...Google: “Don’t Be Evil” The World’s Most Admired Company Google: “Don’t Be Evil” The World’s Most Admired Company Admiration is defined by the Webster’s Dictionary as “a feeling of great respect and approval”. With this definition we can begin to look for the company’s that command respect amongst the public, while also gaining the collective approval of their employees. Outside of a fancy definition, we feel that to truly differentiate the most admirable companies from the run-of-the-mill companies as in-depth analysis must be done. In our analysis we focus on four major categories: the company’s history, how did this company rise to the current level of prominence?, product, why is the company held in such esteem by the public?, company culture, how does culture promote employee morale and approval? and lastly, current and future status, where is the company now and how will it remain relevant in the future? History/Foundation Sergey Brin and Larry Page adopted the name Google in 1997. Sergey and Larry developed “a formula to rank the order of random search results by relevancy.” (McLellan, 2014) By 1998 the two had gone to the World Wide Web Conference with their idea of the Google search engine. It wasn’t until 1999 that they had raised about 30 million dollars in funding and later launched the site. In 2001 Eric Schmidt was appointed as Google’s CEO. Google launched advertising services in 2001 and 2002. In 2001 they launched AdWords; which is a search...
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...Unit V Case Study: “Google: Don’t Be Evil Unless…. By: Fasoro Adepitan, Columbia Southern University, USA MBA 6301, Business Ethics Assessment. The article focus on the evolution of Google from starting operations in a garage in Silicon Valley in 1998 to become one of the most powerful technology-driven companies in the world. Google’s philosophy is to offer everyone in the world free access to all information around the world; however, various ethical issues were raised from different quarters against Google’s operations. The first issue raised is the privacy of Gmail provided by Google. Customers complained of Google searching the contents of e-mails and design “customized” ads based on the contents. Another concern is the legal use of keeping information that is sent through Gmail without user being protected by the right given by the Electronic Communications Privacy Act.(Stanwick, P.A. & Stanwick S.D. 2014). The Privacy of Individuals, is the second issue raised against Google, a reporter from CNETNews.com in just 30 minutes obtained and published as much relevant background information on Google’s CEO, Eric Schmidt and leads to Google sanctioning CNET for a year, this reaction contradict the goal of Google to organize information in the World. Google and the Chinese government is another major issue raised, where Google censored internet search results in China to suit the Communist government in China , by filtered out and restricted Chinese populace from having access...
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...of “Don’t be Evil” being compromised at the cost of doing big business Google has always wanted to be the people’s favourite by having a strong set of business morals and gaining the confidence of its users by having a motto, “Don’t be Evil”. Even as it has created goodwill, Google wrestles with difficult choices that will enable it to continue expanding while sustaining the guiding vision of its founders’ mantra. They've taken a stand against pop-ups and pop-under and refused ads from sites they consider to be overly negative. All the while, they've stubbornly kept the Google homepage concise and pristine. On just a faint whisper of a marketing campaign, the company pulled in an estimated $70 million last year (a third from licensing fees and the rest from ads) (McHugh, Josh, Google vs Evil, Wired, 2002). Should Google play ball with repressive foreign governments? Refuse to link users to "hate" sites? Punish marketers who artificially inflate site rankings? Fight the Church of Scientology's attempts to silence critics? And what to do about the cache, Google's archive of previously indexed pages? Are the questions often asked. Most major companies refer to a detailed code of corporate conduct when considering such policy decisions. General Electric devotes 15 pages on its Web site to an integrity policy. Nortel's site has 34 pages of guidelines. Google's code of conduct can be boiled down to a mere three words: Don't be evil. (McHugh, Josh, Google vs Evil, Wired, 2002)...
