...Lush “Happy people making happy soap” EXECUTIVE SUMMARY Lush Marketing Plan Page 1 I. Situation Analysis Lush Products and Services: Creators of Lush have been working together to craft their handmade cosmetics since the 1970’s, but not under the name Lush. Luckily in 1994 the company was able to recreate itself and reopened its doors as Lush Inc. Their headquarters are in Poole, England where they really changed the bathing world by introducing the public to new bath products such as Bath Bombs, Shampoo Bars and Massage Bars. Lush offers organic hair care, shower care, skin care and body fragrances. 1 The company was an instant success in England and now they have over 600 stores in 43 different countries. Lush believes in “happy people making happy soap.” Industry Analysis: Lush Inc. is a privately held company based in Poole, England. The company manufactures and has a market of personal health care products and gifts. There is no industry yet for organic cosmetics, which Lush ultimately falls into, however, Lush advertises itself as a cosmetic company. Thus Lush falls into the industry of cosmetic, perfume, or beauty supply stores that primarily engage in retailing cosmetics, perfumes, toiletries, and personal grooming products. 2 In 2002, there were 10,786 cosmetic, beauty supplies and perfume stores in the United States.3 Also in 2002, the cosmetic industry 1 Marketline, “Lush Limited,” Marketline, http://0www.marketlineinfo.com...
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...MARKETING ASSIGNMENT REPORT WRITING ON LUSH COSMETICS EXECUTIVE SUMMARY: This report is on LUSH cosmetics – a sustainable brand in cosmetic industry. This report will describe about marketing history, company ethics and current market position of LUSH. This report also deals how LUSH is making their products with sustainability and what marketing strategy they are following. We will discuss about marketing mix of LUSH, How they are doing ethical business and their position in competitive market. We will also do SWOT analysis and LUSH position mapping with other brands. This report also concentrates how LUSH can improve its marketing strategy. Keywords: Organic, Cosmetic, Sustainability, Product Portfolio, Marketing mix, Customer, Social Media, Competitive. TABLE OF CONTENTS 1. INTRODUCTION: ..…………………………………………………………………………...5 1.1 MARKETING BACKGROUND OF LUSH: ………………………………………………...6 1.2 COMPANY PROFILE: ……………………………………….……………………………...7 2 LUSH AND SUSTAINABILITY:……………………….……………………………………8 2.1 LUSH AND GREEN SUPPLY CHAIN: ……………………………………………………8 2.2 LUSH AND SOCIAL INFLUENCE: ……………………………………………………….9 3 LUSH PRODUCT ANALYSIS: ……………………………………………………………..10 3.1 LUSH PRODUCTS: ……………………………………………………………………….10 3.2 PRODUCT PORTFOLIO: ………………………………………………………………….11 3.3 LUSH SERVICES: ……………………………………………………………………….…11 3.4 LUSH AND THEIR SUPPLIER: ………………………………………………………..…11 3.5 LUSH AND THEIR CUSTOMERS: …………………………………………….…………12 4 MARKETING STRATEGY OF LUSH: …………………………………………………...
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...stores in far away international markets. When shopping online there are piggyback sites that give credit for using them and buying at particular stores. Particularly, there is a site called Ebates. It is a free to use site. When following Ebates links to participating stores and making a purchase, Ebates will send a cash credit back. The credits vary with participating stores, but some may offer 2% up to 10% back. This further increases the discount total. An additional piggyback site called SmartyPig. Smartypig bases its site around saving money, creating goals and keeping the money at a return of 1.00% APY. This is a piggyback site, because when reaching the financial goal the option is to either cash out with a check or load to a gift card based...
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...Science & Technology Information Center Master List of Investigatory Project 01 Investigatory projects I. Pyrolisis of plastic wastes materials for the production of plywood substitute II. III. IV. V. VI. VII. VIII. IX. Marang (Artocarpus ordorotissimus) peelings as hardiflex – like Ethyl alcohol from ripe banana peelings Rat killer extract from tuble roots Fuel briquettes from dried banana leaves and waste papers Coconut sheath substitute of abaca fiber Commercial glue from Talisay resin Butter derive from marang (Artocarpus odoratissima) seed Marang seeds as alternative source for commercial flour 02 Investigatory projects I. II. III. IV. V. Compendium of investigatory studies Basic geological concepts Maps and compass Rocks and fire Fungus Puccinia graminis as mycoherbicide 03 Investigatory projects I. II. III. IV. Sea cucumber (Cucumaria miniamata) as a potential source of leather Fiberglass from Apitong sap (Dipterocarpus grandiflorus) Rat killer extract from tuble roots Tetrodotoxin from bile of puffer (Sphoeroides maculates) as a potential source of stem borer pesticide V. VI. VII. VIII. Glue out of cigarette filer and acetone Roof sealant out of Styrofoam and gasoline Radical pesticide from garongin Chaetomorpha aerea a potential source of biogas 04 Investigatory projects I. II. III. IV. V. VI. VII. VIII. IX. Sawdust as an alternative source for corkboard Woodcraft from banana peduncle Lumber from carabao manure Herbal leaves produced herbal ointment The wonder...
