...Apple V/S Google Apple and Google differ significantly in what they sell (Apple’s innovative products Vs. Google‟s Technological Services) and their revenue generation models (Price discrimination and skimming of Apple vs. Ad based revenue of Google). Hence we are not sure whether we are comparing Apple with apples here! Nevertheless one interesting and meaningful comparison is given by the Market cap of the two technology firms. In May 2010, Apple Inc. reached $222 billion in market cap surpassing Microsoft to become the most valuable technological company in the world. At present the market cap of Apple is even more astonishing at $290* billion in comparison with the $187* billion of Google Inc. and $217* billion of Microsoft Corporation. Yet Google cannot be underestimated with regard to the power it wields on the internet. It saves search queries associated with your Internet Protocol (IP) address for nine months. Thus most of the suggestions Google makes are the ones that you are actually searching for. Similar things could be said about most of the Google ser-vices. Needless to say Google‟s Search algorithm is still one of the best and widely used by all users across the world. But Google has a free to use image because of nature of the open source applications such as Android, Chrome OS, etc. Thus most of its revenues are Ad based and hence does not have the premium pricing ad-vantage of Apple. On the plus side, Google services are extensively used across the globe...
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...very well structured but has more of a word of mouth type advertising campaign rather than a in your face market like Walmart or Google. Everyday you open Internet Explorer you see Google as the default search engine which is free advertising. Walmart has expanded all over the world so you see one on your drive into work or see the commercials. I don’t see the in your face type campaign with Amazon. They have a solid product and they know it. Sitting at 10% of processing capacity means they are well prepared for momentum which is true to their core competency of being a leading retailer. Often leading retailers exceed capacity and can’t meet customer demands like the wireless cellular networks and the dreaded dead zones. (This is my opinion. Please provide feedback. Dave) o Present areas where Amazon is competing with Google™ and Microsoft®, and whether competition is a wise strategy. -From my research, I broke it down into two main categories. Amazon vs. Google -Amazon is attempting to get into the business services market place that Google is currently working in. ie. Google Check out vs. Amazon Flexible Pay -Google has a successfully running search engine marketing system directing search inquiries while Amazon relies on their incredible size for virtual traffic. Once a customer is on their sight, Amazon is attempting to create a Sub-Google like browser inside their site. -Amazon...
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...* Google (NASDAQ: GOOG) is one of the best-known and most admired companies refer to searching information on the Web around the world * Start with student project by two Stanford University graduates—Larry Page and Sergey Brin—in 1996, * Google became the most frequently used Web search engine on the Internet with 1 billion searches per day in 2009 * other innovative applications such as Gmail, Google Earth, Google Maps, and Picasa. * Google grew from 10 employees working in a garage in Palo Alto to 10,000 employees operating around the world by 2009. (Bauer T., 2009) * Over the past few years , Google has grown dramatically and is still developing in the global market. * Competitors and system innovations: * --Portals (Google vs Yahoo, MSN) * -- Planned Payment service ( Google vs EBay) * -- Supported software ( Google vs Microsoft ) In order to survive in this competitive global market, Google have to make Decisions: 1. Google resisted pop-up advertising, because the company felt that it was annoying to end-users. 2. Keeping their employees happy is also a value they take to heart. 3. Google encourages employee risk taking and innovation. 4. Decisions at Google are made in teams based on data. Google stripped the search page of all distractions and presented users with a blank page consisting only of a company logo and a search box. They insisted that all their advertisements would be clearly marked as “sponsored...
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...http://techcee.com/wp-content/uploads/2013/05/google-services.jpg Country Experience; France, Germany & Japan International Management http://en.academicpositions.se/content/uploads/sites/8/2013/07/lesundLogo.png Table of Contents Introduction3 How does a search engine work and make money?3 What is the exportability of search engine’s technology and business model?4 Why did many governments appear thretened by google? How did they counter this threat?4 Global leadership and Organizational Behaviour Effectiveness (GLOBE)4 Hofstede’s five dimensions:4 Google (USA) to France - focus dimensions: PDI & UAE (appendix 1: figure 1)4 Google (USA) to Germany - focus dimensions: UAI & IDV (appendix 1: figure 2)6 Google (USA) to Japan - focus dimensions: UAI, MAS, IDV and LTO (appendix 1: figure 3)7 Is the threat, from the government-sponsored search engines, real or imagined?8 What can Google do to secure dominance in those countries?8 What can Google learn from those experiences to guide its entry strategy for other countries?9 The negotiation process (appendix 2: figure 1)9 Stage One: Preparation9 Stage two: Relationship Building9 Stage Three: Exchange of task-related Information10 Stage Four: Persuasion10 Stage Five: Concession and Agreement10 Sources:11 Websites:11 Appendix 112 Figure 1: Hofstede, USA vs. France12 Figure 2: Hofstede, USA vs. Germany12 Figure 3: Hofstede, USA vs. Japan13 Appendix 2:14 Figure 1: The Negotiation Process14 ...
