...DO YOU GOOGLE OR NAH? Nicole Edison American InterContinental University Abstract This paper will intend to provide an in depth look at Google as a company and not just a search engine. This paper will deliver qualitative data from research prepared and analyzed. Introduction In the twenty first century the face or in this case the faces of fortune five hundred companies are becoming younger and younger better known as generation ‘X”. From Facebooks owner Mark Zuckerberg to the two fledgling faces of Google Larry Page and Sergey Brin, what use to look like a three piece suit and loafers now look like khakis, a polo style shirt and Sperry’s. The world is changing and so is the way we bank, date, shop and for the most part find answers to anything we need to know. From BackRub’s To Google Google has become a household name so much so that in two-thousand six, Oxford English Dictionary added the word “Google” as a verb and has become a chosen way of researching almost anything for some as results will show later on in this paper. In nineteen ninety-six two Stanford University college students formed a company called BackRub which was created to find the significance of certain webpages. This search engine was made available to the student body of Stanford University only; and within four months the search engine was receiving over ten thousand searches daily which was a clear indication that there was a great need for a service of this kind and...
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...with Bing Google is doing bigger and better things in the world of internet media searching. Despite the challenges with other big names in Internet technology, Google and Microsoft have still remained to be leaders. In this paper, I will show comparison views of Google’s business model and financial management with Microsoft’s launch with Bing. Taking a look into Google and Microsoft core business, leading products and services, management and leadership styles, and innovation track record we will have the opportunity to compare the two businesses in and appendix. Google is known to be the leading internet media website’s in the world. Google and Microsoft are well-known internet information websites. Although, Microsoft is in business for more than searching the internet, Microsoft is known to be the world’s leading producer and marketer of computer software. Google’s product line and services are for Google products only. Google’s products include services that will enhance your desktop features such as Google Chrome and Google desktop which is an organizational tool that gives the customer the option to design and edit photos, organize personal and business information, search, and communicate with others. Google offers a toolbar that can be added to makes web browsing with Internet Explorer and Firefox easy to use. Google products are compatible with mobile phones such as Nexus One and Droid that runs the Android operating system. (Google Inc., 2012) Now...
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...contrasting them. Moreover, this paper evaluates their practices and consequences regarding their CSR. Part 1 After carrying out a survey on the best MNCs, Forbes cited Google as the overall MNC with the best reputation in CSR. Rep Trak Company, which revealed that Google has maintained this position since 2010, did this ranking in 2014 (Dill, 2014). Google uses a corporate slogan that embraces the philosophy of CSR. ‘Don't be evil' Slogan states in a few words what the company does for the society (Corporate Social Responsibility – Company – Google, n.d.). This survey that ranked Google as the top company in CSR evaluated 100 MNCs regarding the emotional and rational responses of the respondents. Google topped in the two areas. In emotional response, Google was found to be highly esteemed, admired, and trusted. In the rational responses, Google was found to be the best in leadership and performance classification. Moreover, it was found to be offering the best product and services, with highly innovative citizenship. Furthermore, goggles governance and workplace climate were found remarkable. Besides these evaluations, Google was found to be environmentally friendly. It was reported to be using half of the energy an ordinary company would use to handle its data centers. To further its goal seeing a sustainable world, Google...
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...Question 1 Response – Prior to the launch of Google.cn, what factors should Google have considered in reaching their decision to comply with Chinese government censorship laws? One factor Google should have considered is the financial perspective. From a financial perspective, China represented for Google a dynamic and fast-growing, though increasingly competitive, market (Wilson, Ramos and Harvey, 2007). According to Google’s 2006 projections, the Chinese internet market was expected to grow from 105 million users to 250 million users by 2010 (Schrage, 2006). Another factor Google should have considered is ethics. Google’s decision to self-censor Google.cn attracted significant ethical criticism at the time. The company’s motto is “Don’t Be Evil,” and prior to entering China, Google had successfully set itself apart from other technology giants, becoming a company trusted by millions of users to protect and store their personal information. The choice to accept self-censorship, and the discussion and debate generated by this choice, forced Google to re-examine itself as a company and forced the international community to reconsider the implications of censorship (Wilson, Ramos and Harvey, 2007). Another factor to consider was if the decision was in total agreement with Google’s mission and policies. Google senior policy counsel Andrew McLaughlin knew removing search results was inconsistent with Google’s mission, but also believed that providing no information at all was more...