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...Question 1 Response – Prior to the launch of Google.cn, what factors should Google have considered in reaching their decision to comply with Chinese government censorship laws? One factor Google should have considered is the financial perspective. From a financial perspective, China represented for Google a dynamic and fast-growing, though increasingly competitive, market (Wilson, Ramos and Harvey, 2007). According to Google’s 2006 projections, the Chinese internet market was expected to grow from 105 million users to 250 million users by 2010 (Schrage, 2006). Another factor Google should have considered is ethics. Google’s decision to self-censor Google.cn attracted significant ethical criticism at the time. The company’s motto is “Don’t Be Evil,” and prior to entering China, Google had successfully set itself apart from other technology giants, becoming a company trusted by millions of users to protect and store their personal information. The choice to accept self-censorship, and the discussion and debate generated by this choice, forced Google to re-examine itself as a company and forced the international community to reconsider the implications of censorship (Wilson, Ramos and Harvey, 2007). Another factor to consider was if the decision was in total agreement with Google’s mission and policies. Google senior policy counsel Andrew McLaughlin knew removing search results was inconsistent with Google’s mission, but also believed that providing no information at all was more...
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...Google: Dealing with China Group 1 - What major pros and cons are there, regarding alternatives for addressing issues/opportunities? Some of the major pro’s that may be present while addressing issues and opportunities is that it may force individuals to think of alternative methods to conduct their business. Some of the advantages of coming up with new ideas is that it can also lead to new opportunities that may not have presented themselves had they not been forced to confront something that was atypical to begin with. Issues and opportunities often go hand-in-hand and is one of the primary precursors for entrepreneurs to begin their own business – identify an issue, or a need, and present a solution which results in an opportunity to sell or market their idea to resolve the need or issue of a potential customer or client. Additionally, there are con’s when being confronted with issues and opportunities when alternatives are the only means to resolve the issue. Sometimes, the alternatives may jeopardize the company’s moral or ethics or even run contrary to their corporate motto, such as in the case of Google’s corporate model of “Don’t be Evil”. Unfortunately, their corporate motto, and their culture is in direct opposition to that of the China’s government when it pertains to internet usage, search results and disclosure of personally identifiable information. As a result, Google in China has had to define what it means to not be evil, while still attempting to remain relevant...
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...created a large number of expeditious questions. When Google’s stock fell, many protestors went the google headquarters in California and they assembled in front google office there. About 50,000 letter were sent to the CEO of the company. I those some of the, trying to rebuild the fallen stock of the company and regain the reputation. On the other hand, while maintain business with china they had cope with the government’s censorship relegation. 2. Prior to the launch of Google.cn, what factors should Google have considered in reaching their decision to comply with Chinese government censorship laws? Prior to the launch of Google.cn, google should have analyzed the ethical and legal effects of this. However, they only considered the business opportunities in china without analyzing the analyzing the ethical and legal effects. They should have considered their social responsibilities. They are in business to make profit but it should not be in the expense of others. They should have acted ethically and analyzed their mission more before going china. 3. Assess Dr. Schmidt’s statement “We actually did an evil scale and decided that not to serve at all was worse evil.” Was Google being evil? From my perspective, I believe google was being evil and Dr. Schmidt statement is true. The company’s mission is to make information universally accessible. However, by doing this Google actually betrayed their own mission and betrayed the goals of the company. They should not allow...
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...STRATEGY IN ACTION Google On july 19, 2005, Google announced the opening of a product research and development center in China, to be led by renowned computer scientist and industry pioneer Dr. Kai-Fu Lee. Dr. Lee served as de company´s first president and hoped to exploit China´s thriving economy, excellent universities and multitude of talent to help Google develop new products and expand its international business operations. One of the company´s goals was to revitalize the Google website and offer a search engine catered specifically to the Chinese population. The launch of the new web site and sear engine, Google.cn, enable the company to create a greater presence in the growing Chinese market and offered a customized region-specific tool with features (such as Chinese-language character inputs) that made the chinese user experience much simpler. It also sparked the greatest controversy in the company´s history. In order to gain the Chinese government´s approval and acceptance, it agreed to self-censor and purge any search result of which the government disapproved. Otherwise, the new website risked being blocked in the same way the previous Google. Com was blocked by the Chinese authorities. Google conceded. Type in “Falung gong” or “Tianannmen Square” on Google. Com and thousands of search results will appear; however, when typed into Google.cn all the links will have disappeared. Google will have censored them completely. Google´s decision did not go...
