...4 Advanced Automobile Concepts Case Objective This case item requires students to identify the proper associative analysis, run it with SPSS, and interpret the findings with respect to implications for integrated case, Advanced Automobile Concepts SPSS dataset. Answers to Case Questions 1. Use each unique hybrid model demographic profile to determine whether or not statistically significant associations exist, and if they do, recommend the specific media vehicles for radio, newspaper, television, and magazines. This exercise requires students to revisit the demographic groups they found significantly different for each hybrid model style in Case 17.3. With Case 17.3, they have identified groups within the various demographic variables that characterize each hybrid model’s target market. Here, they must determine the media preferences of those groups. So, they must run crosstabs for the demographic variables and the media preferences for each vehicle. If they find a statistically significant association, they then must look at the percentages tables to determine the media vehicles that are preferred by the hybrid model target groups. Since each hybrid model has a different set of target demographic groups, we only report the significant crosstabulations. Also, the SPSS output is too large to include here, so we have created column percentage tables and used bold font to identify the preferences of each group. For radio, the significant (95% level of confidence)...
Words: 1696 - Pages: 7
... Hybridization • Hybridization: mating between different species or two genetically distinct populations that produces offspring, regardless of fertility of offspring Golden- and Blue-Winged Warblers Golden wingedwarbler Blue wingedwarbler Hybrid (Brewster’s Warbler) Golden- and Blue-Winged Warblers Introgression • Introgression: the incorporation of genes from one population or species to another through hybridization that results in fertile offspring that further hybridize with parental populations or species (“backcross” ) • Over several generations, introgression can result in a complex mixture of parental genes, while in simple hybridization 50% of genes will come from each of the two parental species. • Without introgression, the parental species or populations are not “contaminated” by hybridization Levels of Hybridization Population or Species A Population or Species B F1 Hybrid Backcross (1st generation) Introgression F2 Hybrid (2nd generation) Backcross Hybrid Zones • Hybrid zones are often observed in nature… Species A Species B Hybrid Zone • How are hybrid zones maintained? – Hybrids may be less fit than parental taxa and selected against, but dispersal into the zone maintains a narrow band of F1’s – Hybrids may be more fit than parental taxa in habitats that are intermediate to parental taxas’ native habitat Hybridization and Conservation • Human-caused habitat changes have resulted in distribution changes and expansions for many species • Species...
Words: 1159 - Pages: 5
...Organism Physiology Paper Tigers are the biggest of cats and arguably the deadliest of land predators. Solitary animals, an existence of unmatched superiority is shown in their every stride. Living in forested areas, they have adapted to hunt large animals by virtue of their size, power, and stealth among many other attributes. Hunting from birth Like all other cats, tigers show hunting behaviors early on in playing and interacting with their environment. Even the simple action of a kitten batting at a string displays the natural hunting skills of all cats. All cats also practice stealth in sneaking up on potential targets and pouncing from short distances. The difference with tigers is their incredible size and power even early on in development. Size Evolutionarily speaking, a bigger cat will be more successful in taking down a large animal like a buffalo then will a smaller cat. Natural selection has produced a very powerful animal that can reach a weight of 660 lbs. and a length of 10.9 feet (Sea World, 2012). Tigers can run up to 35 miles per hour, leap up to 20 feet horizontally, and up to 6 feet vertically (Tiger Territory, 2001, Gigantic Leaps). Coupled with sharp teeth and claws, there is no disputing the killing potential in this deadly creature. But often overlooked are the other tools at the Tigers disposal. Senses In the category of senses, a tiger does not differ much from an ordinary house cat. Heightened hearing, smell, and a visual advantage are all traits...
Words: 585 - Pages: 3
...through critical management tasks. These performance measures include productivity, capacity, quality, speed of delivery, flexibility, and process velocity. Process analysis can be defined by several important characteristics of processes. Most processes use process flowcharting to represent major elements of a process that include tasks or operations, flows of materials or customers, decision points, and storage areas. Process flowcharting is the ideal methodology to begin analyzing a process. There are many types of process that a manager can use in order to gauge their organization’s performance. The hybrid process is the most common encountered today which consist of multiple stages to produce required goods and services. Within this multistage process many different types of processes can exist at each stage which is why this is a hybrid process. Process analysis can be multiple-stage processes organizations use to measure performance. Multistage processes buffers or storage areas exist between manufacturing activities. Other types of processes are The Make-to-Stock versus Make-to-Order process and the Modularization process. The Make-to-Stock versus Make-to-Order process is only activated in response to an actual order or to meet an expected or forecast demand. These...