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..."What does Google want?" A favourite pastime among people who watch the tech industry is trying to figure out why Google does things. The Verge was downright plaintive about it the other day, and I get the question frequently from financial analysts and reporters. But the topic also comes up regularly in conversations with my Silicon Valley friends. It's a puzzle because Google doesn't seem to respond to the rules and logic used by the rest of the business world. It passes up what look like obvious opportunities, invests heavily in things that look like black holes, and proudly announces product cancellations that the rest of us would view as an embarrassment. Google's behaviour drives customers and partners nuts, but is especially troubling to financial analysts who have to tell people whether or not to buy Google's stock. Every time Google has a less than stellar quarter, the issue surges up again. As I wrote recently when discussing Dell, it's a mistake to assume there's a logical reason for everything a company does. Sometimes managers act out of fear or ignorance or just plain stupidity, and trying to retrofit logic onto their actions is as pointless as a primitive shaman using goat entrails to explain a volcano. But in Google's case, I think its actions do make sense – even the deeply weird stuff like the purchase of Motorola. The issue, I believe, is that Google follows a different set of rules than most other companies. Apple uses "Think Different" as its slogan, but...
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...Google in China Case Study Introduction On January 12, 2010 Google’s Corporate Development and Chief Legal Officer, David Drummond, posted an online memo that targeted the Chinese government. The company stated that it had detected highly sophisticated cyber-attacks originating from China and that the evidence suggested the primary goal of the hackers was to access Gmail accounts of Chinese human rights activists. The memo further disclosed that Google was no longer willing to censor its search results on Google.cn and it would exit China if its conditions on non-censorship were not met. The problem faced by Google is that, the Chinese government has been determined to control the flow of information on the Internet and insists on removing certain information that it considered politically objectionable from search results. Google’s mission as a company is “to organize the world’s information and make it universally accessible and useful. However, China’s policies on censorship seemed to conflict with several of Google’s core principles. There is also the question; did Google do its homework to thoroughly analyze the Chinese operating environment as it relates to censorship? By 2005, Chinese search engine company, Baidu, emerged as the leading internet search engine in China. A very important piece of information to consider is that, freedom of speech and freedom of the press are not considered inherent rights in the People’s Republic of China. Therefore, to compete with...
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...innovation of modern’s time. Suppose the facility of internet given to us taken by someone forcibly, then imagine our life without it. In recent development china and iran have restricted the information flow throughout their country, specially china have ban Google-universal search engine and email in its country. Firstly question arises why any country will ban if internet is so useful. There lots of hidden agenda of the govt that has to be protected, if there is free flow of information is there public start questioning on the procedures of govt work. Internet censorship in China is among the most stringent in the world. The government blocks Web sites that discuss the Dalai Lama, the 1989 crackdown on Tiananmen Square protesters, Falun Gong, the banned spiritual movement, and other Internet sites The government’s computers intercept incoming data and compare it against an ever-changing list of banned keywords or Web sites, screening out even more information. The motive is often obvious: Since late 2010, the censors have prevented Google searches of the English word “freedom.” In March 2011, Google accused the Chinese government of disrupting its Gmail service in the country and making it appear as if technical problems at Google — not government intervention — were to blame. At the same time, several popular virtual private-network services, or V.P.N.’s, designed to evade the government’s computerized censors, have been crippled. V.P.N.’s are popular with China’s huge expatriate...
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...ANALYSIS OF SUCCESS FACTORS OF GOOGLE INC. We know that today, Google is the number 1 search engine in the world with millions and billions of search results available in any part of the world. There are certain factors that have made Google a success since its inception. “Some of the key success factors of Google are Technology, Innovation, Building a Brand, User Experience, Acquisition” 1. Technology: The reason behind the google’s success of providing the fastest search on the internet is its “Pigeon Rank” technology. With the help of Pigeon rank, google can provide the user the fastest result of the desired information. Pigeon Rank works much faster than the technology developed by Yahoo and Microsoft. The reason why PigeonRank works so efficiently is that it has been developed in such a way that it can identify the objects related to the specific search from the content lying anywhere on the internet. The Pigeon Rank can also distinguish the results even with the mere difference between them. Google’s technology has two parts working efficiently namely the “Software Engineering and the Hardware Engineering”. The Software Engineering part deals with the Page ranking, which essentially ranks the sites based on the links associated to them. Software Engineering means writing some query and then to think how the computer works in order to give the data in a fraction of second. Hardware Engineering part deals with the decreasing of the cost by building its own servers....
