...Case Study 2: Types and Patterns of Innovation Honda and Hybrid, Electric Vehicles Honda was founded in Hamamatsu, Japan, by Soichiro Honda in 1946 as the Honda Technical Research Institute. The company began as a developer of engines for bicycles, but by 1949 it had produced its first motorcycle, called the Dream. In 1959, Honda entered the U.S. automobile and motorcycle market by opening the American Honda Motor Company. A few years later, in 1963, Honda released its first sports car, the S500, in Japan. Honda Motor Co. Inc. grew rapidly to become one of the largest automobile companies in the world. Its "glocalisation" strategy of building factories around the world that would meet the needs of local customers had resulted in a total worldwide presence of more than 100 factories in 33 countries. Furthermore, while other auto manufacturers engaged in a frenzy of merger and acquisition activities in the late 1990s, Honda steadfastly maintained its independence. Honda has grown into one of the world's largest automobile manufacturers and has also evolved into one of the most respected global brands. In 1997, Honda Motor Company introduced to Japan a two-door gas/electric hybrid vehicle called the Insight. The Insight's fuel efficiency was rated at 61 miles per gallon in the city, and 68 miles per gallon on the highway, and its battery did not need to be plugged into an electrical outlet for recharging. By 1999, Honda was selling the Insight in the United States, and winning accolades...
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...Case Study 2: Types and Patterns of Innovation Honda and Hybrid, Electric Vehicles Honda was founded in Hamamatsu, Japan, by Soichiro Honda in 1946 as the Honda Technical Research Institute. The company began as a developer of engines for bicycles, but by 1949 it had produced its first motorcycle, called the Dream. In 1959, Honda entered the U.S. automobile and motorcycle market by opening the American Honda Motor Company. A few years later, in 1963, Honda released its first sports car, the S500, in Japan. Honda Motor Co. Inc. grew rapidly to become one of the largest automobile companies in the world. Its "glocalisation" strategy of building factories around the world that would meet the needs of local customers had resulted in a total worldwide presence of more than 100 factories in 33 countries. Furthermore, while other auto manufacturers engaged in a frenzy of merger and acquisition activities in the late 1990s, Honda steadfastly maintained its independence. Honda has grown into one of the world's largest automobile manufacturers and has also evolved into one of the most respected global brands. In 1997, Honda Motor Company introduced to Japan a two-door gas/electric hybrid vehicle called the Insight. The Insight's fuel efficiency was rated at 61 miles per gallon in the city, and 68 miles per gallon on the highway, and its battery did not need to be plugged into an electrical outlet for recharging. By 1999, Honda was selling the Insight in the United States, and winning...
Words: 2755 - Pages: 12
...Case Study 2: Types and Patterns of Innovation Honda and Hybrid, Electric Vehicles Honda was founded in Hamamatsu, Japan, by Soichiro Honda in 1946 as the Honda Technical Research Institute. The company began as a developer of engines for bicycles, but by 1949 it had produced its first motorcycle, called the Dream. In 1959, Honda entered the U.S. automobile and motorcycle market by opening the American Honda Motor Company. A few years later, in 1963, Honda released its first sports car, the S500, in Japan. Honda Motor Co. Inc. grew rapidly to become one of the largest automobile companies in the world. Its "glocalisation" strategy of building factories around the world that would meet the needs of local customers had resulted in a total worldwide presence of more than 100 factories in 33 countries. Furthermore, while other auto manufacturers engaged in a frenzy of merger and acquisition activities in the late 1990s, Honda steadfastly maintained its independence. Honda has grown into one of the world's largest automobile manufacturers and has also evolved into one of the most respected global brands. In 1997, Honda Motor Company introduced to Japan a two-door gas/electric hybrid vehicle called the Insight. The Insight's fuel efficiency was rated at 61 miles per gallon in the city, and 68 miles per gallon on the highway, and its battery did not need to be plugged into an electrical outlet for recharging. By 1999, Honda was selling the Insight in the United States,...
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...choices of hybrid cars detailing the pros and cons of each car’s technology, price, manufacturing, car’s impact on environment, and describe the scientific principles involved behind the technology. 2. Determine which type of car would work best for you and your family. Justify your decision based upon the result of your analysis of the 5 hybrid cars. 3. Analyze the impact this technology will have on our political relationships with oil-producing countries. Make sure that you address economic issues such as: trade, production, and supply in your analysis. 4. Express how you think this technology will influence world politics? Make sure that you address economic issues such as: trade, production, and supply in your analysis. 5. Explain what impact do you think these cars will have on our economy? Consider the following issues in your analysis: consumer buying, sustainability, recycling, and fuel economy. Abstract “The first hybrid gas-electric car in the United States, the original Honda Insight, reported its first 17 sales in December 1999. One decade and 1.5 million hybrids later, the auto industry is ready to embrace hybrids and other green cars like never before.” (Berman, 2009) Hybrid cars are extremely popular internationally and it’s easy to see why. “Hybrid cars complement gas engines with electric motors to improve gas mileage or to increase power through the use of a combined-propulsion system. Toyota and Honda are both major players in the hybrid space...
