...many functions to an effective management, but the most important factors are planning, organizing, directing, and controlling. These factors can affect how a business is maintained. The organization we will be covering is Google. Globalization, technology, innovation, diversity and ethics play key roles in the corporation. Globalization Globalization means worldwide integration and development (dictionary.com). Internal factors of globalization are production, development, customer service and marketing. Over the past decade, Google has positioned itself so that their name, software, etc. appears on every laptop, tablet, phone, etc. across the world. Google has to make sure that internally it evaluates the capabilities of its employees. Sometimes it is necessary to move people around so that the right people are responsible for the right areas. Because they have done such a good job at this. They provide superior customer service in every part of the globe and their marketing strategies requirements of the people using their products and the laws that come along with doing business in another country. An example of a huge external factor that affected Google was an incident that happened in January of 2010. After a cyber-attack occurred, Google revealed to the world that any company who is eager to do business there is quite content to cover up the fact that the Chinese government uses the internet to spy on companies, and that the Chinese government has told them...
Words: 1565 - Pages: 7
...Google Technologies Glass Google Glass is an electronic eye wear device that essentially is the ability to access Google and updates from your smartphone device through the computerized frames. While currently still in the stages of development and beta testing, Google Glass has already started making an impact on the development of new technologies and the way in which we are able to see things through another person’s eyes. When linked with a persons smartphone device, Glass enables one to send and receive text messages displaying the message in a small visual to the user; Glass also provides the sync ability to make calls, take photos, record videos, and provide navigation. As Glass is still within it’s beta testing and development stages the applications associated and current features are limited, but the possibilities for this device seem to be the main focus of Google and it’s developers before introducing Glass to the public consumer. Currently Glass has been making headlines, as Google reaches out to promote this new technology providing testers to Police Officers in New York, and to NBA teams, the purpose to help provide a wider means for the technology in development. (Stein, 2014) When considering Glass, and the association of the Police or Emergency response teams one can consider the positive impacts Glass can provide such as development of applications compatible with the device to pull up a persons driver’s information, vehicle reports, background information...
Words: 2904 - Pages: 12
...1/23/2014 Google Glass Research Paper 12th November 2013 Google Glass Research Paper Google Glass: A New Technology Jasmin Manea (G00777041) IT 101 October 7, 2013 "By placing this statement on my webpage, I certify that I have read and understand the GMU Honor Code on http://oai.gmu.edu/honor-code/ [http://oai.gmu.edu/honor-code/] . I am fully aware of the following sections of the Honor Code: Extent of the Honor Code, Responsibility of the Student and Penalty. In addition, I have received permission from the copyright holder for any copyrighted material that is displayed on my site. This includes quoting extensive amounts of text, any material copied directly from a web page and graphics/pictures that are copyrighted. This project or subject material has not been used in another class by me or any other student. Finally, I certify that this site is not for commercial purposes, which is a violation of the George Mason Responsible Use of Computing (RUC) Policy posted on http://universitypolicy.gmu.edu/1301gen.html [http://universitypolicy.gmu.edu/1301gen.html] web site." Google glass is a new type of technology that is a way to have a touch tablet, or any sort of phone, whether it is an iPhone, android or any new technology, such as a Google phone in “glasses form”. This new knowledge is a form of free data that is right in front of your eyes! What Google Glass entails is it can film, take photos, give directions, search for things on Google, a translator...
Words: 2220 - Pages: 9
...Google Green Project Many people only identify Google as a search and software giant, but there are so many other ventures that Google it taking part in. Green energy is something that Google has been investing in and piloting for quite a while now. Google has publicly acknowledged that investing in green is their environmental responsibility. They have also admitted that it is not just their moral obligation, but that it also makes sense business wise. By investing and piloting advances in renewable energy it increases its overall proficiency and decreases long-term cost. Google has invested in the research and development of a wide range of renewable energy initiatives to include: wind, solar, and geothermal. Not only does this look good from the community prospective, but it is a smart business choice as well. Currently, renewable energy makes up a small part of Google’s overall business plan, but as this develops and pays off, it will likely find a bigger place among the company. In 2007, Google installed the largest of its kind solar grid array at the Mountain View campus. This array produces 1.7MW and provides 30% of the campus’ power. Not only will this solar array pay for itself with 6 years, but it will continue to provide power for the foreseeable future. Furthermore, Google is entering into long-term contracts with green energy providers that will provide a fair portion of the power to its data centers worldwide. This started out as philanthropic in nature...