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...MGT 448 Week 4 Individual Assignment Google in China: Case Study MGT 448 Google in China: Case Study China and Google have not seen eye to eye lately. the element of defending human rights or complying with the Chinese Government has placed Google with a decision to choose between the two . This paper will examine the case study, Google in China, and answer the following questions: What advantages and disadvantages does Google have in the Chinese market in comparison with Baidu? What is the business model of each company? And what factors should Google have considered in reaching its decision on the new approach in China? Advantages and Disadvantages for Google in the Chinese Market Advantages that Google has over Baidu in the Chinese market include the public having access to un-censored search terms, Google’s AdWords and AdSense technology, and its partnership with China Mobile. Google also offers attractive applications such as “Picasa Web Album, Google Docs, Google Talk, Google Calendar and Google Checkout” (Yin & Yulin, 2010, p. 2). Some of Google’s services include “Google Earth, Google Hot List, Q&A and a free legal music download service” (Yin & Yulin, 2010, p. 3). In comparison with Baidu, Google does have some disadvantages which include its suspended “ability to search through foreign websites and its associative-word search function”, its criticism from Chinese Regulators and bad publicity from Chinese writers accusing the company of copyright...
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...consumers through interactive channels of retail, digital and live events. The Niche Factory is currently considering a new CRM system. The cloud is driving faster release & upgrade cycles overall. Customers use cloud applications in their everyday lives and those consumer applications typically have rapid response to feedback. The nature of cloud allows companies to be much more responsive giving you the flexibility to push out updates when you need to. (Columbus, 2013) There are a many cloud service companies to consider – you have to make a choice between an established, proven vendor or taking a chance as an early adopter of something new. (Columbus, 2013) In this case, we will look at three established, proven vendors: Google Compute Engine (GCE), Amazon Web Services (AWS), and Microsoft Azure. IaaS Considerations Infrastructure as a Service (IaaS) is a cloud model which allows organizations to outsource computing equipment and resources such as servers, storage, networking as well as services, such as load balancing and content delivery networks. The IaaS provider owns and maintains the equipment while the organization rents out the specific services it needs,...
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...Taking A Closer Look at Google Students today have a much more convenient and timesaving methods of research. Thanks to Internet Information Providers, you have all the libraries you need located on the World Wide Web. By typing in a question or a few key words in a search engine, you have hundreds of thousands of search results with all the answers you need. Engines like Google, Yahoo, and Bing are now enveloped into people’s everyday lives. Here are a few numbers to show us how important this industry has become (2010): * Google: 34,000 searches per second (2 million per minute; 121 million per hour; 3 billion per day; 88 billion per month) * Yahoo: 3,200 searches per second (194,000 per minute; 12 million per hour; 280 million per day; 8.4 billion per month) * Bing: 927 searches per second (56,000 per minute; 3 million per hour; 80 million per day; 2.4 billion per month) (Mcgee, 2010). According to Yahoo Finance, on June 17, 2011 the market capitalization of the industry is $558 billion, Price/Earnings is 22.4, Price/Book is 4.6, Net Profit Margin is 23.1%, Return on Equity is 17.5%, Total Debt/Equity is 26.3, and the dividend yield is 1.2% (Yahoo! Inc., 2011). One of the biggest leaders of this industry is Google Inc. Google Stands Strong In 1998, Google was launched with about 25 million pages. Today Google index is billions and billions of pages, which is roughly around 100 million gigabytes (Google, Inc, 2011). Google not only provides a top search...
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...Doing Business in Japan Japanese Leading Brands Vs. US Winning Japan Market MBA Iris 2012 Business with Japan January 26, 2013 Overview The Case Study Only a half decade ago the portable computer-laptops industry had thrive with the variable sizes, multifunctions, different weight, thickness and colors, manufactured by different vendors. (DELL, HP, Sony, Samsung, LG, Asus ...) Early 2007 when Apple introduced the first iPhone to the US market, there were already many kind of Smartphones in the market (HTC, Palm, Samsung..) but non of them created such a customer experience as the iPhone did. The iPhone became the ultimate portable office in the pocket of its owner. Sending and receiving emails and instant messages became easier, browsing content at the internet and navigation as well plenty application and capabilities. Everyone realized that the man with the iPhone will win – the iPhone became a big advantage for any business man. In addition, the leisure culture starts changing. The ease of browsing internet content with the iPhone anywhere, accessing Facebook and reading emails was significant. Playing gaming at you free time with the iPhone became an addiction to everyone. Apple with great precision has read the map and introduces the first iPad on 2010 which became a game change in the portable PC industry. With a larger screen size, the iPad was the ultimate entertainment...
