...ANALYSIS OF SUCCESS FACTORS OF GOOGLE INC. We know that today, Google is the number 1 search engine in the world with millions and billions of search results available in any part of the world. There are certain factors that have made Google a success since its inception. “Some of the key success factors of Google are Technology, Innovation, Building a Brand, User Experience, Acquisition” 1. Technology: The reason behind the google’s success of providing the fastest search on the internet is its “Pigeon Rank” technology. With the help of Pigeon rank, google can provide the user the fastest result of the desired information. Pigeon Rank works much faster than the technology developed by Yahoo and Microsoft. The reason why PigeonRank works so efficiently is that it has been developed in such a way that it can identify the objects related to the specific search from the content lying anywhere on the internet. The Pigeon Rank can also distinguish the results even with the mere difference between them. Google’s technology has two parts working efficiently namely the “Software Engineering and the Hardware Engineering”. The Software Engineering part deals with the Page ranking, which essentially ranks the sites based on the links associated to them. Software Engineering means writing some query and then to think how the computer works in order to give the data in a fraction of second. Hardware Engineering part deals with the decreasing of the cost by building its own servers....
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...Journal of Case Research in Business and Economics Google: searching for value Ronald Kuntze The University of Tampa Erika Matulich The University of Tampa ABSTRACT Google is a company well known for providing a unique work environment for employees that provides plenty of benefits. However, these benefits come at a significantly higher cost structure. Are these costs worth it? How does providing value to the employee also provide value to the firm and to the customer? Can employee value be sustained during recessionary times? Keywords: Google, value, employee benefits, human resources Google: Searching for Value, Page 1 Journal of Case Research in Business and Economics Introduction The Google search engine has become so popular that it is now listed as a verb in the dictionary (Merriam-Webster 2009). The American Dialect Society members voted “Google” as the most used word of the year 2002 (Google, Google Milestones, 2009). Co-founded by Larry Page and Sergey Brin while students at Stanford University, Google was incorporated as a privately held company in 1998 (Google, Google Milestones, 2009) and is a textbook example of modern ‘employee-centric’ policies and benefits. Google has come a long way from its modest beginnings as a university project called the Backrub (Google, Google Milestones, 2009) to a billion-dollar company; but they have retained the collegiate vision of creative campus-like corporate environs and unparalleled employee perks...
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...Google, created by Larry Paige and Sergy Brin, was founded in 1998. Before it was named Google, the search engine was called BackRub. This search engine was created to help people and businesses find exactly what they were looking for on the World Wide Web. Their goal was to create a search engine that “understands exactly what you mean and gives you back exactly what you want.” ("Our products and services – Company – Google," n.d.) Google also provides businesses with online tools to help run and expand their business, through advertising and other means. FastCompany.com has dubbed Google as being the “most successful Internet company of our time…” ("Most Innovative Companies 2014 | Fast Company | Business + Innovation," n.d.) Some innovations from Google include: Autocomplete Translations Directions and traffic Universal search Mobile and new screens Voice search Actions The knowledge graph Shanda Harris Innovation Company Research Info just for you, and Answers before you have to ask. (list taken from: http://money.cnn.com/2014/08/20/technology/innovationnation/google- search/) Amit Singhal, head of Google’s search business, has created this list based on research that he did of Google’s accomplishments. Some of the innovations on this list are self- explanatory; voice search, directions and traffic, autocomplete, and translations. The knowledge graph is...
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...Journal of Case Research in Business and Economics Google: searching for value Ronald Kuntze The University of Tampa Erika Matulich The University of Tampa ABSTRACT Google is a company well known for providing a unique work environment for employees that provides plenty of benefits. However, these benefits come at a significantly higher cost structure. Are these costs worth it? How does providing value to the employee also provide value to the firm and to the customer? Can employee value be sustained during recessionary times? Keywords: Google, value, employee benefits, human resources Google: Searching for Value, Page 1 Journal of Case Research in Business and Economics Introduction The Google search engine has become so popular that it is now listed as a verb in the dictionary (Merriam-Webster 2009). The American Dialect Society members voted “Google” as the most used word of the year 2002 (Google, Google Milestones, 2009). Co-founded by Larry Page and Sergey Brin while students at Stanford University, Google was incorporated as a privately held company in 1998 (Google, Google Milestones, 2009) and is a textbook example of modern ‘employee-centric’ policies and benefits. Google has come a long way from its modest beginnings as a university project called the Backrub (Google, Google Milestones, 2009) to a billion-dollar company; but they have retained the collegiate vision of creative campus-like corporate environs and unparalleled employee perks and benefits throughout...
