers 16 Executive Summary: As owners we are the employees, the people who came up with the ideas and the bosses of this business. The purpose of the business is to provide an app that will help people learn and develop different languages on the go wherever they are in the world. The business idea is a modern app available on only on Apple devices that help people learn and understand other languages in a complete different ways. Within the app there are two sections where one section the user can decide to learn a language by verbally speaking to the device or by text, this will be called ‘iLearn’ and the other section is where a user can take picture, scan or speak into the device...
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...1. Compare the business models and areas of strength of Apple, Google, and Microsoft. Apple: its business model that focuses on centralized control of all its hardware and software. Apple tightly controlled its smartphones and tablets. It means that only apps from its App Store will loaded for its devices, and will function only with Apple platform. Also, Apple is trying to increase its user base; some apps are free, and it allows bring consumers to the Apple marketplace. They even stopped Google in its plans to allow Google applications to work on Apple products (Google Maps). So, by doing it Apple is trying to capitalize on their loyal customer base. Google: its business model focused on the Internet and the Web. Google provides value to the user by using an inexpensive, flexible infrastructure to speed up Web searches and provide its users with a vast array of Web-based services and software tools. After, when Google bought Motorola, it gives Google the ability to make its own cell phones and tablet devices. However, when they tried to enter completely new territory their Nexus One smartphone was unsuccessful. Microsoft: its business model focused on the desktop computer running the Windows operating system and Office desktop productivity applications. While Microsoft is trying to expand its presence on the Internet, it still must try to keep customers bound to the desktop computer. 2. Why is mobile computing so important to these free firms? Evaluate the mobile platform...
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...Compare the business models and areas of strength of Apple, Google, and Microsoft. Answer Apple: It has the basis of creating a very strong hardware base for the internet future and thus logically they play their role in this battle by laying emphasis on the hardware that facilitates mobile computing. Apple has gone into the stance that applications, one of the major earners for tablet and phone manufacturers, should be device restricted. For example, one application should be unique to the brand of the device and should be allowed to function in another device from another separate brand. They even stopped Google in its plans to allow Google applications to work on Apple products. Thus by doing this Apple is trying to capitalize on their loyal customer base and create a Apple weds Apple scenario. Google: Google is the believer in the concept that in the future the devices used to run the applications and other internet options should be a fraction of what they are being charged now and instead the revenues generated should be from the in-app advertisements. Google even bought AdMob, an application advertisements development company, to work on such a concept. This future, Google and Microsoft have tried their hand at going hardware friendly but they still do not put the same emphasis on the hardware as Apple. Microsoft: Microsoft has laid its bet on the operating system on which the mobile computing devices shall run. Microsoft also has announced plans to develop the...
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...William Stephens Business Plan MGT 300-01 8 February 2015 Executive Summary- The general idea for this business plan is an app for smart phones that enables live streaming. This app meant for general social media users will give people who have downloaded the app the capability to not only record but stream interesting events they are attending to friends and other people who have the app. For example, if you are attending a concert, you could stream live footage from your phone to any friend that would be on the app at that time. The app would be free and the best way to make money would be to get sponsored, have advertisement on the app, or sell the app after a period of success. Industry Analysis- The industry I would be entering would be the Apple app store and Google play. Both of these market places have millions of apps. Social media is on the rise and the trend of connecting with your friends will continue through apps like this one. The main legal issue would be inappropriate content users stream on the app that minors could be able to see.. First, there must be stated rules when one downloads the app on the content allowed to stream. Secondly, screening bad material at all times will be mandatory. Another legal issue would be an agreement with Facebook. This agreement will allow users of this app to sign in with Facebook instead of creating a new profile. A main risk would be if a user streams inappropriate material and gets by the screening. Attentiveness...
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...| Office 365 vs. Google Apps | | Nowadays, traditional official environment is not enough for people doing works. People need more flexible time and sites in order to have communication with their colleagues instead of just sitting in the office. With the Informational Technology boost, Microsoft and Google provide their products that change our thinking about working in the corporation, such as new types of handing up work report, updating meeting information and communication with co-workers. Microsoft Office 365, introduced on 2010, is a kind of office software based on cloud and desktop application. It provides anywhere access to emails and calendars, Office Web Apps, instant messaging, conferencing, and file sharing. Its products include Microsoft Exchange Online, Microsoft SharePoint Online, Microsoft Lync Online, Office Professional Plus and Office Web Apps. Google Apps, developed in 2006, is a service from Google providing independently customizable versions of several Google products. It has six years history when started by creating Gmail in 2006. Through six years developing, Google Apps has quite strong features by following products: Gmail, Google Apps Sync, Google Calendar, Google Contacts, Google Drive, Google Groups, Google Tasks, Google Voice, and Google+. * Feature Review: Since most of the features are similar in Office 365 and Google Apps, there are still some differences which could affect users experiencing those two...
