...The word Halal refers to the term permissible or allowed to eat in Arabic (ehow.com). It is an important way of life lived by the Muslims and it isn’t only consisted on food but other products too. It doesn’t only matter what kind of food it is, but the preparation method of the food is considered very important as well. The Halal food guarantees safety, hygiene, healthy eating lifestyle and wholesomeness. Halal is all about the place and the process used for slaughtering the animals and the condition those animals are kept in. Halal is now being recognized all over the world not only by the Muslims but also the Non-Muslims community. An example of how other countries around the world are adapting to Halal food is shown in Moscow, Russia. In Moscow the sales were $45 in 2004 and then increased to $70 million in 2006 and then to $100 million in 2008 (Muhammad, 2007). The growth is due to consumer’s perception of human animal treatment concerns. Russians purchased Halal food because they thought the products were fresh, safe and infection free and also believed that the Muslims won’t cheat them. In the Philippines the population looks for the Halal logo on the products so that they can purchase them easily. Malaysia consists of 3 different races which are the Malaya, Chinese, and Indians. 62% of the Malays are Muslim, 24% Chinese are either Buddhist or Traditional Chinese religions and 8% are Indians who follow Hinduism (department of statistics Malaysia, 2011). The Chinese and...
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...of Anur 3 2. Choosing the most suitable country for Anur to expand in 4 3. In depth market analysis 8 4. Company, sales and marketing goals 13 5. How does Anur have to enter the foreign market? 14 6. Account Plan 19 7. Choosing the most suitable fair for Anur to exhibit on 23 8. Trade Fair Concept 29 9. Return on investment 46 List of resources 47 Annexes 49 Interview with a person in the Muslim community 50 Observations Anuga Food Tec, Cologne 51 Interviews Anuga Food Tec, Cologne 61 Observations Ethnic Foods Europe, Brussels 79 1. Case study of Anur Anur is a Dutch food company, specialized in frozen food products which focus on Muslim consumers. In the Netherlands, Anur has become one of the market leaders in Halal snacks. Anur has decided to internationalise their activities. The primary goal is to achieve a higher market share in one European country. Anur has selected a consulting firm to help them make two major choices: 1. The selection of a European country in which they can reach a growing market-share, including strategic advice of how to set up international activities. 2. Which trade fair should be visited to prepare and support their international activities. This advice should be included with a worked out and detailed Trade Fair plan for the fair to be visited. 2. Choosing the most suitable country for Anur to expand in To advice Anur on which countries they have to expand in, we drew up a few minimal requirements: ...
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...Table of Contents Executive Summary McDonald’s Corporation currently markets its products across its 8 geographic segments through customizing its food items to suit local tastes and preferences. Furthermore, all advertisements are shot in 12 different languages, featuring the customized products catered to each region. However, the company’s international motto, “I’m Lovin’ it”, is not translated. McDonald’s locates all of its franchises in convenience locations such as malls, airports and local neighbourhoods. These marketing strategies have proven to be effective, indicated by the company’s 7% increase in profit margins over the past 4 years. However, McDonald’s has strived to improve them with recent marketing initiatives with respect to the 4Ps. McDonald’s has begun to renovate its eateries, such as going from a plastic look, to a more brick and wood design in an effort to maintain a contemporary image. They have also decided to “re-image” themselves in their ads by incorporating a hip-hop theme with teen icons such as Justin Timberlake as a means to attract teenagers. Additionally, company has begun to offer healthier food products, such as oatmeal, given consumers are more health conscious. In light of McDonald’s recent efforts to improve its marketing strategies, they still face three pressing issues. Firstly, although the company has begun offering healthier food items, they are still high in fat, sugar and salt. This was confirmed in a study performed by Dr...