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...CASE: HONDA AND HYBRID ELECTRIC VEHICLES Introduction Honda was founded in Japan in 1946 as a development in institute for motorized bicycles. Three years later the company produced its first motorcycle, and ten years onwards they had also entered the US automobile market. They are one of the biggest brands in the market today, having used a strategy of building local factories in over 30 countries, in order to adapt to local customer needs. The field of energy-efficient cars has been around for a couple of decades now. Honda has always promptly stood up for the challenge emphasizing commitment for developing environmental friendly cars such as the hybrid electric vehicles (HEV), solar, or fuel call cars. Honda is a motor company with traditionally extensive research and development department. Their series of offerings for the low-emittance sector in driving, the hybrid electric vehicles, are the latest from the long history in this category. Honda has been persistent in developing environment-friendly cars, no matter how well or badly the first prototypes did on the market. In 1996, they introduced a solar-powered prototype, and two years later it was launched on the marketplace. The electric car not being an instant success didn’t dispirit the company, and today they are a world-renown brand in everything that has to do with low-emittance cars. On the other hand, Honda’s big rival Toyota could be praised in many same ways. Toyota, however, chose different hybrid engine...
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...SAE TECHNICAL PAPER SERIES 2003-01-2307 A Comparative Study of the Production Applications of Hybrid Electric Powertrains Harry L. Husted Delphi Corporation Reprinted From: Hybrid Vehicle and Energy Storage Technologies (SP-1789) Future Transportation Technology Conference Costa Mesa, California June 23-25, 2003 400 Commonwealth Drive, Warrendale, PA 15096-0001 U.S.A. Tel: (724) 776-4841 Fax: (724) 776-5760 Web: www.sae.org All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of SAE. For permission and licensing requests contact: SAE Permissions 400 Commonwealth Drive Warrendale, PA 15096-0001-USA Email: permissions@sae.org Fax: 724-772-4891 Tel: 724-772-4028 For multiple print copies contact: SAE Customer Service Tel: 877-606-7323 (inside USA and Canada) Tel: 724-776-4970 (outside USA) Fax: 724-776-1615 Email: CustomerService@sae.org ISSN 0148-7191 Copyright © 2003 SAE International Positions and opinions advanced in this paper are those of the author(s) and not necessarily those of SAE. The author is solely responsible for the content of the paper. A process is available by which discussions will be printed with the paper if it is published in SAE Transactions. Persons wishing to submit papers to be considered for presentation or publication by SAE should send the manuscript...
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...M3_A2 “A hybrid vehicle is a vehicle that uses an on-board rechargeable energy storage system (RESS) and a fuel based power source for vehicle propulsion. These vehicles use much less fuel than their counterparts and produce less emissions. Hybrid vehicles recharge their batteries by capturing kinetic energy through regenerative braking. Some hybrids use the combustion engine to generate electricity by spinning a generator to either recharge the battery or directly feed power to an electric motor that drives the vehicle. This takes place when cruising or in other situations where just light thrust is needed.” (Orloff) Hybrid Car Advantages Clean energy. An electric motor together with a gas powered engine make a vehicle that has lower emissions and better gas mileage. It conserves energy while having the power of a standard engine. Performance improvements. New technologies allow hybrids the same kind of performance as normal cars, and they are continuing to develop, improving efficiency, getting better mileage, and reducing emissions even further. Incentives. Varying from state to state and federally, hybrids may come with a tax benefit and savings in the form of much less money spent on fuel. Regenerative braking. Each time you brake, the battery is recharged a little, eliminating the need for stopping to recharge the battery periodically. Lower fossil fuel dependence. Because hybrids are much cleaner and require...