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...MIANQI SHEN ECO/561 MARCH 23, 2015 MARK ERENBURG GOOGLE'S NEW WIRELESS SERVICE About the end of March 2015 Google will begin offering its own wireless service. Google's market structure as a wireless provider will be an oligopoly market structure which is when a standardized product is sold by a small number of sellers. Providers must differentiate their services. Each provider makes its own decisions. The wireless industry is regulated so providers are not completely free to set their own prices and offerings. Google is starting its wireless service on a small scale. When Google enters a new market it usually does so in a big way. Google’s next move is launching a wireless carrier service sold directly to end users (Epstein, 2015). We will look at the business feasibilities based on the economic conditions and the impacts. According to the Economist Intelligence Unit (EIU), the world economy will grow by 2.9% in 2015. The world GDP was estimated to have increased by 2.5% in 2014. Global growth will be boosted by lower oil prices: a 10% fall is thought to add 0.2 percentage points to world GDP. The world economy most likely will be held back by weakness in the euro area and Japan, and by slower growth in emerging markets. China will see expansion slow to 7%, but America will be the best-performing rich-world economy in 2015, with growth forecast at 3.3% (The Economist, 2015). Let us referring to the last quarter of 2014, there was a 2.6% increase...
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...Apple’s iPhone5 vs. Samsung’s Galaxy S3 Apple’s iPhone5 vs. Samsung’s Galaxy S3 In today’s world, technology has a huge impact on the way that individuals live and communicate. Technology is used at work, school, home, and just about anywhere else that one could imagine. The use of cell phones has been the dynamic for the 21st century. Just about everyone, from the elderly, to elementary students owns one. With such a huge variety of cell phones on today’s market, the iPhone5 and the Samsung Galaxy S3 reign as today’s market leaders. Both devices are exceptional however, when comparing the technology, design, and overall functionality of the iPhone5 and Samsung Galaxy S3 there are some commonalities and differences that prove the superiority of the Samsung device. Examining the design of these two handsets provided by the industry leaders, Apple and Samsung shows that the Galaxy S3 has a vibrant 4.8 inch Super AMOLED HD display, whereas its competitor boasts a 4 inch Retina LCD display. As far as the display goes, the Galaxy S3 is one of the best 720p display smartphones on the market. When comparing these two devices one cannot help but to notice the drastic difference in size. The Galaxy S3 measures 5.38 inches high, 2.78 inches wide, .34 inches thick, and weighs 4.70 ounces. Its counterpart measures 4.87 inches high, 2.31 inches wide, .30 inches thick, and weighs 3.95 ounces. In other words, the Galaxy S3 is a much larger phone compared to the IPhone5. To some...
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...MICROECONOMICS Project Group: LE THI THU HIEN LE THI NGOC YEN TRUONG TU QUYNH NGUYEN HONG CAM BINH Summer 2012 An overview Facebook was realized on February 4, 2004 by an American computer programmer and Internet entrepreneur- Mark Elliot Zuckerberg. Facebook has said it will be valued at up to $96bn (£59bn) when it sells shares to investors this month in a record-breaking flotation. The first investment from Peter Thiel was $500,000 into Facebook. Facebook has minted four billionaires: Mark Zuckerberg, Dustin Moskovitz, Eduardo Saverin and Sean Parker. The 27-year-old Zuckerberg's net worth was estimated at $17.5bn on the 2011 Forbes list of the wealthiest Americans. Moskovitz had a net worth of $3.5bn but pipped Zuckerberg for the title of world's youngest billionaire, being eight days younger. The Brazilian-born Saverin, who left Facebook early on after a falling-out with Zuckerberg, had a net worth of $2bn. Parker, the Napster co-founder who briefly served as Facebook's president, had a net worth of $2.1bn On November 15, 2010, Facebook announced it had acquired the domain name fb.com from the American Farm Bureau Federation for an undisclosed amount. On January 11, 2011, the Farm Bureau disclosed $8.5 million in "domain sales income", making the acquisition of FB.com one of the ten highest domain sales in history Nowadays, 1 in every 13 people on earth uses Facebook, more than 900m active users, with over 250 million of them who log in every day. The average...
