...Question 1: What are the pros. Cons and risk associated with Nike`s core marketing strategy? Answer: Nike's excellence marketing strategies are their energy to achieve their market goals. Nike believes the "pyramid influence" that the preferences of a small percentage of top athletes influence the product and brand choice. PROS OF NIKE'S CORE MARKETING STRATEGY: Nike put heavily proportion in their marketing strategies and products deign. In order to sustain their dominance in the industry and retain their competitive advantages, Nike actively responds to the market trends and changes in consumer preference by adjusting their marketing strategies, the mix of existing product offerings, developing new products, styles and categories, and influencing sports and fitness preferences through various marketing strategies. CONS OF NIKE'S CORE MARKETING STRATEGY: Although Nike's marketing strategies had brings lot of positive implications to the company, but it will bring negative implications to Nike too. The negative implications that will identify in this assignment are high cost incurred, influence of spokesperson, and competitors. RISKS OF NIKE'S CORE MARKETING STRATEGY: Nike faces many risks when they use their core marketing strategies to achieve their goals and these risks can come from both internally and externally environmental circumstance. The risks will have a negative influence about Nike's future development, for example, the market share in the world, reputation...
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...1. INTRODUCTION F or many companies, marketing plays a vibrant and a vital role in the strategic planning process. Even though marketing positions are incorporated in corporate level, most of them are represented at the functional level of an organization (Chawla, 2003). Kotler and Keller (2008) outlines the core definition of marketing, which says that ‘Marketing is the analysis, planning, implementation and control of carefully formulated programs designed to bring about voluntary exchanges of values with target markets for the purpose of achieving organizational objectives”. Marketing can be described as a strategy based analysis on planning that are used to combine experience, education and perspectives of the whole management team of the organization effectively by all means of developing focus in management and competitive advantage in the market arena. Gilligan and Wilson (2009) define Strategic Marketing Planning as “a typical development of strategies that are based on the planning team’s assessment of the market and perceptions of managerial expectations and organizational capabilities”. Therefore, the nature of strategic marketing planning and the development of the marketing plan show an in-depth understanding of the knowledge of thinking about the organization’s environment, managerial objectives, organizational capabilities and things that affect the process of planning and implementation. This report highlights the different perspectives of writers with regards...
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...Discussion, Marketing Technology, and Ethics Questions Gary A. Stewart Trinity International University, Principles of Marketing BUS113E Bill Perez, Degrees April 6th, 2016 Author Note Gary Stewart, Business Administration, Trinity International University Florida Regional Center, Correspondence concerning this paper should be addressed to: Gary Stewart. Email: zgstewar@tiu.edu 4. Discuss trends impacting marketing and the implications of these trends for how marketers deliver value to customers. • This student will first define and analyze what is marketing: marketing is the process of building profitable customer relationships by creating value for customers and capturing value in return. Understanding the marketplace and customer needs are vital in creating the right mix that a company needs to attract its core customers. There are five core marketplace concepts: 1. Needs, wants, and demands, 2. Market offerings (products, services, and experiences), 3. Value and satisfaction, 4. Exchanges and relationships 5. Markets. • Needs include basic physical needs for food, clothing, warmth, and safety; social needs for belonging and affection; and individual needs for knowledge and self-expression. (Kotler, Armstrong. p.6. 2015) • Wants are the form human needs take as they are shaped by culture and individual personality. Demands are wants backed by buying power. Marketing offering includes combinations of products...
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...A Email Platform This question is going to analyse email marketing platform. Email marketing is a way of direct marketing to a group of people that are ether potential customers or who are already customers but looking to gain more attention to generate potential sale growth. “Opt-in is the key to successful email marketing” (Chaffey, Dave, p.400) The bulk of emails is sent to customers every day to get a possible sale. The main features of email marketing are very often discounts or coupons given by companies for subscribing on their website. For example company called My Uni Days is supplying students with latest discounts in different stores. However they are sending emails quite too often and in the result of that, students might not pay attention to them. Emails received, as an advert looks mostly very simple with big pictures to gain customers attention to a new product or service that company want them to buy. Having a big picture included in the email will gain customers attention and attract them to click on the button “To find out more, click here”. For example website called Low Cost Holidays will supply their customers with daily emails with big pictures of empty beaches and blue sea and no prices included in the email. Having no prices will encourage people to go on their website and check, which will be a one step closer to buy holidays and gain profits. Emails are made to be very easy to navigate through them in terms of finding things that customers...
