...Health Care Communication – Option 2 Amber Sekinger Health Care Communication Strategies – HCS320 06/24/2013 Dan Speer, Facilitator Communication is an important aspect of everyone’s life, but effective communication is most crucial in the health care settings because any miscommunication can lead to misdiagnosis, inadequate or delayed treatments, and the releasing of private information (Cheesebro, 2010). As the Communications Coordinator for a national drug manufacturer, it is my responsibility to manage crisis, enhance patient satisfaction, make information available to the public, and assess consumer needs. So today we will need to brainstorm and discuss how we will address the negative effects that our medications are causing to the public. The local news has already allegedly reported that our local mayor has suffered from adverse affects from our medications. How can we address the public regarding this issue without losing business and the trust we created with our investors and our consumers? In today’s meeting we will need to decide which communication tactic is most suitable for this situation, while making sure that we do not break any HIPPA guidelines. Traditional, Electronic and Social Media In this vast healthcare marketplace, patients and providers have choices. These choices are made not only by advertising and marketing efforts, but also by an unprecedented amount of health information available through the news media and internet...
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