...Assignment 1: Hershey’s Sweet Mission LaToiya Beidleman Dr. Bobby Barrett HRM 500 January 27, 2013 Assignment 1: Hershey’s Sweet Mission Hershey Chocolate Company is the largest chocolate supplier in North America. Since 1894 its rich history, Hershey has created various products that has provided the company the ability to meet and exceed the desires and needs of stakeholders-consumers, employees and business partners. Hershey’s mission statement has been quite simple and straight forward, “Bringing sweet moments of Hershey happiness to the world every day.”(Noe/Hollenbeck/Gerhart/Wright) This paper will discuss the redesign of Hershey’s performance management system to appeal to the diverse groups, analyze how you would interpret the values that Hershey embraces, the trends that may impact Hershey the most, and what the effects that mentoring could have on integrating values into the Hershey culture. The redesign of Hershey’s performance management system Hershey’s four identified values demonstrate that the organization has a plan of action in place in order to meet and exceed the expectations of the employees. It is imperative for any organization, but more importantly those that are large corporations to have a standard guideline of what employees should expect. Hershey’s new redesign plan is set to appeal towards the younger generation. Although this appears like a great idea, how does this assist in appealing to the more tenured crowd? I would recommend Hershey...
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... | Mission Mission statement of Hershey’s is “Bringing sweet moments of Hershey happiness to the world every day.” This statement is meant for all aspects of the business, customers, employees, marketplace, and so on. To the customers, it means delivering quality consumer-driven confectionery experiences for all occasions. Hershey’s is committed to satisfy and provide the customers with the products that fit into the balanced lifestyle. Health Weight Commitment Hershey’s is a member of the Healthy Weight Commitment Foundation. It is designed to reduce the obesity, especially childhood obesity. The healthy Weight Commitment Foundation will help the people to achieve the healthy lifestyle within energy balance which is calories in and calories out. It is specialized on three critical areas, marketplace, workplace and schools [http://healthyweightcommit.org/]. Here are listed the programs: Moderation Nation Moderation nation is a campaign which is aimed to encourage the people all around the world to live a balanced lifestyle through moderation instead of deprivation. The main purpose of Moderation Nation is to help people learn about a balanced diet, appropriate sizes, and the benefits of regular physical activities. Moderation Nation provides tips, tools and resources of how to balance the nutrition (energy in) and physical activity (energy out) [http://www.themoderationnation.com]. Hershey’s Track & Field Games Hershey’s Track & Field Games is the largest...
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...chapter that impact Hershey's the most, one of them is an aging workforce. The BLS has projected that from 2008 to 2018, the total U.S. civilian labor force will grow from 154 million to 167 million workers (Noel, 2011). The older generation wants to work, and many say they plan a working retirement. This economy has been troubling at times which forces the baby boomers to stay in the workforce past their retirement times. This trends impacts the baby boomer workers with the new millennial workers for companies.. The increasing use of computers to do routine task has shifted the kinds of skills needed for employees in the U.S. economy (Noel, 2011). Such qualities as physical strength and mastery of a particular piece of machinery are no longer important in many jobs (Noel, 2011). Hershey’s has setup a mentoring program for their closer to retirement workers and their newer workers we described above as millennial workers, this strategy retains company information within the newer employees so the company basically does not lose a step. The trends listed above I believe will impact Hershey's the most. As more and more of the workforce reaches retirement age, some companies have set up mentoring programs between older and younger workers so that knowledge is not lost but passed on (Noel, 2011). Mentoring could affect the Hershey’s culture in a positive way, and through mentoring it will provide a transition of senior workers knowledge and understanding of company to their younger...
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...(HRD) Case Analysis: Hershey Aligns Training with Strategy The Hershey Company, headquartered in Hershey, Pennsylvania is a leading North American manufacturer of chocolate and confectionary grocery goods. Hershey currently sits on the Fortune 500 and operates in over ninety countries. In 2014, Hershey's earnings exceeded 7.4 billion dollars. Although today, Hershey is an international manufacturing powerhouse, back in 1982 their future was not very optimistic; in fact, Hershey was on the verge of being sold. Hershey realized in order to increase their revenue and create a sustainable company, major changes needed to be made. Hershey focused their efforts on analyzing and fixing their distributor marketing strategy (which included its trade funding allocations). This case analyzes Hershey's trade funding strategy as (outlined by their senior leadership) and the steps they took to improve this program. A Proactive Hershey When senior executives at Hershey realized their current trade funding program did not best serve their distributor's needs, they immediately looked for opportunities to improve upon their business relationships, sales, and accountability held with them. By utilizing data from its external customers (including promotional funding allocations and customer satisfaction metrics) and taking internal feedback regarding sales and marketing practices into account, Hershey's senior executives chose to implement a new, proactive strategy designed to overhaul...