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...DO YOU GOOGLE OR NAH? Nicole Edison American InterContinental University Abstract This paper will intend to provide an in depth look at Google as a company and not just a search engine. This paper will deliver qualitative data from research prepared and analyzed. Introduction In the twenty first century the face or in this case the faces of fortune five hundred companies are becoming younger and younger better known as generation ‘X”. From Facebooks owner Mark Zuckerberg to the two fledgling faces of Google Larry Page and Sergey Brin, what use to look like a three piece suit and loafers now look like khakis, a polo style shirt and Sperry’s. The world is changing and so is the way we bank, date, shop and for the most part find answers to anything we need to know. From BackRub’s To Google Google has become a household name so much so that in two-thousand six, Oxford English Dictionary added the word “Google” as a verb and has become a chosen way of researching almost anything for some as results will show later on in this paper. In nineteen ninety-six two Stanford University college students formed a company called BackRub which was created to find the significance of certain webpages. This search engine was made available to the student body of Stanford University only; and within four months the search engine was receiving over ten thousand searches daily which was a clear indication that there was a great need for a service of this kind and...
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...Background Summary Founded on September 4, 1998 Google quickly revolutionized the search engine and the Internet alike. Within two years of starting operations Google had become the largest single search engine in the world and began to dominate the market. As the World Wide Web (web) grew in popularity and became more and more a part of everyone’s daily life, Google too grew in popularity “because it could provide simple, fast, and relevant search results” (Deresky, 2011). The differentiating factor was Google’s “PageRank technology which displays results…by looking for keywords inside web pages, but also gauging the importance of a search result based on the number and popularity of other sites that linked to the page” (Deresky, 2011). The use of Google has always been free to the user, the two revenue-generating avenues that have made Google one of the most profitable companies of the last decade is advertising and selling its technology. Google’s advertising branch is called AdWords and allows those wishing to advertise to “create ads and choose keywords, which are words or phrases related to the business. When people search on Google using keywords, ads appear next to or above search results” (Google.com). With the rapid success experienced in the U.S., Google quickly grew their business into the global arena by offering search results in hundreds of languages and being available on hundreds of different domains. This expansion helped to significantly increase...
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...Diversity Issues at Google Inc Author’s Name Institution Diversity Issues at Google Inc Background Information about Google Inc Google Inc., headquartered in Mountain View in California deals in search, operating systems, hardware, enterprise and advertising. The company has more than 47000 employees and offers them among the best total returns packages worldwide. Its advertisement platforms comprise AdSense, AdWords, DoubleClick Google Display, and exchange, while it runs the android operating system. Its enterprise package comprises Google Apps, subsuming Gmail, Calendar, and Google Drive, among others. Larry Page and Sergey Brin founded the company in 1998. The company expands through innovation of new products and acquisition of smaller tech companies and the subsequent acquisition of their proprietary technologies. The company derives most of its revenues from advertising and presently enjoys a dominant position in the global mobile operating platform and in search (Google Inc., 2015). Organizational Behavior Organizational behavior subsumes the individual and group behaviors of an organization and its members as well as the variables under organizational architecture, culture, structure, and processes. These functions distinguish an organization, portray its stance or character, and moderate its effectiveness. Another rationale for organizational behavior is that it plays a pivotal role in supporting the attainment of organizational goals and objectives...
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...and differ according to time and place. In the past, societies place importance on harmony, conformity, and obedience because of preservation concerns during such times. Today, the emphasis is on freedom. Illustrated below are table one, and two, which categorize personal values and organizational values. “Physical values: strives to achieve with regard to physical objects, work, and environment; interpersonal values: seeks to express relationships, and psychological values: aspires to realize in personality” (MSS Research, 2011). Table One Personal Values (MSS Research, 2011) Table Two Work Values (MSS Research, 2011) Google focuses on company growth. Concerning technology, Google pursues relevance, comprehensiveness, freshness, and speed (Google, 2009). Google’s culture fosters an environment of collaboration and fun (Google, 2009). Google’s initiatives of venture capital and social responsibility encourage innovation in areas the company cares about (Google, 2009). Google’s philosophy also maintains...