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...CASE: A-197 DATE: 02/05/09 BAIDU.COM, INC.: VALUATION AT IPO Since its official launch in January 2000, Baidu.com, Inc. (Baidu) quickly grew to become the leading Internet search engine in China. After three rounds of private funding, Baidu registered to go public on the NASDAQ Stock Market (Ticker Symbol: BIDU) on August 5, 2005. (See Exhibits 1 and 2 for a listing of Baidu’s private funding sources and pre-IPO share allocations.) The initial public offering (IPO) turned out to be one of the highest-profile debuts since the Internet bubble burst in 2000. The stock price jumped 354 percent on the first day of trading and closed at $122.54, valuing the company at about $3.96 billion based on 32.3 million shares outstanding. While the market showed strong enthusiasm for the stock, Baidu’s public offering nevertheless generated much debate in the investment community about the underlying value of the firm. Furthermore, concerns were raised about whether or not Baidu was able to sustain its growth rate and exceed investor expectations after the IPO. Factors leading to this uncertainty included: the state of the Internet-paid search market in China, the expected growth in the marketplace, the competitive landscape, and the strength of Baidu’s business model and strategic position. BACKGROUND ON CHINA’S ADVERTISING AND ONLINE ADVERTISING MARKETS Advertising Market From 1995 to 2005 China’s advertising market grew at a compounded annual growth rate (CAGR) of 17 percent, which was...
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...Marketing Management Case Study 1 Marketing Excellence >>Nike 1. Pros:“Nike +”Nike with apple consists of a pair of specially designed Nike+ shoes and a Nike+ ipad sport Kit. As a person runs, ipad tells the distance pace and calories burned via voice feedback that adjusts music volume as it plays. Nike allows customers to design their own shoes from a catalogue of pre defined designs.Customers can choose their own colours and mascots to create shoes which define their personality. Cons:High costs incurred in advertisementwhich ultimately adds to the price of the Products. Risk: Being one of the major players in the World Market When ever Nike launches a new product it has to make sure it addresses to the concerns of the Global market, which is difficult to achieve For ex: When Nike endorsed Tiger woods in 2009 it was an extra edge for Nike over it’s competitors but when Tiger woods was accused to be engaged in a sex scandal in 2011 it not only harnessed the image of Tiger woods as a major golfer but also of the image of Nike’s which has it’s presence in all over International Markets 2. -North America-44% Europe-24% China -11% South Asian market-18% Here there is an opportunity for Adidas to gain more market share by capitalizing on these developing Markets. -Growth in greater China and other emerging markets in Asia region is an opportunity for Adidas - Focus on it’s product development Focus on new innovations To regain and increase it’s...
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...CASE: A-197 DATE: 02/05/09 BAIDU.COM, INC.: VALUATION AT IPO Since its official launch in January 2000, Baidu.com, Inc. (Baidu) quickly grew to become the leading Internet search engine in China. After three rounds of private funding, Baidu registered to go public on the NASDAQ Stock Market (Ticker Symbol: BIDU) on August 5, 2005. (See Exhibits 1 and 2 for a listing of Baidu’s private funding sources and pre-IPO share allocations.) The initial public offering (IPO) turned out to be one of the highest-profile debuts since the Internet bubble burst in 2000. The stock price jumped 354 percent on the first day of trading and closed at $122.54, valuing the company at about $3.96 billion based on 32.3 million shares outstanding. While the market showed strong enthusiasm for the stock, Baidu’s public offering nevertheless generated much debate in the investment community about the underlying value of the firm. Furthermore, concerns were raised about whether or not Baidu was able to sustain its growth rate and exceed investor expectations after the IPO. Factors leading to this uncertainty included: the state of the Internet-paid search market in China, the expected growth in the marketplace, the competitive landscape, and the strength of Baidu’s business model and strategic position. BACKGROUND ON CHINA’S ADVERTISING AND ONLINE ADVERTISING MARKETS Advertising Market From 1995 to 2005 China’s advertising market grew at a compounded annual growth rate (CAGR) of 17...
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...Sales assignment Cover page MSc in Digital Marketing (Module code MKT42000) Module: Sales and Sales Management Lecturer: John Collins Assessment 1. (In no more than 1200 words) – worth 20% of overall course assessment as mentioned in the course outline Companies excel by practicing 1 of 3 strategies: Product leadership innovation and the best quality goods and services are offered Operational excellence – low cost and process efficiency are delivered Customer intimacy The best total solution (service/relationship building) Your brief Select a company for each strategy mentioned above. (i.e. one company per strategy) . (i.e. one company per strategy) Advise the sales manager of the sales method they should be using for each company. Explain clearly why you believe that this method is appropriate and why other sales methods are inappropriate. Advise the sales manager as to the type of salespersons they should be recruiting. For one company only Using the SPIN Model (i.e., Situation, Problem, Implications, Need) prepare a list of questions you would use if selling to a buyer. Finally, using the Formula Selling model prepare a list of questions you would use if selling to a buyer where this model is appropriate. Background Sales Methods Stimulus ‐ Sales/No Sales Formula Selling ‐ AIDAS SPIN – Situation, Problem, Implications, Need NAME- MARK FITZGERALD STUDENT NUMBER-12254208 E-MAIL- mark.fitzgerald@ucdconnect.ie Word count- 1,297 excluding...