Words: 508 - Pages: 3
...several years due to its long-legged grace and unique coat of African Serval. Preview: Today, I would like to tell you a little bit more about Savannah cats. First, I will give you a brief history on how and when Savannah breed was introduced. Then I will tell you about the key characteristics of Savannah cat, and, lastly, I will give you some details on where and for how much you can buy a Savannah cat. Main Points: Transition 1: So now I will start with the brief history of Savannah cats. According to Steve Clark, the author of “The owners guide to proper care and training of Savannah Cats”, Judy Frank is recognized as the individual who introduced the first Savannah kittens to the world. * April 7, 1986 – The first litter of hybrid kittens born. * Patrick Kelly bought one of the kittens in 1989. * Partnership with Joyce Sroufe to get TICA recognition * Joyce Sroufe – first person to show a Savannah to the public. New York cat show, 1997 * Acceptance for registration with TICA in 2001. * Championship status – January 29,2012 Transition 2: So next I will talk about the key characteristic of Savannah cats. * 5 main generations – refers to how close the Savannah is to its Serval ancestor * F1,F2,F3 - high Serval percent, should not be considered as pets...
Words: 610 - Pages: 3
...in the professions of your interest. Assignment: To interview for information two different people working in careers you like. Next, write a hybrid-essay and thank you letter for each interview. Directions for preparing, interviewing and writing your hybrid essay and thank you letter are listed in A - F. Read pages 75-77 in Magical Quest for an overview about informational interviews. The due dates for each interview are listed in your Course Assignments document. NOTE: Interviews with immediate family members, bosses at work, or other non-serious options will not be accepted. The career of the person you select should be a strong possibility and with an income of at least 40K per year. Also the interview needs to be completed in person (not through the internet). A. Complete these steps for your assignment: 1. Interview someone in a career you might like. Choose a career you are really interested in, not someone who will just be easy to find and that you’re not so interested in. You will complete a total of two interviews with two different people. 2. Conduct the interview at the place of employment. 3. For each interview prepare a hybrid essay and thank you letter using the directions listed for the hybrid essay under C. 4. Send your thank you letter to your interviewee (for each interview). 5. Submit your hybrid essay and thank you letter in a Word document by each due date. B. Ask these questions when conducting your interview: 1. What are your job...
Words: 1096 - Pages: 5
...Under the functional structure, the organization is in more of a "team" structure. For example, the company would be structured into departments such as the finance department or compliance department. This type of structure is great for those companies that are smaller in size, perhaps less than 100 employees because it relies heavily on the knowledge of all employees (Writing, 2012). With that said, sometimes having a functional structure will keep departments from communicating with the other departments because each team has a specific function. Companies with a functional structure may find themselves spending time working with the employees to “drop the communicative walls”. Medtronic, a pharmaceutical company, for example, uses a functional structure combined with a top-down approach (Kimes, 2009). In a product structure, the company is divided based on the product that the division is producing. For example, a company that produces cars may have an engine division and a transmission division because it is product-based. While the product segmentation has similar drawbacks to the functional structure, there are significantly more restrictions. A company in a product type set up is not leveraging their employees in the fullest extent; think of this as a company with “walls” up, the employees do not leave their division or “walls”; therefore, they are not taking advantage of all the employees’ knowledge. 3M – another pharmaceutical company – is product based company...
Words: 505 - Pages: 3
...Indian J. Genet., 69(4) (Spl. issue): 352-360 (2009) Analysis of diversity among cytoplasmic male sterile sources and their utilization in developing F1 hybrids in Pearl millet [Pennisetum glaucum (R.) Br] C. Tara Satyavathi*, Sakkira Begum, B. B. Singh, K. V. Unnikrishnan and C. Bharadwaj Division of Genetics, Indian Agricultural Research Institute, New Delhi 110 012 Abstract The present study aims at analysis of diversity among parental lines of different cytoplasmic sources and their utilization in developing F1 hybrids. Seven male sterile cytoplasmic lines belonging to A1 – 3; A4 – 2 and A5 – 2 were crossed with three elite restorers. The cluster analysis done with molecular data obtained from genomic DNA using SSR markers grouped the parental lines belonging to A1 cytoplasm into one cluster, A4 into one and A5 into the other. The assessment of the performance of the F1 hybrids was done through standard heterosis, heterobeltiosis and economic heterosis. The study clearly indicated that all the seven cytoplasmic male sterile lines coming from different cytoplasmic sources are capable of producing new superior hybrids. Physiological characters like chlorophyll, relative carotenoids and root length density have also been studied to assess the performance of parents and F1 hybrids. Higher economic heterosis was observed for yield in A 1 cytoplasm compared to A4 and A5 cytoplasms. Desirable effects of earliness and maturity can be obtained using A4 cytoplasm while desirable...
