...SYSTEMS IN CONTEXT................................ 03 a. Urbanization.................................................................................................. 03 b. Economics, health and education................................................................. 04 c. Employment................................................................................................... 05 d. Technology and facilitating mechanisms..................................................... 06 4. CHANGES IN DIETARY PATTERNS ............................................................... 07 a. Dietary convergence ..................................................................................... 07 b. Dietary adaptation ....................................................................................... 08 i. Lifestyle changes and adaptation of meal patterns........................... 08 ii. Street foods......................................................................................... 09 iii. Supermarkets ..................................................................................... 09 iv. Fast food industry .............................................................................. 09 v. Role of advertising .............................................................................. 10 5. DIET-RELATED HEALTH AND NUTRITION...
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...Sample 1 Brazil Foods Situational Analysis In 2011, Brazil Foods CEO starts one of the most important phases of his career and his company’s expansion. After approval by CADE for the merger of Perdigão and Sadia, newborn Brazil Foods must now define its domestic/international strategy to achieve the 2015 objectives. Where are we now? Brazilian Market The Brazilian economy is growing, and that is being felt in the food sector. As people move to the big cities to work, they have both more disposable income, and less time to cook. These conditions are boosting demand for frozen foods & quick meals. Agricultural reforms and investment have transformed brazils unfertile plains into good land for harvesting as well as growing cattle. These market conditions lay big opportunities and growth chances for BRF, which are further explained in the following SWOT analysis: Strengths...
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...PLAN: BRAZIL Table of Contents Executive Summary 3 1.0 Introduction 4 2.0 Background and Situational Analysis 4 2.1 Introduction of Product: 4 2.2 Description of product benefits and features: 5 2.3 Benefits of the product 6 2.4 Background of Brazil: 7 2.5 Motivation for Choosing this Product 8 3.0 Market Analysis 12 3.1 Environmental Analysis: 12 3.1.1 Economic and Trade Analysis: 12 3.1.2 Political and Legal conditions 13 3.1.3 Socio- Cultural Factors 13 3.2 SWOT Analysis 14 3.2.1 Strengths: 14 3.2.2 Weaknesses: 14 3.2.3 Opportunities: 14 3.2.4 Threats: 14 3.3 Market Segmentation 15 3.3.1 Target Market 15 4.0 Marketing mix Strategies 16 4.1 Global Entry Strategy 16 4.2 Product Strategy 16 4.3 Promotional Strategies 16 4.4 Distribution strategy 18 4.5 Pricing Strategy 18 4.5.1 Value- based pricing 18 5.0 Conclusion 19 References 20 Appendix 1: World Governance Indicator 24 Appendix 2: Brazil Exports Worldwide 25 Appendix 3: Growth Tracker 26 Appendix 4: Darabif Products 27 Appendix 5: Darabif Malaysia Promotion for Restaurant 30 * Executive Summary This paper seeks examine the demand gap of halal meat in Brazil where the Muslim population exists but with hardly any proper halal meat supplied. Thereby, enabling Darabif to carry out its operations in Brazil to serve and fill up that demand for proper halal meat. At the same time halal restaurants are also scarce in Brazil, one...
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...Visual poetry is literary verse written on the page with intentional form to add meaning to the poem. The form may take on a recognizable shape, or may use a free formed pattern to create a new rhythm when reading the poem out loud. These shapes and rhythms are typically tied to the central ideas and themes contained within the poems, and often serve to reinforce those concepts. Visual poetry is poetry or art in which the visual arrangement of text, images and symbols is important in conveying the intended effect of the work. Confusingly, it is sometimes referred to as concrete poetry, a term that predates visual poetry. When I Was a Baby When I was a baby I cried spreading my voice through the house, beckoning for a response. When I cried My blue pajamas wiggled, squirmed and turned against the rails of the crib prison When I was a baby, my small hands grasped the air as I inhaled, gathering one more breath to cry out for a meal and a cuddle When my tones reached through the air to my parents they would finally wake When I cried, they'd come to me I'd stop crying, look innocently upward and smile as I was lifted into caring arms When I was a baby Visual poetry uses the page as a canvas to visually represent the themes, subjects, or sentiments of words in a variety of shapes and forms. The beauty of the visual format lies in the poet’s ability to mark, prescribe, or record process; the replication of shape; or the simulation...
