...dear Sir I need a detailed Marketing Plan for a CCTV,Security and Communication Industry,kindly email me with your marketing plan, Thanking you medium-sized and large organizations The main contents of a marketing plan are:[4] 1. Executive Summary 2. Situational Analysis 3. Opportunities / Issue Analysis - SWOT Analysis 4. Objectives 5. Marketing Strategy 6. Action Program (the operational marketing plan itself for the period under review) 7. Financial Forecast 8. Controls In detail, a complete marketing plan typically includes:[4] 1. Title Page 2. Executive Summary 3. Current Situation - Macroenvironment * economy * legal * government * technology * ecological * sociocultural * supply chain 4. Current Situation - Market Analysis * market definition * market size * market segmentation * industry structure and strategic groupings * Porter 5 forces analysis * competition and market share * competitors' strengths and weaknesses * market trends 5. Current Situation - Consumer Analysis [5] * nature of the buying decision * participants * demographics * psychographics * buyer motivation and expectations * loyalty segments 6. Current Situation - Internal * company resources * financial * people * time * skills ...
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...Strategy and Positioning Paper Jaime Quintero, David Nieto, Letty Ramos, Juanita Murillo, Vanessa Martinez, Arisandi Torres, Cesar Zamarripa, Edgar Zubia MKT/421 March 16, 2015 Salomon Chavira Strategy and Positioning Paper Hill-Rom is preparing to launch its breakthrough electronic health records (EHR) software application MedStat. Market research indicates that MedStat will be the first available application with the capability to integrate with an organization’s current EHR databases. What follows details the organization, specific market research, product overview and details, a marketing strategy, and a forecasted budget. As part of this process Hill-Rom conducted a comprehensive SWOT analysis and used the analysis in the further development of its marketing plan. Hill-Rom developed its marketing plan by examining product life cycle, positioning and differentiation, and public relations issues. Hill-Rom also developed strategies for pricing, placement, and promotion. Organizational Overview Hill-Rom is a company created during the Great Depression when the founder saw an opportunity to market wooden hospital furniture to local hospitals in Indiana. The company rapidly expanded from there, creating innovative new products in response to the needs of the nurses and patients company representatives came into contact with every day (Hill-Rom, n.d.). The company’s large array of products are centered on a single company mission, to “make a positive difference...
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...TABLE OF CONTENTS 1. EXECUTIVE SUMMARY 3 2. INTRODUCTION 4 3. SITUATION ANALYSIS 5 3.1. PESTEL Analysis 3.1.1. Political factors 3.1.2. Social factors 3.1.3. Economic factors 3.1.4. Technological factors 3.1.5. Environmental factors 3.1.6. Legal factors 3.2. Porter’s Five Forces 3.2.1. Bargaining power of customers 3.2.2. Pressure from substitute services 3.2.3. Bargaining power of supplies 3.2.4. Threat of new entrants 3.2.5. Competition and rivalry among firms 3.3. SWOT Analysis 3.3.1. Strengths 3.3.2. Weaknesses 3.3.3. Opportunities 3.3.4. Threats 4. CURRENT MARKETING STRATEGIES 11 4.1. Current Marketing Strategies of Planet Fitness Health Clubs 4.1.1. Relationship Marketing 4.1.2. Good advertising promotion tool 4.1.3. Direct marketing 4.1.4. Couponing 4.2. Differential Advantages 4.2.1. Stable Direct Foreign Investments (FDI) 4.2.2. A good brand name 5. RECOMMENDED STRATEGY REFORMULATION 13 5.1. Recommended Objectives and Goals (SMART) 5.1.1. Price regulation 5.1.2. Provision of ample quality services 5.1.3. Separation of Virgin Active from its competitors 5.1.4. Incorporation of voice-over customer (VOC) techniques 5.2. Recommended Marketing Strategies 5.2.1. Corporate branding 5.2.2. Incorporation...
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...Marketing Mix for ‘FACTOR W’ – A health drink for women Project report submitted for partial fulfilment of the Marketing Management (MK-101) course work under Prof. Krishanu Rakshit Submitted by Section A Group: 2 Table of Contents Introduction | 3 | Scope, Definition and Analysis | 4 | Scope of project | 4 | Details of questionnaire | 5 | S-T-P analysis | 6 | Competitor analysis | 10 | Recommendations and Discussion | 12 | 4Ps: Product | 12 | 4Ps: Price | 13 | 4Ps: Place | 13 | 4Ps: Promotion | 15 | Conclusion | 17 | Introduction As people are becoming more health-conscious, supplementing dietary needs with health drinks has become the norm. Hence, there is a large scope of health drinks business in the present world. There are various big brands in this business area, for example, Bournvita, Horlicks, Complan, Boost etc. These brands have to innovate continuously in terms of their marketing mix (product, price, place and promotion) to sustain their businesses and to grow their market share. The importance of each marketing mix in respect of health drinks has been stated as follows: * Product The health drink should have such ingredients that are the potential requirements of a particular market segment. For example, health drinks for children should be rich in calcium as calcium is necessary for the development...
