...American Unreason, highlights the numerous changes that have occurred throughout the history of the United States. Specifically, Jacoby focuses on the changes from the sixties on. Therefore, nostalgia plays a large part in the arguments Jacoby articulates against the world today. For this reason, her reliance on nostalgia makes her arguments weak as they rely heavily on an emotional appeal while simultaneously advocating for the use of more intellectual thought through evidence and reasoning. However, Jacoby presents strong arguments for limiting screen time and a thorough analysis of the impacts of America’s heavily religious population, but lacks a strong argument...
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...Is There A Right Way Of Interpretation Of The First Amendment? The interpretation of the First Amendment as well as the entire Constitution has been a controversial issue for debates for decades. The majority of Americans simply interprets the First Amendment the way they see for it to be convenient for a particular situation. Because of its vagueness, the First Amendment leaves a lot of room for various arguments and assumptions. When we look at the textual interpretation of the First Amendment, context plays a vital role. The context tells us not to concentrate on details and to give words an expansive rather than narrow interpretation. Although interpretation of the text can take on many forms and there is no the right one, words do have a limited range of meaning, and no interpretation that goes beyond that range should be permissible, especially when we are dealing with such an important document as the First Amendment. The article “On Racist Speech” by Charles R Lawrence serves as a great example of argumentative interpretation of the First Amendment. Charles Lawrence examines the power of words that can insult, assault and even exclude. He challenges the thought that all speech should be protected and urges his readers to examine their own beliefs and expectations of what their civil rights are. The author also presents a strong critique of the First Amendment that protect us from defamation, invasion of privacy while at the same time leaves the...
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...Stage and analysis Paper. People during the course of their lifetimes, go through various changes as grown-ups and children. During the individual's life, they will go through various possible cognitive, social, physical, and character changes. Annie, who is 13 years of age, teenager and in 6th grade, begins her pubescent stage following the adolescence time ending. She is described as a “youth” or “young adult” by a majority of folks. Ages of teens are from 13 years old to 21 years of age. Noticeably, Annie, like a lot of other young girls during this stage, arrives from several changes in her life as her body prepares to evolve. Throughout this period in Annie’s life, she will begin puberty bringing on multiple emotional, physical and cognitive alterations in her character and physique. “Puberty” is the moment of development at which the person can reproduce sexually. (Lahey, 2010, p.334). A number of distinct physical changes take place throughout puberty. As a result, Annie’s body will start evolving, because of the increase in estrogen. Annie’s Transformation The largest and distinct developmental transition in Annie’s body will be growth spurts. Throughout the time, this girl can develop in any place from 8 inches and 12 inches in stature, and it is healthy for consuming habits to move from consuming small servings to eating bigger meals. While Annie starts to eat more substantial portions, causing her body to begin to change physically. Several parts of her body will...
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...Nancy Quero Dr. Longberg EN 102 June 14, 2011 Hispanic Center of Western Michigan Being a Hispanic and an immigrant woman in this country, I felt insecure and fearful to confront a new world of living in the United States. When I first got here, I had so many questions and doubts. I did not know the language, how to apply for a job or where to look for help and support to make my life easier. After a couple of years, I found a small but very important Hispanic organization that helped me to succeed through the services that they provided. There are many people who still do not know about it, and I think people should be aware and take advantage of the different services that the Hispanic Center of Western Michigan have for Hispanic and non-Hispanic population. This center is making a difference educating the population and also its services are impacting the cultural, economic and political fields of the United States, since Latinos have become the largest ethnic minority in this country. The Hispanic Center of Western Michigan is a non-profit organization that mainly assists Latino and immigrant communities. Since its foundation in 1978, its main goal was, and still is, “to provide unmet social services to the Hispanic community in Kent County” (Hispanic Center). Also, its main mission statement is: “To serve. To educate. To advocate. For the staff, board and volunteers of the Hispanic Center, this statement means we offer services the community needs in order to bridge...
