...problems of the over usage of high fructose corn syrup. Introduction Today, it is inevitable to face negative effects of high fructose corn syrup because high fructose corn syrup (HFCS) has replaced cane and beet sugar in processed foods and soft drinks over the past 25 years. When you read the food labels in your kitchen you’ll find that we now consume HFCS in all kinds of processed foods, not just desserts and drinks also in breads, cereals, ketchup and yogurt so you will easily realize that you associate with the devil by consuming devil’s candy. However, despite the alarming damages of HFCS there is a huge demand for HFCS by firms and governments. Profit concerns and governmental issues are the major reasons behind demand but also there are some problems related to consumers. In this proposal it is intended to investigate the problems behind the over usage of HFCS and offer solutions against that danger, select the criteria to evaluate the applicability and efficiency of the proposed solutions and finally introduce the research methodology constituted the basis of my further research. Problem Definition There are some problems caused by people, firms and governments lead us to over use HFCS. The followings are the most crucial problems behind this issue; I. Ignorance People don’t know the difference between corn syrup and high fructose corn syrup. They think they are same but they are not. Corn syrup is mainly glucose produced from corn starch. There is no naturally...
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...Marketing: Investors adapt to consumer trends By Jenny Wiggins When the world’s biggest soft drink company starts changing its marketing tactics, investors would be foolish not to ask why. Coca-Cola, which has traditionally promoted itself via its iconic Coke brand, using slogans such as “Coke is it,” now wants to make it clear to consumers that Coke is not the only drink it sells. Its most recent campaign, called “Make every drop count,” says: “You’ve always known us as Coca-Cola, the soft drink. Now it’s time you knew us as Coca-Cola the company.” The television, print and internet advertisements – which started in February in the US and in April in the UK – come as consumers ditch foods and drinks that are perceived as unhealthy (such as sugary fizzy drinks and salty crisps) for products that appear to offer some kind of health benefit, such as probiotic yoghurts that claim to regulate the digestive system. Coke, which also recently launched “Coke Zero” (a diet version of Coke aimed at men), is using the new campaign to impress upon consumers the fact that it sells all kinds of drinks, including bottled water, juices and teas. The campaign is important for the company, because it risks losing money if it does not sell the kinds of drinks consumers now want to buy. Analysts say that growing demand for healthier kinds of foods and drinks is not a fad, but a long term trend that increasingly affects corporate profits. Arnaud Langlois, equity analyst at JPMorgan, says:...
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...children about vegetables I seemed to lost their attention as soon as I said the word “spinach.” They started goofing around, drawing on their desk, or dozing off into space. I knew that again, this wasn’t their fault. It is our societies fault and how we view and consume food. After this day, I knew it would be a long 12 weeks of getting children excited to learn/grow/eat vegetables. Jamie Oliver is a UK celebrity chef and won a TED prize for his talk he gave in February 2010 about the food crisis we are going through in America. He founded the Jamie Oliver Food Foundation in 2010 where they run three core food education programs; in schools, communities, and young people. He brings up many issues of not only the food we eat, but also the food we are feeding our children and how it is making childhood obesity skyrocket and shortening the life span for the next generation. Oliver states that he is not a doctor he is a chef. He uses information and education about food to help others. He starts the TED talk off by saying that our children will live a life 10 years younger than us because of the food landscape we have created around them. The statistics of healthcare are very clear, he states, “We are so worried about homicides and murder, but if you ask any doctor or specialist, they will tell you that diet-related disease is the biggest killer in the United States every year.”...
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...Introduction Genetically modified, by definition, is a term denoting or derived from an organism whose DNA has been altered for the purpose of improvement or correction of defects. (dictionary.com) Genetically modified foods are foods that have been altered to enhance certain traits for the purpose of making them more desirable to consumers. Since the development of this process, modified foods have become more common throughout the years, and with their increase in production there has also been great controversy. History of Genetically Modified Foods In 1994, the first genetically modified food the Food and Drug Administration deemed safe enough for human consumption was a tomato called the “Flavr Savr,” produced in California. The purpose of altering the tomato was for it to be resistant to rotting and decaying as quickly as tomatoes usually do. They were not labeled as being genetically modified and they were between two and five time more expensive than ordinary tomatoes, but consumers still purchased them. However, due to competition, brought on by a tomato made conventionally and with a longer shelf life, the Flavr Savr tomatoes were not profitable. Genetically modified tomatoes were then made into a tomato puree and sold in Europe in the mid-1990s, but a couple years later controversy arose over the concept of genetically modifying food. In 1998, a doctor from Aberdeen, in Scotland, published results from a research study he conducted suggesting that genetically...
