...to you. If your heart is in your dreams, no request is too extreme. . . . —Jiminy Cricket On September 22, 1994, Michael Eisner, CEO of the Walt Disney Company, one of the most powerful and well-known media conglomerates in the world, stared out the window of his Burbank office, contemplating the current situation surrounding the Disney’s America theme park. Ever since November 8, 1993, when the Wall Street Journal first broke the news that Disney was planning to build a theme park near Washington, DC, ongoing national debate over the location and concept of the $650 million park caused tremendous frustration. Eisner thought back over the events of the past year. How could his great idea have run into such formidable resistance? The Controversy Comes to a Head Eisner’s secretary clipped several newspaper articles covering two parades that took place on September 17 in Washington, DC. Several hundred Disney opponents from over 50 anti-Disney organizations marched past the White House and rallied on the National Mall in protest of the park. On the same day in the streets of Haymarket, Virginia near the proposed park site, Mickey Mouse and 101 local children dressed as Dalmatians appeared in a parade that was filled with pro-Disney sentiment. Eisner was particularly struck by the contrast between the two pictures: one showing an anti-Disney display from the National Mall protest and another of Mickey and Minnie Mouse being driven through the streets of Haymarket during the exuberant...
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...to you. If your heart is in your dreams, no request is too extreme. . . . —Jiminy Cricket On September 22, 1994, Michael Eisner, CEO of the Walt Disney Company, one of the most powerful and well-known media conglomerates in the world, stared out the window of his Burbank office, contemplating the current situation surrounding the Disney’s America theme park. Ever since November 8, 1993, when the Wall Street Journal first broke the news that Disney was planning to build a theme park near Washington, DC, ongoing national debate over the location and concept of the $650 million park caused tremendous frustration. Eisner thought back over the events of the past year. How could his great idea have run into such formidable resistance? The Controversy Comes to a Head Eisner’s secretary clipped several newspaper articles covering two parades that took place on September 17 in Washington, DC. Several hundred Disney opponents from over 50 anti-Disney organizations marched past the White House and rallied on the National Mall in protest of the park. On the same day in the streets of Haymarket, Virginia near the proposed park site, Mickey Mouse and 101 local children dressed as Dalmatians appeared in a parade that was filled with pro-Disney sentiment. Eisner was particularly struck by the contrast between the two pictures: one showing an anti-Disney display from the National Mall protest and another of Mickey and Minnie Mouse being driven through the streets of Haymarket during the exuberant...
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...actually cheaper to go to Florida and stay there, rather than going to theirs also the weather in Florida is more suited to family conditions usually. · they banned alcohol within the premises of the park. · Disney was more concerned advertising on how big the park was, when they should have been advertising the entertainment side of the park and show that disney is fun filled family vacation event, that Disney is actually known for all around the world, or at least the United States. · Hong Kongs Disney world, was trying to push to hard to make it happen and therefore made the park too small. · the park did not differentiate themselves from the surrounding amusements parks in china, it was just like the others basically · Hong Kong had very few rides compared to the theme park in Paris. · Did not offer current or hit movie theme based rides that were popular in China at that time. 2. to what degree do you consider that these ffactors were (a) foreseeable and (b) controllable by EuroDisney, Hong Kong Diisney, or the parent company, Disney? I believe that most of the mentioned factors were very foreseeable and controlable. It just depends on how hard the Disney companies were willing to look and observe the countries behaviors. When conducting business over seas, Disney should have hired some specialist in that specific country and scout out all of the possible aspects and new trends that are happening. If they would have done this, then they would have been able to minimize...
