How does Harley Davidson deliver value and customer satisfaction to its customers?Harley Davidson has establish their self as an industry leader as they have continued toreinvent their image. They have been at the brink of bankruptcy multiple time but continue tochange with the times by mixing a blend of traditional style bikes and freedom (Rifkin, 1997).They have been able to provide an unique experience to their customers not through thepurchasing process but through their high quality products and overall service. They do not stopsimply at the dealership when a customer buys a motorcycle or a “hog” but they sponsor ridesand events for riders across the country.This allows for their customer to experience new sights,people, and provides many lifelong friends and memories. This provides a high amount of valueand customer satisfaction because of the product and their service quality. Many of theircustomers speak of how their “hog” provide a sense of freedom being out on the open roaddriving around the country. It provides an outlook for customers to have the ability to beexplorers and see the world. The value that their product give to their customer is a differentlifestyle, “What kept Harley going in its darkest days, and what is driving it now in high gear, isthe plain fact that the motorcycle it makes is not just a product but rather the centerpiece of alifestyle” (Rifkin, 1997).How have they successfully forged their brand to create lifetime value to consumers?Harley Davidson has been able to create a brand that attracts a wide diversified group of

Harley Davidson and Consumer Satisfaction1. Discuss how Harley Davidson delivers and value consumer satisfaction toconsumers. Value that permeates the culture is freedom. Some productssymbolize freedom more strongly in the United States. Harley Davidsonriders simply love their freedom, and riding the Harley is a