Words: 2702 - Pages: 11
...February 1, 2016 In today’s business world, several companies are heavily embracing the idea of business ethics in the workplace and corporate social responsibility. Companies need to demonstrate ethical behaviours, morals and activities expected of a business by society when there is not an identified law in place. Many corporations in North America have adopted what is called a “Code of Ethics”. This is a document that is developed by the organization covering ethical values, principles and policies that are to be followed within the organization. This code may contain policies such as; not working with suppliers who deal in child labor, not taking bribes, not discriminating in hiring employees. A corporation with ethical values build a trusting relationship among their employees, investors, customers and community, building these relationships are crucial in developing businesses. Ethics do belong in business, it shows a corporation’s values and principles, it allows their employees, investors, customers and community know they can be trusted. There are still corporations today that will “cut corners”, “turn a blind eye”. Sometimes doing things the wrong way, is easier than doing things the right way. Let’s take a look at several examples of how companies are being unethical and ethical in their everyday operations. Heinz-Ketchup maintains 54 percent of the U.S. ketchup market, they found out that 9 out of 10 restaurants carrying the Heinz ketchup product are refilling their...
Words: 1276 - Pages: 6
...effectiveness of the Google CEO as a case study, the leadership style and the CEO organizational value. The ethical behavior of a leader can affect the effectiveness of other workers in the organization as the leader in any organization are often seen as an object of emulation by the employee of the company. Ethical behavior of Google CEO shall be review in this paper as well as the significant value that made the leader a successful CEO. Background of Google CEO (Larry Page) Larry Page and Sergey Brin founded Google in 1998, since inception, the company has recorded a growth of over 40,000 employees worldwide, Larry Page co-founded Google while pursuing his Ph.D. at Stanford University and became the first CEO until 2001growing the company to over 200 employees during the period. From 2001 to 2011, larry became the president of product for the company. He holds a bachelor degree in Engineering from University of Michigan and his masters in computer science from Stanford University. Larry was honored with Marconi’s prize in 2004, He is also a member of National Advisory Committee (NAC) of the University Of Michigan College Of Engineering. Larry Page Leadership Style and Philosophy His philosophy can be best summed up with this quote: “We should be building great things that don’t exist.” (Larry Page, 2013). This is why Google doesn’t pay attention to competition who is working on similar products; it tries to stay one step ahead with things like self-driving cars and Glass and this...
Words: 2323 - Pages: 10
...27.4.2013 KATHARINA LEONHARDT 1415505 ASSIGNMENT2 – GOOGLE SERVICE BRAND ANALYSIS: FROM A CUSTOMER PERSPECTIVE Strategic Brand Management BSNS 7454 | Robert Davis K a t h a r i n a L e o n h a r d t - B S N S 7 4 5 4 , A 2 |1 EXECUTIVE SUMMARY When people talk about the internet, they often talk about Google as well. Google made it possible for millions of people to get as much information possible, in a very short time, and what is most important, in a very convenient way. How did this happen? Google was founded in 1996 by two young students of Stanford University, Larry and Sergey. They managed to build a company with more than 53,000 employees, working in more than 40 countries worldwide. While always updating their website, they also developed and acquired new services and features, such as Gmail, Google Earth and Maps, YouTube. With the increase of internet users, also more people used Google over time. Not only consumers use Google, but also companies have the possibility to place advertisements on the search engine which millions of users look at daily. This made it possible to have enormous revenues, 96% of the revenues are even gained by this system of placing advertisements. Google is easily able to analyse data through its search engine and can identify trends faster than any other company. Customers “love Google”, they admire it. How is that possible and why? First of all due to its founders, Larry and Sergey, two down-to earth men who have...
Words: 5676 - Pages: 23
...you glance over to see glass doors opening up to a plush terrace overlooking the city skyline. You ask the receptionist, “Where am I, on vacation?” and the receptionist responds “No you’re at work. Welcome to Google…” Wow is the only word that comes to mind when thinking of the company culture at Google. Many people would agree working at this company is like walking into a dream every morning. Some more of the amenities offered at various Google office locations are a pub-style lounge in Dublin, Ireland, a pool table in the conference room of Tokyo, Japan, a rock climbing wall adorns the “tech talk” area in Boulder, Colorado. (Google, 2012) Google’s company culture is technically an adaptability culture. According to Draft (2010) adaptability culture is defined as “culture characterized by strategic leaders encouraging values that support the organization’s ability to interpret and translate signals from the environment into new behavior responses”. Google is a company whose values promote individual initiative, experimentation, risk taking, and entrepreneurship. (Draft, 2010) Value’s play an important role in developing any companies culture. For example, the National Society of Black Engineers (NSBE) prides itself on recruiting well educated black engineers to improve the black community just like Google prides itself on hiring well educated people who are geniuses in their particular field to improve technological advancement. NSBE and Google appear to be aligned...
