...Insight into how Digital Marketing shifted changed Consumer power Introduction – Current climate With the technology of the internet ushering in a global community and market place online, it is important for organisations to analyse their online markets, understand consumer behaviours and the best way interact with customers online and create digital campaigns that is engaging and a positive experience for their customer. A recent study showed that 95% of internet users purchased products via the internet in the last year (E-Commerce - UK - July 2014, Mintel report). Key reasons for the shift in consumer power made possible by digital activities 1.1 Lower Telecom prices • The cost of using mobile data in the UK and internationally reducing consumers are able to access information on the internet both conveniently and quickly. 1.1 Advances in Technology • Mobile phone and tablet use has increased, while PC use has decreased leading to greater accessibility to the internet anywhere, any time. • The technology of devices has also increased, with the speed of downloads getting faster with each new model produced • Broadband in the home and office is cheaper and faster as well. • The introduction of apps for digital channels such as facebook, youtube making is easier to access content at the touch of a hand. • Increase online purchasing also facilities also removes the necessarily of completing a purchase in store. Online-only retailers...
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... LAHORE BUSINESS SCHOOL ATLAS HONDA Atlas Honda limited being Japanese, always believes in quality leadership customer and satisfaction of share holders. The executives and managers at AHL are keen about the staff cooperation and dedication. That’s why promoting teamwork culture is the core activity of the company. The vision of AHL as follows: Vision: “To remain Market leader in the motorcycle industry, emerging as a global competitive centre of production and exports.” Mission: Mission statement is that statement which further reveals the practicalities of any organization, comparable to its vision statement. The mission statement at AHL is below: We see the world through the eyes of dreamer .because we are a company founded by a dreamer .and we are a company built on a dream. PRODUCT: Honda CG 125 Specifications: * 125 cc 4-stroke engines generates * 11-Horse Power with low fuel consumption. It is ideal for high speed, long runs and rough pathways. * Honda CG125 has a CDI Ignition System and a 12-volt battery (instead of 6-volt). The headlight and indicators are brighter, with an easy starting-up of the engine. * Resale value GOALS: Their goal was to expand upon the styles and multitasking oriented functionality in its hardware as well the outlook of the vehicle. And grab maximum market share by selling the CG125 bikes. Honda Motorcycles are defined by Quality, Performance, Speed, Economy Petrol...
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...Case Study 2: Types and Patterns of Innovation Honda and Hybrid, Electric Vehicles Honda was founded in Hamamatsu, Japan, by Soichiro Honda in 1946 as the Honda Technical Research Institute. The company began as a developer of engines for bicycles, but by 1949 it had produced its first motorcycle, called the Dream. In 1959, Honda entered the U.S. automobile and motorcycle market by opening the American Honda Motor Company. A few years later, in 1963, Honda released its first sports car, the S500, in Japan. Honda Motor Co. Inc. grew rapidly to become one of the largest automobile companies in the world. Its "glocalisation" strategy of building factories around the world that would meet the needs of local customers had resulted in a total worldwide presence of more than 100 factories in 33 countries. Furthermore, while other auto manufacturers engaged in a frenzy of merger and acquisition activities in the late 1990s, Honda steadfastly maintained its independence. Honda has grown into one of the world's largest automobile manufacturers and has also evolved into one of the most respected global brands. In 1997, Honda Motor Company introduced to Japan a two-door gas/electric hybrid vehicle called the Insight. The Insight's fuel efficiency was rated at 61 miles per gallon in the city, and 68 miles per gallon on the highway, and its battery did not need to be plugged into an electrical outlet for recharging. By 1999, Honda was selling the Insight in the United States, and winning...
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...Case Study 2: Types and Patterns of Innovation Honda and Hybrid, Electric Vehicles Honda was founded in Hamamatsu, Japan, by Soichiro Honda in 1946 as the Honda Technical Research Institute. The company began as a developer of engines for bicycles, but by 1949 it had produced its first motorcycle, called the Dream. In 1959, Honda entered the U.S. automobile and motorcycle market by opening the American Honda Motor Company. A few years later, in 1963, Honda released its first sports car, the S500, in Japan. Honda Motor Co. Inc. grew rapidly to become one of the largest automobile companies in the world. Its "glocalisation" strategy of building factories around the world that would meet the needs of local customers had resulted in a total worldwide presence of more than 100 factories in 33 countries. Furthermore, while other auto manufacturers engaged in a frenzy of merger and acquisition activities in the late 1990s, Honda steadfastly maintained its independence. Honda has grown into one of the world's largest automobile manufacturers and has also evolved into one of the most respected global brands. In 1997, Honda Motor Company introduced to Japan a two-door gas/electric hybrid vehicle called the Insight. The Insight's fuel efficiency was rated at 61 miles per gallon in the city, and 68 miles per gallon on the highway, and its battery did not need to be plugged into an electrical outlet for recharging. By 1999, Honda was selling the Insight in the United States...