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...Google’s Move Out of China An Explanation of the Problem Google is an American multinational Internet Corporation that was founded by Sergey Brin and Larry Page. When Google entered the Chinese market, censorship frequently interrupted its service. China has always been a relatively closed society and the government has tried to keep control on what its citizens’ experience on the Internet and social media. Google could not accept the government’s censorship; the company believed that its right of freedom of speech was being violated and its motto, “Don’t be evil,” was being conflicted with. Moreover, Google was also concerned that the government was behind cyber attacks attempting to access the accounts of Chinese human rights activists. When the conflict between Google and the Chinese government became more severe, in 2010, Google announced that it had stopped censoring its search services, had left the mainland, and had moved its search engine services to Hong Kong. Since Google did this, there has been a heated discussion about Google’s decision. Gains by pulling out of China: Google insists on its principle of “Don’t be evil,” which is the informal corporate motto of their company. The company claims that, as part of their self-proclaimed core values, “Don’t be evil.” is a central pillar of their identity. Moreover, according to Ovide (2011),"Don't be evil," is a part of their Core Values: "Do the right thing: don't be evil. Honesty and Integrity in all we do. Our business practices...
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...make it universally accessible and useful" Google has instilled a ‘don’t be evil” culture which showcases honest decision making and dissuades any form of cheating. (Birch, 2010). Google entered China in the year 2000 with the introduction of the Chinese version of Google. It was at this time that the internet era is China was beginning to gain momentum and the government was building the infrastructure that allowed information sources to be controlled. Google had to extensively depend upon the translation systems to make a success of Google in China but the hostile environment in 2005 made Google think otherwise .It is pertinent to state that all internet operations in China are controlled by state through some form of regulation .The following represents the presence of some MNC’s in China. Source: http://www.globalbydesign.com/wp-content/uploads/blog/china_search_cnnic.jpg Issues: I feel that Eric Schimdt Executive chairman of Google and Larry Page CEO of Google should seriously consider leaving china due to the various blockades that the government has put up for internet users .The way the Chinese government had interfered with the Gmail email system. This has been considered as a very important decision making process for Google to stay back in china or withdraw its operations in China. The loss of opportunity for Google in China would be huge considering the number of internet users and hence Google should stay back in china and tackle the Chinese...
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...Google China – Ethical Issues The Business Environment March 07, 2011 Table of Contents Preface 3 Google 4 Background 4 Google’s Philosophy 4 Google China 5 Ethical Issues 6 Conclusion 9 Annexure 10 References 10 Chinese Business Culture 10 The Great Firewall of China 11 Events Timeline 12 Preface This paper focuses on the Ethical issues pertaining to Google’s position in China around 2006. Google has been criticized for supporting the Chinese government censor policy and aiding them by restricting the anti-government information within China. Google in its quest to gain market share entered the Chinese market adhering to the Chinese government censorship policies. Google’s approach at that point in time was certainly against its corporate values and mission, hence unethical. However events of 2010 have forced Google to revisit its position and are resulted in redirecting its search engine traffic to Hong Kong. The paper provides a brief background to the Google, Chinese business culture, censorship policies in China and Google’s approach to enter the Chinese market. Later sections of the paper look at the ethical and unethical practices of Google in line with its corporate value, mission and strategies. Google Background Since its inception in 1996, Google has grown by leaps and bounds. From offering search in a single language it now offer dozens of products and services in many different languages. Starting from two computer science...
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...Google, the fast growing Internet search engine company, was established with a clear mission in mind: to organize the world’s information and make it universally acceptable and useful. This mission has driven Google to create a search engine that on the basis of key words entered by the user will scan the web for text, images, videos, news articles, books, and academic journals, among other things. Google has built a highly profitable advertising business on the back of its search engine, which is by far the most widely used in the world. Under the pay-per-click business model, advertisers pay Google every time a user of its search engine clicks on one of the paid links typically listed on the right hand side of Google’s results page. Google has long operated with the mantra “don’t be evil”! When this phrase was originally formulated, the central message was that Google should never compromise the integrity of its search results. For example, Google decided not to let commercial considerations bias its ranking. This is why paid links are not included in its main search results, but listed on the right hand side of the results page. The mantra “don’t be evil”, however, has become more than that at Google; it has become a central organizing principle of the company and an ethical touchstone by which managers judge all of its strategic decisions. Google’s mission and mantra raised hopes among human rights activities that the search engine would be an unstoppable tool for...