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...2013 Leader: Sylvia Members: Bless Alex Cassian Anna A Group Report on The Walt Disney Company Behind the Disney World: The ‘Imaginers’ * 1. Company Overview 3 2. Disney History 4 A. General history 4 B. The history of Hong Kong Disneyland 4 C. The partner of Hong Kong Disneyland 5 The investment partner is only Hong Kong Government. 5 D. The history of Shanghai Disneyland 5 3. The Corporate Strategy 6 4. Comparative analysis between Disneyland Shanghai and Happy Valley 6 A. General introduction about Happy Valley 6 B. Theme story 7 C. Theme hotel 7 D. Revenue model 7 E. Government support 7 5. Conclusions 7 * Company Overview The monarch of this magic kingdom is no man but a mouse --Mickey Mouse. The Walt Disney Company is the world's largest media conglomerate, with assets encompassing movies, television, publishing, and theme parks. Its Disney/ABC Television Group includes the ABC television network and 10 broadcast stations, as well as a portfolio of cable networks including ABCFamily, Disney Channel, and ESPN (80%-owned). Walt Disney Studios produces films through imprints Walt Disney Pictures, Disney Animation, and Pixar, and its Marvel Entertainment is a top comic book publisher and film producer. In addition, Walt Disney Parks and Resorts operates the company's popular theme parks including Walt Disney World and Disneyland The Company is with five business segments: media networks, parks and resorts...
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...The Walt Disney Company June18, 2014 International Management Table of Contents Abstract 3 The Walt Disney Company 4 Board of Directors 4 Chairman and CEO 5 Mission/Vision Statement 5 Disney History 6 Disney Divisions 9 Media Networks 9 Parks and Resorts 10 The Walt Disney Studios 10 Disney Consumer Products 11 Disney Interactive 11 Walt Disney Company Goals and Objectives 11 Corporate Culture 12 PEST Analysis 13 SWOT Analysis 14 References 17 Abstract This paper is designed to present an overview of the Walt Disney Company. It covers it mission/vision, company history and culture and a breakdown of the various division of the company as a whole. This breakdown is extensive and highlights the world wide interests of this company. Also covered will be what the goals are of The Walt Disney Company and how it see’s for its future. Also provided is a SWOT and PEST analysis. Finally, there is a conclusion as well as recommendations to the company. The Walt Disney Company The Walt Disney Company is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. The company has subsidiaries and affiliates around the world including North America, South America, Europe, Middle East, Africa, Russia, Asian Pacific, and Japan. Board of Directors Walt Disney Company is a publicly held...
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...The Progress of ThinkImpact A Social Enterprise The Walt Disney Company started as the Disney Brothers Studio in 1923. The firm’s de facto mascot, Mickey Mouse, made his cartoon debut in 1928. Mickey went on to make history two cartoons later in “Steamboat Willie,” the first cartoon with a soundtrack. The firm produced the first animated feature film, “Snow White and the Seven Dwarves,” in 1937. Walt Disney Productions went public in 1940. The firm began its foray into theme parks in 1955, when it opened Disneyland in Anaheim, California. Disney World followed in Florida in 1971. Soon afterward, Disney began to eye foreign markets. ThinkImpact History Oriental Land Co. was established in 1960 as a land-reclamation company in partnership with Mitsui Real Estate, the Keisei Railway and Asahi Land Co. (later acquired by Mitsui).[i] At that time, Mitsui Real Estate and Asahi Land Co. had a strong market presence as land developers in Chiba Prefecture where Tokyo Disneyland is now located. Though its railway operations were distant from the site, Keisei Railway had strengths in land development, especially in residential developments along its railways. Keisei Railway also had developed strong relationships with local planning and regulatory authorities through its widespread railway operations throughout Chiba Prefecture.[ii] Blah, blah, blah, Blah, blah, blah. Blah, blah, blah Blah, blah, blah. Blah, blah, blah, Blah, blah, blah Blah, blah...
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...greatest place on the earth. It is an imaginary place where you can really feel that you are enchanted. There is no place in the world that has this special magic which Disney has. It is the dream of every child, teenager, adult, and even mothers and fathers. I went there when I was fifteen years old and actually no one can imagine how happy I was; except who went there. In addition, I could not forget how my dad and mum were extremely happy with us; really it is a place where parents and children spend the most joyful time together. I choose to discuss this topic because many of us go there and spend unforgettable time, but we cannot imagine or think how the inventor of Disneyland (Walt Disney) achieved his dream. Disneyland process involves several steps in order to be done. On July 18, 1955 Walt Disney had invented his first theme park Disneyland after four years of working hard and extensively. The theme park was located in, California, U.S.A. Walt Disney came up with the concept of Disneyland in the 1930s and 1940s when he and his daughters visited the Griffith Park in Los Angeles and he came up with the idea of having a park where parents can spend enjoyable time with their children. But this dream took a long time to be a reality. Walt Disney was receiving many letters from the fans that they want to visit Disney studio so that he started thinking of building an adjacent tourist attraction in order to amuse fans. (Disneyland) Fig4.Chart shows the final picture of Disneyland...