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...Hershey’s Sweet Mission Nekima M. Gilliam Dr. Linda Force HRM 500 November 3, 2012 Introduction The Hershey Chocolate Company is a leading provider of chocolate and other confectionary products. A few of the names of candies they produce are the Hershey Kiss, Almond Joy, Mounds, Peanut Butter Cups, Kit Kat, and other candies. Recommend the redesign of Hershey’s performance management system to appeal to the diverse groups that it employs. Hershey currently employs a diverse group of employees. Hershey’s current management system is effective and has helped in the success of the company’s revenue. The current management system relies on the baby boomers and the younger employees to train or be mentors for new employees. The new employees usually are in the early twenties and are eager to learn the details of their job. Although the current management system is working, the ever changing labor force brings about a large number of individuals whom are willing to work and able to work. Older people want to work as, so does this mean that Hershey will not considering an older person for employment with their company? Older people are willing and able to learn new technology (Noe, Hollenbeck, Gerhart, and Wright 2011). Despite myths to the contrary, worker performance and learning do not suffer as a result of aging (Noe, Hollenbeck, Gerhart, and Wright 2011). Performance management system should be designed to take into consideration what makes a job of...
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...Assignment 1: Hershey’s Sweet Mission Rose-Marie Waters Dr. Robert Waldo Human Resource Management Foundations – HRM 500 Week 3: April 22 – April 28, 2013 Recommend the redesign of Hershey’s performance management system to appeal to the diverse groups that it employs. Hershey has redesigned its performance management system to appeal to their diverse group of employees, specifically the “millennials”, by implementing a “bottom up” style of performance management. Millennial generation employees are defined by their birthdate. A millennial refers to someone who was born after 1980. Currently, this group comprises one-third of the American workforce and will soon become the majority as they come of age. Millennials have expressed a desire to pursue work that is personally meaningful; they resist corporate hierarchy, are eager for challenge, desire autonomy, and are accustomed to getting work done in a variety of environments. When corporations like Hershey understand what motivates employees, like the millennials, they are better able to set mutual expectations for success. This is what Hershey has embraced with the bottom up performance management system. This bottom up approach allows employees to set their own goals and track progress on projects throughout the year. (Noe 2011, pg. 56) In order for the bottom up system to be effective the employee must understand the company’s goals and the strategy for achieving those goals. Employees must also understand what...
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...for one of America’s favorite candy manufactures with such as long history such as Hershey can be challenging. According to ycharts.com as of 2010 The Hershey Company (HSY) is worth $5.67 billion. With a history that goes back to the late 1800’s it is safe to say that Hershey is doing something right. In the case titled Hershey’s Sweet Mission states that “the company defines its mission in terms of its relationship with all stakeholders.” They go on to list the important groups that help make up the success of their organization and more importantly the case focuses on the employees (Noe & Hollenbeck, 2011 p55).” “Aligned employees should share values (Noe & Hollenbeck, 2011 p55),” the employee’s of any company should want the same things and a good outcome, not only for themselves but for the company as well. Redesign of Performance Management In the case states “We are growing together by sharing knowledge and unwrapping human potential in an environment of mutual respect(Noe & Hollenbeck, 2011 p55).” This statement can be interpreted in different ways. This statement implies that they are growing and learning together, and it also implies how Hershey treats its employee’s in the process. This theory is something that doesn’t really need any revamping or redesigning. The statement implies that the company wants to grow and learn together. When learning something knew or changing polices it can be difficult for more seasoned employees. They may not see the need...