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...motorcycle industry since the industry was almost new and the barriers to enter or the forces affecting it were weak (see appendix 5.1). After the victory of Walter Davidson riding a Harley-Davidson in a race and the development of unique innovations such as the V-twin engine, Harley obtained a strong reputation of being the pioneer in the motorcycle industry. Further, a high investment in Research, Development and innovation, an adoption of an “image and lifestyle” marketing strategy, the “raw power” appearance of its products, and the powerful connection with the American national symbols, made Harley-Davidson very attractive for the society, and help the brand in gaining customer´s loyalty (especially the men). Through Porter´s 5 forces framework (see appendix 5.1), it can be noticed that by the moment Harley-Davidson entered to the industry, the market was plenty of business opportunities and this context allowed Harley-Davidson to obtain a strong position until 1960: low barriers to entry due to the technological investment required and the lack of tariff barriers imposed by the government, low rivalry, weak supplier´s and buyer´s power (not concentrated groups). The threat of substitutes was also low but increasing (low-medium). The industry type at that moment was considered an oligopolistic industry (just two competitors in the market: Harley and The Indian). Moreover, Harley-Davidson strategy (Porter´s Product...
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...Case Study 2: Types and Patterns of Innovation Honda and Hybrid, Electric Vehicles Honda was founded in Hamamatsu, Japan, by Soichiro Honda in 1946 as the Honda Technical Research Institute. The company began as a developer of engines for bicycles, but by 1949 it had produced its first motorcycle, called the Dream. In 1959, Honda entered the U.S. automobile and motorcycle market by opening the American Honda Motor Company. A few years later, in 1963, Honda released its first sports car, the S500, in Japan. Honda Motor Co. Inc. grew rapidly to become one of the largest automobile companies in the world. Its "glocalisation" strategy of building factories around the world that would meet the needs of local customers had resulted in a total worldwide presence of more than 100 factories in 33 countries. Furthermore, while other auto manufacturers engaged in a frenzy of merger and acquisition activities in the late 1990s, Honda steadfastly maintained its independence. Honda has grown into one of the world's largest automobile manufacturers and has also evolved into one of the most respected global brands. In 1997, Honda Motor Company introduced to Japan a two-door gas/electric hybrid vehicle called the Insight. The Insight's fuel efficiency was rated at 61 miles per gallon in the city, and 68 miles per gallon on the highway, and its battery did not need to be plugged into an electrical outlet for recharging. By 1999, Honda was selling the Insight in the United States, and winning accolades...
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...car brands which make me go Vrooom! The type of car you drive shows what you believe in and identify with and at the same time making a statement to your family, friends and co-workers even though it might not be intentional. The brands that I always think of first when buying a car are listed below and I have also stated why I identify with them more than any other brands. # 1 Toyota This brand has been consistently ranked number one in quality and dependability for the past four years and on can never fail buying a Toyota. It has the best resale value and also introduced one of the first successful hybrid cars the Prius. It has hybrids for nearly all its famous models which will help keep the environment and the world clean for our future generations. Another point that Toyota cars stand out and the company always points out is reliability, you can be pretty sure that with just basic oil changes your Toyota will keep on running flawlessly beyond the warranty period. # 2 Honda I have owned two Hondas till date and it is a close second in the features offered by Toyota, the one that particularly stands out for Honda is the stylized interiors and exteriors year over year as compared to the other manufactures who make very slight changes which give it syle and street cred. Honda was also one of the first Japanese manufacturers to open a plant on American soil and hence has been instrumental in adding to the American economy. Honda has always been a innovator and introduced...