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...“Look around you. This is where the path of hatred has brought us” (“Real Pocahontas Quotes). This quote is quoted in the Disney film, where the main character was inspired by the historical figure Pocahontas. Pocahontas was a Native American woman who is usually recognized for her bravery for saving John Smith from being executed. Since Pocahontas is a respected historical figure there have various versions in order to depict the history behind her. One of these versions is the Disney movie, Pocahontas where she shown as young woman who falls in love with an English settler despite the rivalry between their people.In terms of factual information, the Disney version of Pocahontas doesn’t show the actual encounter, the ages of the figures, and the relationship between Pocahontas and John Smith whereas other factual...
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...these three theme parks in terms of their ownership and the financial arrangements for the construction project. 1.2 This fact sheet originally intended to study the operational statistics of the three theme parks. According to the Tourism Commission of Hong Kong1, both the Government and the Walt Disney Company (Walt Disney) are bound by the confidentiality provision under the current agreement not to disclose any commercially sensitive information of Hong Kong Disneyland, including the gain or loss from the operation of the theme park. Against this, this fact sheet only lists the key operational statistics of Tokyo Disneyland and Disneyland Paris for comparison. 1 See Tourism Commission (2009). page 1 Research and Library Services Division Legislative Council Secretariat FS30/08-09 2. Tokyo Disneyland Overview 2.1 Tokyo Disneyland opened on 15 April 1983 at a cost of US$1.4 billion (HK$10.9 billion)2. It is located on a reclaimed site about 10 km from downtown Tokyo. Tokyo Disneyland is privately owned by Oriental Land, a land-reclamation company in partnership with Mitsui Real Estate and the Keisei Railway Company. 2.2 Talks between Walt Disney and Oriental Land started in the early 1970s. Generally...
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...time. Your whole family is in the minivan with you and you guys are on your way to Disneyland. You were a good boy or girl so mama promised you that you would be able to go. Now as you guys arrive the anticipation is building up, your thinking of all the Disney characters you normally see on the TV screen and all of the rides. And then suddenly you arrive and you look out the window and see the big Disneyland letters overhead and you automatically know that this is where you belong. Credibility Material: Although I have never been to Disneyland all the way in California, I have heard many amazing things about the place and the amount of pictures I have seen are endless. Relevance to audience: Now some people might think Disneyland, why would I want to go to a little kiddie park? But Disneyland has way more to offer than just children’s rides. They have restaurants all over the place like Blue Bayou that is inspired by Pirates of the Caribbean and rides that no child would ever want to go on like the Tower of Terror where there is a 170-foot drop. Preview of speech: Now I hope to take you into the history of Disneyland and show you why it is so special. (Link: Now lets start with where it all began.) Body I. Walt Disney is the main man that had all of the ideas to create Disneyland. A. He originally came up with...
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...OVERVIEW OF DISNEYLAND IN HONG KONG The Disney Theme Park in Honk Kong was first announced to the public in 1997. Initially it was welcomed by the public after the Asian financial crisis because of the announcement of projected benefits coupling with “Disney” tourism and the associated employment opportunities. Although the Walt Disney Company expressed a strong commitment and responsibilities towards conservation of natural resources, it had enormous environmental costs which resulted intense public criticism. The Disneyland earned less revenue than estimated. And Disney had to take immediate action to improve its operations and safeguard its “green” reputation. The background of Honk Kong Disney land had a long history. After nine months of intense and detailed negotiations, the Hong Kong special Administrative Region Government and the Walt Disney Company reached a preliminary agreement to commence the construction in November, 2001. After that Disney had taken some theme Park strategies. The company relied on two approach- expanding existing parks while entering into the new territories. And it was Disney’s trade mark tactic in attaining global profitability. Despite of ups and downs the company continued to approach governments’ worldwide including those at home. In the early 1990s, Disney representatives approached the Hong Kong government. During the negotiation period with the Hong Kong administration, Disney also entered into discussion with the Shanghai Government...