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...Science & Technology Information Center Master List of Investigatory Project 01 Investigatory projects I. Pyrolisis of plastic wastes materials for the production of plywood substitute II. III. IV. V. VI. VII. VIII. IX. Marang (Artocarpus ordorotissimus) peelings as hardiflex – like Ethyl alcohol from ripe banana peelings Rat killer extract from tuble roots Fuel briquettes from dried banana leaves and waste papers Coconut sheath substitute of abaca fiber Commercial glue from Talisay resin Butter derive from marang (Artocarpus odoratissima) seed Marang seeds as alternative source for commercial flour 02 Investigatory projects I. II. III. IV. V. Compendium of investigatory studies Basic geological concepts Maps and compass Rocks and fire Fungus Puccinia graminis as mycoherbicide 03 Investigatory projects I. II. III. IV. Sea cucumber (Cucumaria miniamata) as a potential source of leather Fiberglass from Apitong sap (Dipterocarpus grandiflorus) Rat killer extract from tuble roots Tetrodotoxin from bile of puffer (Sphoeroides maculates) as a potential source of stem borer pesticide V. VI. VII. VIII. Glue out of cigarette filer and acetone Roof sealant out of Styrofoam and gasoline Radical pesticide from garongin Chaetomorpha aerea a potential source of biogas 04 Investigatory projects I. II. III. IV. V. VI. VII. VIII. IX. Sawdust as an alternative source for corkboard Woodcraft from banana peduncle Lumber from carabao manure Herbal leaves produced herbal ointment The wonder...
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...ANSWER KEY Comma Exercises WR, P1-1 (p 288-9) Directions: Add or delete commas where necessary in the following sentences. If a sentence is correct, write “correct” after it. a. Chinatown is generally considered to be part of the hard-boiled detective genre, but it contains many conventions that make it unlike other detective films. Correct b. As an intern, I learned about all aspects of the broadcasting industry (no comma) and trained specifically in fundraising efforts. c. J.R.R. Tolkien finished writing his draft of The Lord of the Rings trilogy in 1949, but the first book in the series wasn’t published until 1954. d. German shepherds can be gentle guide dogs, or they can be fierce attack dogs. e. Some former professional cyclists claim that performance-enhancing drug use is widespread in cycling, and they argue that no rider can be competitive without doping. 1. Reptiles are cold-blooded (no comma) and are covered with scales. 2. The low-key lighting effect known as chiaroscuro was first used in German Expressionist filmmaking (no comma) and was later seen in American film noir. 3. Freedom is an important value for many Americans, so it is a central theme in much of our political rhetoric. Correct 4. Advertisers use a variety of techniques to grab the audience’s attention and to imprint their messages into consumers’ minds. Correct 5. Many musicians of Bach’s time played several instruments, but few mastered them...
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...CALLING TO USA If you want to call the US directly, purchase an international phone card (kokusai denwa kaado) (国際電話カード) at the convenience store for ¥1000 ($10). This will give you about 10-15 minutes of phone time. IF you have AT&T, MCIWorldCom or Sprint Calling Cards from the USA, put in a ¥10 coin in the phone (green in color, a public phone) and dial the following numbers: AT&T 005-39-111+area code+number 0066-55-111+area code+number 0044-11-111+area code+number MCI 00539-121 0034-811-811 0066-55-121 0044-11-121 SPRINT 00539-131 AT&T can dial direct with the above. MCI and SPRINT, will get you to an operator. TRANSPORTATION On the Tokyo part of trip, will we primarily take three companies for transportation. They are Toei (都営), Tokyo Metro (東京メトロ) and Japan Railways (JR). Roppongi station is known as H04 (H for Hibiya) or E23 (E for Toei Oedo). These are the two lines that you can take to get to other destinations in Tokyo. Toei (都営) This is the transportation system that is owned by the Tokyo Metropolitan Government. Toei owns the Arakawa line and also 4 subway lines. Toei Shinjuku (都営新宿線) (light green or S), Toei Mita (都営三田線) (deep blue or I), Toei Asakusa (都営浅草線) (pink or A) and the Toei Oedo line (都営大江戸線) (maroon or E) are the subway lines. Tokyo Metro (東京メトロ) This is the primary subway system in Tokyo. Yurakucho line (有楽町線)(gold or Y), Marunouchi line (丸の内線) (red or M,m), Tozai line (東西線) (light blue or T), Ginza line...