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...Business Proposal Draft Executive Summary: We are CO! Our business is an experience, a gas/electric hybrid mobile food truck with healthy, low cost food. Our truck will drive and park around downtown in order to spread our product efficiently. Our food will be Halal, Arabic food. Our initial $25,000 will cover the first quarter of production’s costs, after which we expect to break even. As a whole, we believe our food will satisfy the need of a consumer on a personal level, deeper than the wallet goes. Bringing authentic, cultural cuisine will please both those affiliated and not affiliated to the Middle East. There are limited options available for Halal food, as well as a need for low cost, healthy fast food. Our combined experience in the restaurant industry and with Arabic culture will provide a basis for a competitive business. After our first year of operation, we plan on hiring additional employees and a larger truck. Business Description: For our business, will be opening CO, a mobile food experience. Our venture will take place on an electric/gas food truck hybrid. Here, we will provide customers with an alternative approach to eating. We will provide an easily accessible establishment, being in walking distance of highly populated areas including State University’s campus, Key Bank tower and the warehouse district. Our menu will provide customers with a low calorie dining experience, while still satisfying their hunger. By displaying nutritional facts, our cart...
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...text archive of this journal is available at www.emeraldinsight.com/0007-070X.htm Marketing of halal meat in the United Kingdom Supermarkets versus local shops Allam Ahmed SPRU – Science and Technology Policy Research, University of Sussex, Brighton, UK Abstract Purpose – The purpose of this paper is to explore a number of marketing issues, such as consumer buyer behaviour and distribution channels, in relation to buying halal meat (HM) from local shops versus supermarkets in the UK. Design/methodology/approach – A consumer survey (300 participants) and observation of three local halal shops and a Morrisons supermarket were successfully undertaken in London, Brighton and Edinburgh. Findings – The majority of UK Muslims do not trust big supermarkets when buying HM. They will only trust a Muslim selling halal products in their local shops. Most respondents did not know that supermarkets in their local area sold HM. Research limitations/implications – In order to increase the sales of HM ranges, supermarkets need to improve their marketing efforts, for example by advertising in Islamic newspapers, mosques and other relevant sources. Supermarkets need to stock other complementary halal products to get a mass response from this market segment, as well as enhancing/improving their services, for example, there should be sales people who are able to advise customers on particular halal products. Originality/value – The study reveals that the majority of UK Muslims are at odds with...
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...OPERATIONS MANAGEMENT Irna bt Abd Karim Ilyia Nur Ab Rahman, Rosli saleh, Suhaimi Ab Rahman and Dzulkifly Mat Hashim (2011). Factor contributing to non-compliance of Halal standard among restaurant operators in Malaysia vol.24. From www.ipedr.com/vol24/18-CBETM2011-M10024.pdf. Introduction - This journal pressing the clear meaning of Halal, especially among restaurant operators in Malaysia. The ignorance about the overall meaning of Halal leads the restaurant operators and food premises displayed several of private Halal logo that currently are confusing customers and raised doubts on the validity of the Malaysian Halal logo. Halal issue has become an important issue not only in Malaysia but globally discussed, because it is not only meant for the Muslims but also the whole of mankind which concerned with food that is pure and safe. That is why this study had been conducted to investigate the reasons for non-compliances among restaurant operators towards Halal requirements because is it important to know the major problems faces by the restaurant operators for not complying with better practices of standard Halal requirements in the restaurant industry. Procedures - The data collection method used by personal interview using self-administered questionnaires distributed to the restaurants owners those who are jobs involved decision making and supervising the restaurant operators. They are employed in restaurants that served food to Muslim in Kuala Lumpur area. The location...
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...Different consumers have different beliefs about Halal products, where attitudes and subjective norm plays an important role to perform intention (Lada et al. 2009). The attributes of subjective norm emerged as the most significant indicators of Muslim customers to intention to choose Halal cosmetic products. Muslim customers may be motivated to choose Halal cosmetic products because cosmetic products are Halal in Shariah. Similarly, Biddle et al. (1998) and Norman et al. (2008) found that respondents prefer cosmetics with Halal logo as their first priority when their selected cosmetic products. As Riaz and Chaudray (2004) point out that Halal logo was found to be important as a symbol of quality and safety. Abdullah Swidi a, Cheng Wie a, Mohamad Ghozali Hassan a, Asma Al-Hosam a,Abdul Wahid Mohd Kassim b emphasizing on the business environment nowadays shows that the investment in the Halal cosmetics industry is promising and feasible for the following reasons: First, the increasing number of Muslims either in Muslim or non-Muslim countries; Second, cosmetics consumers around the world are seeking natural and safe products, this explains why Halal cosmetics started penetrating non-Muslim markets; third, the new Muslims generations are becoming more knowledgeable and highly educated to demand for products with Halal components; Fourth, the disposable income of Muslim women are increasing and consequently Muslim populations have been very important increasing global market segment...
