Background of Ericsson
Lars Magnus Ericsson worked as telephones instrument maker when he was young. He worked for a firm which made telegraph equipment for the Swedish government agency Telegrafverket. In 1876, he and his friend Carl Johan Andersson started a telegraph repair shop when he was 30 years old.
In 1878, Ericsson began making and selling his own telephone equipment, yet his technology is not enough innovative. Most of the inventions had already been made in the United States. He agreed to supply telephones and switchboards to Sweden's first telecom operating company, Stockholms Allmänna Telefonaktiebolag. Local telephone importer, Numa Peterson hired Ericsson to adjust some telephones from the Bell Telephone Company. He started to manufacture his own telephones similar to Siemens telephones at the end of the year. Finally his first product was finished in 1879.
Stockholm's telephone network expanded and reformed into a telephone manufacturing company. Bell only allowed to use their own phones when he bought the biggest telephone network in Stockholm. So Ericsson's equipment sold mainly to free telephone organizations in the Swedish countryside and other Nordic countries.
In 1883, Stockholms formed by Henrik Tore Cedergren partnered Ericsson to supply the equipment for his new telephone network as Bell would not deliver equipment to competitors. In 1884, a multiple-switchboard manual telephone exchange designed by C. E. Scribner at Western Electric could handle up to 10, 000 lines. In 1885, Ericsson and Cedergren travelled to the United States and visited several telephone exchange stations to gather ideas. They found that U.S. engineers have advance technology in switchboard design but Ericsson telephones were as good as any available.
In 1884, Anton Avén, a Stockholms technician had combined the earpiece and the mouthpiece of a standard telephone into a handset. It was used by operators who need one hand free when communicating with their customers. Ericsson used this invention and incorporated it into Ericsson products, a telephone named The Dachshund is born.

Objective of Managerial and quality control
Large and small companies that have to implement managerial and quality control to improve performance and increase customer satisfaction with the company’s products and services. Implementations of such a system must have specific objectives related to the company’s overall strategic goals so that the company can work effective. It can identify the characteristics and tasks that allow it to achieve its targets when a business defines such goals clearly. It can specify tests and measurements that identify problems through the quality management system and help improve the output quality to better meet the needs of its customers.

Relevant Theories/ Concerts/ Models/ Assumption
There are some management function that we can find out from Ericsson. The management function that we have found is planning, organizing, leading, controlling.
Ericsson is planning to be the prime driver in an all-communicating world. In an all-communicating world, everyone can use voice, data, images and video to share ideas and information wherever and whenever they want. We aim to make people’s lives richer and easier, provide affordable communication for all and enable new ways to do business.
A part of that, Ericsson also has well in organizing they have the competence, the skills and the solution their customers need to face the challenges. They are fix the broadband and convergence the wire line access and connectivity services use to connect computers, devices, sensors and machines to each other, to data centres and to the internet.
Ericsson has extreme well leading in motivate employees in the company. With this leading Ericsson provide the foundation employee need such as the workplace, the culture and the resources to achieve employee potential. The company know continuous learning is important for people because the company know the learning can make a people can catch up the change of the world. Ericsson also want employee to think big, so the company can give employee the freedom and support them to turn their ideas into achievement.

Lastly that is controlling about this company. Ericsson always put customer first they make sure the employees build trust by showing that they listen, that they can meet customer needs, and that they deliver what they promise. They are speed and strive to build the relation on mutual understanding with their customer.
Managerial and quality control are divided to 2 dimensions there are product and service. Ericsson is a manufacturing company so the company focus on produce the quality product. The Ericsson is under the product quality dimensions there are performance, features, flexibility, durability, conformance, serviceability, aesthetics and perceived quality.

Contents
Ericsson is a world-leading provider of communication network, telecom services, and support solutions. The company directly or indirectly, develops, construct, produce sell and deliver their objects and carries on trade. Furthermore, the company does commercial business of their goods, products and other various equipment, maintenance and other sort of service based telecommunication and radio technology. The company also provides other technology for transference, transmission and other communication of speech, data, images, text, and other types of information and means of payment to carry on other activities consistently.
Based on the company’s operations, an analysis can be made from the managerial and quality control perspective. Control is the critical issue facing by every manager in every organization today. The effective controlling process consists of three steps of measuring the actual performance of the company, comparing actual performance against a standard, and taking managerial action to adjust deviations in the company.

Actual Performance
According to the recent Annual Report 2013 of Ericsson, the company’s main goal is to create a shareholder value. Therefore, they used a range of financial and non-financial target to improve the business performance. The aims of the company are to grow sales faster than the market and having the best-in-class operating margin. The reasons for the company to measure its actual performance are by outperforming their market confirms the validity of their strategic direction and to have a clear focus on operating margins demonstrates a commitment to profitable growth respectively. Thus, a strong cash conversion supports their new activity, enables appropriate acquisition opportunities and provides resilience to external economic volatility. In 2013, the capital efficiency has dropped 79 per cent from 116 per cent from the year before. The company’s employee engagement helps to contribute to meet the organization’s goal. The company’s engagement index is around 77 percent on 2012, which is 8 percent higher than the external benchmark average among 250 companies. Not forgetting the customer’s satisfaction shows the customer’s loyalty so they work hard to make the customer think of them as their leader and business partner they preferred working with. The customer’s satisfaction index has reached its peak at 76 percent from 70.8 percent from the past year.
The systematic process in the managers organizational activities can be achieved beyond the expectation can be established in the terms of plans, targets, and the standards of the performance. By holding onto the Ericsson’s aim to become a leading Information and Communication Technology (ICT) solution provider, the company combines its core assets; which are the people, technology and services leadership, as well as global scale.