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...GOOGLE SELF-DRIVEN CAR THESIS NAME: INSTITUTION: COURSE PREFIX: COURSE NUMBER: DATE OF SUBMISSION: 1. INTRODUCTION 1.1 GOOGLE SELF-DRIVEN CAR The Google self-driven car is an automated car that operates automatically with no physical human input. It is a project developed by Google Company that involves the development of technology in automated vehicles mostly the electric type of vehicles. The software responsible for the management of the vehicle in its operations is the Google chauffeur. The project is under the management of a Google engineer Sebastian Thrun. He is an experienced engineer who previously worked for the former director in the Stanford Artificial Intelligence Laboratory. In addition, he previously worked as a co-inventor of the Google Street view. The development of the robotic vehicle was first showcased in 2005 in the DARPA Grand Challenge where it won the award. There was an able team of 15 engineers who developed the system in collaboration with the Google Company. Some included Chris Urmson, Mike Montemerlo and lastly Anthony Levandowski, involved in the DARPA Grand and Urban Challenges (Thrun, 2010). In the technological point of view, the automated Google vehicles comprise of parts and equipment that are worth 150000 dollars inclusive of the 70000 dollars for the LiDAR system. It possesses a range finder strategically placed on the top part of the vehicle called the Velodyne...
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...Google Inc., a Sound Business Investment? Google Inc, a Sound Business Investment? The decision to invest in a company requires research and analysis. As a mutual fund manager, I am currently considering investing in Google, one of the leading Internet technology, and advertising companies in the world. Google specializes in Internet search engines and related advertising services. Google maintains a large index on websites and other online content, which are freely available through its search engine. Google generates nearly all of its revenue via online advertising. In 2010 96% of its revenue was generated from advertising. Advertisers can deliver relevant ads targeted to search criteria. Goggle’s innovation in web search and advertising has made their website a top Internet property and their brand the most recognized in the world. In order to make a sound decision regarding this investment, a SWOT analysis will be conducted to understand the organization’s strengths and weaknesses, and the opportunities and threats it faces. In addition, Googles’ stakeholders will be identified along with an assessment of their needs and wants, and whether they are being addressed. Potential Internal Strengths Google has built a premier brand for it self. It is ranked among the top search engines in the world. One advantage Google has over its competitors is public perception. Part if their philosophy is “you can make money without doing evil” (Google). Google has built a...
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...the organization you chose to research. The company that I chose to research is the company Google. Everyone is aware of Google. It is the most widely used search engine in the world. Google is considered to be one of the best, if not the best search engine of all time. The company Google is considered to be a technological giant and a threat to other tech giants, for example Microsoft. Google’s creators Larry Page and Sergey Binn, started this company in 1995. Google was first developed to be a search engine, but it has crown to the point where it can be used as an internet browser also. Unlike its competitor Microsoft Internet Explorer, it has to be compatible with certain browsers in order to function at its fullest potential. 2. Examine the culture of the selected organization. Google’s corporate culture began with its founder’s philosophy, the famous 10 tenets. (Lisa Jackson 2013). And since Google is still controlled by its founders, that means that the culture in part of the company’s mantra. Google’s founders Larry Page and Sergey Binn believe that trust is one of the most important aspects for the culture at Google. Google mission is a culture of choice. That is they are not a conventional company in the sense that they are not a slave to Wall Street, and that allows them to build a culture that will deliver on this mission and that is principally organized to drive innovation. (Jeff Jarvis, 2013). Because of this trust that Google foster’s to their employees, they...
