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Hardina

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Submitted By kuldeep1985
Words 501
Pages 3
Healthcare industry dynamics:
Starting 2009, VC began focusing more on healthcare firms, which outpaced IT firms. There was high investment in Healthcare compared to IT firms. The stagnant IPO market and difficult fund-raising environment made venture capital investors in healthcare more cautious, focusing more on making their investments as cost effective as possible. Firms took a longer view of venture investments: not just giving the company enough to survive until the next round of funding but thinking about the total investment required to get a product from the earliest research stages to market. With access to IPOs limited or closed, the only channel for liquidity or an exit was acquisition. This absence of a public market gave buyers the upper hand.
Reasons for decrease in funding:
• Stringent rules of FDA
• Historical Performance of healthcare products
• Generic drugs are available cheap
• Market perception

SWOT analysis:

AlwaysCovered Software

Strengths:
• Strong Management team.
• Ability to to build and deploy a nationwide sales team to meet market potential.
• Positive review of its software.
• Deep pipeline of top tier customers and first to market advantage
• Very difficult to switch to another software
• Good exit strategy and highly experienced management
Weaknesses:
• Not rocket science software
• Weak sales cycle projections
Opportunities:
• Had licensing rights for the software, which will help the company from stopping other competitors to copy or enter the market
Threats:
• Easy for competitors to enter market.
• Can easily replicate the software.
• Threats of Trade unions.

BioChallengers, Inc.

Strengths:
• Clinical trial success, license to oral drug and had additional financial commitments.
• Little capital which means easier exit and high return.
Weaknesses:
• Risky opportunity
• Transparency

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