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...Motto: “To inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time” Logo: [pic] Overview: • Established in 1971 at Seattle, Washington as a gourmet coffee shop • Specializes in sales of coffee and coffee related equipment • The Starbucks logo is an image of a twin-tailed siren • Product lines include : − beverages (coffee, Tazo tea, soda, juices) − pastries − whole coffee beans − coffee-related hardware and equipment − merchandise (mug, CDs) Corporate governance: • Originators: Jerry Baldwin, Zev Siegl, and Gordon Bowker • Howard Schultz, CEO of Starbucks • Orin C. Smith was President and CEO of Starbucks from 2001 to 2005. • January 2008, Chairman Howard Schultz resumed his roles as President and CEO after an eight year break, replacing Jim Donald Growth of Starbucks: • Starbucks was started by Jerry Baldwin, Zev Siegl, and Gordon Bowker in Seattle’s Pike Place Market. • The original owners purchased green coffee beans from Peet's Coffee and Tea, then began buying directly from growers • 1982 – Howard Schultz joined Starbucks as Director of Retail Operations and Marketing • He wanted to change the company’s focus away from in home coffee production and coffee bean retailing, to also include selling coffee drinks. • 1986 – Howard Schultz established II Giornale Coffee Company. • 1987 – II Giornale acquired...
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...* Jerry Baldwin * Zev Siegl * Gordon Bowker | Headquarters | 2401 Utah Avenue South, Seattle, Washington, United States | Number of locations | 21,160 shops[1] (Nov. 27, 2014) | Area served | Worldwide | Key people | * Howard Schultz (Chairman, President and CEO) * Troy Alstead (COO) | Products | Coffee • Tea • Pastries • Frappuccino beverages • Smoothies | Revenue | US$14.89 billion[2] (FY 2013) | Operating income | US$325.4 million[2] (FY 2013) | Net income | US$8.8 million[2] (FY 2013) | Total assets | US$11.5167 billion[3] (2013) | Total equity | US$4.48 billion[2] (FY 2013) | Number of employees | 182,000[4] (2014) | Subsidiaries | * Starbucks Coffee Company * Ethos water * Evolution Fresh * Hear Music * La Boulange Bakery * Seattle's Best Coffee * Tazo * Teavana * Torrefazione Italia | Website | starbucks.com | Starbucks Corporation, doing business as Starbucks Coffee, is an American global coffee company and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world ahead of UK rival Costa Coffee, with 21,160 stores in 63 countries and territories, including 12,067 in the United States, 1,570 in China, 1,451 in Canada, 1,070 in Japan and 793 in the United Kingdom. Starbucks locations serve hot and cold beverages, whole-bean coffee, microground instant coffee, full-leaf teas, pastries, and snacks. Most stores also sell pre-packaged food items, hot and cold sandwiches...
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...ABHINAV NATIONAL MONTHLY REFEREED JOURNAL OF REASEARCH IN COMMERCE & MANAGEMENT www.abhinavjournal.com CHANGE THE GAME: A NEW MANTRA FOR FUTURE SUCCESS IN RETAIL INDUSTRY? A CASE STUDY OF TESCO’S SUCCESS IN KOREAN RETAIL INDUSTRY Dipanjay Bhalerao Assistant Professor, Indira Institute of Management, Pune Email: dipanjay.bhalerao@indiraiimp.edu.in INTRODUCTION Today’s exponentially growing retail market of around USD 15 trillion (2011) is worth watching as lots of new practices and strategies are being adopted by the retailers around the world. Today there is an increasing need for every giant company to look for the emerging economies for growth. But in that growth pursuit are they slipping from the home grounds or the established markets! Also when the retail company enters into new established markets for expansion, they need to do something innovative which also suits those markets. So what should the retailers do to balance the growth of the established & emerging economies for the expansion! What provokes this thought is Tesco’s rare success in the Korean market. Why to call it rare! As Korea is the retail market where the Retail Giants like Carrefour had bowed to the knees in the battle of retail with the Korean retailer E- Mart, Lotte, the Market Retailer of Korea. Knowing such a market back ground Tesco did something, which stormed the market & brought Tesco into the big league of Korea. Before going into what Tesco did, let’s learn about Tesco and the Korean...
