Google: “Don’t Be Evil”
The World’s Most Admired Company

Google: “Don’t Be Evil”
The World’s Most Admired Company

Admiration is defined by the Webster’s Dictionary as “a feeling of great respect and approval”. With this definition we can begin to look for the company’s that command respect amongst the public, while also gaining the collective approval of their employees. Outside of a fancy definition, we feel that to truly differentiate the most admirable companies from the run-of-the-mill companies as in-depth analysis must be done. In our analysis we focus on four major categories: the company’s history, how did this company rise to the current level of prominence?, product, why is the company held in such esteem by the public?, company culture, how does culture promote employee morale and approval? and lastly, current and future status, where is the company now and how will it remain relevant in the future?

History/Foundation
Sergey Brin and Larry Page adopted the name Google in 1997. Sergey and Larry developed “a formula to rank the order of random search results by relevancy.” (McLellan, 2014) By 1998 the two had gone to the World Wide Web Conference with their idea of the Google search engine. It wasn’t until 1999 that they had raised about 30 million dollars in funding and later launched the site. In 2001 Eric Schmidt was appointed as Google’s CEO.
Google launched advertising services in 2001 and 2002. In 2001 they launched AdWords; which is a search based advertising service. They also launched a context-based service AdSense in 2002. Up until 2004 the company had stayed private and it was later that year that they went public. Google has made various investments throughout the years starting in 2005 when it “invested $1 billion for a 5% stake in AOL.” (McLellan, 2014) One of the most expensive purchases that Google has ever made was in