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...they think in terms of stimulus and response. This is a dramatic change in the history of business. In the past, the nimble companies were always the little ones. The larger your company, the more it valued planning and the long-term view. Google is one of the first very large tech companies ever to pride itself on rapid response rather than rigid planning. On top of this quick-turn bias there's the cultural training of Google's senior management. Most big companies end up being run by professional managers who came up through business school or finance, where they get trained in the rhythms and personality of traditional big business. They learn a shared vocabulary and set of values that are very familiar and comfortable to investors. By contrast, Google is completely controlled by engineering PhDs. They speak the language of science rather than business, and they're contemptuous of the vague directional platitudes and reassuring noises made by modern finance and marketing I think most reporters and analysts don't understand how fundamentally different the engineering mindset is from traditional business thinking. It's a very distinct paradigm, unfamiliar to most people who haven't studied science. One key element of the engineering mindset is the use of scientific method: you encourage a Darwinian marketplace of ideas, you test those ideas through controlled experiments, and you make decisions based on experimental data. At first, Google took a different approach to the Chinese...
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...Google: “Don’t Be Evil” The World’s Most Admired Company Google: “Don’t Be Evil” The World’s Most Admired Company Admiration is defined by the Webster’s Dictionary as “a feeling of great respect and approval”. With this definition we can begin to look for the company’s that command respect amongst the public, while also gaining the collective approval of their employees. Outside of a fancy definition, we feel that to truly differentiate the most admirable companies from the run-of-the-mill companies as in-depth analysis must be done. In our analysis we focus on four major categories: the company’s history, how did this company rise to the current level of prominence?, product, why is the company held in such esteem by the public?, company culture, how does culture promote employee morale and approval? and lastly, current and future status, where is the company now and how will it remain relevant in the future? History/Foundation Sergey Brin and Larry Page adopted the name Google in 1997. Sergey and Larry developed “a formula to rank the order of random search results by relevancy.” (McLellan, 2014) By 1998 the two had gone to the World Wide Web Conference with their idea of the Google search engine. It wasn’t until 1999 that they had raised about 30 million dollars in funding and later launched the site. In 2001 Eric Schmidt was appointed as Google’s CEO. Google launched advertising services in 2001 and 2002. In 2001 they launched AdWords; which is a search...
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...Google Google is founded by two Stanford University Ph.D. students, Larry Page and Sergey Brin. Google the search engine original named is BlackRub. It takes the name from a play on word Googol- the number 1 followed by 100 zeros, a reference to huge amount of data online. Google mission was: “to organize the words information and make it universally accessible and useful.” In recent year, Google had expand to many different field and become a multinational technology company that specialize in Internet-related services and products. Which is include online advertising, search, cloud computing, and software. Advertising is one of its main source for profit. Google’s is well positioned in demographics because it has a relatively young userbased. Nowadays, when people asking someone about something that they don’t know, the first word that come to their mind right away is “Google.” This is like a magic that will solve most of the problem. Even when I’m doing most of my research paper, Google is the place that I will go to. Google’s recent stocks are relatively low in a few weeks. However, Google are not really affected by this because most of it profit are coming from the advertising. We can said that Google is well-positioned compared to the downturn of the economy. Google’s political and legal is not going well with some legal issue. Google has faced concern on copyright issues because the company stores copies of third party web pages and images on their servers. In order...