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...institutions of higher education", Quality Assurance in Education, Vol. 14 Iss 2 pp. 99 – 122. Arvinder P.S. Loomba Thomas B. Johannessen, (1997),"Malcolm Baldrige National Quality Award", Benchmarking for Quality Management & Technology, Vol. 4 Iss 1 pp. 59 – 77. Bell, R. and Keys, B. (1998), “A conversation with Curt W. Reimann on the background and future of the Baldrige Award”, Organizational Dynamics, Vol. 26 No. 4, pp. 51-61 . Bou-Llusar, J.C., Escrig-Tena, A.B., Roca-Puig, V. and Beltran-Martin, I. (2009), “An empirical assessment of the EFQM excellence model: evaluation as a TQM framework relative to the MBNQA model”, Journal of Operations Management, Vol. 27 No. 1, pp. 1-22. Chris Hakes (2007). The EFQM excellence model for Assessing Organizational Performance (Google eBook). uk: Van Haren. p12. Constanze Clarke (2006) Automotive Production Systems and Standardisation: From Ford to the Case of Mercedes-Benz (Google eBook). 5th ed. uk: Springer Science & Business Media. p60. Dahlgaard, J., Kristensen, K. and Kanji, G.K. (2007), Fundamentals of Total Quality Management, Routledge, New York, NY. Decarlo, N.J. and Sterett, W.K. (1990), “History of the Malcolm Baldrige National Quality Award”, Quality Progress, Vol. 23 No. 3, pp. 30-2. EFQM. (2012). Fundemental Concepts. Available: http://www.efqm.org/efqm-model/radar-logic. Last accessed 10th April 2015. EFQM. (2012). Radar Logic. Available: http://www.efqm.org/efqm-model/radar-logic. Last accessed 10th April...
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...Excellence >>Google In 1998, two Stanford University PhD students, Larry Page and Sergey Brin, founded a search engine company and named it Google. The name plays on the number googol1 followed by 100 zeroes-and refers to the massive quantity of data available online that the company helps users find. Google's corporate mission is "To organize the world's information and make it universally accessible and useful." From the beginning, Google has strived to be one of the "good guys" in the corporate world, supporting a touchyfeely work environment, strong ethics, and a famous founding credo: "Don't be evil." The company has become the market leader for search engines through its business focus and constant innovation. As Google grew into a primary destination for Web users searching for information online, it attracted a host of online advertisers. These advertisers drove Google's revenue by buying "search ads," little text-based boxes shown alongside search results that adveftisers pay for only when users click on them. Google's search ad program, called AdWords, sells space on its search pages to ads linked with specific keywords. Google auctions off the keyword ads, with prime keywords and page locations going to the highest bidder. Google recently added market share in the United States. Swooshes abound on everything from wristwatches to skateboards to swim- ming caps. The firm's long-term strategy focuses on basketball, running, football, women's...
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...many functions to an effective management, but the most important factors are planning, organizing, directing, and controlling. These factors can affect how a business is maintained. The organization we will be covering is Google. Globalization, technology, innovation, diversity and ethics play key roles in the corporation. Globalization Globalization means worldwide integration and development (dictionary.com). Internal factors of globalization are production, development, customer service and marketing. Over the past decade, Google has positioned itself so that their name, software, etc. appears on every laptop, tablet, phone, etc. across the world. Google has to make sure that internally it evaluates the capabilities of its employees. Sometimes it is necessary to move people around so that the right people are responsible for the right areas. Because they have done such a good job at this. They provide superior customer service in every part of the globe and their marketing strategies requirements of the people using their products and the laws that come along with doing business in another country. An example of a huge external factor that affected Google was an incident that happened in January of 2010. After a cyber-attack occurred, Google revealed to the world that any company who is eager to do business there is quite content to cover up the fact that the Chinese government uses the internet to spy on companies, and that the Chinese government has told them...
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...Cons and risk associated with Nike`s core marketing strategy? Answer: Nike’s Core Marketing Strategy: Nike's excellence marketing strategies are their energy to achieve their market goals. Nike believes the "pyramid influence" that the preferences of a small percentage of top athletes influence the product and brand choice. So Nike contracted with many athletes' spokesperson, professional teams and college athletic teams to advertise and promote their products to customers. One renowned example of Nike marketing strategy is during 2008 Summer Olympics in Beijing. Nike received special permission from the International Olympic Committee to run Nike ads featuring Olympic athletes during the games. In addition, Nike sponsored several teams and athletes, including most of the Chinese teams’ and11 of 12 high profile members on the US men’s basketball teams. Nike seriously pays attention on the technology producing, design and selling such as e-commerce, high-tech running shoes, Nike+ with Apple, etc. Nike outsourcing their products most of the factories are located in Asia such as China, Indonesia and India. Pros and Cons of Nike Core Marketing Strategy: Pros: Nike put heavily proportion in their marketing strategies and products deign. In order to sustain their dominance in the industry and retain their competitive advantages, Nike actively responds to the market trends and changes in consumer preference by adjusting their marketing strategies, the mix of existing product offerings...