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...Honda workshop handout (Honda B) Extract taken from pages 84 – 89 of The Honda Effect. By: Pascale, Richard T. California Management Review. Summer96, Vol. 38 Issue 4, p80-91. 12p. Abstract: The article presents an excerpt of "Perspectives on Strategy: The Real Story Behind Honda's Success," by Richard T. Pascale, originally published in the Spring 1984 issue of "California Management Review". Copied under the terms of the Copyright Licensing Agency's (CLA) Higher Education licence, for students registered on UMSD7T-15-3 - Strategic management (business, international and management); UMSD7U-15-3 - Strategic management (accounting, economics and finance); and UMSDDJ-15-3 - Strategic management (marketing, events and tourism). Any account of Honda's successes must grasp at the outset the unusual character of its founder, Sochiro Honda, and his partner, Takeo Fujisawa. Honda was an inventive genius with a large ego and mercurial temperament, given to bouts of "philandering" (to use his expression).[ 8] Postwar Japan was in desperate need of transportation. Motorcycle manufacturers proliferated, producing clip-on engines that converted bicycles into make-shift "mopeds." Honda was among these, but it was not until he teamed up with Fujisawa in 1949 that the elements of a successful enterprise began to take shape. Fujisawa provided money as well as financial and marketing strengths. In 1950, their first D-type motorcycle was introduced. They were, at that juncture, participating...
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...Honda Motors Vision & Mission: The Honda Foundation was established in December 1977 by donations from the founder of Honda Motor Company, Soichiro Honda, and his younger brother, Benjiro. The Foundation was established as a result of the first DISCOVERIES International Symposium that had been held the previous year. DISCOVERIES is the acronym for "Definition and Identification Studies on Conveyance of Values, Effects and Risks Inherent in Environment Synthesis." At this first symposium issues on how to harmonize human activities with the earth’s environment were actively discussed from the perspective of a broad range of different fields. The response to this approach was huge with mounting requests to continue and expand these discussions. The Foundation was thus established in 1977 to address these issues. Since then the DISCOVERIES series of international symposia covering a broad range of topics have been held 11 times in various world-renowned cities. In 2000 the international symposium discussed the topic of what form regional cooperation in East Asia should take, and since then there have been all types of seminars and symposia held every year on a variety of timely topics, all of which have been highly regarded. In 1980 the Foundation established an international award, the Honda Prize, to recognize individuals or groups for distinguished contributions in the field of ecotechnology. Since then, the Foundation has continued activities to honor scientists...
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...Corporate governance Corporate governance: basic stance Honda considers corporate governance one of the most important management issues. We’re strengthening it on the basis of our fundamental corporate philosophy, aiming to have the global community—including our customers, shareholders and investors—place even greater trust in us as we strive to be a company society wants to exist. To ensure objective oversight of management, Honda appoints outside directors to its Board of Directors and outside auditors to its Board of Auditors. To strengthen its business execution system in each region and workplace, as well as enhance the supervisory function of the Board of Directors, Honda has introduced an Operating Officer System. To help its Board of Directors respond quickly to changing business environments, as well as to improve the flexibility of its decisionmaking process, Honda limits directors’ assignments to one year and Corporate Governance: Organization Board of Auditors: 5 Auditors (Outside Auditors: 3 Auditors) Business Ethics Committee: 6 Officers Compliance Officer Regional Sales Operations (Japan) Regional Operating Board Risk Management Officer Regional Operations (North/ Central America) Regional Operating Board determines their compensation in accordance with business results. Based on its fundamental corporate philosophy, Honda has refined its organizational structure. A general manager from the Board of Directors or an Operating Officer is now assigned to...
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...1946. 2) 1947, hongda introduced its first A-type, 2-stroke engine 3) The fall of 1949, Hongda introduced a lightweight 50cc, 2-stroke, D-type motorcycle. 4) 1951, Hongda introduced a superior 4-stroke design that doubled horsepower with no additional weight. 5) 1952-1953, ACQUIRED A PLAN AND DEVELOPED ENOUGH MANUFACTURING EXPERTISE TO BECOME A FULLY INTEGRATED PRODUCER OF ENGINES, FRAMES, CHAINS, SPROCKETS, AND OTHER ANCILLARY PARTS CRUCIAL TO MOTORCYCLE PERFORMANCE. 6) Beginning in the 1950s, hongda a). began to offer a multiproduct line, b). take leadership in product innovation and c. exploit opportunities for economies of mass production by gearing designs to production objectives. - Developed new market segment : local deliveries 7) 1959, enter US market 8) Established a US subsidiary company : American Honda Motor Company – offering very small lightweight morotcycles: easier to handle , less than $250 retail, much much cheaper 9) Developed the market region by region, west to east, 10) 1961, lined up 125 dealers and spent 150,000 on regional advertising. Advertising represented a concerted effort to overcome the unsavory image of motorcyclists that had developed since the 19402, given special prominence by the 1953 movie The Wild Ones, which starred Marlon Brando as the surly, destructive leader of a motorcycle gang. 11) Phenomenally successful, sales rose from $500,000 in 1960 60 $77 millions in 1965. Honda, Yamaha, and Suzuki together had 85% of U.S market;...