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...Final Project: Marketing Plan June, 2010 Marketing Plan I have produced a marketing plan that I believe is the most effective way to introduce my product to the market. I have included a brief introduction to my product, an analysis of the market I plan on targeting, and an analysis of the market size and demographics of the targeted market. In the marketing plan I will include four of the most important elements of the marketing mix; also known as the Four P’s of marketing. The product being offered to consumers will be the first P. The value; or price, that is assigned to the product will be the second P. The third P will stand for promotional activities to be used to inform prospective customers about the product. The place the product will be provided to the consumers will be addressed by the fourth P. Finally this marketing plan will discuss sales promotion techniques that I plan on using to build an interest in my product in the introduction phase. Product I would like to introduce a vitamin supplement product to the marketplace that is more like candy than a multivitamin. Many people take or have taken a multivitamin sometime in their lives. The Flintstone’s vitamin was a well known and liked chewable vitamin for children that helped them receive essential daily vitamins and minerals with less hassle and no swallowing. However, as people mature their daily vitamin and mineral needs change and options for tasty and chewable multivitamins are limited. Most...
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...Health Care Marketing Analysis Shanita V. Brown HCS/539 May 27, 2013 Thomas Sloan Health Care Marketing Analysis “The health marketing mix is vital for a successful health promotion campaign (Pralea pg. 43).” In the health care system today, the marketing mix generally is based on the four P’s known as product, price, place and promotion. The product is concrete and solid products and services. The product is the actual physical item. Pricing is based on being able to price the products at a rate in which customers are willing to pay. This means being aware of supply and demand. Place which also means distribution. Placement is how the products are delivered to the customers. Promotion is the communication in which the hospital uses to bring a positive response from customers. The four P’s are vital in marketing of health care. The four P’s are what guarantees the hospital’s overall success. This can be proven by looking at the marketing mix of Piedmont Henry Hospital in McDonough, Georgia. Product As stated above, the product is the physical products and services in which the hospital provides. Products and services are important to hospital because should cater to the target customers. The product is considered the “platform” of the marketing plan, according to Pralea. Decisions about products and services in a health care facility may involve brand name, functionality, quality, safety, packaging, and repairs and support. Every hospital does not provide all services...
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...Levels of Health Promotion in Nursing Practice. Victoria Sanlor Grand Canyon University: NRS 429 April 7, 2013 Levels of Health Promotion in nursing Practice Health promotion in nursing practice is defined as the process of enabling people to increase control and improve awareness of their health (WHO Ottawa Charter 1986) along with optimizing the quality of life. Health promotion can also be describes as behavioral, cognitive, and an emotional endeavor to promote health and the well being of people. Other focuses involved the interaction of strategy based evidence and activities that is used by individuals. Three different levels of health promotion are primary, secondary and tertiary, which are the basis of nursing practice. The purpose of Health promotion in nursing practice is as follows. Health promotion is identified as active participation of individuals and family with health care delivery. Nurses influence those goals by reinforcing the importance of maintaining healthy habits such as yearly exams, follow up appointments, proper diet, and motivation to adopt a healthier life style behavior. Nurses need to also educate and counsel them in the need to take more autonomy of their health. Allowing patients to ask questions and encouraging feedback is important in proper communication between patient and health care providers (WHO Ottawa Charter 1986). Nursing roles and responsibilities are evolving in health promotion in the following manner. The first...
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...LABOR AND HUMAN RESOURCES PLANS UNIT 5 INDIVIDUAL PROJECT AVON.MITCHELL SMITH CTU ONLINE MANAGEMENT OF HUMAN RESOURCES IN HEALTHCARE HCM670-1601B-01 INSTRUCTOR: HWANGJI LU MARCH 21, 2016 ORGANIZED LABOR AND HUMAN RESOURCES PLANS ORGANIZED LABOR AND HUMAN RESOURCES PLANS ABSTRACT Health care organizations are labor intensive; the costs of staff are about two thirds of total expenses. This makes human resources the most significant input component in delivery of health services. Heath professions occupations are highly fragmented by skills area. About 100 different types of positions are required to staff a general acute care community hospital. Acquiring and retaining a qualified work force are among the most significant tasks facing health care management (Longest & Darr). In this paper I will discuss what I have learned throughout this course, and develop a plan in the human resource department...