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...mix Strategies 16 4.1 Global Entry Strategy 16 4.2 Product Strategy 16 4.3 Promotional Strategies 16 4.4 Distribution strategy 18 4.5 Pricing Strategy 18 4.5.1 Value- based pricing 18 5.0 Conclusion 19 References 20 Appendix 1: World Governance Indicator 24 Appendix 2: Brazil Exports Worldwide 25 Appendix 3: Growth Tracker 26 Appendix 4: Darabif Products 27 Appendix 5: Darabif Malaysia Promotion for Restaurant 30 * Executive Summary This paper seeks examine the demand gap of halal meat in Brazil where the Muslim population exists but with hardly any proper halal meat supplied. Thereby, enabling Darabif to carry out its operations in Brazil to serve and fill up that demand for proper halal meat. At the same time halal restaurants are also scarce in Brazil, one of Darabif’s plans are to include a dine restaurant with the store. Islam is one of the fastest growing religions in the world; therefore, we find a need to produce halal meat in Brazil the authentic way that could turn out profitable. This paper analyzes the internal and external environment of the company and industry. Furthermore, it...
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...the topic “HALAL”. It starts with an introduction about HALAL. It gives a briefing about what is HALAL and what are the requirements for being HALAL. And it also gives the information about Islamic Law (Syara’) about HALAL and about Halal certification. 1. What is Halal? Ḥalāl (Arabic: حلال ḥalāl, 'permissible') or hallal is any object or an action which is permissible to use or engage in, according to Islamic law. The term covers and designates not only food and drink but also all matters of daily life. It is one of five الأحكام الخمسة (al-ahkam al-khamsah) — fard (compulsory), mustahabb (recommended), halal (allowed), makruh (disliked), haram (forbidden) — that define the morality of human action in Islam. Mubah is also used to mean "permissible" or "allowed" in Islam. Generally in Islam, every object and action is considered permissible unless there is a prohibition of it in the Islamic scriptures. Clarification is given below in detail as to what is considered to be a permissible object or action in Islam, along with the exceptions. Halal originates from an Arabic phrase that means allowed or permitted by Islamic Law. The definition of Halal according to the Trade Description Order (Usage of the Term “Halal”) 1975 is as follows: When the term is used in relation to food in any form whatsoever, in the process of trade or commerce as an aspect of trading or part of an aspect of trading for the referred to food, the terms ‘Halal’, ‘Guaranteed Halal’ or ‘Muslim...
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...Factors Influencing Non – Muslims to Purchase Halal Food in Malaysia Chapter 1: Introduction The word Halal refers to the term permissible or allowed to eat in Arabic (ehow.com). It is an important way of life lived by the Muslims and it isn’t only consisted on food but other products too. It doesn’t only matter what kind of food it is, but the preparation method of the food is considered very important as well. The Halal food guarantees safety, hygiene, healthy eating lifestyle and wholesomeness. Halal is all about the place and the process used for slaughtering the animals and the condition those animals are kept in. Halal is now being recognized all over the world not only by the Muslims but also the Non-Muslims community. An example of how other countries around the world are adapting to Halal food is shown in Moscow, Russia. In Moscow the sales were $45 in 2004 and then increased to $70 million in 2006 and then to $100 million in 2008 (Muhammad, 2007). The growth is due to consumer’s perception of human animal treatment concerns. Russians purchased Halal food because they thought the products were fresh, safe and infection free and also believed that the Muslims won’t cheat them. In the Philippines the population looks for the Halal logo on the products so that they can purchase them easily. Malaysia consists of 3 different races which are the Malaya, Chinese, and Indians. 62% of the Malays are Muslim, 24% Chinese are either Buddhist or Traditional Chinese religions...
