Free Essay

Happy All the Time

In:

Submitted By lrigrednow
Words 379
Pages 2
產業追蹤報告

產業報告主題:電池、電動車、太陽能產業的趨勢與分析
電池產業 一、重大變動與未來趨勢
電池依種類分為一次電池與二 次(充電)電池,一次電池與二次 電池中的鉛酸蓄、鎳氫電池等目 前在全球已趨於商品化,需求量 穩定但是無顯著後續成長動能。 未來市場規模最具成長性的為 鋰電池,包含鋰離子與鋰高分子 電池,目前已運用於蘋果 Mac Book Air、蘋果、HTC 高階智慧型手機等。 鋰電池的產業鏈包含上游電池材料、中游電池芯以及下游電池模組與終端應用,其中台灣廠 商在上游材料的產能市占不到 3%,正極材料目前以鋰鈷鎳錳三元系材料為主,而未來發展的趨 勢是磷酸鋰鐵,主因其成本較其他正極材料低,台廠目前占全球磷酸鋰鐵的產能市占約 40%(1800 噸/4200 噸),可謂上游材料中稍具市場競爭態勢的環節。 中游電池芯主要生產國同上游材料廠商一樣皆以日本、韓國、大陸為主,台灣唯一進入全球 產能前十大的電池芯廠商為能元科技,但他的市占率根據工研院的分析師指出約只有 0.71%,不 到 1%,而台灣其他廠商主要在發展電動車的動力電池,如必翔發展電動車電池芯與電池模組, 期望能夠早一步搶占電動車商機。但電池芯目前雖然供給和需求差距不大,但仍有供過於求的情 況,導致電池芯報價持續下降,降低其生產毛利,但有利於下游電池模組降低成本,使得鋰電池 的終端應用如 NB、平板電腦、手機等廠商有機會壓低生產成本。 下游電池模組部分,為台灣最具競爭優勢的一環,電池模組是在為電池芯設計外包的電路, 然後將其組裝在終端應用設備裡,因為仍需技術研發,所以有一訂的進入障礙,台灣電池模組目 前占全球市占約 40%,以新普、順達科、加百裕三家廠商為主,新普市占約 24%、順達和加百裕 加總約 20%,但目前可能面臨中游電池芯廠商想要做垂直整合的挑戰,故新普、順達皆積極布局 大陸電動車電池模組的市場,其能在未來電動車市場進入成長期之後,獲得新的成長動能。

二、訂價、產品競爭、技術創新與產經理論的關聯
電池產業的上游主要以幾家日、韓、大陸廠商為主,其中日本有先入廠商的優勢,其技術取 得相當多的專利 所以擁有較高控制價格的能力 下游電池模組則因為中游電池芯報價持續下跌 , , , 故電池模組廠商在得知此訊息之後,將有機會提高其議價能力,使其毛利能夠繼續維持相對高的 水平。

產業追蹤報告 電動車產業 一、重大變動與未來趨勢
圖、電動車市場銷售量預估 圖、車用電池市場銷售額預估

Source: Nomura, NIKKEI BP, MIC 電動車分為三類,包含純電動車(EV)、油電混和車(HEV)以及插電式混和車(PHEV),目前及 近幾年將仍以油電混和車為主。全球賣得最好的電動車為豐田的 Prius 系列,但花了 14 年銷量 才從 1997 年的 3000 台成長到 56 萬台,且根據 MIC(資策會)產業報告想法,電動車產業目前仍 未進入產品生命週期的成長期,預估在 2015 年銷售量開始有顯著成長,2028 年以後才能普及, 另外現階段面臨的相關問題包含 1)各國基礎建設(充電站)的布置是否完備 2)電動車電池芯成本 仍高,若無政策補貼,電動車價格太貴,將降低消費者購買意願,3)消費者對於電池續航力的疑 慮仍在,須透過宣導及教育來消除。

訂價、產品競爭、技術創新與產經理論的關聯─訂價取決於電池成本(技術進步) 影響電動車普及的三大因素:1)油價 2)政府態度 3)電動車技術上的改良
有關油價的部分,由 2010 年 1 月至今年 9 月的每月平均原油價格,可推測目前油價 相比去年年初處於相對高點,故在政府推 動環保減碳政策的概念下,開始建置相關 的基礎建設如充電站等 包含大陸啟動 , 「十 城千輛」計畫,給予相關城市電動車價格 補助,以鼓勵消費者購買電動車,達到減
圖、各國新能源汽車政策