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...Compact Nutribullet Pro 1-Year Marketing Plan Student Name: Catherine O’Brien Student ID: 000296377 Date: July 18, 2015 Student Mentor Name: Janie Cromcack Table of Contents Introduction 3 Product Description and Classification 3 Product Support of Mission Statement……………………………………………………………………………………………….….3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 4 Analysis of Competition using Porter’s Five Forces Model 4 SWOT Analysis 4 Strengths and Core Competencies 5 Weaknesses 5 Opportunities 6 Threats 6 Market Objectives 6 Product Objective 7 Price Objective 7 Place Objective 7 Promotion Objective 7 Marketing Strategies and Implementation 7 Product Strategies 7 Price Strategies 8 Place Strategies 8 Promotion Strategies 8 Explanation of Strategies………………………..……………………………………………………………………………………………….7 Implementation Plan Error! Bookmark not defined. Product Tactics 8 Price Tactics 9 Place Tactics 9 Promotion Tactics 9 Monitoring Procedures 9 Introduction Capital Brands, LLC is committed to creating unique and easy to use products that fulfill a need for a healthy way of life.. Product Description and Classification Capital Brands LLC introduced the NutiBullet Pro to achieve a healthy lifestyle not by blending or juicing, but by actually extracting the nutrients and fibers needed on a daily bases for people with an active lifestyle NutriBullet Pro is ideal for pro and non pro athletes that are competing and...
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...Biggby Coffee Marketing Plan Proposed by: Olivia Daley Submitted to: Devry University Date: 1/22/2014 Five Year Marketing Plan Table of Contents 1. Executive Summary 2. Company Description 3. Strategic Focus & Plan 4. Situation Analysis 5. Market-Product Focus 6. Marketing Program 7. Financial Data & Projections 8. Organizational Structure 9. Implementation 10. Evaluation & Control 11. Bibliography Biggby Coffee 1. Executive Summary Biggby Coffee Shop is a unique middle of the road coffee shop that provides made to order coffee drinks for the casual coffee drinker to the serious coffee connoisseur. Its headquarters are based out of Lansing, Michigan and the company has been in business for over 15 years. They franchise their coffee shops to Sole Proprietorships’ and or L.L.C’s. Biggby Coffee offers a middle of the road price point for coffee consumers in that it is more expensive than McDonald’s , but less than Starbucks. My Biggby Shop will be formed under an L.L.C. and will be based in Columbus, Oh. Columbus currently has either lower end chain coffee shops or higher end chain coffee shops. It will be located in an area of town that currently has no coffee shop presence which is the northeast side. It has an untapped market of early adopters, college age and business people. The average salary range for this area is $40,000 per year, which...
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...of broader social, economic and political trends. Mental health as a general public concern – and its role in the workplace – has garnered increasing attention over the past several years. One in five Canadians will experience a mental disorder in their lifetime. Whatever the reason for this new awareness, mental illness and poor mental health is now being recognized as a major business concern. 3 In order for workplace health promotion to be adopted, it must make a difference to the financial bottom line and be presented as a strategic priority to organizations. Taking a proactive approach to protecting employees’ mental health is the right move for organizations looking to keep a healthy staff team and a healthy budget. There this company, XYZ want to help improve the mental health of employees as it is beneficial in helping both the individual and the whole organization to achieve long-term excellence. As a result, a detailed project plan is described in the report that tells how the overall project will be carried out. 3 1 The Definition of Project 3 1.1 Project Objectives: 4 2. Business Projects: 4 Key Personnel Involved is: 5 2.1Assessment of costs relating to stress and psychosocial risks 5 2.2 Methodology for Carrying out the Project: 6 Creating a Healthy Workplace Committee 6 2.3 Conducting a Situational Assessment – Getting to the Root of the Problem 7 2.4 Developing a Healthy Workplace Plan 8 2.4.1 Types of planning 8 2.5 Role and responsibilities...
