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Health Promotion Schools

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Submitted By mariam1992
Words 597
Pages 3
Webpage Title: Health promotion school

1. What it is?
The website is about health promotion schools (HPS), which is a place where all members of the school community work, learn, live and play together to promote the health and wellbeing of learners, staff, parents and the wider community. It emphasizes the need of HPS and the reasons behind it. Moreover, it explains the five key components of HPS and the five simple steps to change from a normal school to a HPS. Interestingly, KwaZulu-Natal Provincial HP Committee will support the process of change and strengthen HPS initiatives. Finally, HPS will help to address the health problems within the school and the surrounded community.

2. Who is the audience?
The primary audience of this website is the schools in KwaZulu-Natal Province in South Africa while the secondary audience is the ministry of education who may encourage the schools to become HPS and change their laws and rules to fits in. Finally the tertiary audience is the parents who may want to change the environment of the school to a healthier one and solve the problems that face their children.

3. What method/theory underpins it?
The theory that underpins this website is social marketing, as it is the application of commercial marketing technologies to the analysis, planning, implementing and evaluating of programs “in this case, healthy schools” designed to influence the voluntary behavior of target audience as student, staff and the surrounded society in order to improve their personal welfare (Nutbeam, Harris, & Wise, 2012). Here the marketing organization “KwaZulu-Natal Province” will use its resources to:
 Understand the perceived interest of target market members as carrying out a needs assessment to analyze the causes of problems and prioritize the needs of the school such as not having access to clean water.
 Enhance and deliver benefits associated with a product, service or idea. For example maintaining good standards of sanitation and clean water which will enhance the health of the staff and students.
 Reduce barriers that interfere with the adoption or maintenance of that product, service or idea. For instance, trying to communicate with some stakeholders sponsor the procedure of providing clean water specially that the cost will be one of the main barriers.
(Nutbeam, Harris, & Wise, 2012)

4. What are the strengths/weakness of the site its content and structure?
Strengths: I believe that the content of the website is very beneficial and help the visitors to understand more about health promotion schools and how does it change the school effectively in favor of the students and the staff.
Weakness: The design and structure of the website is boring and classic that doesn’t catch the eyes. Added to that, they didn’t mention an example of a health promotion school and how did it change and benefits did they got, at least by some pictures.

5. What did you learn from this resource?
It introduced me to health promotion schools and it was really impressing that South Africa has taken this step in improving their society and enhancing the health of the young generations. I would really like to propose such thing in the future to the UAE community as we have a lot of ignored issues that is not seen as important such as bullying, exercising and the benefits of the PE class.

Bibliography
1. KwaZulu-Natal Province. (2001). The Health Promoting School. Retrieved Feb 22, 2013, from http://www.kznhealth.gov.za: http://www.kznhealth.gov.za/hps.htm
2. Nutbeam, D., Harris, E., & Wise, M. (2012). Theory in a Nutshell. Australia: McGraw-Hill.

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