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...15 December, 16 December 26 December, 27 December Timings 9:30 AM - 3:00 PM 9:30 AM - 3:00 PM 9:30 AM - 3:00 PM Language Arabic English English JANUARY 2013 Area Course Schedule Timings Language English English / Arabic English / Arabic Sr no 1 2 3 4 Sr no 1 2 3 FEBRUARY 2013 Course name Designing Performance Appraisal Excel for Data Analysis Creating Web Presence for your organization using Google tools Course name Balanced Score Card for Performance Excellence Finance for Executives Change Management Social Media Marketing Course name Internet Marketing Customer Service Skills Job Evaluation Workshop Hay Method Course name Internet Marketing Customer Service Skills Job Evaluation Workshop Hay Method Competency Framework Area Human Resource Information Technology Information Technology Course Schedule 3 February 10 February, 11 February 24 February, 25 February Timings 9:30 AM - 3:00 PM 9:30 AM - 3:00 PM 9:30 AM - 3:00 PM English Language English English English MARCH 2013 Area MANAGEMENT FINANCE Human Resource Information Technology Area MARKETING MARKETING Human Resource Course Schedule 02 March, 03 March 5 March, 6 March 12 March, 13 November Timings 9:30 AM - 3:00 PM 9:30 AM - 3:00 PM 9:30 AM - 3:00 PM 9:30 AM - 3:00 PM Timings 9:30 AM - 3:00 PM 9:30 AM - 3:00 PM 9:30 AM - 3:00 PM Language English English English English Language English Arabic English Sr no 1 2 3 4 Sr no 1 2 3 APRIL 2013 Course Schedule...
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...1.0 QUESTION 1 2.0 INTRODUCTION Apple a renowned technology company completely took the world by storm when it introduced its latest product; the iPad which completely changed how users interacts with computing devices and bridged the gap between holding a phone and having a laptop. Apple Inc, practically came back from a near bankrupt company to one of the world’s most valuable company taking on the music and movie industry with its itunes store; changed the way music is carried about with the ipod; had a huge impact in the telecommunication sector with its unveiling of the iphone, took on the advertising industry with its simplistic adverts and marketing strategy and with its sophisticated operating system (Macintosh and iOS), it has set itself apart from its competitors. Apple’s success was driven by Steve Jobs, a man who tech fanatics describe as Jesus in the tech world because of the vital role he played in redefining technology. Sutter (2011a) describes Jobs as the most indispensable chief executive on the planet. ‘Apple is Steve Jobs and Steve Jobs is apple’ he said. Apple was grieved to find out that its visionary and charismatic chief executive was bereft of life and the whole world including its huge customer base where all in a dilemma of hurt and uncertainty. 3.0 HR ISSUES Focusing on apple’s strategic framework (as developed by Sparrow and Pettigrew), it faces a number of human resource issues some of which are a. If apple was to create cheaper products...
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... Phone: 516-754-5202 Email: david.zhengda@gmail.com PROFILE M.S. Marketing candidate, strong communication, analytical and multi-tasking skills, adequate in social media marketing. To obtain an Internet marketing internship to gain experience in online analytics, social media marketing and SEO. EDUCATION Frank G. Zarb School of Business, Hofstra University ! Master of Science in Marketing ! • Hofstra MBA/MS Marketing Association - Event Management Officer • Hofstra Business Consulting Group - Associate Consultant Sept 2011 - May 2013 Long Island, NY Asia Australia Business College, Liaoning University ! Sept 2007 - July 2011 Bachelor of Business in International Business; GPA: 3.5 ! Shenyang, China • Art Department at Student Union - Head of Department: Led college team to 1st place in the university Art Contests • Instrumental Club - President: Organized & promoted three rock concerts (sold tickets in one), each attracted up to 200 people in the audience (full capacity) • Scholarship: First-Class Scholarship for 6 consecutive times; National Scholarship; HSBC Scholarship • Student Representative • National First Prize Winner, Semi-Finalist in 15th “FLTRP Cup” National English Debating Competition EXPERIENCE Asian Business Association - America (National Organization)! Oct 2011 - Present Senior President of Marketing! Long Island, NY Design short-term and long-term marketing plan for organization, including social events, competitions, speaker panel...
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