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...A Disney America: No Happily Ever After 1. Do you think Disney made the correct decision in its plans to design, and then cancel, the Disney America project? Why? Did Disney lack understanding of the general and task environments? The right decision to stop was the right one. If Disney continues to pursue this park in Haymarket, Virginia it was feared that it would destroy civil war history. But it isn’t opponents that affected the proposed park. It was internal and task environments that were in continual turbulence. The attendance and profits were down at all theme parks. 2. How does Disney’s value of its corporate image differ from that of other companies? Do you view Disney differently? Why? Disney’s overall image before reading this article is that Disney is pure and wholesome. However, in the article, Disney’s plan was to buy land in ways that kept the public from knowing what his true intention was for the parks in Orlando and Anaheim. When this was tried for in the new park, the residence of this area felt this would ruin a lot of the civil war history. We would view Disney as deceiving the general public; this was not ethical to create his wealth. In business, you need to be up front and honest with all transactions. However, you could say if he did not do this both parks may have not been built. 3. Walt Disney Co. was founded by an entrepreneur and was once a small business. Name three ways in which you think Disney has contributed to the American economy...
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...17, of 1955 it opened. Walt Disney worked as a commercial artist before he made his small studio. The buildinging was built on 160 angers of land and cost over 17 billion dollars to build. Walt Disney died ten years after Disneyland opened. Now to this day we watch a lot of animation T.V shows. Walt Disney was the person who had Disneyland built. The building was built in California. You can go here today. Before Disneyland was built there is a lot of history behind Disneyland and Walt Disney. Walt Disney said, “don't think it do it.” This has inspired Walt Disney to create Disneyland. Walt...
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...Disney is very creative man to be known for following his dreams and visions. To continue, the Walt Disney Company started in 1923 in the rear of a small office occupied by Holly-Vermont Realty in Los Angeles. It was there that Walt Disney, and his brother Roy, produced a series of short live-action/animated films collectively called the ALICE COMEDIES. The rent was a mere $10 a month. Within four months, the ever-growing staff moved next door to larger facilities, where the sign on the window read "Disney Bros. Studio." A year later, in 1925, the Disney’s made a deposit on a Hyperion Avenue lot in the Silver Lake district of Los Angeles. Construction began on the new studio shortly thereafter. During the next 14 years, many changes took place at the Disney studio: Mickey Mouse was "born" in 1928, followed by Pluto, Goofy, Donald Duck, and the rest of the Disney gang. Furthermore, in 1937, Disney's innovative first full length animated feature, snow white and the seven dwarfs, was released to critical acclaim and worldwide success. In order to expand and meet the expectations of his audience, Walt saw a need to increase the size of his studio. With profits from snow white, he made a deposit on 51 acres of land in Burbank and began designing a modern studio specifically for the purpose of making animated films. Walt was personally involved with all aspects of designing the studio. From the layout of the buildings to design of the animators' chairs, nothing was left to chance....
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...Walt Disney Company is an American leading diversified international family entertainment variety and media enterprise that has five different segments for its business: Media networks, parks and resorts, studio entertainment, consumer products and interactive media. Each segment has different elements and helps the company in numerous ways as its gradients. They are the reasons why Disney has diversity and always kept making people’s dream come true in their creative world they’d been creating since its birth. Disney’s Path, Now and Future. -Disney’s magic even works in business- “We keep moving forward, opening new doors, and doing new things, because we're curious and curiosity keeps leading us down new paths.” The Largest Media Company in the World Walt Disney Company is the largest media company from many aspects such as Market Capitalization, Number of employees, customers, fans, parks & resorts, Disney stores (where they sell Disney goods), recognition, popularity, globalize, profit, sales volume and market shares. - Employees: 166,000 * Customers (per year): 27,503,000 (Tokyo Disney Land& Sea 2012 park guest) * Parks& Resorts: 11theme parks at five location world wide * Disney’s stores (outlet): 54 stores * Profit: $5.6 Billions * Assets: $80.64 Billions * Sales Revenue: $42.84 Billions * Market shares: 13% - Market Capitalization:$103.96 Billions ...
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