碳的目標。
另由 MIC 的預估,動力電池占電 動車成本約 40%,價格區間為 750-1200 USD/kwh,預計至 2015 年隨著技術進步,才會下修約五 成至 300-450 USD/kwh,搭配各 國之購車補貼(各國平均每人約 20 萬 NTD), 全球電動車銷售量可 望於 2015 年突破 400 萬台, 成為 電池產業強大的新成長動能。

產業追蹤報告 太陽能產業 一、重大變動與未來趨勢
以時間週期來看,太陽能產業短期已出現供過於求的情況,而中期在技術上,太陽能電池轉 換率尚須提升、成本尚須降低,長期則是面臨製程的瓶頸,如晶矽臺廠(如茂迪、昱晶、新日光 等)須面臨轉型期。且過去主要支持太陽能產業的國家都已下調補助的比例,學生整理了簡易的 表格如下: 歐洲國家下調補助比例 德國 義大利 英國 德國:1Q12 將下調補助幅度 15% 義大利:2012 年下降 20% 英國:2011/12/12 將下調補助比例最高達 51.5%~55%

中國、日本、美國持續支持 中國 日本 美國 太陽能光伏產業十二五發展規劃、金太陽計劃(2009) 福島核災,2012.7.擬啟動 FIT 投資研發聚光型太陽能電池、再生能源補助法案(2008)、獎勵投資太陽能產業 (30% Tax discount)

圖、產能迅速擴張,供給>需求

表、三種發電成本比較

發電方式

成本(NTD/度)

太陽能 火力 核能

7.33~10.31 2.24 0.66

Source: HSBC

二、訂價、產品競爭、技術創新與產經理論的關聯
有關太陽能發電的成本 約為一度 7.33~10.31 元新台幣 為火力發電的 3~4 倍 核能的 11~16 , , , 倍,可見其成本之高,現階段太陽能產業要普及仍有相當的難度。

相關資料的主要同業公會組織、產業媒體、資料庫
包含車輛公會以及台灣能源協會,或是 MIC 產業情報網、IEK 工研院產業報告、國外研調機構報 告如 iSuppli、Energy Trend、聯合新聞網、ITIS 智網、券商報告等有上述的相關資訊可供查閱。

關注電池、電動車、太陽能產業議題或與自身就業、台灣經濟相關的理由
學生關注電池、電動車、太陽能產業的理由在於,電池成本為許多 3C 降低生產成本的關鍵, 且先前常發生 iPad2 漏液、電動巴士起火燃燒的事件,事件發生的原因多跟電池的品質有很大的 關聯,故對電池及電動車產業做了相關的研究。且因學生想了解太陽能產業是否能夠實行以緩解 全球暖化的危機,加上台灣電池模組公司在全球市占握有一席之地,故選此三個產業作為追蹤主 題。

Similar Documents

Premium Essay

Pursuit of Happiness

...important goal in life or is it just selfish? I once was told that the average person thinks about happiness at least twice a day. It's only 9pm and I can already tell you that I've been happy and unhappy many times today. If I asked a group of people what they wanted most out of their lives for themselves or their family, whether for tomorrow or the rest of your life, most people would say happiness. Some might say money, but only because they think money will make them happy. Yes, money can buy things that will provide you with brief happiness, but for true happiness, I believe, you have to be focused on it for the majority of your life. Aristotle once said, "Human happiness is so important it transcends all other worldly considerations." If the meaning of life was to be completely one hundred percent happy; forget about all your goals and plans, the only thing you have to attempt to do is to be happy: happy in your life, your relationships, your family, your home, your job... but then of course you would only have a job and a family because they make you happy by providing money, a social group and companionship. It is interesting that seeking personal satisfaction in every aspect of our lives seems unrealistic. Isn’t that what life is about? We are on this Earth for a finite amount of time, time which we can never regain no matter how hard we try & for no amount of money. Each moment that slips by is another moment gone. Why should we accept our lives the way they are...

Words: 748 - Pages: 3

Premium Essay

Happiness

...seminars have been written explaining what it is to be ‘happy’ and ‘how you get there.’ As stated in the United States Constitution we are given “unalienable rights among them life, liberty, and the pursuit of happiness.” Happiness is something we as humans are entitled to and guaranteed as a right. Something so fundamental should be easy to come by, yet everywhere you turn there are signs and tips on how to be ‘A Happier person.’ Happiness, by definition is a state of being, not a destination. It is an essence that many people work so hard to define, capture and achieve, all the while jeopardizing the true state of being happy. For some, happiness is the sunshine on their face as they curl up in their favorite chair on the beach sipping a cold drink. For others it is a baby’s smile, or their first paycheck. As people go through their different stages of life they have different definitions of happiness and different means of being happy and achieving happiness. Happy is a state of mind and a temporary place, not an end goal or destination as many people feel happiness is. So many times people feel like if they could only lose those last 10 pounds, or get promoted, or watch their team win the Superbowl then is when they will be happy. Once happiness is achieved, then what? Do people move on to the next ‘happiness’ or are they just satisfied that happiness was achieved and go on living their lives never worrying about being happy again? “Disneyland is the Happiest Place on Earth...