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...INTRODUCTION The reason how McDonalds Restaurant became a well-established brand around the world began with the series of strategies they used throughout the years in building its success. From the beginning there was only a local food stand more like the food trucks on the streets now to becoming the multi-billion corporation with over a billion employees. The way McDonalds is able to penetrate through different markets around the world is very amazing because they may be the only fast food brand that could be found around the world with the possibility of finding one just at a corner near you. The brand is well known around the world yet they may only know the name and that it is a fast food restaurant. Yet different countries or cities may have discrepancies in menu engineering where the company accommodates to the food preferences of the people or the culture of the regions. As many may know, operating a hospitality establishment requires much effort to maintain and operate while the failure rate of restaurants are statistically calculated to be quite high. As discussed by the “RestaurantOwners” website, “Within a 90 percent confidence interval, CRG found that the first year failure rate for startups averaged 23 percent over four years in that market. Based on the study, you could say that there is a one in four chance a new startup will fail.” Nonetheless all company may have there ups and downs while the McDonalds Restaurants brand reign in the fast food market for...
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...Gabriella Rosellinny – 14111015 Working Across Border Assignment Culture The word culture is not a foreign word to people in this world as wherever they are and whatever they do, they will always find culture in their house, their surroundings and maybe around the world. But really, what is culture? According to Moran, Harrin and Moran in Managing Culture Differences (2011, pg. 10), culture is a distinctly human means of adapting to circumstances and transmitting this surviving skill and knowledge to the following generations. It gives people a sense of who they are, of belonging, of how they should behave and of what they should be doing. Culture also impacts behavior, morale and productivity at work and includes standards and patterns that influence the attitudes and actions of a company. Culture is stated to be changing but very slow in motion. Based on the definition above, culture can be pointed as the ultimate source of human conflict as there are many cultures which are adapted in this world and these different cultures resulted to different types of politics, economics, ideologies, arts, beliefs an etc. If people, businesses and countries have the same culture, they will get along and come together. However, if they have different culture, they will not manage well together and possibly have a conflict as they all think that they are standing on what is right and the other parties are wrong. As a global person who works across border, one should understand...
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...EUROPEAN COMMISSION DIRECTORATE-GENERAL FOR AGRICULTURE AND RURAL DEVELOPMENT Directorate L. Economic analysis, perspectives and evaluations L.5. Agricultural trade policy analysis Brussels, July 2008 High prices on agricultural commodity markets: situation and prospects A review of causes of high prices and outlook for world agricultural markets This working document does not necessarily represent the official views of the European Commission High prices on agricultural commodity markets: situation and prospects Contents 1. 2. 3. 4. EXECUTIVE SUMMARY ......................................................................................... 3 INTRODUCTION AND STOCKTAKING................................................................ 4 FACTORS BEHIND INCREASING PRICES ........................................................... 6 TEMPORAL DIMENSION OF FACTORS: TEMPORARY OR STRUCTURAL......................................................................................................... 11 4.1. Changes in agricultural production and trade due to physical characteristics of production ........................................................................... 11 4.2. Economic parameters ...................................................................................... 14 4.2.1. 4.2.2. 4.2.3. 4.2.4. 4.3.1. 4.3.2. 4.3.3. 4.3.4. 4.3.5. Population and income growth.......................................................... 14 Price of crude oil and related costs.......
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...BRAZIL: Over the past few years, Brazil has moved from a country with great promise 'some time in the future' to being seen as one of the hottest investment opportunities in the world. A more stable political system and currency, coupled with vast mineral wealth of the country make Brazil a 'must' for all companies with truly global ambitions. With a population of 194 million, Brazil represents the fifth largest market opportunity in the world — after China, India, Indonesia and the USA. It is also the fifth largest country in the world by geographic size. An IMF (International Monetary Fund) report indicates that Brazil leads all other South American countries in terms of infrastructure and technological development. Combine these facts with the stabilising economic and political landscape — (the twin nightmares of corruption and hyper-inflation ravaged the country for decades) — and it is easy to see why Brazil attracts a higher percentage of total global foreign direct investment year on year. However, anybody wishing to do business with Brazil and the Brazilians should be aware of the various cultural and structural barriers which might confront them. Probably the most pervasive barrier encountered by the unwary traveller would be the 'Custo Basil' or the 'Brazil Cost'. This term refers to the very real extra costs of doing business in Brazil — corruption, governmental inefficiency, legal and bureaucratic complications, excessive taxation, poor infrastructure, inflation...