Words: 710 - Pages: 3
...Google Glass as a Cybernetic System Paola Gulian 18/06/2013 p.gulian@me.com Stavangerweg 352, Amsterdam 1013AX Telephone: +359 888 88 30 81 Student Number: 10396144 Thesis supervisor: Michael Dieter Media Studies: New Media and Digital Culture Universiteit van Amsterdam 1 Table of Contents: 1. Introduction / 3 2. Chapter 1 – History of Cybernetics theory, Systems Theory, Cyborg and Posthumanism / 6 2.1. Introduction to Norbert Wiener’s theory of cybernetics / 6 2.2. Gregory Bateson on second-order cybernetics / 8 2.3. The kinship between human, animal and machine, Donna Haraway’s theory of the cyborg / 12 2.4. The disembodiment of the human being, Katherine N. Hayles’ theory of the posthuman / 14 3. Chapter 2 – Google Glass, Individuation and the Black Box / 21 3.1. Introduction to Google Glass / 21 3.2. Google Glass and Gregory Bateson’s theory of self-corrective systems / 24 3.3. Industrialization of memory through Google Glass and Bernard Stiegler’s theory of the exterior milieu / 26 3.4. Google Glass as a black box and W. Ross Ashby’s theory of the black boxing / 29 3.5. Experience Design, Olia Lialina and the disappearing user / 30 3.6. Miniaturization of technology, Google Glass as a ubiquitous computer through Mark Weiser’s theory / 32 4. Chapter 3 – Google Glass as an Extension of the Human Being: MediumSpecificity and Becoming Posthuman / 34 4.1 Media ecology through Marshall McLuhan and Google Glass as an extension of the human being / 34 4.2 Perceptual...
Words: 19980 - Pages: 80
...Social Impact Report Document Author: John Doe Submission Date: 9/04/2013 Executive Summary: Cyborgs, seen in the ‘sci-fi world’ as humans with robotic parts on the outside of the body, have become a topic of great interest in the real world. Short for "cybernetic organism", the actual definition of a cyborg is a being whose physiological functioning is aided by or dependent upon a mechanical or electronic device, regardless of whether this device is within the body or an external component. A shorter, easier to remember definition is “a being who is made up of both biological and cybernetic parts. After a thorough analysis of Cybernetics, it was found that: * Cybernetics will continue to be used to increase human efficiency * Cyborg technology will get cheaper and more common as more technologies are discovered * Humans rely on technology to such an extent that they could not live without it * There will always be people who dispute Cyborg use, but that won’t stop them from being used Contents Executive Summary: 2 Introduction: 4 Part 1: A Critical argument of the use of Cyborgs in society 5 Part 2: An evaluation of the potential social impact of current and emerging technologies in my area 7 Part 3: A description of the role of technology from a personal perspective and a future scenario where this technology is evident 8 Conclusion: 10 Reference List: 11 Appendix: 12 Introduction: The purpose of this report is to critically...
Words: 3377 - Pages: 14
...What Makes Google the Best Place to Work and Why? Heather Scott Dr. John Theodore BUS322015VA016-1156-001 (Organizational Behavior) July 18, 2015 Google has been ranked the number one place to work by Fortune for six years now. Google has been on the list of best places to work for nine years. They are also ranked number 46 on the Fortune500 (“Google,” 2015). There isn’t any one thing that drives Google to the top of the list of best employers and I’m sure it would be near impossible to capture all of the reasons but this will take a look through the more major and significant reasons. Google is in the information technology sector, and they dabble in many parts of the whole. Most recognizable from their search engine, Google is also developing their own fiber network, and they’re testing self-driving cars right now also. While Google is based in the United States, they are a dominant force globally as well. Their search mechanisms are the most widely recognized and utilized worldwide. The internet reaches the furthest corners of the world and therefore Google has to be ready to conceptualize that. Google is a constant force in the global marketplace, beating out competitors for hits and ensuring they are meeting the needs of the cultures in every country in the world. Google may look the same from country to country, but your results will vary based on some of the restrictions placed upon governments in certain different societies. While Google operates its headquarters...