Words: 1030 - Pages: 5

Free Essay

Happy Pawws Swott

...Happy Pawws Playground: SWOTT Analysis BUS/475 June 18, 2012 Brad Bergman Happy Pawws Playground: SWOTT Analysis At Happy Pawws Playground they will cater to the family pet’s every whim, with safe and secure pet daycare, boarding, exercise class, and play time. At Happy Pawws Playground, pets will be treated like one of the family with their own room, bed, blanket, and toys. They can also play and socialize safely inside the kitty gym or outside on the secure playground. They will always be carefully monitored by the staff. External Forces Environmental The Happy Pawws Playground is dedicated to the environment and the community (Pearce & Robinson, 2009). Living in the community where the business is located means that the company will be sure to be responsible in taking care of environmental issues in the area. Not only will they be environmentally friendly themselves, but also they will encourage their employees to do so as well. They will also donate time and money to several local environmental agencies in the Branson area. Global In the beginning, the Happy Pawws Playground will not be active in global business because they are a small local company. In time they hope to attract customers from all over the world to their establishment by advertising on their own web sites as well as on social media sites (Pearce & Robinson, 2009). They will also be seeking to open in other locations around the globe for their customers to leave their pets when they...

Words: 1633 - Pages: 7

Premium Essay

Lalala

...About Sharing Happiness We can only share happiness with others when we ourselves know how to be happy and are happy. If we are not happy (it means we don't know how to be happy), then how can we share happiness with others and ask others to be happy, when we don't have happiness in ourselves? We can share our joy and happiness with all beings without any discrimination of human beings or non-human beings, good beings or bad beings, happy beings or unhappy beings, wise beings or ignorant beings, but we cannot give happiness to others nor can we make other beings to become happy. If one can give happiness to others or can make another being to become happy, then there shouldn't be any beings being unhappy in the world, because we can just give happiness to everyone and make everyone happy. But it doesn't work like that. Not even Buddha nor any enlightened beings can make another being to become happy or to become enlightened. If it is so easy, we can just ask for happiness or enlightenment and be happy forever and be enlightened. It is all come from within ourselves. Happiness or enlightenment, it is up to our own efforts to realize them within ourselves. It cannot be given or be bought from someone else. All the teachers and teachings are there to guide us to attain true happiness and enlightenment by our own effort. When beings are unhappy, have no peace in the heart, the mind is full of attachment, ignorance, anger, hatred, jealousy, arrogance, dissatisfaction, frustration...

Words: 3190 - Pages: 13

Premium Essay

What Happiness Is Analysis

...true happiness is the friendships that people make in life and the family that they spend their time with, because whether they are poor or rich, it hardly makes any difference if they have no one to spend time with doing things. Also, the happiest people in the world are some of the simplest people, and they are familiar with what makes them happy. The general argument made by Eduardo Porter’s essay “What Happiness Is”, is that “citizens of much the world – expand large amounts of time and energy pursuing more money and a bigger GDP because they think it will improve their well-being” (461). He cites...

Words: 980 - Pages: 4

Premium Essay

Labyrinth In Looking For Alaska

...whole school with questions. Miles is not able to rest until he finds out what exactly happened to Alaska young. He and the Colonel search and eventually start piecing all of the clues together to figure out Alaska was upset she didn't go visit her mom's grave on the anniversary and was so upset she decided to take her life quick and fast. The labyrinth of suffering is not knowing how to be happy and when it is hard to be happy. The labyrinth to me is knowing how to be happy, able to be happy and to live freely without worries. This is a labyrinth because life is like a maze. There will always be obstacles in the way of being happy and living freely. There may be some tragic thing to happen that will cause a maze. This could include something happening to a family member to not having money to pay bills. Life will always be a maze. I feel the labyrinth is an endless...

