Premium Essay

Preparing for the Next Century

In:

Submitted By MCDONP
Words 2810
Pages 12
HARLEY – DAVIDSON: Preparing for the Next Century

Harley-Davidson (Harley) was founded in 1903 as a small business and became the largest motorcycle company in the world after 15 years of operations. Moreover, by 1950, Harley-Davidson was the leader in the U.S. Market with over 60% market share. Historically, the key success factor in Harley-Davidson combined two important ingredients: several competitive advantages and favorable conditions in the motorcycle industry since the industry was almost new and the barriers to enter or the forces affecting it were weak (see appendix 5.1). After the victory of Walter Davidson riding a Harley-Davidson in a race and the development of unique innovations such as the V-twin engine, Harley obtained a strong reputation of being the pioneer in the motorcycle industry. Further, a high investment in Research, Development and innovation, an adoption of an “image and lifestyle” marketing strategy, the “raw power” appearance of its products, and the powerful connection with the American national symbols, made Harley-Davidson very attractive for the society, and help the brand in gaining customer´s loyalty (especially the men).
Through Porter´s 5 forces framework (see appendix 5.1), it can be noticed that by the moment Harley-Davidson entered to the industry, the market was plenty of business opportunities and this context allowed Harley-Davidson to obtain a strong position until 1960: low barriers to entry due to the technological investment required and the lack of tariff barriers imposed by the government, low rivalry, weak supplier´s and buyer´s power (not concentrated groups). The threat of substitutes was also low but increasing (low-medium). The industry type at that moment was considered an oligopolistic industry (just two competitors in the market: Harley and The Indian). Moreover, Harley-Davidson strategy (Porter´s Product

Similar Documents

Premium Essay

Harley Davidson Preparing for the Next Century

...SUMMER INTERNSHIP REPORT A REPORT ON Steel Price Fluctuations and its Determinants and its Correlation with Different Factors Submitted By- Ajaya Kumar Mall (10BSPHH010049) INDIAINFOLINE LIMITED A Report On Steel Price Fluctuations and its Determinants and its Correlation with Different Factors Submitted by: Ajaya Kumar Mall (10BSPHH010049) A report submitted in partial fulfillment of the requirements of MBA program of IBS Hyderabad INDIAINFOLINE LIMITED Distribution List: Prof. C. Padmavathi Mr. Khamis Raza Taqvi Faculty Guide Company Guide Dept. Of Finance Asst. Vice President IBS Hyderabad IndiaInfoline Limited Date of Submission: 13th May, 2010 AUTHORIZATION This report has been prepared under the guidance of Mr. Khamis Raza Taqvi, Associate vice President of IndiaInfoline Limited, Mr. Sachin Jain, Team Manager, IndiaInfoline Limited and Dr C Padmavathi, Department of Finance, IBS Hyderabad. This report is submitted as partial fulfillment of the requirement of MBA Program of IBS Hyderabad. Date: 13 May, 2011 Ajaya Kumar Mall ...

Words: 28418 - Pages: 114

Premium Essay

Harley Davidson Preparing for the Next Century

...Harley Davidson has had a rollercoaster ride of success. During its earlier years, Harley quickly jumped to the top of motorcycle sales worldwide. With its simple V-Twin engine, Harley had created a bike that was both appealing and reliable. The biggest appeal was how easy the engine was to tinker with as motorcycle mechanics were far and few between, but most of all the sound of “raw power” was what owners loved. This love for raw power and made in America machinery, brought many loyal customer to Harley throughout the 40’s and 50’s. These customers were generally viewed as tough people, such as U.S. Military, Hell’s Angels, and Hollywood rebels. Harley became and America icon and was now associated with things like the U.S. Flag and bald eagles. As Harley continued to lead the way in market share and sales America, the Japanese wanted its piece of this market share. Honda’s entry into the U.S. market was nearly opposite of Harley in their marketing approach, as they stumbled onto a segment of customers being more “Family-Oriented”. In 1965, Honda was selling 1 out of every 2 motorcycles purchased in the U.S. More Japanese firms began to follow Honda, offering quieter, faster, and less expensive motorcycles and began leading the way in sales and market share in the U.S. As Harley’s bottom line began to dwindle away, they had to go public to raise capital. After as dismal IPO, Harley was eventually acquired by AMF who’s CEO tried to drastically change Harley’s handcrafted...