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...allow all facets of the organization to perform at optimal levels. As companies grow and change, they often find it necessary to redesign and improve practices, policies, and/or procedures that result in the optimal functioning of the organization. One of the organizations that found it necessary to redesign its performance management system is the Hershey Company. Faced with an aging workforce of baby boomers and many new hires of millennial workers (the generation of workers in their twenties), the Hershey Company redesigned its performance management system in order to appeal to its diverse workforce. The redesigned system resulted in two major components. The first component included the company allowing goals to be set and tracked by employees. The second component of the redesigned performance management system included the component that the company was not just driven by outcomes measures, but also whether or not the outcomes were achieved with values aligned to the company. Given the challenges of dealing with organizational change from seasoned employees along with the challenges of maximizing the new ideas, talents, and energies from the younger generation, I would like to offer Hershey some recommendations for the implementation of its new system that would appeal to its diverse workforce. One of the first recommendations I would make is for the managers to review the values of the company with all of the employees. I believe it is imperative to...
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...The Hershey Foods Corporation commonly called Hershey's, is the largest chocolate manufacturer in North America as well as the oldest. Milton Snavely Hershey founded a candy shop in Philadelphia, which failed after six years. After trying unsuccessfully to manufacture candy in New York, Hershey returned to Pennsylvania, where he founded the Lancaster Caramel Company, whose use of fresh milk in caramels proved successful (Hershey). In 1900, Hershey sold his caramel company for $1,000,000(Hershey). 1903, Hershey began construction of a chocolate plant in his hometown which later was named after him. The milk chocolate bars manufactured at this plant proved successful, and the company grew rapidly thereafter (Hershey). While his company was successfully selling sweet chocolate products, Milton Hershey knew that going down the path of creating and selling milk chocolate products would be better. Milton built a milk-processing plant in the year 1896, to be able to create and refine a recipe for milk chocolate candies (Hershey). In 1899, three years later, he developed his own way of making milk chocolate called the Hershey process (Hershey). In 1907, Hershey introduced "Hershey's Kisses", which were initially individually wrapped by hand in squares of foil, and the introduction of machine wrapping in 1921 made the process easier while adding the small paper ribbon to the top of the package to indicate that it was a genuine Hershey product (Hershey). The product was trademarked...
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...Hershey's Sweet Mission Strayer University Human Resource Management Foundation HRM 500 Dr. Brett Gordon April 20, 2011 Hershey's Sweet Mission Introduction There has clearly been an evolution of the workforce as we knew it. There have been a number of factors that have contributed to these changes. Some of which are changes in the economy, company restructuring, globalization and technology. The changes in the workforce have led to the complete revision in the culture of some organizations. Now let’s take a look at some of the changes we have seen within the workforce. One major shift that we see in the modernized workforce is a change in demographics. There has been an increase in diversity of the workforce including age, race, ethnicity and gender. Another difference we have seen is the change in skills required to perform jobs. Technology has played a role in changing the way jobs are performed, the length of time it takes to complete a job, and the knowledge required to do the job. Organizations have had to find ways to manage the changes in the workforce in order to remain competitive in today’s marketplace. In this paper we will look at the Hershey Company, and ways that it has utilized to help manage these changes. We will look at ways to redesign Hershey’s performance management system to include diversity. We will also look at Hershey’s value system particularly focusing on how employees could interpret them in relation to their...
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...The Hershey Chocolate Company Table of Contents Board of Directors 1 Introduction 2 Report 3 Financial Report Card 9 Annual Report Board of Directors Pamela Arway- Senior Advisor to Chairman and CEO of American Express Robert Cavanaugh- Managing Director of DLJ Real Estate Capital Partners Charles Davis- CEO of Stone Point Capital, LLC James Nevels- Director of Tasty Baking Company Thomas Ridge- President and CEO of Ridge Global, LLC David Shedlarz- Vice President of Pfizer, Inc David West- President and CEO of The Hershey Company Leroy Zimmerman- Senior Counsel of Eckert, Seamans, Cherin, And Mellott, LLC The Hershey Company The Hershey Chocolate Company is one of the leading producers of chocolate and confectionary products. Hershey produces such chocolates as: the Hershey Kiss, Hershey Chocolate Bar, Mounds, Almond Joy, Reese’s Peanut Butter Cups, Kit Kat, and York Peppermint Patty. In this report we will give you the company’s mission, the description, the background and history, highlights of major news events, the SWOTS, their marketing strategy, their commitment to social responsibility, and the financial report card. Business 100 Project Amanda Milgim Ava Winckler Hossai Rahimpur Karen Montoya The Hershey Chocolate Company When you think of Hershey what is the first thing that comes to mind? Chocolate right? Right! Hershey is one of the largest and oldest producers...
