TO: Aaron Shapiro DATE: January 9, 2012
FROM: John Smith RE: Growth Option Recommendation

Dear Mr. Shapiro, After carefully reviewing your current dilemma and the history of your firm. I believe you have several options ahead of you. I know that you are looking to expand your revenues to the hundred millions as opposed to your current numbers. I know that you value quality over quantity, which is what attributed to your success in the past. Therefore, we can work with these two in order to expand. There are numerous factors you must take into consideration before looking at your growth strategy. First of all, you want to maintain your quality of services without expanding too largely. Your focus remains on the larger scale projects that will generate larger revenue. However, you have some major concerns with the competitors in your industry. You have well-established competitors such as Digitas and Razorfish. These companies have reached the goal of extremely high revenues and I believe you should follow them with a key strategy. The industry that you should focus on is Pharmaceutical Sales. This industry is exponentially increasing it’s advertising spending by the year. Moreover, the shift towards online marketing is ever increasing as well. As a company, you have already established a reputation for having great success. You have a reputable portfolio showing great successes and you are at the peak of your performance. By harnessing this industry’s needs, you can penetrate a market that will generate revenues bigger than ever. There are careful considerations you need to keep in mind. You must keep your employees engaged in this growth strategy. I believe that one of the main reasons for your success is your involvement of all your employees across the board. Moreover, you have kept some key players from the start of HUGE Inc., which I believe has kept loyalty and employee happiness at a peak leading to the high quality service. Therefore, you must keep this intact in this growth. By growing into the pharmaceutical industry, you will encounter issues where there are ethical dilemmas with companies, such as Pfizer that you must address and work around. Also, you will probably need to hire some new employees with a background in medical sales and advertising in order to shed light on this new industry that you have not tackled in the past. Your employment process is already so fine-tuned, I do not believe you will face any issues in this area. However, since these new employees are going to be key to your strategy and you have such a unique corporate culture, it is imperative that they mesh well with the rest of the employees in order to truly deliver a grade-A service to these pharmaceutical companies. Finally, you are entering a market that has already been researched by the top two competitors in your industry. However, you have a unique selling point of miracle success stories that have boosted revenues of some of the biggest companies out there. Use that to your advantage and once you have a key industry player under your wing, the rest of the industry will follow, which will potentially lead you to the revenue numbers you aim for.