...12주. 리더십(4) - 여성부문 1. 여성 리더십의 대두 산업화의 진전에 따라 여성의 사회경제활동 참여가 꾸준히 증가하고, 여성의 사회적 지위가 높아지고, 사회각계에서 여성리더들이 활약하면서 여성의 리더십에 대한 관심이 증가하고, 여성 리더십의 연구도 활발히 진행되고 있는데요. 여성리더십 본론에 들어가기 전에, 구체적으로 왜 여성 리더십에 대한 관심이 증가되었는지 그 이유에 대해서 먼저 설명드리겠습니다. 첫째는 여성들의 사회참여가 늘고 리더의 위치에 오르는 경우가 늘어나면서 지도자로서의 여성에 대해 관심이 커졌습니다. 즉, 리더의 위치에 오르는 여성이 남성에 비하면 소수이기 때문에 많은 사람들이 관심을 갖는 것이죠. 이러한 관심은 과연 여성이 리더로서 어떤 자질을 가지고 있는가, 남성과 비교할 때 여성의 리더십 스타일은 다른가 하는 논쟁을 불러일으켰습니다. 이 내용이 저희가 얘기하고자 하는 것입니다. 여성이 리더로서 어떤 자질을 가지고 있는가는 두번째 여성 리더십의 특징에서, 남성과 여성의 리더십 스타일이 어떻게 다른지는 세번째 여성 리더십과 남성리더십의 차이에서 다루게 될 것입니다. 그럼 다시 여성 리더십에 대한 관심이 증가된 두번째 이유를 말씀드리겠습니다. 두번째 이유는 조직의 변화에 따라 남성적이며 가부장적인 리더십의 비효율성이 드러나면서 그에 대한 불만과 대안적 리더십에 대한 욕구가 증대되었다는 것입니다. 상명하복식 근무체계와 수직적인 조직문화가 수평적이고 개인의 개성을 중요시 여기는 조직으로 변화하면서 위계적이고 관료적인 전통적 리더십은 변화에 효율적으로 대처하지 못합니다. 변화하고 있는 조직문화의 효율적으로 대응할 수 있는 대안적 리더십으로서, 보다 참여적이며 민주적인 인간중심의 리더십에 대한 요구가 증가하는 것이고 여기에서 여성 리더십이 주목 받는 이유를 찾을 수 있는 것입니다. 2. 여성 리더십의 개념 이제 여성 리더십의 개념에 대해 말씀드리겠습니다. Loden(1985)이라는 사람이 여성적 리더십(Feminine Leadership)이라는 개념을 제시했습니다. 여성의 리더십을 말할 때 여성적 리더십이라고 많이 사용됩니다. 이 사람은 오늘 날 조직원들은 전제주의적 리더십을 거부하고 팀 위주의 참여적 관리구조를 선호하기 때문에 팀 구조와 협동적 의사 결정을 특징으로 하는 여성적 리더십이 위계적 구조와 전제적 의사 결정에 의존하는 전통적 리더십보다 유용하다고 주장하였다. 여성적 리더십이라는 개념은 앞에서 보았듯이 전통적인 리더십 모델이 현대 사회의 변화하는 조직에 적합하지 못하다는 인식과 관련이 있다. John(1976)은 여성 리더십을 분담된 리더십(Shared Leadership)이라고 말하면서, 리더의 기능이 한 사람에 의해 모두 수행되는 것이 아니라 조직구성원들이 모두 동등한 인격체로서 유기적인 관계를 통하여 조직의 목적을 달성해 나가는 것을 의미했습니다. 이런 측면에서 여성 리더십은 민주적 리더십이라고 할 수 있습니다. 상호적 리더십(Interactive Leadership)은 여성의 리더십을...
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...The Academy of Economic Studies Marketing strategy of Aura Scarlat Elena Nichifor Ioana Carmen Mechis Ioana Petric Magda Ungureanu TABEL OF CONTENT Introduction …………………………………………………………………..…………….….… 3 1. Situation analysis ………………………………………………………….…………….……4 2.1. Industry analysis …………………………………………….……………….4 2.2. Sales analysis . …………………………………………….…………………5 2.3. Competition analysis ………………………………………………………...6 2.4. SWAT analysis ………………………………………………………............7 2.5. Analysis of marketing strategy …………………………………………….8 2. Marketing strategy . ………………………………………………………..............................9 3.6. Marketing segmentation strategy …………………………………………… 9 3.7. Targeting strategy and position in map ……………………………...……...12 3.8. Product life cycle ……………………………………………………….......14 3. Marketing programs ………………………………………………….…….............................16 3.1. Marketing mix ……………………………………….………………...........16 3.2. Loyalty programs ……………………………………………………….......18 3.3. Customer service and support ………………………………………………20 3.4. Market research ………………………………………………………..........22 3.5. Trust & Credibility ……………………………………………………….....25 4. Implementation plan ………………………………………………………...........................28 4.1. Product design and development . ………………………………………….28 4.2. Marketing and sales ………………………………………………………...29 4.3. Scheduling Gantt ………………………………………….…………….......30 5. Financial information …………………………………………………….…... …………….32 5.1....