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...¡AVANCEMOS! 2: VOCABULARIO CLAVE, PÁGINA 29 Lección preliminar |alto |1. |tall | |bajo |2. |short | |rubio |3. |blonde | |atlético |4. |athletic | |cómico |5. |comical | |estudioso |6. |studious | |perezoso |7. |lazy | |serio |8. |serious | |simpático |9. |nice | |escuchar música |10. |to listen to music | |estudiar ...
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...just not sure why it took so long." Of course, a few people made waves. |enny Collins seemed appalled. "I can hardly believe it," she wrote. "We used to be much more discerning about who we killed, and we certainly didn't go around flaunting it the way Linda does." |enny was the old-fashioned kind. Linda would never have called her actions "flaunting it." Of course she knew what to do after shooting Larry. She had readThe Enforcement Handbookfrom cover to cover six times, poring over it to see if she had missed anything, scrutinizing every nuance. She had even committed some of the more important passages to memory: Call the police immediately after executing an enforcement-Always keep your red card in a safe, dry place-Never reveal to anyone that you have a red card-Be...
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...INDIAN LEATHER INDUSTR Y Submitted by, AHSAN JAVED ROLL NO. BM-A-20 POST GRADUATE DIPLOMA IN BUSINESS MANAGEMENT Submitted to, DR. SHAMSHER YMCA BUSINESS SCHOOL PRICING AND DOCUMENTATION INDIAN LEATHER INDUSTRY ACKNWOLEDGEMENT “FOR EVERY OPPORTUNITY MAY GOD BE THANKED” I am very thankful to our teacher Dr. Shamsher for his great assistance of the to make the successful his able accomplishment learnt a lot. I am also thankful to my friends and colleagues for their support and endurance while preparing this project. I would like to thank all the people who have directly or indirectly helped me in completing this project, as and when I required. project. Through guidance and knowledge-based interactions, we have 2 INDIAN LEATHER INDUSTRY AHSAN JAVED PREFACE The project Indian Leather Industry has been carried out with a view point of understanding the role of Leather Industry in the Indian Trade and Indian economy. As per the objective of the project, I have tried to explain, analyze and interpret the role of Leather sector in Indian as well as in international trade. 3 INDIAN LEATHER INDUSTRY TABLE OF CONTENTS CHAPTE R TOPIC Acknowledgement Preface Executive Summary Objectives Of The Study PAGE NO. 02 03 08 10 1. INTRODUCTION TO LEATHER INDUSTRY: An Overview History Of Leather World Scenario Environmental Products Aspects for Leather 11 12 14 17 2. THE INDIAN LEATHER INDUSTRY: ...
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...reflect the views of the United States Agency for International Development or the United States Government. FOREWORD This paper was written as part of the Accelerated Microenterprise Advancement Project (AMAP) Business Development Services Knowledge and Practice (BDS K&P) research initiative. The AMAP BDS initiative’s major objective is “integrating micro and small enterprises into productive value chains to create wealth in poor communities.” The research draws on experience and insights from: • Interviews with leading handicraft buyers in the United States, the European Union, and the Caribbean, including importers and retailers currently sourcing from Haiti, those who have done so in the past, and those who source handmade products from other destinations; • Interviews with market experts, such as product development consultants, designers, enterprise development consultants, and marketing specialists who work with handicraft producers in developing countries; • Discussions with market experts and USAID at a roundtable conducted in Washington, D.C., on April 12, 2006; and • Existing literature on the handicraft market and home accessory industry. This study provides an overview and analysis of the global market for handicrafts and the key trends that affect producers in developing countries, with the ultimate objective of offering practical recommendations for the Haitian handicraft sector. This paper represents...
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...Lexical borrowing = slovní výpůjčky - adoption from another lg with the same meaning English is tolerant to other lgs, nenasytný vypůjčovatel (70% non-anglosaxon origin), welcomes foreign words, not homogenous lg like French (majority of expressions was taken from F.) reasons: lg feels a need for a new word; to pre-denote a special concept (Sputnik, gradually disappeared from lg; certain lg has a kind of prestigious position (matter of fashion, but overuse of English words; matter of political force); distinction of functional style (matter of development) – three synonymical expressions of diff. origin (anglo-saxon origin: home, French words (additional meanings): resindence, Latin words: domicile, Greek origin, etc.) layers of three origins : hunt/chase/pursue rise/mount/ascend ask/question (certain amount of intensity)/interrogate high tolerance in English; in French and in German – used to avoid it; in Czech – had to defend its position to German, Linguists tried to set certain rules for using words=re-establishion of Czech lg English changes pronunciation of borrowed words (E. is simply a germanic lg, but more Romans lg in vocabulary) the basic vocabulary=core vocabulary (be, have, do) is Anglo-Saxon, surrounding periphery of v. maybe borrowed (count a word each time that occurs) wave of new adoptions: swift adotion - in some periods in lg more words than usual are adopted, in the 13. century after the Norman conquest, natural mechanism!! self-regulated – if there...