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...Introduction Google Company has packed a lot into a relatively young life. Since Google was founded in 1998, it has grown to serve hundreds of thousands of users and customers around the world. Founders Larry Page and Sergey Brin met at Stanford University in 1995. By 1996, they had built a search engine (initially called BackRub) that used links to determine the importance of individual webpages. Now, Google is one of the big companies in the world. Google operating on a simple but innovative business model of attracting Internet user and earning revenue from targeted advertising. This report will be focused on how Google Company create strategy and apply their strategy in global market, which are including Google mission statement, how information system support their strategy, how organization strategy can support business strategy, what is generic strategy that using by Google, and type of market disruption. Discussion First, Google’s mission statement related to its business strategy. Google is an organization that once to provide information to the world in which it can be accessible easily and letting people make use of the information. "To make the world's information universally accessible and useful"(mission statement). Google works on a range of critical projects and issues--from growth strategies for exciting products like YouTube, Chrome and Mobile; to engineering prioritization and global 1 sales force alignment; to partner development and...
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...Essay 1: “Is Google Making Us Stupid?” summary and response Summary: In the article of “Is Google Making Us Stupid?”, Nicholas Carr argues that the Internet is changing the way our mind works and has some negative effects on our lives. In the article of “Is Google Making Us Stupid?”, Nicholas Carr argues that the Internet is changing the way our mind works and has some negative effects on our lives. The article begins with that the Internet is the excellent resource where we can find whatever we want for everything, and we are becoming more and more dependent on it in the field of writing, reading and so on. Afterwards, Carr claims that it has a large distraction on our mind, and we even cannot concentrate on a long reading material. As he said, technology is becoming more important than people. In the end, he also tells us that Google is trying to invent an artificial brain to replace our "slow" brains that we already have. In the article of “Is Google Making Us Stupid?”, Nicholas Carr argues that the Internet is changing the way our mind works and has some negative effects on our lives. He views the idea that the Internet is an obstacle for individuals to think deeply, and it is rebuilding our mind and memory. As Carr said, nowadays, it is so difficult for him to focus on a long paper; instead, he always spends a lot of time on the Internet. In the past, the writers like him should stay in the library to study for several days, but now, because of the Internet, it just...
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...------------------------------------------------- bALANCE sCORECARD GOOGLE INC. September 12, 2015 BRITTANY JUSTICE September 12, 2015 BRITTANY JUSTICE BALANCED SCORCARD Google Balance Score Card | | | | | METRIC | OBJECTIVES | MEASURES | Supporting Initiatives | Financial | Increased Revenue | Increased Revenue | To innovate current products | Financial | Increased Profit | Increased Profit | To innovate current products | Financial | Development New Technology | Cost of implementing new technology | acquisitions, new employees to bring new insight | Customers | Retain existing customers | increased usage of products and appeal of current products | | Customers | New customers | make enhancements to appeal to new customers | | Processes | Faster Response | Reduce Response time to customer problems | | Processes | Reduce Number of System Issues | reduce system issues customers experience | | Learning & Growth | Increase Employee input, training, business processes | Increased meetings and input from employees on areas for improvement | | INTRODUCTION Google Incorporated is a vastly well-known organization from their products such as the google search engine, google maps, as well as other business applications. Even with a prosperous organization such as google there is always opportunity for enhancement. Often times these goals to enhance the organization are given on a balanced scorecard. A balanced scorecard is a planning...
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...1. Using competitor intelligence from the case material, assess the levels of market commonality and resource similarity that Google has with three key industry competitors. How will they influence competitive behavior and the intensity of rivalry? Market Commonality refers to the number of different markets two or more direct competitors are involved in. For instance Sony and Samsung are direct competitors and are involved in number of different markets which includes Smartphones, Televisions, and Hi Fi Systems and so on. Market commonality also pertains to the degree of importance each competitors give to their each market. For instance, Sony and Samsung may give more importance to their Television line of products because it either maybe their most popular products of all or it may be due to their anticipated future market of that product. Multimarket competitors are less likely to attack each other aggressively, but will respond aggressively when they’re being attacked. For instance Airlines industry is a multi-market industry wherein the prices are similar, but if the competitors comes up with a promotion, others would swiftly respond. Resource similarity on the other hand, refers to how the each of the firms’ resources both tangible and intangible can be compared. For instance, Sony and Samsung both are market leaders in LCD and LED manufacturing. Both have exceptional intangible resources in terms of designing products and their level of knowhow and technological expertise...
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