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...of bringing out new products into the market with innovates ideas and upgrading it self according to the current market needs with a break through in getting any information on WWW (World Wide Web), Smart Phones and placing it self in various market segemets helped Google to be a Strategic Marketing Planner and to be the among the top most businesses in the dot com industry. Planning Process: There are various formulations of planning process (Boyce et al, 1970; Lichfield et al., 1975; Harris, 1965). Like (a) the formulation of objectives in relation to the general goals, problems and the regional context; (b) the provision of an outline of alternative strategies of growth; (c) the testing and evaluation of alternative strategies; (d) decision making. Lynch (2000) explains that every organization has to manage its strategies in three key areas: The organization’s internal resources, The external environment within which the organization operates, The organization’s ability to add value to what it does and other core elements include clarification of strategic direction , strategic analysis, development of strategic options, strategy implementation and management of strategic change. Traditionally, Google...
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...Google's HR Dilemma Google started by 2 Stanford University graduate students Larry Page and Sergey Brin Beginning in 1996, where they built a search engine called “BackRub” that used links to determine the importance of individual web pages. By 1998 they had formalized their work, creating the company you know today as Google. Since then, the company based on a simple approach to search has become a leader in IT and one of the big companies in the world having ranks in top 100 best places to work in and highly profitable IT web based and development companies. Google started with 20 employees in 1988 and since then, the company has grown to more than 20,000 employees worldwide, with a management team that represents some of the most experienced technology professionals in the industry 2000. Google attraction was not just its innovative technology in web browsing or it is lucrative return on employment that engineers and other people sow, it was a culture that the founders has created, embraced and emphasized as a unique way or working and producing efficiently, they have created a new working environment that is now a culture called the Google Culture. What is this culture that is praised by many and citizen by other? Culture refers to an organization's values, beliefs, and behaviours. In general, it is concerned with beliefs and values on the basis of which people interpret experiences and behave, individually and in groups. Usually in most cases, a company is a...
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...related searches and the positive impacts of Google’s competencies towards its business model. Moreover, this report provides recommendations that Google are effectively able to utilise. Introduction Google, a provider of multiple products and services, with the mission to “organise the world’s information and make it universally accessible and useful”, is the number one web search engine. Additionally, Google has an old online shopping service site whose rivals include Amazon and eBay (Newth, F 2012). However, recently, in 2012, Google announced its adaption of a new paid model, where retailers were now starting to get charged. Moreover, the bases discussed throughout the report will be grounded in Google’s competency test, and its impact towards Google business model (Newth, F 2012). Google’s development of new strategicresources, dynamic capabilities and core competency Google’s recent change of passing on costs, a fee, to online retailers who display their products on the Google online shopping site (Hartwig, J. I 2012), will require Google to develop new strategic resources, dynamic capabilities and a core competency. Firstly, developing new strategic resources to work aside Google’s new paid model (Hartwig, J. I 2012), will mean that Google will need to improvise on teaching Google employees currently working in the Google online shopping sector, to adapt to the new changes appropriately, through being educationally mentored on new policies, procedures and most importantly...
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...CASE 5: Google’s Strategy in 2009 1. BACKGROUND INFORMATION |Timeframe |Country(s) Involved |Key Individuals & Titles |Company Type & Size | | | | |Google is one of the leading internet technology and | |1994-2009 |USA, Worldwide |Larry Page and Sergey Brin – founders|advertising companies in the world. The company generates 97% | | | |David Filo – Yahoo Co-founder |of its revenues in both 2008 and 2009 from its search-based | | | |Erick Schmidt - CEO |advertisers. Besides, it maintains a large index of web sites | | | | |and other online content, which are freely available through | | | | |its search engine. | 2. BRIEF SUMMARY OF CASE SITUATION |Business or Industry Description |Particular Company Situation | |The industry includes enterprises that operate search engines, internet portals and| ...