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...First Name Last Name Professor Marc Hamilton MGMT 5603032 Management Policies and Practices 1 June 2014 General Motors SWOT Analysis Founded in 1910, General Motors is one of the largest and highly valued cars, trucks and automobile manufactures in the United States with a vision to design, build, and sell the world’s best vehicles. General Motors is a company that has significant impact on our U.S. economy. As I do a SWOT analysis on General Motors I will evaluate the company’s strengths, weaknesses, opportunities, and threats, to gain perspective on GM and there future as a company. STRENGTHS: Product Branding. First and foremost, General Motors has produced and branded a variety of automobiles both international and region specific such as Chevrolet, Buick, GMC, Cadillac, Baojun, Holden, Isuzu, Jiefang, Opel, Vauxhall, and Wuling which for some have become household names. From electric and mini-cars to heavy-duty full-size trucks, monocabs, and convertibles, General Motor’s dynamic brands offer a comprehensive range of vehicles in more than 120 countries around the world (About GM). Global Presence. Another strength GM shares, is their global presence, with factories in Brazil, Russia, India, and China (collectively BRIC) along with having assembly, manufacturing, distribution, office, and warehousing operations in 55 other countries. Of those BRIC factories, GM has the strongest presence in China due to their emerging economy that continues to grow gradually...
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...One of the most important things to understand about a brand is that its value is highly individualized. A customer might grow tired of a brand, or more enamored [sic], independent of how other customers are responding to it. (Rust R.T et all, 2004).In this essay, there will be an analysis of how the consumer affects a brand and how the brands try their best in order to get consumers to buy their products and how that defines the consumers themselves. However, firstly what is a brand? It appears that ‘each expert comes up with his or her own definition of brand or nuances of definition’ (Mishra P, 2012). One view is that ‘a brand name is nothing more or less than sum of all the mental connections people have around it’ (Jacoby J et all, 1997) but the general definition is a unique design, sign, symbol, word or a combination of these, employed in creating an image that identifies a product that differentiates it from its competitors (Business Dictionary). Consumers define brands but brands also define consumers. When people see certain brands, they associate it with specific statuses or lifestyles. A study showed that when shown a video of a person and asked for their first impressions. Their judgements of qualities such as friendliness and assertiveness differed depending on whether the video depicted the person with expensive material possessions or not. People use materials/ brands to express who they are and construct a sense of who they would like to be (Dittmar H, 2004)...
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...Personal, Social, Academic and Career Problems Expressed by Minority College Students. By: Lucas, Margaretha S., Journal of Multicultural Counseling & Development, 08838534, Jan93, Vol. 21, Issue 1 by providing an environment conducive to personal development without the level of conflict and isolation minorities experience at most White universities retention, but also progression and social-academic productivity are difficult for them highlighted in their writings covert, intrapsychic factors such as emotions, attitudes, perceptions, aspirations, and expectations about college, and interpsychic factors such as institutional climate, faculty, and professional staff employed by the university. reported African-American students' struggles with finances, academic adjustment, living conditions, emotional-psychological concerns, career-vocational concerns, and to a lesser degree, health, peer relationships, and family relationship concerns It seemed appropriate to survey freshmen for this project because an early assessment of potential problems and an early introduction to the university's counseling center and other relevant services might result in timely detection and possible solution of academic and psychological problems. Early detection of problems and familiarity of resources are crucial The majority of students in this sample of minority students did not want counseling (66.7%), and when they did they wanted career guidance, not personal or social guidance or a...
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...Introduction Ryanair is one of the most unique and successful low-cost airlines in Europe. Despite having so many negative associations, it still remains the leader in this market by having the biggest share of customers and flights (European Low Fares Airline Association, 2008). Hence, what are Ryanair brand key secrets making it so successful? The Keller‘s Customer-Based Brand Equity Model incorporated with Pillars of the Brand were used to make an analysis which helped to answer this question. Ryanair brand was analysed according to such components as brand awareness, brand associations (Pillars of the Brand) and brand image. Brand awareness includes the performance of both brand recall and recognition. Evaluating Pillars of the Brand and brand image, the set of both positive and negative associations was sorted out which determines the brand equity of Ryanair. Brand Awareness Measuring awareness helps us to identify how strong the brand is in the mind set of the consumers (Aaker, 1996). Different tests were carried out in order to test the brand recognition of Ryanair . The tests included making the participants identify the Ryanair brand using two cues (Appendix B). In the first exercise the participants were given a set of colours and had to match the colours to the airline. Out of fifteen responses, only three were able to attribute Ryanair with the colour blue. On the other hand, EasyJet was a clear leader in the “colours” battle, due to its strong saturation...