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...How to increase visibility and conversion rate for our web site: Topics: SEM and SMM (optimizing Budgets) Social Media Link Exchange and Breadcrumbs App Responsive Design Google Content Network Eye-track Web Temperature map SEM and SMM We are planning on investing around 5000 EUR every month between SEM and SMM, we are going to focus on SEM more than SMM because we know that people click on the ads when is the specific information that they are looking for, appears on the right side of their search results. We are planning on targeting two kind of audiences doing SEM, the first of all is the one that is looking for projects to invest money on those, this audience in mainly from US and Asia, those are already venture capitalist, whose are looking for profitable projects, while are working on our SEO strategy, that takes around 2 months at least to get on the first page of the search results, we are planning on doing SEM, to target the long-tail of investors who are interested on not only profitable projects, but also to invest in India in solar parks, for those queries we already made a research and we don’t have competitors, so maybe we will get to the first position very easy, but when targeting venture capitalist that are looking for profitable projects, is not that simple, because there are many projects available, many ventures as well as people looking for investors that fund theirs, in that case, we are willing to invest in the most expensive...
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...Assignment front sheet | Qualification | Unit number and title | BTEC Enterprise and Entrepreneurship Level 3 Sub Diploma | Unit 2 Business Planning at pitching | Learner name | Assessor name | Mahfuzur Chowdhury | Denise Pointer | Date issued | Hand in deadline | Submitted on | 16/09/15 | 28/09/15 | 28/09/15 | | | Assignment title | | Criteria reference | To achieve the criteria the evidence must show that the learner is able to: | | Task / Assessment no.Achieved? | P1 P2 P3 M1M2 | create a business vision and proposal for a micro start-up business devise a business model that includes routes to market consult sources of advice and information, and networks, about a new business proposal assess feasibility of a business idea for a micro start-up business create an innovative business vision and proposal for a micro start-up business | | | Assessor feedback | | Assessor signature | | Date | | Learner comments | | Learner Signature | | Date | | This is a reminder that the learner signed a declaration at the beginning of the course to confirm that all work produced is their own. | Resubmission | Date submitted | Resubmission Authorisation by Lead Internal Verifier * | | | | * All resubmissions must be authorised by the Lead Internal Verifier. Only one resubmission is possible per assignment, providing: * The learner has met initial deadlines set in the assignment, or has met an agreed deadline extension. *...
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...half of the total. Why so high? Good IT people are expensive; their salaries, benefits, and other employment costs usually outweigh the costs of hardware and software. And that's even before you add in the cost of recruiting good staff with the right experience. When you move to the cloud, some of the money you pay for the service goes to the provider's staffing costs. But it's typically a much smaller amount than if you did all that work in-house. Yet again, we have to thank our old friend: economies of scale. (In case you worry that moving to the cloud means firing good workers, don't. Many organizations that move to cloud computing find they can redeploy their scarce, valuable IT people resources to areas that make more money for the business.) 4. Zero...
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...GOOGLE VERSUS MICROSOFT: CLASH OF THE TECHNOLOGY TITANS The growth and advancement in technology has continued to create competitions among its users. This case study between Google and Microsoft, two of the most prominent companies clearly illustrates this fact. The struggle continues to increase and fierce too as each day passes by. While Google has dominated the internet, Microsoft has dominated the desktop. Comparing the business strategies and business models of Google and Microsoft, one can clearly see the sharp dichotomy and why this conflict will shape our technological future. “Google began as one Search Company among many. But the effectiveness of its PageRank search algorithm and online advertising services, along with its ability to attract the best and brightest minds in the industry, have catapulted Google to global prominence. The company’s extensive infrastructure allows them to offer the fastest search speeds and a variety of Web-based products” (cf Lauderion MIS Pg 253). Google simply put has pioneered cloud computing. Microsoft on other hand, through its Windows operating system and office desktop productivity applications which are used by millions of people has achieved unimaginable success. Basically, Google is a multinational public cloud computing, internet search and advertising technologies corporation. Google hosts and develops a number of internet-based service and product, and generates profits primarily from advertising through its Ad Words...