Words: 943 - Pages: 4

Premium Essay

Caso Harley Davidson

...9-906-410 REV: APRIL 5, 2007 RICHARD L. NOLAN SURESH KOTHA Harley-Davidson: Preparing for the Next Century There are very few products that are so exciting that people will tattoo your logo on their body. — Richard Teerlink, Retired CEO, Harley-Davidson In 2003 Harley-Davidson, under the leadership of Jeffery Bluestein, celebrated its 100 birthday. The company, which almost went bankrupt in 1970, had successfully shed its product and marketing doldrums and was once again the market leader of the U.S. heavyweight motorcycle industry. For the last 18 years the company had led the industry in retail sales with a commanding lead of 50% market share in the United States and 32% globally. Noted Fortune: “Harley . . . ranks among America’s top growth stocks since its 1989 IPO [initial public offering]. Its 37% average annual gain runs just behind the 42% pace of another ‘86 debutante: Microsoft.”1 While the company’s successful history was in his thoughts, Bluestein was aware of the formidable issues facing him and his top management team. The company’s customer base had grayed considerably since the early 1990s, and the average age of Harley riders rose from 35 to 47 years in the past decade. Younger Americans (25- to 34-year-old men) seemed to prefer the light sports bikes offered by Suzuki, Honda, Yamaha, and Kawasaki. Bluestein recognized these concerns by noting: “The only thing that can stop us is if we get complacent. Even though we’ve been successful, we can’t stand still...

Words: 8156 - Pages: 33

Premium Essay

The Importance Of Education In Singapore

...attitudes, as well as literacy and numeracy skills and to lay the foundation for lifelong learning (UNESCO, 2013). It is more emphasized in the 21st century due to the increasing competition in the workforce. We will be focusing on education in the years after 2010, which is in the third phase of education “Ability-driven Education”, from 1997 to the present. (MOE, 1997) The 21st century competencies include communication, collaboration and information skills, civic literacy, global awareness and cross-cultural skills, literacy skills like media and technology literacy, life skills such as social and leadership skills and lastly, critical and inventive thinking skills....

Words: 2120 - Pages: 9

Free Essay

Personal Lifelong Learning Plan

...PERSONAL LIFELONG LEARNING PLAN 21ST CenturyLiteracy | Level ofCompetency (Strong, Good, Weak) | Activities to Improve/Enhance Literacy | Time frame | Support/ResourcesNeeded | Barriers/Challenges | Solution/ActionPoint | The Arts andCreativity | Good | *Attend Seminar/Workshop on Enhancing Arts and Creativity Skills in Problem Solving | * 3 years every semestral break | * Seminar Workshop/Training Fund | *Arts Skills not developed*Conflict time with teaching period* Insufficient funding | *Ask permission/authority to the Department you are in the service*Give set/time for trainings/seminars*Grab the opportunity when there are free or not free seminars/trainings/workshop offered by the Department. | Ecoliteracy | *Good | *Attend seminars and participate in every in every activities promoting ecological literacy to develop awareness of the environment. | *3 every semestral break | * Seminars/Activities/Programs conducted by Environmental agencies/funds. | *Conflict time | * Ask permission/authority to the Department you are in the service*Give/Set time for training seminars. | Cyberliteracy(Computer and ICT) | *Good | *Attend computer related seminar-workshops to acquire develop skills in the use of computers, internet & other information technologies. * Enroll a computed related course (e.g. online course) * Integrate/use ICT in every subjects most often as a tool of learning process. | * 3 every semestral break | *Seminars/Programs/Activities required by the...

Words: 942 - Pages: 4

Premium Essay

Dod Costs of Not Preparing for Nextgen

...Running head: DOD COSTS OF NOT PREPARING FOR NEXTGEN 1 The potential costs to the DoD of not preparing for the NextGen NAS overhaul: lessons learned from RVSM Casey Richardson Embry Riddle Aeronautical University Author Note The author, Casey Richardson, is a US Air Force Major and F16 test pilot at Edwards Air Force Base, California. He has more than 2000 flight hours in high performance aircraft including the T-38A/C, F-15E, and various models of the F-16. He is a graduate of USAF Test Pilot School and post-graduate student at Embry-Riddle Aeronautical University. DOD COSTS OF NOT PREPARING FOR NEXTGEN Abstract In order to facilitate a significant overhaul of the civilian National Airspace System (NAS), the Federal Aviation Administration (FAA) has partnered with many federal agencies, such as the departments of Transportation (DOT), Defense (DoD), Homeland Security (DHS), 2 and Commerce (DOC) and the National Aeronautics & Space Administration (NASA) through a consolidated Joint Planning and Development Office (JPDO) that was established by Congress in 2003 in the VISION 100 – Century of Aviation Reauthorization Act (JPDO, 2012). The JPDO has proposed replacing the old NAS structure of primarily ground-based navigation with robust satellite-enabled air traffic procedures and to supplement ground-based air traffic controller workload with advanced datalink and trajectory-based operations algorithms for de-conflicting aircraft on the ground and in the air....