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...Bangladesh garment exports boom despite disasters Published July 09, 2013 AFP * In this photograph taken on June 23, 2010, Bangladeshi women sew clothes in a garment factory in Ashulia. Output from Bangladesh's accident-prone garment sector has increased in June, with demand from foreign retailers still growing despite the country's factory disaster in April. (AFP/File) DHAKA (AFP) – Output from Bangladesh's accident-prone garment sector increased in June, data showed Tuesday, with demand from foreign retailers still growing despite the country's factory disaster in April. At least 1,129 people were killed when the Rana Plaza factory complex collapsed outside the capital Dhaka in April, sparking demonstrations against Western brands and prompting some retailers to threaten to cancel orders. Government data released on Tuesday showed that the country's total exports -- 80 percent of which come from the garment sector -- soared by 16 percent year-on-year in June to $2.7 billion, following an increase of 15 percent in May. "The disasters didn't have much impact. They are scattered incidents," head of the government's Export Promotion Bureau (EPB) Shuvhashish Bose told AFP, referring to the Rana Plaza tragedy and other factory fires that have killed another 130 workers since November. Total exports from Bangladesh, the second-biggest clothing manufacturer in the world after China, grew by 11 percent to a record $27.02 billion in the 2012-13 financial year to June. ...
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...ADRA AC&H AC&H H&S ADRA HA HA H&S OI REC NAT NAT OI VOC VOC SGO&H REC SGO&H pathfinder honor book 2014 revision general conference youth ministries department -1- ADRA AC&H H&S NAT HA OI SGO&H REC VOC pathfinder honor book 2014 revision general conference youth ministries department -3- General Conference Youth Ministries Department Director: Gilbert Cangy General Conference Associate Youth Director/Pathfinder World Director: Jonatan Tejel General Conference Honors Committee: Jonatan Tejel, Chairman Vanessa Correa, Secretary Gennady Kasap: ESD Youth Director Busi Khumalo: SID Youth Director Mark O’Ffill: NAD representative John Sommerfeld: SPD representative Paul Tompkins: TED Youth Director Jobbie Yabut: SSD Youth Director Udolcy Zukowski: SAD Pathfinder Director Copyright © 2014 by the Youth Ministries Department of the Seventh-day Adventist® Church All rights reserved. Published 2014 First edition published 1998. Second edition 2011. Third edition 2014 Rights for publishing this book outside the U.S.A. or in non-English languages are administered by the Youth Ministries Department of the Seventh-day Adventist® Church. For additional information, please visit our website, www.gcyouthministries. org, email youthinfo@gc.adventist.org, or write to Youth Ministries Department, General Conference of Seventh-day Adventists® Church, 12501 Old Columbia Pike, Silver Spring, MD 20904, U.S.A. Cover and inside design by Jonatan Tejel Printed in the United...
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...-3- Produced by the General Conference Youth Ministries Department 2011 This material is protected by copyright All rights reserved This material may not be reproduced, stored in a retrieval system, or transmitted in any form or by any means (electronic, mechanical, photocopy, recording, scanning, or other) without the prior permission of the publisher -4- Contents Arts & Crafts -15- Household Arts -61- Nature -79- Recreation -117- Spiritual -167- -5- -6- Introduction It has been more than twenty years since the first edition of the Adventurer Awards Manual was produced at the General Conference for the World Adventurer Ministry. There have been many changes, additions, and improvements during this time. Adventurer Ministry has shown huge growth as well. Youngsters in this age group are full of energy and get excited about being a part of an organization that is designed to expand their view of their world and strengthen their relationship with God, Mom, and Dad through ways that are so much fun. The roof over Adventurer Ministry is supported by several strong pillars. You hold in your hands one of them: the latest updated manual covering all 83 currently accepted Awards for use around the world. There is of course, one small problem: This area of Adventurer fun is not a static field of possibilities, it is a constantly growing—maybe almost exploding—source of activity. Therefore even at the time of this edition’s printing, there are already more Awards being...
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