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...Company Q 3-Year Marketing Plan Table of Contents Introduction 3 Mission Statement 3 The Product 3 Consumer Product Classification 4 Target Market 4 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 5 Strengths 6 Weaknesses 6 Opportunities 6 Threats 7 Market Objectives 8 Product Objective 8 Price Objective 8 Place Objective 8 Promotion Objective 8 Marketing Strategies 8 Product Strategies 9 Price Strategies 9 Place Strategies 9 Promotion Strategies 9 Tactics and Action Plan 10 Product Action Plan 10 Price Action Plan 10 Place Action Plan 11 Promotion Action Plan 11 Monitoring Procedures 11 Introduction Company Q produces the GWell Air Purifier which effectively removes smoke in the air, dust particles, pollen, and other particulates that may cause allergic reactions to young children and sensitive adults. Compay Q’s team of engineers and designers developed the GWell Air Purifier through concept and prototype testing. They found that the visual design and features of the appliance is very appealing to potential buyers. Extensive testing showed that this product is a very efficient product in purifying the air. In addition, the company’s production process is very efficient and results in a minimal amount of raw material waste. These factors and the small-front investment for the product will enable to company to offer the products at the lowest possible cost in relation...
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...Sample Case Scenarios Via: Harvard Business School Scenario 1: Clean Edge Razor: Splitting Hairs in Product Positioning description After three years of development, Paramount Health and Beauty Company is preparing to launch a new technologically advanced vibrating razor called Clean Edge. The innovative new design of Clean Edge provides superior performance by stimulating the hair follicles to lift the hair from the skin, allowing for a closer shave. The company has already decided to introduce Clean Edge into the men's market where it has a strong presence. Jackson Randall, the product manager for Clean Edge, struggles with how best to position the product for the launch. One strategy is to release Clean Edge as a "niche" product, targeting the high-end market of fastidious groomers looking for superior skin care products. Another strategy is to release the product into the highly competitive mainstream razor market where the product can be positioned as the most effective razor available. Randall meets internal resistance to the mainstream strategy from the product manager for the company's current, but aging, mainstream razor products and he must consider the effects of cannibalization in his plan. Randall must recommend an optimal strategy and provide supporting economic analysis of his decision--not just for Clean Edge, but for its effect on the entire company. Learning objective: Explore issues associated with strategic product positioning. Review new product development...
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...Learned: Developing the Health Promotion Strategy and Action Plan in Georgia In 2009 Oxford Policy Management (OPM) completed technical work to support the Ministry of Labour, Health and Social Affairs, Georgia, in producing a comprehensive national Health Promotion Strategy (HPS) along with a prioritised Health Promotion Action Plan (HPAP). This work was commissioned as part of the European Union support to the Ministry, aimed at facilitating evolution of key evidence-based policies, and enabling the people of Georgia to increase control over their health and its determinants. This briefing note develops the case for giving support to the Georgian government in elaborating the HPS. It argues that transparent and participatory processes must be established to assure strong national ownership and consensus over the outputs. The process must also guarantee the skills transfer and capacity building of national stakeholders; and be flexible and highly responsive to the government needs while producing strategies effective, feasible and applicable to the local context. Georgian public health Over recent years Georgian efforts to adopt and nurture a democratic market oriented economy have been impressive (Chanturidze et al. 2009). On the down side however, the Georgian health sector still demonstrates system imbalances between curative services and O x f o r d • prevention, and between clinical services and primary health care (MoLHSA 2009b)...
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...Puce Health Clinic Case Analysis Table of Contents Executive Summary……………………………………………………3 Objective of the Report ………………………………………………..3-4 4P’S and STP…………………………………………………………..4-6 Market Analysis………………………………………………………..6 Competitors Analysis ………………………………………………….7-8 SWOT Analysis………………………………………………………...9 Recommendations………………………………………………………10 Conclusion………………………………………………………………10 Appendix A……………………………………………………………...11 Income Statement………………………………………………………..11 Puce Memorial Hospital (PMH) is, an independent, not-for-profit, general hospital located on the southern periphery of a major western city. Being debt free and dependent on inner city residents, the board of trustees authorized PMH to expand operations by adding an ambulatory facility in the downtown area ten blocks north of the hospital. Being open for 11 months now, Puce Health Clinic (PHC) has seen success by becoming self sufficient, increasing cliental, reducing bad debts by 2 % and minimizing the increase in their expenses. Sherri Worth, Assistant Administrator of PMH, has recognized a potential threat that could hurt their facility. Medcenter, a possible competitor, has been proposing to develop their own facility overlapping in service areas with PHC. This threat has the potential to take a third of PHC’s northern portion of personal illness patients and also 40% of potential personal illness patients in this area will go to the new location. After speaking to her boss Roger Mahon...
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