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...pestel analysis There are many factors in the macro-environment that will effect the decisions of the managers of any organisation. Tax changes, new laws, trade barriers, demographic change and government policy changes are all examples of macro change. To help analyse these factors managers can categorise them using the PESTEL model. Provides an understanding of the wider business environment.Encourages the development of strategic thinking.May raise awareness of threats to a project.Can help an organisation to anticipate future difficulties and take action to avoid or minimise their effect Even Coca Cola, the worlds’ largest beverage company has to consider about their macro environment and its opportunities and threats. They too have to analyze their Political, Economical, Social Environment. limitations .The external factors considered during PEST analysis are dynamic and they change at a very fast pace. At times, these changes may occur in less than a day’s time, thus making it tricky to predict why and how these factors may affect the present or future of the project.Collecting enormous amounts of relevant data from the right sources becomes a bit of a problem, especially since most of the pertinent data must be collected from external agencies. This makes PEST analysis not only time consuming but costly as well. Also, getting the latest data and keeping the analysis updated with it becomes a problem.A proper PEST analysis requires a lot of information to be collected...
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...Carbohydrates Carbohydrates: Good Carbs Guide the Way ------------------------------------------------- Top of Form What Are Carbohydrates? Carbohydrates are found in a wide array of foods—bread, beans, milk, popcorn, potatoes, cookies, spaghetti, soft drinks, corn, and cherry pie. They also come in a variety of forms. The most common and abundant forms are sugars, fibers, and starches. The basic building block of every carbohydrate is a sugar molecule, a simple union of carbon, hydrogen, and oxygen. Starches and fibers are essentially chains of sugar molecules. Some contain hundreds of sugars. Some chains are straight, others branch wildly. Carbohydrates were once grouped into two main categories. Simple carbohydrates included sugars such as fruit sugar (fructose), corn or grape sugar (dextrose or glucose), and table sugar (sucrose). Complex carbohydrates included everything made of three or more linked sugars. Complex carbohydrates were thought to be the healthiest to eat, while simple carbohydrates weren’t so great. It turns out that the picture is more complicated than that. The digestive system handles all carbohydrates in much the same way—it breaks them down (or tries to break them down) into single sugar molecules, since only these are small enough to cross into the bloodstream. It also converts most digestible carbohydrates into glucose (also known as blood sugar), because cells are designed to use this as a universal energy source. Fiber is an exception. It...
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...International Markets Bureau MARKET INDICATOR REPORT | MAY 2011 Pathfinder Report Global Packaged Confectionery Trends Source: Shutterstock Pathfinder Report Global Packaged Confectionery Trends EXECUTIVE SUMMARY Australasia (Australia and New Zealand) and Western Europe were the two biggest regional confectionery markets in 2010, with Australasia‟s sales increasing by almost 25% over 2009 figures. North America, Asia Pacific and Latin America confectionery markets have also maintained increasing sales of these products despite the global economic downturn. The recession has caused many consumers to sacrifice volume rather than quality, and to use confectionery as a reward or as a means to help alleviate stress. However, sugarized gum, milk chocolate tablets and boiled sweets confectionery are all being adversely affected by mounting consumer health concerns. Obesity and diabetes are major health issues that are increasingly affecting both the young and aging populations. In particular, the United States (U.S.), United Kingdom (U.K.), and Japan will stand to benefit the most from reduced calorie and low/no/reduced sugar content. When it comes to “healthy” confectionery, consumers tend to look for products benefiting dental and cardiovascular health, as well as low-calorie products that help assuage guilt over indulgence. We see this trend playing out with sugar-free gum which has been performing well globally, and is predicted to continue, particularly in emerging...
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...1. Compare Coca Cola’s response to the changing marketing environment before the arrival of Mr. Isdell to that of PepsiCo. Consumers’ seemingly inexhaustible thirst for cola products was the recipe for growing sales. However, as the market matured, consumers have become concerned about health and obesity, PepsiCo evolved divergent strategies, looking into snack food business, whereas Coke remained focused on carbonated beverages, seeking to expand in international markets. PepsiCo looked mainly to its core product, carbonated fizzy drinks, but also diversified its product offerings. It bought Frito-Lay, the snack business in 1965, beginning its long history of diversification, to reduce its dependence on cola drinks. In 1993, it launched bottled water, Aquafina, and in 1998, it acquired Tropicana juice brands, placing it in a good position to benefit from rising consumer demand for healthier drinks. In 2001, it acquired Quaker Oats, the cereals and snacks business, following the collapse of Coke’s negotiations to buy the company, revealing divisions on strategy within Coke’s board. With Quaker Oats came Gatorade, the market leader in energy drinks, further diversifying PepsiCo’s portfolio of companies. Aquafina water and Gatorade drinks have seen rises in sales, helping PepsiCo to offset declining sales of sugary carbonated drinks, where consumers have become concerned about health and obesity. Coca-Cola has also belatedly launched new products diversifying from sugary...