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...Human Resource Development International ISSN: 1367-8868 (Print) 1469-8374 (Online) Journal homepage: http://www.tandfonline.com/loi/rhrd20 Connection, value, and growth: how employees with different national identities experience a geocentric organizational culture of a global corporation Maria S. Plakhotnik, Tonette S. Rocco, Joshua C. Collins & Hilary Landorf To cite this article: Maria S. Plakhotnik, Tonette S. Rocco, Joshua C. Collins & Hilary Landorf (2015) Connection, value, and growth: how employees with different national identities experience a geocentric organizational culture of a global corporation, Human Resource Development International, 18:1, 39-57, DOI: 10.1080/13678868.2014.979009 To link to this article: http://dx.doi.org/10.1080/13678868.2014.979009 Published online: 11 Dec 2014. Submit your article to this journal Article views: 288 View related articles View Crossmark data Full Terms & Conditions of access and use can be found at http://www.tandfonline.com/action/journalInformation?journalCode=rhrd20 Download by: [University of Exeter] Date: 12 December 2015, At: 14:41 Human Resource Development International, 2015 Vol. 18, No. 1, 39–57, http://dx.doi.org/10.1080/13678868.2014.979009 Connection, value, and growth: how employees with different national identities experience a geocentric organizational culture of a global corporation Maria S. Plakhotnika, Tonette S. Roccob*, Joshua C. Collinsb and Hilary Landorf...
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...Here I reread HRM practices from a Foucauldian power-knowledge perspective and suggest that this provides an avenue to reorient contemporary, historical, and comparative analyses of the area. A glimpse at human resource management (HRM) texts would seem to give light to a comment by Beer, Spector, Lawrence, Mills, and Walton (1984) that HRM is a series of seemingly disjointed activities. This notion echoes an earlier view of Baldamus (1961: 347) that what is encompassed by HRM's subject matter is "anything from supervision, incentives and profit sharing to machine-paced production, methods of training and employee selection." Often this heterogeneity is excused in terms of HRM's reflecting the ad hoc and reactive nature of its origins (Jacoby, 1985; Niven, 1967; Ozanne, 1967). What the heterogeneity of HRM highlights, however, is the importance of an organizing principle, or analytical focus, as opposed to common sense description, which gives HRM practices a theoretical coherence. HRM's heterogeneity stresses the importance of an order "that turns a set of bits, which have limited significance on their own, into an intelligible whole" (Turner, 1983: 191). The ordering of material necessarily makes reference to an underlying theoretical model because statements are made about what subject matter is important, if not why. Underlying most studies of HRM, although often remaining implicit, is what may be identified as a systems maintenance or functionalist perspective....
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...Crossing Boundaries – an interdisciplinary journal VOL 1, No 3 - Fall 2002 From Communicative Competence to Language Awareness: An Outline of Language Teaching Principles MANUEL SINOR Department of Linguistics, University of Alberta This essay offers a critical review of some key theoretical issues relevant to second language acquisition and considers the practical implications of these issues on language teaching. The discussion advocates a renewed communicative approach to language pedagogy, which entails the educators’ readiness to act as teacher-researchers, their cautious considerations of individual learner differences, their familiarity with some defining aspects of human learning, and their willingness to encourage the learners’ discovery of formal language properties in a reflective and autonomous manner. 1 Introduction This essay reviews some of the key theoretical notions associated with second language acquisition and considers the pedagogical relevance of these notions. In order to relate the discussion to the practicalities of language teaching, we refer to the hypothetical case of ten adult learners of English, freshly arrived from Japan for a six-month course at a Canadian language school. These learners have earned their title of “mature students” not only from their middle age range, but also because their country’s Foreign Office selected them for their motivation to study English in Canada. Despite this promising background, two burning questions...
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...Understanding the relationship between self-congruity and brand loyalty, and stating the moderating effect of consumers’ price consciousness: The literature review Yulia Yushchik, 10292004 Assignment: Literature review Number of words: 2498 Brand Communication Dr. Peeter Verlegh The University of Amsterdam March 30, 2012 Introduction When the popularity of the relationship marketing is growing widely, consumer-based determinants of brand loyalty are interesting and useful field to study. Brand loyalty is realized by having strategic importance for a business. The figures provided by Bain&Co indicate that a 5% increase in customer retention varies for a company’s profit by 40 to 95%. An increase in customer loyalty of 1% is the equivalent of a 10% cost reduction (Reichheld & Teal, 2001). Gounaris and Stathakopoulos (2004) also mention that loyal customers are less expensive because they reduce marketing costs. For example, several researches found that brand loyalty is positively related to word-of-mouth (De Matos & Rossi, 2008). The relevance of consumer-oriented policy has increased at the time of economic recession. Retaining brand loyalty in a difficult economic climate is a challenging task. Practitioners propose to work harder on getting to know the customers in order to better serve their needs (Slim, 2010, February 3). This allows companies to personalized loyalty programs, which is considered to be the right solution for preserving people’s loyalty to a brand. In...