Words: 1399 - Pages: 6
...3:20PM. Case Study: Google Company Name: Google Inc. Traded As: NASDAQ:GOOG; NASDAQ: GOOGL Industry: Internet, Computer Software, Telecom Equipment Founded on: September 4, 1998 Founders: Larry Page, Sergey Brin Headquarters: Mountain View, California, USA Area Served: Worlwide Revenue: $59.825 billion (2013) Net Income: $12.92billion (2013) Employees: 40, 829 Of the thousands of stocks one can invest in, there is only a handful that you can rely on. Google is one of those companies. Introduction Google is an American Multinational Corporation founded by Larry Page and Sergey Brin. Google has a wide range of products and services including search engines, software, advertising and cloud computing. The company gets most of its profits from a service called ‘ADWords’ which is an online advertising service that places ads on search queries. Google’s total advertising revenues amount upto $42.5 billion which is a significant chunk of the total revenues. Google was initially set up as a private company in in September 1998 and later it went public in August 2004. Even though the company went public and the founder’s only own 14% of the company now however they still control 56% of the stockholder voting power through super voting stocks. Google has grown rapidly since it has been incorporated. Google initially just offered its flagship search engine however a series of mergers and acquisitions has triggered a chain of products. Google handles more than...
Words: 1145 - Pages: 5
...Evolving technology and how it affects ethics We live in a world where technology is rapidly evolving everyday, where the second you buy a brand new computer it is already obsolete within that same year with something better already being produced. And now gadgets such as google glass which allow people to take pictures and videos just by blinking without the consent of those around the user, how exactly must we as a people adapt and change our views on ethics as technology continues to evolve. One of the biggest moral issues today is the creation of unmanned drones and their use during violent conflicts. The main issue many people have against them is their ability to take a human life and not experience the horror or conflict of making such a decision. Where does that leave us as humans where we will eventually allow robots to make the decisions of whether or not to kill a certain person based on data it has collected. On the other side of this argument there is something called the Millian harm principle where many people believe that (“The only purpose for which power can be rightfully exercised over any member of a civilized community, against his will, is to prevent harm to others.”) A very strong statement but one that does make sense in my own opinion. Seeing how technology today is already affecting us and making us as humans look at ethics in a different way and perhaps creating new policies in order to adapt to this ever changing world, what we do now may have...
Words: 648 - Pages: 3
...Google continually invests huge amounts of resources, whether monetary or people, into their research and development section; where technology is working at its best with projects that range from app developments that are applied to your mobile device to elaborate robotic devices. Some recently introduced technology is the Google Glass that has hit the shoppers market for just under a cool $2300. There are other Google technologies that are not commonly known, but by far are more interesting and have more of a positive future and social impact. Google offers the following technologies which will be discussed; which includes robotics, elevator to space, clean energy, smart thermostat, and smart contact lens are the unique possibilities to the future and mankind. In the past five years, Google has been known for acquisitioning robotic companies in order to develop their own robotics division; this Research and Development (R&D) laboratory is called Google X. Little is known about Google X and their doings, for security and privacy, just what is permitted and released by their Public Relations office. One of their most important acquisitions was Boston Dynamics who formally worked on robotics projects for the Pentagon (Smith, 2014). Google X is focusing on developing robots to perform the most ordinary of simple tasks around the home and workplace (Mack, 2011). But a more positive aspect is Google’s contribution to the War on Terrorism with their AlphaDog which is currently...
Words: 3424 - Pages: 14
...material which includes items that are racially and ethnically inappropriate and some electronic sex toys etc. So these sensitive items should not be posted on auction websites. The control that should be placed on the auction of electronic elements on auction websites should consist of rules, compliance monitoring and enforcement. Rules define the lines between violation and norms between sanction and approval. Monitoring is important in order to keep the detecting, investigating and prosecuting the chances of violation. Enforcement can be considered as the magnitude of sanctions of being found guilty of a violation. It is completely up to the website to keep the controls over the sale of electronic devices. There are different types of ethical issues which can arise in electronic auctions and...
Words: 1015 - Pages: 5