Plans (Strategy)
Ericsson’s strategy is to build a Network Society. The plan is based on four pillars which are excel in network, expand in services, extend in support solutions and establish a leading position in Network Society enabler.
Firstly, the company wanted to have a leading portfolio in high performance network. By maintaining at No. 1 in network for services provider and leading the transition to network architecture that enables the Networked Society to grow globally. By exploring new opportunities to build new services based on various areas like big data and analytic can top the network in global scale.
Secondly, by expanding the services will bring the company to a professional level service partner class to new types of customer in the industry. At the same time, the company has intentions to build a consulting and system integration competencies further by focusing on extending their network transformation offering and continue to explore new opportunities in the industry. By driving world class operations and network evolutions can improve the company globally.
Thirdly, extending the support solutions in OSS and BSS even TV and media to be able get most of the networks. Ericsson intends to install a build in OSS and BSS to enhance their position. Plus, they also intend to use the strength of their m-commerce to provide banking services to their customers. For example, Ericsson’s Microsoft Mediaroom shows the transformation of TV and media as their ambition is to become the industry’s partner choice. Extend in support solution with leading OSS and BSS Systems and media distribution to utilize and capitalize on the network through technology leadership.

Lastly, is to establish a leading position in network society enablers. Machine-to-machine platforms and modems can be established by building the technology as well as services leadership to emerge a new trade view. For example, they create new business with player across the selected industry vertical of utility, transportation and public safety industries. Hence, through service leadership, it can establish leading position for enablers (IPRs, M2M, selected industry vertical, modems) of the Networked Society.

Targets
The company’s vision is to become the prime driver in all types of communicating world. It works as the Networked Society which brings worth from a connection by using innovation to privilege people, business and society.

Standard of performance
By comparing the market trend nowadays with the Ericsson’s actual performance, the standard of performance can be seen. Currently, the new ICT solution basically changing the way of people, business and society interact and joint together. The Networked Society brings innovation to high new level to enhance the progress of life. High mobility, a good broadband and various accesses to cloud-based devices are in high demand these days. These factors show the fast growing of Networked Society.
Firstly, mobile broadband opportunities bring the connection to the Networked Society. Currently, there are around 6.7 billion of mobile subscriptions worldwide. Population coverage by mobile technology is increasing constantly and expected to increase more than 65 percent by 2019.
Secondly, it is expected that by collaborating, sharing cultural increase individual empowerment, new consumption structure and stronger civic participation. Due to expectation, always-on connection network so that it is accessible anywhere. It has become one of the important and preferred ways to access content such as music, video, education, health and other public services.

Thirdly, innovation in enterprises can be observed as most of the industries are taking ICT to make new business and increase their performance. The fast growing power of creative innovation is based on aggregate of skills, ambitious users, possibility of increasing efficient networks, and impressive ICT business platform. For example, players such as Netflix are advanced in respective of music and video or television industry.
Next, the operator business development is important as the operators are the center of development. Now, better target offering based on usage, capacity, service bundles, multi-device plan, and real-time features attracts people. Operators beginning to increase investments, developing new business and even industry solution in areas like cars, health service and mobile money.
Differentiation through network performance became important as broadband the main enabler in this smartphone and tablet-centric world. By this way, the managerial and quality control in the company are moving great as the managerial action taking the incentive to upgrading the quality.

Action taken to correct any deviation from the standard.
Ericsson has the skills, competence and solutions to take on the challenge. Now, mobile broadband is taken up to a new level of providing, upgrading, and transforming the network infrastructure. The increasing number of smartphones subscriptions is the key of the mobile data traffic growth, plus, consumers are using more data mainly for videos. The company offering an increase in coverage, speed and capacity as operators are differentiating the services and adapting to a new model of business.
There is a need of change in perspective for operators need to figure out new ways to improve their performance so they can manage efficiently. Ericsson’s “App Coverage” concept is the definition of advance performance beyond normal coverage and to measure whether the network delivers the performance need to run another application for acceptable quality. By this application we can see whether any improvement needs to be added for optimal user experience. Thus, the company increasing network coverage and capacity in the urban areas such as heterogeneous network to improve macro radio base stations with the small base stations including Wi-Fi.
Furthermore, Ericsson and Volvo Car Group created “connected car” which allows the driver and passengers and vehicle to connect to cloud-based services through their joint-venture. Drivers and passengers will be able to access applications for information, navigation and entertainment just from the screen in the car. The car will supply data of its various system and can stay connected with other party such as booking service date and give early information to the mechanic on the parts need to be order through the system.
Next, by implementing fixed broadband and convergence, the fourth generation IP network portfolio can be used as a single business resource. It allows increase of virtualized network features, flexibility, and leading cooperation with new partners. The real-time cloud capabilities evolved the essential qualities and enterprise services to create new applications in the area.
Ericsson also provides managed services to network with more than one billion subscribers. Managing and evolving network and IT environment helps to improve efficiency and strengthen competitiveness. Hence, managed service established in media, the cloud and IT Managed Services are expanding into utilities and transport sectors.
Last but not least, the operation and business support system (OSS and BSS) are used to enable the customers to become more agile; fast, flexible and in control of their business in a dynamic environment. Ericsson also provides systems to manage increasingly complex networks and services. Overall, solutions are come out to improve customer’s experience and to create new business opportunities in the market. As result, the managerial actions are taken to give satisfaction to the customers.