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...Sales of hybrid and plug-in electric vehicles fell to a 16-month low in May, dragged down by real and imagined supply constraints and increased competition from lower-priced gas-powered small cars, reports Edmunds’ AutoObserver.com, the premier online resource for automotive industry analysis. May sales of hybrid and electric-drive vehicles were off 35.8 percent from a year earlier, lead by dramatic declines in sales of Toyota and Honda models. Overall, Toyota and Lexus hybrids dropped 45.1 percent for the month. Honda, the second-largest producer of hybrids, saw its sales in the segment fall 29 percent in May. "For those selling hybrids, it is incredibly bad luck that the Japanese earthquake and associated production disruptions occurred as gas prices were reaching their highest levels in three years," said Edmunds.com Chief Economist Lacey Plache. "While Japanese automakers may well gain back their lost share on other vehicles, hybrids will face an even steeper climb back to previous levels, given the greater and growing competition from fuel-efficient, non-hybrid vehicles." Leading the slump was the decline in Toyota Prius sales, which traditionally account for about half of the hybrid market. A total of 6,924 Priuses were sold in May, down 51 percent from the same month last year. Low supply and higher prices have made the popular hybrid less palatable to consumers. A pricing analysis by Edmunds.com found that the effective cost of a new Prius was $2,500 more in May than...
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...the Toyota Prius. Description The Toyota Prius is considered a full size hybrid electric mid-size hatchback. The Prius design offers comfortable seating for five and has impressive cargo space, something lacking with its competitors. The Prius has an estimated fuel-efficiency rating of 50 mpg, when using the U.S. EPA combined cycle. This car is on the top of the list for the most fuel efficient cars on the market. With rising gas prices, this fuel efficient car is the most popular hybrid available to consumers today. The overall design of the Prius is characterized by a streamlined nose and curved roofline. This vehicle carries an impressive base price of about $19,000.00. The Prius has several models and trim packages to choose from allowing the customer more options in the current hybrid market. They have a standard model with a hatchback, a compact version and a new station wagon called the Prius V. “According to Hybrid Car Review (2012), “Toyota’s Hybrid Synergy Drive System allows the Prius V to travel at “in town” speeds on electric power alone. Sensors decide when to employ gasoline engine power or a combination of gas and electric propulsion; the goal is to efficiently balance fuel economy and acceleration”. History Toyota first designed the Prius hybrid model in 1997 and has re-designed it to meet the current...
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...Hybrid Cars Hybrid Cars “Some hybrid cars are ahead of our current times. Others tend to turn heads because of their cut and dry appearance as they travel the streets. Either way, they are becoming increasingly popular. Many drivers have decided that hybrid cars are more adept because of their fuel efficiency and their ability to conserve our environment. Others appreciate the savings at the pump and admire the convenience of filling up less often” (Hewitt, Lyons, Suchocki, & Yeh, 2007). So which hybrid cars have the best technology, manufacturing, price, and impact on our environment? According to Kelley Blue Book, as of June 2012, the highest consumer rated hybrids are listed below along with their scores: 1. 2012 Toyota Prius C 9.7 / 10 2. 2011 BMW X6 9.5 / 10 3. 2011 Mercedes-Benz S-Class 9.4 / 10 4. 2011 Lincoln MKZ 9.2 / 10 5. 2011 Honda CR-Z 9.2 / 10 (Listing provided by Kelley Blue Book, www.kbb.com, 2012) “The 2012 Toyota Prius C is the number one choice of consumers. The biggest advantages begin with the low starting price below $20,000. It has an augmented body and great battery and powertrain position. It is great for fuel economy as it allows better than 50 miles per gallon. The size of this vehicle is also admirable because it is convenient when trying to find a place to park. The gas engine is conjoined with an electric motor and the system also holds braking energy in a nickel metal hydride battery...
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...reviewing the 2010 income statement, Ford reported a full net income of $6.6 billion. It competitors, Honda reported a full net income of $6.88 billion and GMC a full net income of $6.17 billion. Even though GMC shares are higher, Ford showed higher earnings than GM. According to Ford’s 2010 annual report, the earnings per share increased by 80 cents a share from 2009 and that the net income is Ford’s highest in more than ten years (annual report). It would be beneficial for Ford management to investigate a variety of ways to increase interest among its internal and external stakeholders to purchase stocks which in turn will help to increase the overall net profit of the company. In looking at the balance sheet, Ford reported the most in liabilities and long term debt. However, Ford showed greater earnings assets than both Honda and GMC (Appendix B). Honda reported the lowest amount in liabilities and a significantly lower long term debt than Ford (Appendix B). Overall, GMC fared better than Ford on the balance sheet with the lowest long term debt and decreased liabilities (Appendix B). Ford clearly needs to address the costs incurred due to liabilities and address these issues. If not, it will be difficult for Ford to continue to show increased assets in the future. The cash flow sheet shows Ford and GMC operating with a negative net change in cash. (Appendix C). Honda was the only company in the black (Appendix C). All three companies incurred...