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...Google Free Food Strategy Franklin Seldon Business Management Professor: Brian Grizzell Google Free Food Strategy The Google culture can be defined as the most positive, influential, all encompassing, productivity- inducing environments. They maintain a casual and democratic environment in the office. The company maintains a limited number of upper management teams, in order to make the low level employees feel free to be innovative. Google’s mission statement is to organize the worlds information and make it universally accessible and useful. Google believes that building great products depends on great people. Google has consistently shown that. Google believes these 10 things to be true. They wrote these things down when they were just a few years old and constantly revisits these to make sure they still hold true. 1. Focus On the user and all else will follow 2. Its best to do one thing really, really well. 3. Fast is better then slow 4. Democracy on the web works 5. You don’t need to be at your desk to need an answer 6. You can make money without doing evil. 7. There is always more information out there 8. The need for more information crosses all borders 9. You can be serious without a suit 10. Great just isn’t good enough All of these quotes is what they user in their business practices and this also transform into the Google culture. Google Business Culture Founded in 1998 by two Stanford University PH. D students. Google name is a play...
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...December 5, 2011 To: Google Management Subject: Google Corporate Strategy Larry, this summarizes our analysis of Google’s current corporate strategy and outlines recommendations to guide future strategic decisions in Google’s incredibly volatile marketplace. Our goal is to help identify where Google’s environment is shifting and how Google can respond proactively to continue the market-beating growth and profitability of past years. Recommendations: 1. Google should continue with its acquisition strategy, utilizing the 70/20/10 plan, and internal operations with refined real options approach. 2. Use the Motorola Mobility acquisition to stage growth by entering the mobile hardware market. The integration of hardware and software capabilities opens a huge door for the company. While understanding the importance of advertising revenue to Google and the need to sustain it, the timing is right to diversify revenue streams and monetize the Android platform through the manufacture of integrated Google phones. This recommendation is important as a means of protecting Google from experiencing the preverbal paradox of success. Moving into mobile manufacturing also helps diversify Google’s revenue stream as Google finds itself losing advertising revenue to other websites, such as Facebook, Netflix, and others. Thus, beyond the importance of protecting Google’s right to make the Android operating system through the acquisition of 17,000 patents, a move which ultimately protects...
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...1 INTRODUCTION 1.1 Overview of Organization Larry Page and Sergey Brin founded Google in 1995 while they were doing their Ph.D at Stanford University. Google has become the world’s most popular search engine since then and can attribute its success to an innovative marketing plan. The culture of Google is similar to many of the dotcoms of the 90’s. Most employee workstations are surrounded by leisure activities such as rollerblading, coffee lounges and an array of toys, such as scooters and rubber balls, strewn throughout the building. The culture was built to suit the habits of a generation of computer nerds who were tired of sitting in cubicles.. Google is unique in where the employees really had helped develop a tool that was needed by everyone who had an internet connection. It found a good market niche and followed the path of innovation to market itself as the strong company that everyone knows today. On September, 1998, Google was incorporated as a privately held company. The company has a mission statement “ to organize the world’s information and make it universally accessible and useful”. In 2004, Google moved to its headquarters in Mountain View, California, which is known as “ Googleplex”. Google Inc. owns and operates six Google Modular Data Centers across the U.S., one in Chile, one in Finland, one in Ireland, one in Belgium, one in Singapore and one on Taiwan. The company recently built up three more data centers at a cost of more than $200 million in...
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...Case Study of Google in China Case Study of Google in China The SEO Consultants (2010) website highlights Google as the number one leading internet search engine within the United States today. In earlier years, the managers’ of Google recognized to remain competitive they needed to enter into the international territory of China. Shortly after launching the search engine in China from the home base of the U.S., the Chinese government blocked the site to prevent users from access to information the government deemed should be censored. Once unblocked, the government censored the search results users of China received. Google management determined they needed to base an operation center within China to better service users and fully tap into this market; however, there were many hurdles including values and ethics that needed consideration (Hill, 2009). Legal, Cultural, and Ethical Challenges Google’s mantra and mission of “don’t be evil” reflects the values of the company. Originally it simply meant to always provide the end user with only the highest quality of search results, but over time the company embraced it as their way of doing business. The culture within China is very different than that of the U.S. With the company physically placing operations in China, their Chinese operations would be subject to the laws and censorship of China. This presented an ethical challenge to Google management, as their commitment has always been to provide the end user...
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...Week 4 Assignment 1 Innovation from Googles free Food Strategy BUS 302 Management Concepts Strayer University Instructor: Written By ABSTRACT We will be looking at the Forbes Magazine’s “Best Company to Work for in 2014” number 1 ranked company Google. The very successful Technology Industry based company has been very successful and been named as the best employer to work for several times since it opened its doors in 1998. We will look at their Mission Statement and business strategy and how they use employee benefits to draw and keep the best employees. Mission and Business Model Googles Mission Statement is one that does not include a lot of the components that are used to evaluate a quality mission statement. It fails to accompany the customer, concern of survivability or public image amongst other things, but at the sometime this small open minded Mission Statement accomplices the company as a whole and their “Open Innovation” philosophy. (Jurevicuis, 2013) “Google’s mission is to organize the world’s information and make it universally accessible and useful.” “Google’s mission is to organize the world’s information and make it universally accessible and useful.” The Google business model is a ‘Business Model Canvas’. As a world leading Technology Company and the most popular search engine on the internet. They have built an extremely successful primary pay stream with the Cost per Click (CPC) in which advertisers pay each time a user clicks...
