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Hernando De Soto Model

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It is easy to see how Hernando De Soto could fit into the mold of the white male American dream. De Soto a man of European decent was able to rise from economic insecurity to prosperity by establishing his “god given right” to take control over the native people and their lands. The idea that De Soto was a strong and noble hero became increasingly popular in the early 20th century. It seems as though people blinded themselves of the type of violence De Soto helped established in the new world. In 1928 the Chrysler Corporation debuted a new model of car named after the explorer himself. The De Soto model was marketed as a cheaper alternative to other Chrysler models available at the time. To understand De Soto’s new-found popularity, it is …show more content…
However, it was in Bradenton that locals and some historians claim that the Conquistador first came ashore (Swanton; 1985, 120). While historians have no physical evidence that the Conquistador landed in Bradenton; those who have studied the descriptions of geographical markers described in the diaries of his men agree that this location was the most likely the place De Soto referred to as The Bay of Holy Spirits (Swanton;1985,117). In 1933 the city of Bradenton set out to find a unique way commemorate the history of their town. It just so happened that 1933 would be the 400th anniversary of De Soto’s expedition through Florida. “they thought it would be an ideal time to have a festival” said Dr. Tom Sprenger (Starnes;1994, P27). However, it wasn’t until 1938 that archaeologist John Swanton and his team determined that Shaw’s point in Bradenton would have been the most “probable” of locations that De Soto and his men sailed into (Swanton;1985, 123). As Historians and Archaeologist worked to uncover De Soto’s past their research subsequently sparked a new interest within the American public regarding the conquistador. One year after Swanton had determined De Soto’s point of debarkation the Hernando De Soto historical society was founded in the city of Bradenton. That same year the citizens of Bradenton would solidify De Soto’s presence in their town by erecting an eight ton bolder at Shaw’s point (Starnes; 1994, P27). The ceremony of commemoration would continue to change over time and eventually would be turned into a festival. After a six-year hiatus due to World War Two the festival would return in 1948 to celebrate with such events including ``War Between the States,'' ``The Gay 1890s'' and the ``Founding of Bradentown'' (Starnes;1994, P27). The festival would be named “The Hernando De Soto Celebration” and would take place each year in

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