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...Compensation Pratice: Google Compensation Practice Tiyauna Walden Lezlie Banks Compensation Management February 5, 2013 Abstract Google operates on having competitive pay amongst its competitors. As well as being paying at the highest levels within its markets. With Google making the decision to invest all of this money into its employees a lot of time and research had to be put into the investment. Although, the time and research was thought out there are always pros and cons to the decision. The company can be positively impacted and or negatively impacted. As well, as the employees themselves. Introduction All organizations have a compensation plan, written or unwritten, formal or informal. For some organizations, the purpose of that plan may be merely to meet compliance requirements. For other organizations, the goal of the compensation plan may be to attract qualified employees, to retain those employees, and to motivate employees to direct their efforts towards achieving the goals of the organization. Regardless of the goal, size and complexity of a compensation plan, there are generally many easily-identified elements to any compensation plan. Before an organization actually develops a compensation plan, there are several questions that need to be answered. Taking the time to consider and answer these questions will make the both the process of developing and administering a compensation plan much easier and will result in the development of a compensation...
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...KERRY HERMAN Google Inc. Google’s mission is to organize the world’s information and make it universally accessible and useful. — Google’s mission statement yo In December 2005, Google paid $1 billion for a 5% stake in Time Warner’s America Online (AOL) unit. The implied $20 billion valuation for AOL came as a surprise; JPMorgan had recently valued the unit at $13.7 billion.1 However, the partnership was important to Google, which had signed a fiveyear deal to continue providing web search results and search-based advertising to AOL, as it had done since 2002. Google was expected to earn about $600 million in gross advertising revenue from AOL searches in 2005.2 The share of ad revenue that Google would pay to AOL was not disclosed, but seemed likely to exceed the 85-90% estimated for the prior deal.3 No tC op In addition to its $1 billion equity investment, Google would provide a $300 million credit for ads on Google promoting Time Warner products and would showcase Time Warner content in a special box on some Google search results pages. Critics complained about reports that Google would provide Time Warner with information about its search algorithms in order to help its partner’s pages secure higher positions in search results. Commenting on Google’s accommodations to AOL, author John Battelle said: “Each of them represents a step closer to a slippery slope. What they are giving away is the perception in the market place that Google isn’t for sale...
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...…………………………………………… 9 3.7. Targeting strategy and position in map ……………………………...……...12 3.8. Product life cycle ……………………………………………………….......14 3. Marketing programs ………………………………………………….…….............................16 3.1. Marketing mix ……………………………………….………………...........16 3.2. Loyalty programs ……………………………………………………….......18 3.3. Customer service and support ………………………………………………20 3.4. Market research ………………………………………………………..........22 3.5. Trust & Credibility ……………………………………………………….....25 4. Implementation plan ………………………………………………………...........................28 4.1. Product design and development . ………………………………………….28 4.2. Marketing and sales ………………………………………………………...29 4.3. Scheduling Gantt ………………………………………….…………….......30 5. Financial information …………………………………………………….…... …………….32 5.1. Budget and sales projection ………………………………………………...32 6. Conclusions ………………………………………………………...…………………………36 7. References ………………………………………………………...…………………………..38 Introduction Search engine companies haven’t been around for very long with most of them coming into existence in the mid 1990’s. Many of these companies are already gone or in a state of gobbling each other up to compete with the bigger...
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...EXECUTIVE SUMMARY Initially started as a project by Larry Page and Sergey Brin in 1996 as a search engine, Google has become one of the largest Corporations to date. By 2000, the Google search engine was provided in 15 languages. After that, the Google toolbar was released. In 2002, Adwords was released, which was a new technology for cost per click pricing system for advertising. Today, the well-known Gmail was also created by Google, and the very popular YouTube was even acquired by them. In 2010, Google was viewed as the Global Leader in technology that focused on how the people obtained information. It has about 40 different products and services within Google.com, as the search engine (including Google Images, Google Books, Google Scholar, Google News, Google Finance, Google Videos, etc.), applications (including Google Docs, Google Calender, Gmail, etc.), clients (including Google Toolbar, Google Chrome, etc.), Google Geo (including Google Maps, Google Earth, etc.), Android and Google Mobile (including Google Mobile, Mobile Ads, etc.), Google Checkout, and Google Labs. All these products have positively impacted the way in which we communicate, access information, and locate things with ease, and this is what makes Google today, one of the strongest brand recognitions in the world. Based on the SWOT Analysis carried out, following results show Google’s main strengths, weaknesses, opportunities, and threats: STRATEGIC ANALYSIS Google’s mission is to: “Organize...
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