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...Chapter 2 Closing Case: Google’s Mission, Ethical Principels, and Involvement in China Google, the fast growing Internet search engine company, was established with a clear mission in mind: to organize the world’s information and make it universally acceptable and useful. This mission has driven Google to create a search engine that on the basis of key words entered by the user will scan the web for text, images, videos, news articles, books, and academic journals, among other things. Google has built a highly profitable advertising business on the back of its search engine, which is by far the most widely used in the world. Under the pay-per-click business model, advertisers pay Google every time a user of its search engine clicks on one of the paid links typically listed on the right hand side of Google’s results page. Google has long operated with the mantra “don’t be evil”! When this phrase was originally formulated, the central message was that Google should never compromise the integrity of its search results. For example, Google decided not to let commercial considerations bias its ranking. This is why paid links are not included in its main search results, but listed on the right hand side of the results page. The mantra “don’t be evil”, however, has become more than that at Google; it has become a central organizing principle of the company and an ethical touchstone by which managers judge all of its strategic decisions. Google’s mission and mantra raised...
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...Google in China Overview When Google was being created, the designers had one main goal for the company. They wanted to find the best way to organize the entire world’s information in a way to make it easily accessible and useful. Google’s mantra has been “don’t be evil” since day one and continues to be at the core of their company’s business ethics. In 2000, Google decided to begin a Chinese language site for the people of China but based the operations in the United States. Chinese officials blocked the Google website in 2002 and redirected users to a state run government search engine. After one of the co-founders read several books to try to understand why the Chinese government would do this, Google managers decided that the Chinese market, with over 100 million users, was too large not to try to enter again. In 2005, Google opened offices in Beijing and Shanghai and by January 2006, Google unveiled their Chinese homepage for people of China. Google still faced the issue of being censored by the Chinese government and decided to self-censor with the idea of providing users with “the greatest amount of information possible”. Google even includes a bullet if a searched item has been censored. Problem Censoring of information Diagnosis Distinguishing between performing self-censorship or allowing governmental censorship Analysis The Chinese government has long kept tight reins on both traditional and new media to avoid potential subversion of its authority...
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...Google and the Chinese Government - Case Analysis Overview: Google is a cutting edge Silicon Valley based Internet Company; known world wide for being a titan in the internet industry was admired for their ethical business standards and their distinguished and celebrated corporate motto, “Don’t be evil.” Google had established itself as one of the most visited sites in the world. Google was rapidly expanding as more than half its user traffic came from outside the US. Though Google.com was accessible to Chinese users, there were many issues related to many of Google’s search contents being blocked by Chinese regulations and slow unreliable service. Realizing the potential for growth in the Chinese market, Google attempted to purchase a minority stake in the Chinese search engine company Baidu. However, Chinese law prohibited Google from holding more than a minority stake in Baidu therefore; the next logical step was to expand its own presence in China. To assist Google with establishing a permanent presence in China, they enlisted the help of world renowned computer scientist Dr. Kai-fu Lee, who was highly regarded in China and in the Chinese high-tech community. The next step was for Google to negotiate with the Chinese government to allow uncensored access by Chinese citizens to a high-speed Chinese version of the Google search engine. Central Issue: How might Google reach and agreement with the Chinese Government that would allow them to successfully enter...
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...Internet search engine company Google faced with a big problem in China, related with government’s censorship over internet. On the other side Google’s China competitor Baidu.com was behind the scene as they intended to grab the market share, which hold by the Google.com. The purpose of this case is to analyze and understand how such a multi-national company went wrong unable to understand the culture in a country. The analysis highlights the effect that Google had to incur during 2002-2010 period of time in China. Consequences of the pressure that Google faced in China, final decision was to establish company’s search engine in Hong Kong as Google.com.hk. Because of not good relationships with Chinese government, Google got in a terrible position as they had to pull out from a well growing Chinese internet market, which was a huge blow in Google’s financial perspectives. The analysis of Google in China have shown how interindividual relationships in businesses, especially in terms of China, affects the company’s profit, image and success. Understanding each country’s culture is a must and it extremely helps to provide a sound service towards its customers. Company profile: Google is the fast growing Internet search engine company, was established with a clear mission in mind: to organize the world’s information and make it universally accessible and useful. Google specialized in internet search, cloud computing and advertising technologies. Google is the world’s largest search...
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