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...Globalization was a component that has swayed Google as it has been the other way around as well. Overseeing the globalization for the company from California was a pivotal phase of the business. Google is maintaining its business globally and with similar exhibition, the external risks are intensified. Google has foreign contention in all of its primary businesses: advertisement, internet search, social media, and mobile phones. Some opposition such as Facebook for the social media and Apple for the phones and tablets are leaders and Google must review these external factors. Another external factor that impacts Goggle’s globalization can be difficult because other countries may not want to use a product they are unfamiliar with. Therefore, a thorough explanation of why a product would be beneficial in another country is very important (Ford, 2010). China for example had outlawed Google as a prominent search engine for political consideration. These slumps are compensated by the importance that globalization produces inside Google. In 2012 the organization has a variety of human resources in different locations internationally that creates difficultly to a competitor to even think about emulating Google. “What the laggards have failed to grasp is that what matters most today is not a company's competitive advantage at a point in time, but its evolutionary advantage over time” (Hamel, 2006). Google manages to prepare for their future by understanding that preparing requires...
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...Strategic Analysis 1) ROLE OF GOOGLE IN THE GROWTH OF E-COMMEERCE: With the incredible growth of the eCommerce industry, experts around the world are expecting significant change in the future, and companies are taking stock in the market by investing more money than ever before in eCommerce technology. Google Shopping and recent changes to Google Analytics are also affecting retailers and their ability to effectively market their products and services. Google has introduced a new change that will “phase out free clicks on Google Product Search listings.” Once the new program called Google Shopping launches, ecommerce merchants will be required to bid on placement for their products for related search terms in Google. Online retailers will no longer see their listings appear in the comparison shopping service. Instead, this service will be replaced with the Google Shopping program, which will include paid product ad listings. According to Sameer Samat, Google Shopping’s Vice President of Product Management, “Google Shopping will empower businesses of all sizes to compete effectively, and it will help shoppers turn their intentions into actions lightning fast. Today’s changes are a first step toward providing technology, tools, and traffic to help power the retail ecosystem.” Google + has rolled out a new service that will now include local listings and customer reviews. Globally, eCommerce is up by more than 300% in the Middle East, with approximately 70% of transactions completed...
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...Catherine Carr APPLE vs GOOGLE The Business week article is about Google going into the mobile phone business by developing its own touch screen smart phone, such as Apple’s has done with its popular iPhone. At the same time, Apple was announcing their, what they called, a strategic acquisition, by purchasing the company “Quattro Wireless, for a mere $275 million. Quattro is known in Silicon Valley circles, as a company whose main focus of business is to target mobile phone users. Apple is now the proud owner of “Quattro”. Now when first reading the article I had to wonder is this “déjà vu” 21st century style; or did the two CEO’s that were once good friends and of course, assuming their business relationship has not changed their personal relationship and that Schmitt and Jobs have not been forced to take the adversarial position in the “smart phone/mobile apps” world. Remember the legendary rivalries: Microsoft vs. Netscape, what a mess that was and really, in the end Bill Gates lost, if you call the multi millionaire losing at anything. But seriously, who really paid all the costs to fight Netscape? We did of course, the consumer. Microsoft and Apple were always “in”, but Jobs seemed to or appeared to be satisfied appealing to a certain type of individual consumer. Whereas, Microsoft always attracted the masses and the Business minded. Today there is Google and Apple and a new generation of high tech on the horizon, Apple...
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...4 1.1. GOOGLE EXPANSION IN BRIEF… 4 1.2. HOW GOOGLE BENEFIT US? GOOGLE PRODUCTS… 4 2. GOOGLE IS INNOVATION & COMPETITIVE FORCE 5 3. GOOGLE TRANSNATIONAL GLOBALIZATION 6 3.1. GOOGLE ADAPTING “FLAT WORLD” 6 3.2. GLOBALIZATION CHALLENGES 6 3.3. GOOGLE VS. GLOBAL ECONOMY 6 4. GOOGLE SERVICES SECURITY 7 5. REFERENCES 8 Abstract In the following report I analyzed the case study in discussion – Google Inc. – from the prospective of Information Systems related topics studied during this semester. These data represented in order to reach for better understanding of the relation between the success of Google & the Information system setup, infrastructure & strategy implemented in Google. 1. Introduction 1.1. Google expansion in brief… Founded by to colleagues “Larry Page & Sergey Brin” Google started in 1996 with the name of “BackRub”, it was a search engine that meant to use links to determine the importance of an individual webpages. (Google Mission 2012) In 1998; this search engine that they built was renamed to “Google” which is extracted from the word “googol,” the mathematical terminology for the number “one” followed by hundred zeros! And from that time it was registered as Google Inc. (Google Mission 2012) This company stated mission is “to organize the world’s information and make it universally accessible and useful”. (Google Mission 2012) 1.2. How Google benefit...
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