Words: 581 - Pages: 3

Premium Essay

How to Live a Happy Marriage

...It is very well known today that: neither men nor women are in a hurry to get married. Women have now become more independent, they do not want to do all housework and raise their children, or sacrificing their career growth, is one of the causes of the changes in family formation. A happy marriage may be built only on love, tolerance, mutual understanding, equality, and respect. The problem is important because both husband and wife are now in many cases on equal terms. More and more women demonstrate higher levels of education than men, more and more women compete with men, holding leadership positions in business, politics and social life. Now a lot of women are the financial support to the family. As the result, women become materially independent. They are not materially tied to a family anymore. When they get married, they enrich their world that is now built on kinship, love, safety, quality leisure time activities in which all family members are involved. A family develops a collective feeling of interconnectedness, which is opposed to loneliness. Joy and duty, love and care, discipline and kindness - all these are taken together in a family as a pillar of stable social development. I have talked to married people in search of a "happy family" recipe. I want to share some of my findings with you. A happy marriage is based on intimacy and commitment. It is a bond that outgrows passion as the feature of romantic love. It is a bond that is based on mutual respect and...

Words: 609 - Pages: 3

Premium Essay

Code of Ethics

...Happy at Home –Home Health Care Code of Ethics Kendall Fielder Columbia Southern University MBA 6301 Dr. Bari Courts 1/9/2013 Happy at Home - Home Health Care Code of Ethics Introduction Developing a Code of Ethics is tremendously important for any company or organization. These codes will embody the ethical commitments of the company and tell everyone what you stand for and also what they can expect when they conduct business with the company. The code of ethics will address how the company will do business and how its employees will conduct themselves while doing business with the companies customers. These are essential, so customers know that they are doing business with a company that values ethical business practices. These standards will address how the company conducts business on an everyday basis, these standards need to be followed on an everyday basis, and otherwise they are worthless. Company Background Happy at Home – Home Health Care is a family run business that cares for its patients like they are part of their family. Every patient and their families are vital to the company and its employees. The company is run by family members and takes extraordinary efforts to only hire and retain employees to share the same values and standards of the owners of the company. The owners know that their employees represent them on an everyday basis, and they are the face of their company. Since this is a small family run business, every patient is valuable...

Words: 2304 - Pages: 10

Premium Essay

Short Term Memory Research Paper

...hippocampus is where the brain stores memory. Our brain is 10 times bigger than scientists originally thought from recent studies. There are two different types of memory in the brain. Short term memory and long term memory. Episodic memory is the of memory of specific events. Short term memory causes your pre-frontal lobe to be very active. The brain remembers positive and negative information in two different hemispheres of the brain. Negative emotions generally require more thinking than positive information. My problem was, does the human brain remember sad events or happy events more? I was interested in this...

Words: 742 - Pages: 3

Premium Essay

Does Trying To Be Happy Make Us Unhappy

...Most of the time, humans try to plan out lifestyles to make their future enjoyable. Many people look for jobs, places, or activities that will make them happy. In the essay, “Does Trying to Be Happy Make Us Unhappy?” by Adam Grant, we are shown that trying to be happy actually makes us unhappy. For the most part this is true because, we spent too much time searching, we are critical, and other experiences can make us feel like we need to aim higher. Overall, Grant’s essay explains about how we search too much for happiness. There is a story in the essay about a man named Tom who moves often and studies at different college, but he still could not find his happiness. The theory behind this is that we spend way too much time searching instead...

Words: 479 - Pages: 2

Premium Essay

Happiness Factor

...20 simple tips to be happy now By Dr. Timothy Sharp Author of “The Happiness Handbook” Founder of The Happiness Institute www.thehappinessinstitute.com © Dr. Timothy Sharp 2005 www.thehappinessinstitute.com Introduction This e-Book is based on Dr. Sharp’s popular publication “The Happiness Handbook”. Each of the tips listed here is described in more detail in this book, which also has a series of accompanying workbooks. For more information, see the final page of this document or go straight to The Happiness Institute’s website at www.thehappinessinstitute.com. This e-Book is also based on the following philosophy: Happiness is the ultimate purpose in life Happiness is achievable, for all of us Happiness is determined more by our minds than by our circumstances The disciplines that will lead to and enhance happiness (such as helpful thinking and good habits) can be learned and mastered, with practice. © Dr. Timothy Sharp 2005 www.thehappinessinstitute.com Tip 1 Make happiness a priority. If happiness is not at the top of your list then other things will take precedence. If other things take precedence, they may well interfere with your efforts to feel good. Tip 2 Make plans to be happy. Those who fail to plan, plan to fail. Just like in any other life domain, the successful pursuit of happiness requires planning. Tip 3 Set happy goals. Following on from Tip 2, planning requires effective goal setting. And don’t forget to make sure your goals are SMART (specific...

