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Home Depot Case Analysis Essay

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Yes, I believe it is necessary for Home Depot to emphasize both the DIY and contractor segments for the market to build and maintain economies of scale as each segment is a key contributor to the company’s revenues. By offering building materials, home improvement products, and lawn and garden products, customers have the opportunity to do their own improvements and can take advantage of a one stop shopping experience at Home Depot. DIY has become more popular since television shows such as Fixer Upper and Flip or Flop have aired, as such shows have influenced individuals to take part in their own creations. In addition to these television programs Pinterest, an online service allowing you to “pin” DIY projects, has also been an influential

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