Words: 2936 - Pages: 12

Premium Essay

An Outline of the American History

...The discovery of America was indeed a highly debated subject in Europe around the 15th and 16th century, yet it took over a century before the settlement from Europe began. The colonisation was the main reason for the settlers, and in 1619 a Dutch ship brought 20 enslaved Africa to Virginia colony at Jamestown. This was the beginning of dark period in the Westerns worlds’ history which lasted almost 240 years. This is a very short summary so shall jump right in to the next chapter. In 1775 the desire for an independent country was greater than ever. The British crown demanded new duties and therefore the Settlers turned against their own motherland and the war of independence began. At the same time Thomas Jefferson began preparing the “Declaration of Independence” which was published in 1776. The British King George III sent thousands of armed troupes to America meanwhile the American army was in reality nothing more than a bunch of farmers with pitchforks. Despite the low odds, the Americans won the battle and King George III had to accept them as an independent country. In 1787 a Convent of Constitution came together in Philadelphia to create the first written Constitution and George Washington was selected as the president. In 1789 George Washington began his activity as the first president of the United States of America. In the middle of the 19th century the tension between the northern and the southern states were tremendously high. The slavery was the main to this...

Words: 316 - Pages: 2

Premium Essay

Preparing to Conduct Business Research, Part 2

...Preparing to Conduct Business Research Michael Pedragosa, Roshelle Santiago, Darin Capps, Jimmie Rogers, Marlon Ector RES 351 June 1st, 2015 Debra Bacon Preparing to Conduct Business Research This paper will address the problem facing Exxon, an oil company, as the world’s supply of oil becomes more exhausted. We will describe the significance of this as it pertains to Exxon, and the importance of performing business research in order for Exxon to figure out how to adapt to the coming change. Questions like “should they continue in the energy business but switch over to renewable energy sources, like the sun and wind, or abandon the energy business altogether” will also be explored. Description of the issue; is oil is running out? Since oil was discovered, it has been used for several things to improve our quality of life. These improvements such as petroleum, tires, perfume, shoes and few others items that we use in our every day life. After decades of oil consumption, companies like Exxon, have to have the idea of innovation in order to keep its business on the top and provide the same services as always. Why is a company like Exxon running out of oil? As we know the oil is a non-renewable resource made by the nature, thus that means that once it is spent it cannot be generated again. As the matter of fact, Exxon company, as many others, have been facing some struggles to find enough oil to cover consumer demand. Basically the bottom line is that it is replacing...

Words: 1020 - Pages: 5

Premium Essay

Economy

...Strategies for Reviving the Japanese Economy Introduction 1. Assessment of the Current Economy The Japanese economy has begun to show some signs of change as the effects of recent large-scale economic packages have gradually helped to stop the severe economic downturn. But despite this progress, private demand as a whole remains stagnant. Therefore, the economic prospects for self-supported recovery are still uncertain once the economic effects of the last packages have phased out. The fundamental problems pertinent to the weak economy are twofold. First, the true adjustment of the burst of the bubble economy is still insufficient. Second, against the background of the sharp decline in the number of births and the rapid aging of the population, the pace of which has not been experienced in other industrialized nations, the "Japanese system"--the engine of the country's astonishing high growth in the postwar era--has turned problematic with regard to economic growth. First, fears about employment prospects, future pension plans, and the sharp rise in government deficits are obviously restraining an economic turnaround. These fears are attributable to eroding sustainability in the Japanese-style wage and employment systems and the generous social security system. To cope with the situation, provisions of renewed safety nets are urgently needed. Furthermore, the rising fiscal deficits are restraining economic upturn by making people serious about future tax hikes...

Words: 2068 - Pages: 9

Premium Essay

Homefront

...Greg Mollnow Professor Gray Homefront HI 1311 Homefront: A Military City and the American 20th Century War and peacetime are losing meaning in today’s society. Most of the time, the standing army is active in some way. This is due to the U.S. involvement in foreign affairs. Fort Bragg just outside of Fayetteville, NC is a great example of this. What used to be peacetime is now time to prepare for the next war. This leaves distinction between the two almost impossible for the people in Fayetteville, who generally see war games played out sometimes involving the city. Due to this and the non-violence of the Cold War, civilians find it impossible to find distinctions between war and peace. Lutz explains in her narrative how our society is losing the time between wars once called peacetime. Now a days this time is used to prepare for the next war, as in war games, training and military exercises. These all put a major strain on society, especially ones that become involved with the war games, etc. This was apparent in Exercise Flash Burn. Here Fort Bragg was running a war game to practice for nuclear war. On maps used for the games, neighboring Fayetteville was dubbed “Pineland”. The local newspaper would cover these games generally in the “style of Reader’s Digest, ‘Humor in Uniform’: Soldiers participating in the games had mishaps as they bellied up to snakes in the woods or were bested by pickpockets on their bus trip in. And some featured...