Words: 1494 - Pages: 6

Free Essay

Happy Google Way

...Learning from the work happy masters. Contents Page # Part 1 How Does Google Create a Great Atmosphere? Part 2 How to Improve Your Work Happiness the Google Way? 29 3 Copyright © 2008 Karl Staib • Work Happy Now All rights reserved. No portion of this book may be reproduced mechanically, electronically, or by any other means, including photocopying without written permission of the publisher. The original purchaser is authorized to make one printed copy for personal use. Karl Staib Work Happy Now http://www.workhappynow.com email: karl@workhappynow.com 512-963-0828 http://www.WorkHappyNow.com | Work Happy the Google Way 2 How Does Google Create a Great Atmosphere? Google has taken great pains to create an atmosphere that promotes fun, creativity and accomplishing audacious goals. They do this because they understand people’s needs. People need to work in a place that cares about them. Google shows they care in many ways. Their perks include:         11 free gourmet cafeterias Employee lounges Massage services Free laundry and dry cleaning Oil change service Personal concierge to place dinner reservations Weekly TGIF Parties Top quality speakers visiting on a regular basis The list goes on and on. I think these are great perks, but the best part of working at Google is the ability to accomplish great things with great people. After every Google employee’s career comes to a close I guarantee they’ll remember two things:   The people they worked...

Words: 8071 - Pages: 33

Free Essay

Happiness

...Achieving Happiness Achieving Happiness Being “Happy” is a mental or emotional state of well-being characterized by positive or pleasant emotions raging from contentment to intense joy described on a dictionary. I often ask myself what makes me happy? Is it having fun? Is it being just happy stress free? Having a family? Maybe it is being rich, intelligent, and good looking? Or is it when you have good position on a job with a title such Manager, Supervisor, or maybe being the President of a major company or corporation? We all were happy and sad in life. We had lost lives, faith, hopes, and the list goes on and on. Each individual has different set of views when it comes to this issue of being happy because for me personally at this time of uncertainty; I would probably be happy if I achieve a goal or a dream such graduating from a university then hired for a job that guarantees a life safety. But, sometimes it difficult to figure out what we have to do in life to attain happiness. We would agree that the majority of people around the glove have a happy life, if not life would be a misery. Then why people commit suicide? I had known couple people in my family and friends that committed suicide. It is an experience you simply can’t forget as you feel their pain, anger and regrets when you hear their stories. But why they had to take their precious life? It is a question I ask myself on daily basis since I am not happy or satisfy with my current stage of life; however I...

Words: 908 - Pages: 4

Premium Essay

Phenomenology of Happiness

...Phenomenological Reflection Paper Phenomenology of Happiness What can make one person happy might not have the same effect on another. With this, it is difficult to find the perfect recipe for happiness. However what is true is that happiness is the one thing that people do not tire of. We continue searching for happiness even if we know that we will eventually tire of what provides it, and we will have to search all over again. For thousands of years, human behaviour has largely been about and driven by the pursuit of happiness. Even if we have not yet understood its complete nature up to now, we still continuously look for it. This unending pursuit is an evidence of how important happiness is to us. Happiness is a positive feeling and it is quite contagious. On the surface, it can be defined by a heartfelt laugh, a smiling face, or even a touching tear. Often times when we hear laughter, we associate it with happiness Whether you know the person who is laughing or not, you know that person’s laughter is a very strong indication of his or her happiness. This is also true when we see a smile, or when we witness tears of joy. It is often hard not to be at least quite affected by the happiness of another person. A person who is dear to you may express his happiness through stories that he will tell you and you in turn will be glad for him, and possibly for few moments, you may even forget your own worries and just join him in this feeling of elation. An old couple sitting...

Words: 1310 - Pages: 6

Premium Essay

Hapye Jhdol

...10 Things Happy People Do Differently 10 strategies happy people incorporate into their lives Published on October 16, 2012 by Paula Davis-Laack, J.D., M.A.P.P. in Pressure Proof Happiness is having a large, caring, close-knit family in another city. George Burns How happy are you and why? This is a question I spend a fair amount of time thinking about, not only as it applies to my own levels of happiness, but also as it applies to my family, friends, and the people who I work with. Since graduating with my master’s degree in positive psychology, I’ve worked with and observed thousands of people in a wide variety of settings, and happy people just flow with the groove of life in a unique way. Here is what they do differently: 1) They build a strong social fabric. Happy people stay connected to their families, neighbors, places of worship, and communities. These strong connections act as a buffer to depression and create strong, meaningful connections. The rate of depression has increased dramatically in the last 50-75 years. The World Health Organization predicts that by 2020, depression will be the second leading cause of mortality in the world, impacting nearly one-third of all adults (Murray & Lopez, 1996). While several forces are likely behind this increase, one of the most important factors may be the disconnection from people and their families and communities. Related Articles Choosing the Object of Your Devotion Happiness Depends Upon Close Relations The...

Words: 1678 - Pages: 7