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...Demonstrate belongingness to a group. 9. Cope with psychological or emotional stress. 10. Reward or punish. 11. Signify social status. 12. Bolster self-esteem and gain recognition. 13. Wield political and economic power. 14. Prevent, diagnose and threat physical illness. 15. Prevent, diagnose an treat psychological illness. 16. Symbolize emotional experiences. 17. Display piety. 18. Represent security. 19. Express moral sentiments. 20. Signify wealth.“ “Biological and cultural functions of food”, Fieldhouse, P., Food & Nutrition. Custom & Culture, New York 1986, “Preface Many of those points relate to globalization and diversity issues. Today in many countries we have a seemingly endless variety of foods to choose from: Beef from Brazil, Kiwis from New Zealand and Californian Asparagus. This all year round availability has an often underestimated impact on local, or should I say national, food culture, but also influences climate change and politics in many ways. While food culture has not always been globalized, we have to go back in time further than we might assume. In 1492 Christopher Columbus wrote about the Caribbean islands in his log book: “This is so beautiful a place, as well as the neighboring regions, that I know not in which course to proceed first; my...
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...CHAPTER 14 Human Capitalism Parachuting cats into Borneo — Stopping the waste of people — Curitiba’s web of solutions — Faster travel without freeways — Subways on the surface — Simple, fast, fun, and cheap — When garbage isn’t garbage — No hunger pangs — A place for living — A symbol of the possible W H AT D E S T I N AT I O N D O E S O U R S O C I E T Y W A N T T O R E A C H , A N D H O W W I L L I T get there? Lessons in what not to do can often be found in cities, where most officials, overwhelmed by a flood of problems, try to cope by naming and solving them one at a time. If they are faced with congestion, their answer is to widen streets and build bypasses and parking garages. Crime? Lock up the offenders. Smog? Regulate emissions. Illiteracy? Toughen standards. Litter? Raise fines. Homelessness? Build shelters, and if that seems to fail, jail the loiterers. Insufficient budget to fund all these competing priorities? Raise taxes or impose sacrificial austerity, to taste. Disaffected voters? Blame political enemies. Sometimes single-problem, single-solution approaches do work, but often, as previously described, optimizing one element in isolation pessimizes the entire system. Hidden connections that have not been recognized and turned to advantage will eventually tend to create disadvantage. Consider what happened in Borneo in the s. Many Dayak villagers had malaria, and the World Health Organization had a solution that was simple and direct. Spraying DDT seemed...
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...Ceramics Industry in India: A Trade Perspective Introduction Ceramics also known as fire clay is an inorganic, non-metallic solid article, which is produced by the art or technique of heat and subsequent cooling1. Ceramics is a diverse industry and contains several categories of products, including sanitary ware, refractories2, cement, advanced ceramics and ceramic tiles3. Ceramic products like crockery, sanitary ware, tiles etc play a very important role in our daily life. This is because, apart from their decorative look, ceramic products are primarily hygiene products. This is also one of the chief reasons for their wide usage in bathrooms and kitchens in modern households to medical centres, laboratories, milk booths, schools, public conveniences etc. The ceramic industry has a long history, with the first instance of functional pottery vessels being used for storing water and food, being thought to be around since 9,000 or 10,000 BC. Clay bricks were also made around the same time. The ceramic industry has been modernising continuously, by newer innovations in product design, quality etc. Section I: Global Scenario Global Trade Profile During the period from 2001 to 2008, total ceramics trade grew at a CAGR of 9.8%, from US$ 39.6 billion to US$ 83.5 billion. During the period exports Ceramic Tiles and Stone Standards Refractory is a ceramic material, which can withstand volatile and high-temperature conditions encountered in the processing of metals. Refractory ceramics...