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...“Discuss the concept of perceived value and its importance to consumer behaviour and marketing. Discuss the theory and then give practical examples of how customers perceive various brands and how this impacts on their behaviour” Background The perceived value is “the worth that a product of services has in the mind of the costumer. The costumer’s perceived value of a good or service affects the price that he or she willing to pay for it. For the most of the part, costumers are unaware of the true cost of production for the products they buy. Instead, they simply have an internal feeling for how much certain products are worth to them. This in order to obtain a higher price for their products, procurers may pursue marketing strategies to create a higher perceives value for their products. Perceived value is often used with perfumes, for example. Perfumes tend to be associated with a glamorous celebrity in order to create a mystique and perception of luxury. As a consequences of the social and economic development of modern societies, the study of consumer behaviour has undergone a strong development process, during the past years consumer behaviour acquiring its own status among sciences. However scientists concern with the study of consumer behaviour covers a time span of many decades. There have been several approaches related to consumer behaviour concertized In fundamental theories and models, such as Marshall “economic model”. And marketing is the management process...
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...Instructor’s Manual to Accompany The Longman Writer Rhetoric, Reader, Handbook Fifth Edition and The Longman Writer Rhetoric and Reader Fifth Edition Brief Edition Judith Nadell Linda McMeniman Rowan University John Langan Atlantic Cape Community College Prepared by: Eliza A. Comodromos Rutgers, The State University of New Jersey New York San Francisco Boston London Toronto Sydney Tokyo Singapore Madrid Mexico City Munich Paris Cape Town Hong Kong Montreal NOTE REGARDING WEBSITES AND PASSWORDS: If you need a password to access instructor supplements on a Longman book-specific website, please use the following information: Username: Password: awlbook adopt Senior Acquisitions Editor: Joseph Opiela Senior Supplements Editor: Donna Campion Electronic Page Makeup: Big Color Systems, Inc. Instructor’s Manual to accompany The Longman Writer: Rhetoric, Reader, Handbook, 5e and The Longman Writer: Rhetoric and Reader, Brief Edition, 5e, by Nadell/McMeniman/Langan and Comodromos Copyright ©2003 Pearson Education, Inc. All rights reserved. Printed in the United States of America. Instructors may reproduce portions of this book for classroom use only. All other reproductions are strictly prohibited without prior permission of the publisher, except in the case of brief quotations embodied in critical articles and reviews. Please visit our website at: http://www.ablongman.com ISBN: 0-321-13157-6 1 2 3 4 5 6 7 8 9 10 - D O H - 05 04 03 02 CONTENTS ...
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...great sleeping dragon, that would propel them into modernity. A number of factors were present in China at the turn of the century that would led to the gradual establishment of Communist rule under the charismatic, enigmatic Mao Zedong. At the time of the CCP's inception in 1920 China was a deeply divided socially, economically and politically backward country ruled by self-serving, despotic war-lords and encumbered by foreign powers who held unequal treaties which entitled them to special economic and territorial privileges in China, a source of great discontent to the Chinese people. This great social upheaval gave rise to new and more radicalized schools of thought, led by disenchanted intellectuals who strove to unify China and rid her of her many tyrannical overlords.The Nationalist KMT Party were the Communists main contender for power; not only were they the public face of politics in China, they also had the backing of Soviet Russia, but, over time Chiang Kai-Shek and the KMT would come to represent consummate despotism; Siphoning of public funds, their brutality towards the people, their liaisons with the U.S.A, and their appeasement of Japan all led Chiang and his Government losing legitimacy in the eyes of the people. The Long March although arduous and cost the lives of many of those who took part in it, but it was also a period of momentous change both in the fortunes of the party as they had now established strong peasant support due to land reforms and...
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