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...emerged as a result of the internationalization of the production and manufacturing activities of companies. This was a starting point where the term ‘multinational companies’ came into usage defined as an enterprise which owns or controls producing facilities in more than one country (Dunning J.H 1993). Thus such companies which have been trying to enter into different markets worldwide have been challenged with the task of globalization of their firms. It refers to the shift towards a more integrated and interdependent world economy (Hill 2008). The task can be said challenging because of the national differences in the tastes, lifestyles and preferences of various goods and services and the different aspects a company has to take into consideration before one can think of entering into a different market world. Globalization is a way of spreading a company’s production or distribution activities worldwide (Yip G.S 2002). But doing just that is not enough in this ever changing world for tastes and preferences of products and services. Companies also need to globalize their activities in a different sense also like designing, producing and marketing their products and services by tailoring it to suit the needs of the local market. This strategy can be called ‘Multilocal strategy’. Hershey’s follows into the global category as it offers standardized products worldwide. Hershey’s head quarter is in Pennsylvania, their production activities are carried on in Pennsylvania, Mexico...
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...Hershey’s Sweet Mission Nedia V. Belcher HRM500018VA016-1124-001 April 22, 2012 Dr. James Ziegler Hershey’s Performance Management System Performance management is one of the many tools used by companies to measure the effectiveness of the systems that are in place. Seiden, S., & Sowa, (2011) states that performance management refers to a set of activities adopted by an organization to enhance the performance of their employees. The Hershey Company is one of many Fortune 500 companies that use the performance management system to aid in the implementation of the company’s goals and objectives. Hershey endeavors to provide a dynamic and challenging workplace that affords employees the opportunity to develop their skills and talents. With its diverse work groups, Hershey must think of ways to effectively manage its unique workforce. For instance, with more individuals from the baby boomer era still in the working, facing diversity is unavoidable. As a result, managing diversity in the workplace has been and continues to be the topic of many companies to include the Hershey’s Company. Hershey recognizes the importance of effective communication. Employees are aware of the core values of the company. According to Hollenbeck, Gehart, & Wright (2011), employees should share values, be clear about how their work contributes to the organization’s mission, collaborate effectively, and be selected, equipped, and rewarded for meeting company objectives. The core values...
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...“Hershey’s Sweet Mission” Instructor: Matthew Gonzalez Course: Human Resource Management Foundation Date: April 19, 2012 Abstract In my formal research I will recommend the redesign of Hershey’s performance management system to appeal to the diverse groups that it employs. I will analyze how I would interpret the values that Hershey embraces in relation to my role, if I were a Hershey employee. My research will also discuss the trends identified in the chapter and describe which one may impact Hershey the most. Lastly, I will describe the effects that mentoring could have on integrating values into the Hershey culture. Recommend the redesign of Hershey’s performance management system to appeal to the diverse groups that it employs. Because Hershey’s employs such diverse groups it could benefit from knowledge workers. Organizations need a management style that focuses on developing and empowering employees. (Noe, 2011) Knowledge workers are employees whose key contribution to the organization is specialized knowledge, such as knowledge of customers, a process or a profession. Employees are then held accountable for products and services, and in return share losses and rewards. (Noe, 2011) When an organization competes for employees, depend on skilled knowledge workers, or are in need of a workforce that cares about customer’s satisfaction...
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...Hershey's Mission Assignment 1 Hershey’s Sweet Mission Jay Jenks Professor Jesse Garcia Human Resource Management HRM 500 25 October 2012 Strayer University Washington DC Recommend the redesign of Hershey’s performance management system to appeal to the diverse groups that it employs. First of all, any performance management system redesign must recognize that all employees are motivated differently by different things, but many can be affected by certain concepts. So it is imperative to know what motivates the majority of your employees. The redesign of Hershey’s performance management system to appeal to the diverse groups that it employs will need to involve management as well as the employees to make the effort successful. I feel that Hershey currently has a very good diversity program. Hershey has redesigned its performance management system appealing to the younger generations who show an eagerness for challenge, and results. Therefore I would employ a system that is in line with Hershey’s core values, and we can start by educating the workforce through training and the utilization of seminars, team huddles, and mentoring sessions and also, by soliciting feedback from the workforce in order to give employees a feeling of inclusion (Hershey Company 2012). The employees should be clear about the organization’s mission and be rewarded for doing what their job description entails. Also, human resource management will train other employees...
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