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High Spped Internet

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Submitted By naveenx2007
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PART 5
CASES
CASE 1 Robin Hood C1 CASE 2 The Movie Industry in 2008 (Case A) C3 CASE 17 Merck: Open for Innovation? C228 CASE 3 The Movie Industry in 2011 (Case B) C11 CASE 18 LEGO Group: An Outsourcing Journey C249 CASE 4 Better World Books: Social
Entrepreneurship and the Triple Bottom Line C18

CASE 16 IBM and the Emerging CloudComputing Industry C207

CASE 19 healthymagination at GE C261 CASE 20 Siemens Energy: How to Engineer a
Green Future? C281

CASE 5 Tesla Motors and the U.S. Auto Industry
(Case A) C32

CASE 6 Tesla Motors and the U.S. Auto Industry
(Case B) C50

CASE 21 Infosys Consulting in the U.S.—What to
Do Now? C303

CASE 7 Rogers’ Chocolates C56 CASE 8 Numenta: The Age of Truly Intelligent
Machines? C72

CASE 22 Cemex: The Southdown Offer C327 CASE 23 Cola Wars Continue: Coke and Pepsi in
2006 C344

CASE 9 GEOX: Breathing Innovation into
Shoes C87

CASE 24 Cola Wars in China: The Future Is
Here C368

CASE 10 InterfaceRAISE: Raising the Bar in
Sustainability Consulting C107

CASE 25 Embraer: Shaking Up the Aircraft
Manufacturing Market C382

CASE 11 Netflix C125 CASE 12 Best Buy after Circuit City: What’s
Next? C137

CASE 26 UPS in India—A Package Deal? C395 CASE 27 Genentech: After the Acquisition by
Roche C415

CASE 13 JetBlue Airways: Managing
Growth C157

CASE 28 Corporate Governance in Three Economies:
Germany, Japan, and the United States C441

CASE 29 United Technologies Corporation: CASE 14 Bank of America and the New Financial
Landscape C175 Running a Global Ethics and Compliance Program C447

CASE 15 DeBeers’s Diamond Dilemma C194

CASE 30 Apple after Steve Jobs C455
389

C ASE A NA LY S IS

How to Conduct a Case Analysis

The case study is a fundamental learning tool in strategic management. We carefully wrote and chose the cases in this book to expose you to a wide variety of key

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