Words: 1164 - Pages: 5

Premium Essay

The Future of Nurse Leadership

... February 28, 2013 Abstract Canada’s healthcare environment faces dynamics of change and elements of uncertainly. However, change and uncertainty need not be met with prospects of a dismal future. The framework of healthcare faces distinct challenges, potentially providing the opportunity for nurse leadership to provide a pathway for the future. One concern is the capacity to prepare the next generation of nurse leaders, both formal and informal, to become effective leaders, contributing to the future health of the workplace. This study is an analysis pertaining to the development of future nurse leaders. The analysis seeks to uncover the challenges of developing nurse leaders, and the necessary requirements for the next generation of leaders within healthcare. The findings suggest that the development of nursing leadership is vital in relation to healthy workplace environments, and quality patient care. Furthermore, a new paradigm and set of competencies necessary to lead nursing into the future. Keywords: leadership, nursing, development, future The Future of Nurse Leadership In today's ever-changing health care...

Words: 2998 - Pages: 12

Premium Essay

21st Learning

...21st Century Teaching and Learning: The Freedom in Teaching by: Hayati bt Zakaria @ Ariffin After I met with some English teachers when attending the new literature syllabus, I feel I was left far behind. These passionate and ablaze teachers regardless many years of teaching, still jovial and show enthusiasm teaching and adapting the new set of classroom teaching skills using some sort of standards drawn for their beloved students for them to actively engaging in any classroom activities. I was listening and admiring the personalities of each speakers as they were presenting the slides and never fail to inspire and motivate me with the latest approach on how to win students’ ‘faith’ in literature. It was astounding. After the Higher Order Thinking Skills (HOTS or KBAT) implemented in mostly questions in SPM, I am positively sure the 21st Century Teaching and Learning is capturing my attention as it is never in my train of thoughts (). I get hooked on to it and it overwhelms me to acknowledge further what have brought Kementerian Pendidikan Malaysia to implement this educational transformation via Pembangunan Pendidikan Malaysia (PPPM) 2013 - 2025. I could not get the idea at first, the definition, characteristics, classroom adjustments, teachers’ skills, 3 R’s and 4 C’s? teacher-centered vs students-centered education? Using technology? projector, computer? Using smartphone in classrooms? Wow! There are many websites suggesting and listing how the 21st Century Teaching...

Words: 834 - Pages: 4

Free Essay

Natrual Dis

...Hurricane Katrina changed the way United States viewed floodplain management and flood risk management. The Great Mississippi River Flood of 1993 produced the highest economic damages of the century, killing over 130 people, costing over $20 billion dollars in flood damages. Hurricane Katrina caused over a million people to lose homes, jobs, and took over 1300 lives. It has been estimated the restoration of the communities and some level of flood protections will exceed over $100 billion dollars when it’s all done. Before the twin towers were hit on September 11, 2001, it seem like the United States was headed in the right directions with floodplain and risked management. Due to the terrorist attacks on that day, change the way America took their approach on homeland security. All the focus and money shifted to US Department of Defense, and the natural hazard management was kind of put on the back burner and basically forgot about until Hurricane Katrina hit New Orleans, Gulf of Mexico, Louisiana, and Mississippi. Hurricane Katrina changed the game for how America planned for flooding and risk management. When Hurricane Katrina hit, it was a slap in the face on the response to flooding that took place in New Orleans. Up to this point there was not a single inventory of levees and flood damage structures in United States. America became a reactive force instead of an active force. The Secretary of Defense got involved and requested the US National Academics to establish...

Words: 1084 - Pages: 5

Premium Essay

21st Century Solutions Health Care Hospital Organizational Structure

...Hospitals require individuals to interact with different professionals, doctors, nurses and other medical professionals. In today’s society hospitals have organizational structures, mission statements, technological advances and various hiring practices that are important for their success. Hospitals are operated more from a business aspect. They have organizational structures that are followed to ensure that things run smoothly at the hospital. Doctors and patients need to work together and hospitals need to focus on prevention. It is important for hospital to focus on being more patient centered instead of telling patients what to do. 21st Century Solutions Health Care Hospital has an organizational structure that flows from the Board of Directors down to the Chief Executive Officer. Duties are distributed to other department heads that consists of Chief Officers that manage other managers. The hospital consists of a Board of Directors whose main function is to hire the Chief Executive Officer and evaluate the general direction and strategy of the hospital so that...

Words: 627 - Pages: 3

Premium Essay

Hoxington Middle School Case Study

...Lexington Middle school has the mission to educate the young minds from grade six to eight and prepare the students for high school and some real world situations. Mostly preparing the students for the high school environment and expectations. The school prepares the students by using similar schedules and/or similar systems for example switching certain classes on certain days. While also teaching them the needed materials to prepare for future classes. While also preparing the students for CTE classes. While as this is the case I believe that some of their systems are failing the students. For example having students walk in a line and the “home base” class is wasting the students time because of how the high school is set up....

Words: 642 - Pages: 3