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...Assignment Two: Human Resource Strategies of Google, Inc. & Wegmans Food Markets, Inc. BUS 508-Contemporary Business Alisha Ball Dr. Solomon Fakinlede Strayer University Compare and contrast the two (2) industries you have identified in terms of size, products, services, customers, economic and regulatory environment. Human resource management/ strategies refers to a various number of policies as well as practices that influence an organization significantly. It is related to employee behaviors, attitudes, as well as performance. These strategies are used to give organizations a competitive advantage particularly in the areas of recruitment, training and development, and diversity management. These policies and strategies help promote the practice of helping organizations to achieve their business goals as well as objectives by developing the knowledge and skills of employees in order for the organization to meet its mission as well vision. These strategies are often very strategic as well as goal oriented and helps organizations adapt to change as well as meet the needs of the consumers that they serve. These strategies help to make organizations some of the best companies to work for. Google, Inc. ranks number one on the 2015 Fortune 100 Best Companies to Work For. Google is a global company that develops technology including web browsers, smartphones, smart contact lenses and social media apps to help keep people connected. Their innovative technology as...
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...Introduction Google Company has packed a lot into a relatively young life. Since Google was founded in 1998, it has grown to serve hundreds of thousands of users and customers around the world. Founders Larry Page and Sergey Brin met at Stanford University in 1995. By 1996, they had built a search engine (initially called BackRub) that used links to determine the importance of individual webpages. Now, Google is one of the big companies in the world. Google operating on a simple but innovative business model of attracting Internet user and earning revenue from targeted advertising. This report will be focused on how Google Company create strategy and apply their strategy in global market, which are including Google mission statement, how information system support their strategy, how organization strategy can support business strategy, what is generic strategy that using by Google, and type of market disruption. Discussion First, Google’s mission statement related to its business strategy. Google is an organization that once to provide information to the world in which it can be accessible easily and letting people make use of the information. "To make the world's information universally accessible and useful"(mission statement). Google works on a range of critical projects and issues--from growth strategies for exciting products like YouTube, Chrome and Mobile; to engineering prioritization and global 1 sales force alignment; to partner development and...
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...Introduction Google Company has packed a lot into a relatively young life. Since Google was founded in 1998, it has grown to serve hundreds of thousands of users and customers around the world. Founders Larry Page and Sergey Brin met at Stanford University in 1995. By 1996, they had built a search engine (initially called BackRub) that used links to determine the importance of individual webpages. Now, Google is one of the big companies in the world. Google operating on a simple but innovative business model of attracting Internet user and earning revenue from targeted advertising. This report will be focused on how Google Company create strategy and apply their strategy in global market, which are including Google mission statement, how information system support their strategy, how organization strategy can support business strategy, what is generic strategy that using by Google, and type of market disruption. Discussion First, Google’s mission statement related to its business strategy. Google is an organization that once to provide information to the world in which it can be accessible easily and letting people make use of the information. "To make the world's information universally accessible and useful"(mission statement). Google works on a range of critical projects and issues--from growth strategies for exciting products like YouTube, Chrome and Mobile; to engineering prioritization and global 1 sales force alignment; to partner development and...
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...Google's mission statement is related to its business strategy, how their information systems strategy supports its business strategy, and how Google's organizational strategy supports its business strategy. Additionally we will identify which of Porter’s three generic strategies is Google employing. Finally we will analyze Google's strategy and the type of market disruption it has created using a dynamic environment perspective. Case Summary Google Inc was founded in 1998, and has grown to serve hundreds of thousands of users and customers around the world by providing access to a free search engine that locates information on the World Wide Web. Their mission is to organize the world’s information and make it universally accessible and useful. Google has created a simple but successful business strategy that is focused on attracting Internet users to their search engine and earning revenue from targeted advertisement. According to Sounders (2013) Google is operating on a simple but innovative business model of attracting Internet users to its free search services and earning revenue from targeted advertisement. They are accomplishing this task through the use of their AdWords and AdSense programs. According to Sounders (2013) AdWords enables businesses to place ads on Google and its network of publishing partners and AdSense allows them to push advertisements on publishing partners websites targeting specific audiences. Google Inc currently offers over 120 different products...
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