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...report is to help clients make the tough decision in choosing between Amazon and Google as their companies cloud computing provider. We provide a detailed explanation of cloud and why we focused on Amazon and Google. In helping our clients make their decision we will compare and contrast the two providers using three components. The first component is to examine each providers risk based on preventable risk, strategic risk, and the external risk. From here the report moves into the security measures that the companies have in place to deal with the aforementioned risk. The final component used is the benefits that Google and Amazon can offer our clients by using their service. Background This research report will compare the risks of cloud computing, security measures in place, and the benefits associated with cloud computing technology. More specifically, our report will focus on two of the most important companies in cloud computing—Google and Amazon. While conducting introductory research our team realized that cloud computing risk management is too broad of a topic and the report would be un-useful for our clients. The team decided that the best way to help clients would be to do a comparison of the two companies and show why one provider would be better than the other. In choosing companies we decided to examine Amazon which is the number one most important company in cloud computing and Google which has been an alternative to Amazon for many years. Since our client is unsure...
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...Case Study - Google Strategic Management Assignment #1 Lynne Schmold 000533167 Case Study - Google Table of Contents Contents Job Description 2 Organizational Chart 2 Plan Development 2 Reason for Plan 2 Competitive Analysis 2 Environmental Scan 2 External Environment 2 Internal Environment 2 Company Assets 3 Physical 3 Intellectual 3 Current Life Cycle 3 Ethics 3 References 3 Job Description The Marketing Manager’s job description includes being responsible for creating and implementing Google’s marketing strategies to successfully represent the company’s goals and main objective. The responsibilities and duties of the marketing manager includes but is not limited to: * Identifying potential markets * Oversee new product introductions * Develop pricing strategies * Supervising marketing department Organizational Chart Board of Advisors Board of Advisors Board of Directors Board of Directors Marketing department Marketing department Business Development Business Development Marketing and Resource Manager Marketing and Resource Manager Management and Administration Management and Administration Plan Development It is expected that the sales of Google are to grow by 10% in the next year. The plan that is going to be implemented is to promote the potential for more mobile options into the current products offered. Instead of offering certain types of phones, like LG, Samsung etc. there will be a full Google Mobile Application (App) that can...
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...Comparing three cloud computing companies, Amazon, Google & Rackpace; this paper shall compare them on the following: COST STORAGE OPERATING SYSTEMS Amazon Elastic Compute Cloud: Cost: As of February 2013, Amazon charged about $.02/hour ($15/month) for the smallest "Micro Instance" (t1.micro) virtual machine running Linux or Windows. High CPU and memory instances for Compute Clusters cost as much as $4.60/hour. "Reserved" instances can go as low as $6.43/month for a three-year prepaid plan. The data transfer charge ranges from free to $0.12 per gigabyte, depending on the direction and monthly volume (inbound data transfer is free on all AWS services. Storage: An EC2 instance may be launched with a choice of two types of storage for its boot disk or "root device." The first option is a local "instance-store" disk as a root device (originally the only choice). The second option is to use an EBS volume as a root device. Instance-store volumes are temporary storage, which survive rebooting an EC2 instance, but when the instance is stopped or terminated (e.g., by an API call, or due to a failure), this store is lost. EBS volumes provide persistent storage independent of the lifetime of the EC2 instance, and act much like hard drives on a real server. More accurately, they appear as block devices to the operating system that are backed by Amazon's disk arrays. The OS is free to use the device however it wants. In the most common case, a file system...
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...issues facing Google at the time this case what written and what strategic options can the company pursue to resolve these issues? As the author of the case indicates, some were concerned that as the company strived to "sustain its impressive growth rates", it had backed away from its commitment to 'make money without doing evil' ". Do you agree or disagree with this statement Why not? Google is at the helm of the search industry which is one of the largest industries on the web. In 2009 Google’s revenue topped $23 billion. Google was the leading internet search firm controlling over 60% of the market shares. Google also dominated internet advertising. In fact the word “google” could be added to the dictionary; how often have you heard someone utter “I googled it” or “just google it” essentially using the word as a verb. Google has been able to accomplish its mission of organizing the world’s information and make it universally accessible and useful, this is evidenced by the 41 languages that it used to deliver to internet users. One of the key issues that Google faced when this article was written was competition. There is competition with within the search industry, in the mobile phones industry, in the software industry and in the television industry. The search industry has several forces that impacts it, these could range from rival firms, new entrants, buyer power, supplier power and substitutes. The major players in the search industry are Google Inc., (google...
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