Findings
Ericsson is a company that provides telecommunications equipment and services, is presented, focusing on its strengths, weaknesses (SWOT) faced.
Ericsson has strong global brand, a reputation for innovation and for its long-term commitment to customers. According to the annual report 2013, Ericsson is using ICT to observe the innovation in enterprises of the industries to create new business and improve the performance. The fast growing innovation power is based on combinations of skills, demanding users, availability of highly capable networks, and powerful ICT business platform. These increase the trust of customers in them and can be seen from the customer’s satisfaction. The customer’s satisfaction shows the customer’s loyalty. The customer’s satisfaction index has reached its peak at 76 per cent from 70.8 per cent from the past year.
Ericsson is broadest portfolio of OSS (Operation Support System) and BSS (Business Support System) products and accompanying services. Ericsson extends in the support solutions of OSS and BSS. Ericsson plans to install a build in OSS and BSS to improve their position. They also plan to use the strength of their m-commerce to provide banking capabilities to their customers. For example, the transformation of TV and media shows by the Ericsson’s Microsoft Mediaroom as their ambition is to become the industry’s partner choice. Plans in support solution with leading OSS and BSS Systems and se and grasp the leading network through technology leadership. Ericsson will be the largest OSS supplier in the market with these plans.
Ericsson traditionally has been focused on the mobile market. To fully exploit its acquisitions, it must also serve the wireline market. This will require a broadening in the management’s and sales team’s focus to include many of the customers and issues of the former Telcordia and ConceptWare wireline customers. The U.S regional telephone companies (RBOCs) are frustrated with on-going maintenance fees associated with the format Telcordia Legacy system. Pressure from the RBOCs on Ericson to reduce legacy maintenance fees while the RBOCs select their next generation OSS products creates unique challenges for Ericsson in sustaining the kind of significant North American revenues and healthy profits provided by former Telcordia Legacy products. Comparatively weak in specific APAC countries where many CSPs have a tradition of buying from local vendors. Product gaps in service assurance: multi-vendor fault management at network level and probes. Limited number of pre-integrated solutions, as this work has just begun.
Recommendations
According to the finding, Ericsson traditionally has been focused on the mobile market. To fully exploit its acquisitions, it must also serve the wireline market. This will require a broadening in the management’s and sales team’s focus to include many of the customers and issues of the former Telcordia and ConceptWare wireline customers. Huawei is the strong competition of Ericsson. “Huawei has had a positive impact on Ericsson. It has forced us to struggle to stay in the lead. It has always been healthy for Ericsson to feel threatened. If Huawei had not existed, there would have been many more competitors today.” Nowadays, Ericsson should plans more strategies to overcome this threat.

People are accessing more and more services through the cloud, and from a growing number of devices. Although consumers prefer to have their information and content provided at any times, logging in to get back it is causing frustration. Sites require longer passwords with a mixture of letters, number and symbols, making them almost impossible to remember. Password storage services and universal login systems provides a partial solution, but still need a passwords. No more passwords to accessing more and more services through the cloud, your body is the new password. All of this has led to an increasing number of weariness using a password. Consumers prefer to get rid of them completely. This reasons showing interest in biometric alternatives. For example, smartphone that uses fingerprints to unlock screen, uses camera as eye-recognizer to unlock screen, using fingerprints for credit card purchases online, using fingerprints to replace all internet passwords.
Globally, when connecting to the internet customers will experiences that falling behind their experience of voice connectivity
Additionally, consumers want a reliable indicator of internet coverage. Different places with Internet services is important to people. However, smartphone users have realized that their phone signal lever no longer provide reliable guidance. Because the signal is adequate voice calls may not be suitable for viewing YouTube videos, and finding a Wi-Fi connection is not always easy. When combined with liquidity, exacerbated these problems, our study found that the lowest satisfaction with the quality of the Internet on the subway has experienced. Globally, when connecting to the internet customers will experiences falling behind of voice connectivity. There is a similar pattern of developed and emerging countries, but experience in the emerging countries, the quality is generally high. Poor service is not satisfactory. It is interesting to see how big a role expectations play. The difference between markets does not mean that overall coverage is worse in developed nations. It means that consumers are less forgiving of connectivity issues, and are no longer happy with an inferior service.