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...Harris Halal foods are foods that muslims are allowed to eat under the Islamic Shari’ah. The term halal means permitted or allowed. Halal specifies both which foods are allowed, as well as how it must be prepared. Halal food must not be prepared, processed, transported, or stored using facilities which have been previously used for non halal foods. Halal foods must be slaughtered by a muslim under very specific procedures. If a food does not meet the many halal criteria, it is considered haram, or not permitted or allowed to be consumed. The term mashbooh, on the other hand, is used for foods that are considered doubtful or questionable to consume. Halal is a global marketing issue in the world of food for many reasons. One issue deals with ingredients lists found on food labels. Companies are not required to list everything they use to make their foods, therefore some of the ingredients may be haram, without consumers having any way of knowing. About one fourth of the world population is muslim. In the United States, muslims have approximately $12 billion of buying power. They want to go out with non muslim friends and be able to eat like everyone else. Due to this, some companies went completely, or partially halal. Some of these companies include McDonalds, Taco Bell, KFC, Organic Valley, Nestle, Dominos, and Campbell’s. McDonalds serves as an excellent example of how halal foods can be a global marketing issue. They were serving non halal meat as halal, and...
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...to lift heavy weight (30+kg). * Excellent knowledge of MS Word and MS Excel. * Languages known English, Arabic and Somalian. KEY QUALIFICATIONS * Over 4 years of experience as General Labourer and Cashier. * Physically fit, hardworking, and talented to follow instructions rapidly and professionally. * Demonstrated ability to quickly gain knowledge, follow safety precautions, and become helpful with numerous kinds of tools. * Able to work on dissimilar crews doing a variety of jobs, having skills in numerous areas, as well as being able to get together with people. EMPLOYMENT HISTORY Butcher Halal Meat Store, Canada 2008 Cashier / Customer Service YMCA, Canada 2009...
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...employed by its competitor, Guiness, the producer of Malta non-alcoholic drink, by using existing manufacturing facilities, distributor outlets, handling equipment and sharing the same inventory listings in their production. Hence, gaining halal certification is extremely doubtful and the Muslim market could not be penetrated. Carlsberg could however benefitted from the exemption of paying excise duties and ad valorem tax. Furthermore they could display their new product at all non-alcoholic beverage counters in the market. 2nd Method Secondly, Carlsberg could embark on a totally new marketing strategy of its product by giving importance to ensure that the product is syariah compliance and certified halal by the Islamic regulators. This is to allow Carlsberg to gain an immediate access to the Muslim market, which in size and numbers are much bigger. However Carlsberg should be more conscious of the general perception linking the word Carlsberg to alcohol which is taboo to a Muslim and the company must find ways as to detach itself from this perception by introducing a revolutionized product branding, packaging and promotional activities. Halal Issue Muslim consumers are very particular about the products they consume and use. The word halal means ‘proper and permitted’. Meanwhile, the word haram means ‘prohibited’ or ‘forbidden’ by Allah for...
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...| | | | | | | | |ASEAN Cooperation in Food, Agriculture and Forestry | | | | | |[pic] | | | | | | ...
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...topic “HALAL”. It starts with an introduction about HALAL. It gives a briefing about what is HALAL and what are the requirements for being HALAL. And it also gives the information about Islamic Law (Syara’) about HALAL and about Halal certification. 1. What is Halal? Ḥalāl (Arabic: حلال ḥalāl, 'permissible') or hallal is any object or an action which is permissible to use or engage in, according to Islamic law. The term covers and designates not only food and drink but also all matters of daily life. It is one of five الأحكام الخمسة (al-ahkam al-khamsah) — fard (compulsory), mustahabb (recommended), halal (allowed), makruh (disliked), haram (forbidden) — that define the morality of human action in Islam. Mubah is also used to mean "permissible" or "allowed" in Islam. Generally in Islam, every object and action is considered permissible unless there is a prohibition of it in the Islamic scriptures. Clarification is given below in detail as to what is considered to be a permissible object or action in Islam, along with the exceptions. Halal originates from an Arabic phrase that means allowed or permitted by Islamic Law. The definition of Halal according to the Trade Description Order (Usage of the Term “Halal”) 1975 is as follows: When the term is used in relation to food in any form whatsoever, in the process of trade or commerce as an aspect of trading or part of an aspect of trading for the referred to food, the terms ‘Halal’, ‘Guaranteed Halal’ or ‘Muslim...
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