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...Competitive Strategies and Government Policies Intro Competitive strategies and government policies are an important factor in any market. Understanding the concepts that go into entering the market of auto manufacturing, and the industry for a highly known maker will be described in detail to gather a better grasp on the topic. New companies entering the market including profit, any supplier or anyone involved, mergers and type of mergers individually have to abide by some type of regulation and government policy. Globalization and the effects on pricing, and price sustainability of profit and those mergers are an important piece to understand in the topic of Honda and their automobile industry and how it works for those innovating and running the business. The demand on a vehicle that has efficient fuel economy seems to be increasingly important among the economy. Continuously rising in the market for automakers can be challenging as these elements are strategically supported to progress in this market. The global automotive industry offers plenty of business drama, and Fiat’s recent purchase of Chrysler’s assets, one of the United States “Big Three” automakers, is enough of drama to produce a trilogy at the theater, with each movie running for two and a half hours. This horizontal merger, or partial horizontal acquisition, entails the United States (US) Governments involvement with its ailing domestic automotive industry. At the core of this merger is the inability...
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...Report On “Customer based Brand Equity in Motor Bike Sector (Focusing on Bajaj Pulsar)” [pic] Report On “Customer based Brand Equity in Motor Bike Sector (Focusing on Bajaj Pulsar)” SUBMITTED TO Abdullah Mohammed Ibrahim Assistant Professor Department of Business administration Northern Bangladesh University SUBMITTED BY |Name |ID |Section |Semester | |Subrata Karmakar |BBA 080202759 |B |Spring 2011 | |Nazmul Hasan Zubran |BBA 060101625 |B |Spring 2011 | |Kaniz Fatema Sharmin |BBA 080160685 |B |Spring 2011 | |Tanvir Ahmed Masud |BBA 110104010 |B |Spring 2011 | |Saifur Rahman Abir |BBA 110104013 |B |Spring 2011 | Date of submission: 07th April, 2011 Acknowledgement This report is prepared on the basis of the assignment given by Abdullah Mohammed Ibrahim assistant professor of Northern University Bangladesh. It was a...
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...concessionnaire et le consommateur IV) La politique de communication a) Les objectifs recherchés b) Les cibles de communication c) Les budgets d) Les moyens de communication Introduction et Présentation générale du marché du produit. Introduction et Présentation générale du marché du produit. Nous avons choisi d’étudier les voitures hybrides car d’une part, il s’agit d’un nouveau mode de pensé qui révolutionne la manière dont on peut percevoir la voiture, et de plus s’agissant d’un nouveau marché, les innovations seront très nombreuses ainsi que le Marketing-Mix. Avec la première crise pétrolière en 1974, les pays ont pris conscience qu’une alternative au pétrole devait s’imposer. Au fur et à mesure des années, la raréfaction du pétrole et le prix du baril augmentant de plus en plus, les constructeurs ont su découvrir une nouvelle opportunité à saisir. C’est dans les années 1990 que les entreprises japonaises telle que Honda ou...
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...HONDA HONDA 2013 MOQ Group-4 April 2011 PTPGPM Preet Kamal Singh 058 Rahul Kathpalia 061 Rajeev Yadav 070 Santosh Aman 077 2013 MOQ Group-4 April 2011 PTPGPM Preet Kamal Singh 058 Rahul Kathpalia 061 Rajeev Yadav 070 Santosh Aman 077 Company Profile Honda Motor Company, Ltd. is a Japanese public multinational corporation primarily known as a manufacturer of automobiles and motorcycles Honda has been the world's largest motorcycle manufacturer since 1959,as well as the world's largest manufacturer of internal combustion engines measured by volume, producing more than 14 million internal combustion engines each year Honda surpassed Nissan in 2001 to become the second-largest Japanese automobile manufacturer. As of August 2008[update], Honda surpassed Chrysler as the fourth largest automobile manufacturer in the United StatesHonda was the eighth largest automobile manufacturer in the world behind General Motors, Volkswagen Group, Toyota, Hyundai Motor Group, Ford, Nissan, and PSA in 2011. Honda was the first Japanese automobile manufacturer to release a dedicated luxury brand, Acura, in 1986. Aside from their core automobile and motorcycle businesses, Honda also manufactures garden equipment, marine engines, personal watercraft and power generators, amongst others. Since 1986, Honda has been involved with artificial intelligence/robotics research and released their ASIMO robot in 2000. They have also ventured into aerospace with the establishment of GE Honda...
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