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...By Mike Geary Certified Personal Trainer Certified Nutrition Specialist Author/Founder of TruthAboutAbs.com COPYRIGHT© 2007 All rights reserved TABLE OF CONTENTS 1.0 INTRODUCTION..................................................................................................................................1 2.0 TRAINING STRATEGIES..................................................................................................................5 2.1 Bad Cardio vs. Good Cardio......................................................................................................6 2.2 Body Part Isolation vs. Complex Movements in Strength Training ...................................9 2.3 Tired of the Same Old 3 Sets of 10? So is Your Body! Discover How to Manipulate Training Variables ............................................................................................................................. 11 2.4 Your Workouts Need Both Consistency and Variability for Max Results...................... 13 2.5 The Ultimate Hard-Body Exercise ......................................................................................... 15 2.6 Barbell, Kettlebell, and Dumbbell Complexes - a Different Style of Weight Training for a Ripped Body ................................................................................................................................... 18 2.7 Top 15 Non-Traditional, Muscle-Building, Fat Blasting Workouts!................................. 22 3.0...
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...aid in digestion and boost energy.[3] In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore to a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1909, automobile race pioneer Barney Oldfield was the first celebrity to endorse Pepsi-Cola, describing it as "A bully drink...refreshing, invigorating, a fine bracer before a race." The advertising theme "Delicious and Healthful" was then used over the next two decades.[4] In 1926, Pepsi received its first logo redesign since the original design of 1905. In 1929, the logo was changed again. In 1931, at the depth of the Great Depression, the Pepsi-Cola Company entered bankruptcy - in large part due to financial losses incurred by speculating on wildly fluctuating sugar prices as a result of World War I. Assets were sold and Roy C. Megargel bought the Pepsi trademark.[5] Eight years later, the company went bankrupt again. Pepsi's assets were then purchased by Charles Guth, the President of Loft Inc. Loft was a candy manufacturer with retail stores that contained soda fountains. He sought to replace Coca-Cola at his stores' fountains after Coke refused to give him a discount on syrup. Guth then had Loft's chemists reformulate the Pepsi-Cola syrup formula. On three separate occasions between 1922 and 1933, the Coca-Cola Company was...
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... Peanut Butter and Co offer a variety of product but one similar product to Nutella is their “Dark Chocolate Dream” peanut butter. Peanut Butter & Co could have an advantage over Nutella because recently the price of Nutella rose due to a shortage of hazelnuts. The Dark Chocolate Dream as well as the other peanut products they contains no cholesterol, no trans fats, no hydrogenated oils, and no high-fructose corn syrup. It is also gluten-free, certified vegan, and certified kosher. Since the Germans are all about eating healthy with no artificial additives this product will be a perfect fit in the country. The United States has to follow regulations and directives form the FDA. Germany also has to follow strict protocols in order to receive products from outside countries, called the European Union. As a member of the European Union (EU) they must follows all EU directives, regulations and obligations. When reading the policies it is recommended that it be read in combination with the Food and Agricultural Import Regulations and Standards (FAIRS) report which is produced by the US mission to the EU. The German Food Law consists of about...
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...LETTER OF SUBMISSION 2nd April , 2012 Abul Khair Jyote, Lecturer, Marketing Dept. School of Business. Independent University, Bangladesh. Subject: Submission of the report on “Value addition”. Sir, With due respect and honor, we the students of your respective subject Advanced Marketing Management ( MKT – 302 ) and the members of group “Black Hawk”, made a report on “Value addition to Heinz Ketchup” with some information and necessary records. In this report the data and information we collected, we tried our best to make it meaningful and clear. In this report, whatever we experienced, we believe that it will help us in future. We are very happy to submit this report to you successfully. We therefore pray and hope that you will be kind enough to receive our report and hope it will satisfy you. Thank you Sir. Yours sincerely, NAME ID SIGNATURE 1. Tawsif Bin Maksud. 0910374 2. Kaptia Mumtahana. 0910330 1. Executive Summary: [pic] “To do a common thing uncommonly well brings success.” —Henry J. Heinz. The H.J. Heinz Company, headquartered in Pittsburgh, Pennsylvania, is the most global of all U.S.-based food companies. Famous for our iconic brands on six continents, Heinz provides...
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