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...Question: Conduct a strategic analysis of Kraft Foods Company, with special emphasis on Value chain and National Diamond model Solution: Industry Overview Kraft Foods Inc operates in the food and beverages industry. The industry is constituted by those companies that involve in stages of activities from procuring the raw food material after harvest till the retail purchase. The activities involved are the processing of raw food materials, manufacturing, packaging the food products and distributing them. The products may be fresh, prepared foods, packaged foods, alcoholic and nonalcoholic beverages. All the products that are meant for human consumption except the pharmaceutical products belong to this industry. The dairy sector forms the largest part of the food industry. The baked and cereal items and chilled foods are the close second and third. In case of the beverages industry, it is divided into alcoholic and nonalcoholic segment. A vast of the alcoholic market is made up of beer, cider and other flavored alcoholic beverages. On the other hand, soft drinks, coffee, tea, juice and water constitute the nonalcoholic beverage market. The industry is highly competitive and fragmented. Though the competition is among few notable players, no player has a dominant position to dictate the price levels. The players rely largely on advertisements to promote their brand and secure the market position (Food and Beverages Industry Profile, 2009). Market size: With over 16.5...
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...Question: Conduct a strategic analysis of Kraft Foods Company, with special emphasis on Value chain and National Diamond model Solution: Industry Overview Kraft Foods Inc operates in the food and beverages industry. The industry is constituted by those companies that involve in stages of activities from procuring the raw food material after harvest till the retail purchase. The activities involved are the processing of raw food materials, manufacturing, packaging the food products and distributing them. The products may be fresh, prepared foods, packaged foods, alcoholic and nonalcoholic beverages. All the products that are meant for human consumption except the pharmaceutical products belong to this industry. The dairy sector forms the largest part of the food industry. The baked and cereal items and chilled foods are the close second and third. In case of the beverages industry, it is divided into alcoholic and nonalcoholic segment. A vast of the alcoholic market is made up of beer, cider and other flavored alcoholic beverages. On the other hand, soft drinks, coffee, tea, juice and water constitute the nonalcoholic beverage market. The industry is highly competitive and fragmented. Though the competition is among few notable players, no player has a dominant position to dictate the price levels. The players rely largely on advertisements to promote their brand and secure the market position (Food and Beverages Industry Profile, 2009). Market size: With over 16.5...
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...| | Contents 1. Introduction 2. Mission Statement 3. Marketing Audit 1. Macroenvironment 1. Politics 2. Economic 3. Ecological 4. Social 5. Technological 2. Microenvironment 1. Competition 2. Suppliers 3. Customers 4. SWOT Analysis 1. Strengths 2. Weaknesses 3. Opportunities 4. Threats 5. Marketing Objectives 1. Strategic Thrusts 2. Strategic Objectives 6. Core Strategy 1. Target Marketing 1. Segmentation 2. Targeting 3. Positioning 2. Competitor Targets 3. Competitive Advantage 7. Marketing Mix Decisions 8. Organisation and Implementation 9. Control 10. References 11. Bibliography 12. Appendices 1. Introduction This report will provide you, as McDonalds, with a full marketing plan identifying the key issues. In this plan we will critically analyse each stage of the marketing planning process, and suggest possible strategy changes which you may wish to consider. We will set examples with theories throughout the plan and compare existing marketing decisions with our recommendations and...
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...roasted and brewed by the 1500’s. According to Mark Pendergrast, author of Uncommon Grounds: The History of Coffee and How It Transformed Our World, the general consensus is that coffee beans were then transported from Ethiopia, across the Red Sea to Yemen. For a time no fertile beans were exported, but an Indian pilgrim took fertile seeds to India and began the growing of coffee plants. The consumption of coffee then spread to England and to Europe by 1650. It is said that by the year 1700 there were over 2000 coffee house in London alone (ABC Rear Vision, 2009). Coffee beans are now grown in the area between the Tropics of Cancer and Capricorn, in countries which are (mostly) developing. According to the International Coffee Organisation, Brazil produced and exported the most coffee beans in 2012 (International Coffee Organisation) With an emphasis on the Fair Trade movement, whereby companies are expected to conform to minimum standards of pay & appropriate treatment of staff, there appears to be a growing focus on the responsibility of the people both producing and drinking coffee. Coffee is the most consumed product in the fair trade...
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