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...The 21st Century Electric Car By Martin Eberhard and Marc Tarpenning Tesla Motors The electric car, once the “zero-emissions” darling of environmentalists, is sometimes maligned as an “emissions-elsewhere” vehicle, since the electricity to charge its batteries must be generated in electrical generation plants that produce emissions. This is a reasonable point, but we must then ask how much pollution an electric car produces per mile – accounting for all emissions, starting from the gas or oil well where the source fuel is extracted, all the way to the final consumption of electricity by the car’s motor. When we work through the numbers, we find that the electric car is significantly more efficient and pollutes less than all alternatives.In this paper, we will investigate the Tesla Roadster™, which uses commodity lithium-ion batteries instead of lead-acid batteries or nickel-metal-hydride batteries as most electric cars have used. Not only does this lithium-ion–based car have extremely high well-to-wheel energy efficiency and extremely low well-to-wheel emissions, it also has astonishing performance and superior convenience.Lithium ion batteries are a lot more difficult to use than previous technologies; this is the reason that they have not so far been used in electric cars. Tesla Motors is spending a lot of effort making a safe, light, and durable lithium ion battery system. Over time, Tesla will probably put tens of millions into pack and cell features and optimization...
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...Marketing Mix Information in this paper begins by summarizing the market surroundings concerning the General Motors vehicle Chevy Volt, including a proposed marketing mix such as product, price, promotion, and plan. Additional information includes market affects and explains certain elements and there implementations. Specific information tells about General Motors position in the automobile industry, and General Motors existence. Closing information will put in plain words how other companies for such as, Ford and Honda produce their version of the hybrid car. General Motors Founded General Motors was established in 1908, and holds the highest standard as the number one leading in automobile sales in America. General Motors Organization staffs over 209,000 employees nationwide. The Chevrolet Motor Company is the leading General Motors brand, and others include GMC, and Cadillac. Louise Chevrolet , and William Chevrolet established the Chevrolet Corporation and General Motors purchased the Chevrolet Corporation in 1918, and have been the predominate owner until this day (Chevrolet Volt Campaign Strategies, p. 6). Mission Statement General Motors Corporate Officer, and Chairman Daniel F. Ackerson, and other chairmen developed a mission, and vision statement concerning General Motors Organization General Motors simple values and beliefs consist of the organization’s mission statement. According to General Motors Mission Statement (2013) emphasized: G.M. is a multinational...
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...never wonder how much their vehicles harm the environment, as a consumer people do not really worry about those types of things when purchasing their car. People’s main concern is to find a vehicle that suits their budget and gets them from point A to point B, although they do not know how much harm their car can cause the earth’s eco system to become affected. Acquired with proper research you can discover the different types of vehicles that can save money in your pocket as well doing your part in conserving the earths eco system. Through research we discovered three different types of vehicles that work in three different forms, from an all-electric car, to a hybrid and finally to just a regular car. One alternative to the many different types of vehicles would be an all electrical vehicle, such as the Tesla Model S. This certain type of vehicle runs off of electricity and not fuel, although it does have its cons such as disposing of the batteries every 5 to 8 years the manufacturing companies holds it warranty for them,” You should check with your dealer but typically warranties are 5 to 8 years cover for battery and electric drive components”. Another con that comes with driving an all-electric vehicle would definitely be saving money on gas as well as saving the earths eco system, an all-electric specifically the Tesla Model S can average anywhere from 94 MPG city and 97 MPG highway. The next alternative would be a Hybrid, a hybrid vehicle combines the benefits of a gasoline...
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...The Reality of Going Green: Hybrid Vehicles Tanya Messina Contemporary Applications of the Sciences | SCI215 A01 Faculty: Dr. Gomillion Argosy University July 12, 2014 Abstract Hybrid vehicles are known for having more than one battery and two engines (electric and gas) that help alternate the energy needed to run. While a majority of hybrid vehicles are designed not to burn as much fossil fuel, some hybrid vehicles may be designed to use other alternative fuels (such as hydrogen, biodiesel, flex-fuel, etc.). This not only makes them fuel efficient, but friendly to the environment as well. Conscious that carbon dioxide released from the burning of fossil fuels is driving global warming, many drivers have opted for hybrids because their fuel efficiency makes them relatively environmentally friendly (Hewitt, et al., 2006). There is a huge difference between non-hybrid vehicles and hybrid vehicles. Unlike the hybrid vehicles, a non-hybrid vehicle only burns fossil fuels that causes smog and a variety of harmful gases (such as nitrogen oxide and carbon monoxide) into the atmosphere, which may be responsible for global warming...
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