Words: 5522 - Pages: 23
...The Nissan Leaf: Marketing a New Technological Paradigm William Trapp BUS330 Instructor- Benjanette Matthews February 25, 2013 The Nissan Leaf: Marketing a New Technological Paradigm With each passing moment the technological capabilities of the human race continually evolves at an exponential rate. No industry reflects this more than the computer micro-processor industry. Advancements in this industry have been so extensive that it simply unfathomable for most people. According to Intel cofounder Gordon Moore the processing power of the average computer processor can be expected to double every two years (Moore’s Law, n.d.). This exponential rate of evolution has been the benchmark for our technological growth for the better part of a century. From 2000 to 2009 alone the number of transistors on an average microchip went from 37.5 million to a whopping 904 million increasing the processing power at rate that simply boggles the mind (Moore’s Law, n. d.). The ripples from the technological growth have begun to have a profound effect on the automotive manufacturing industry, and Nissan has taken the reins with the introduction of the all-electric Nissan Leaf bringing the entire industry into a new paradigm. What is the Leaf? The Nissan Leaf is an all-electric 4 door passenger sedan powered by a lithium ion battery pack running an 80 kW AC synchronous electric motor creating 107 horsepower (Nissan Leaf, n.d.). Its Lithium-ion battery pack is estimated to give the Leaf...
Words: 2751 - Pages: 12
...Part 3: Diagnosing the Change – Chrysler Group LLC & Ford Motor Company The congruence model first established in the eighties by David A Nadler and M L Tushman provides a means to an understanding of the sources of organizational performance and the relationship between the two. This model views organizations as components that are interconnected and interacting with goals of tight congruence. The Congruence Model consists of categories that are broken down into components. (Mercer, 2012) The first category of the Congruence Model is input. The components of the input category are environment, resources, and history. The environment consists of factors that are outside of the organization but can influence it. The analysis would want to see what demands or constraints the environment places on the organization. The history will provide the patterns of the past; behaviors, activities, and effectiveness. History can definitely have an effect on how the organization is functioning today. Things to analysis in the history include any major changes, phases of development, and the current impact of these historical factors. These components can consists of external and internal forces that drive the need for a change. (Mercer, 2012) The next category of the congruence model is strategy. There a two levels which are corporate strategy, which will include the legal aspect, and the business strategy. The business strategy will include decisions about how to use the resources of the...
Words: 1371 - Pages: 6
...Sanger Automotive MKTG 45084 1 October 2013 Sanger Automotive Companies is a privately owned company, made up of eight luxury car dealerships in areas of Florida and Georgia. Sanger has become known for its customer service as well as luxury class cars and loyal customers. In September of 2011, Sanger explored the possibility of a franchise agreement with Fisker Automotive, in southeast Florida. Fisker has one of the worlds first truly luxury hybrid vehicles which was intriguing to Sanger, especially with the vacant dealership availability. The U.S. electric passenger car industry in 2011 was described as being in its infancy, because it is still a new concept to buyers. However there are signs of growth from 2011-2015. Buyers do not consider the car because of price, travel range and vehicle size, along with other secondary concerns. U.S. buyers of electric passenger cars are segmented very specifically; Middle aged, large income and a warm climate urban or suburban area. There is also a lack of familiarity with the vehicle technology, in relationship to the vehicles price. This causes hesitation with buyers, because the higher the price the less willing to pay buyers become. To appeal to potential buyers a customer value proposition could be, “Drive economically, in luxury. New environmental friendly energy powering your ride in style.” This would not only separate these cars from competition but also clearly state their purpose, Fisker Karma Sedan should be positioned...
Words: 514 - Pages: 3
...Electric Code (NEC), Federal Transit Authority (FTA), National Highway Safety Transportation Administration (NHSTA), Society of Automotive Engineers (SAE), and others. Committees are working on several areas where holes exist in the standards.2 5.4.1 Electrical Shock There is a danger of electrical shock with any motor vehicle should a mechanic or passenger come into contact with a live circuit under normal or fault conditions. With hybrid-electric buses, contact can come from electricity during battery charging (AC current) or discharging (DC current). If contact is made, the extent of injury will depend on the size, duration, frequency, and wave shape of the current. Conventional diesel buses make use of 12/24vDC and 220/240vAC. Hybrid drive buses operate at levels of power up to 400vDC and 600 amps. However, the risk of electrical shock can be mitigated through proper engineering, labelling, and safe maintenance practices. SAE standards have been developed to minimize electrical hazards associated with the design and manufacture of electric and hybrid-electric vehicles. The NEC and EPRI have developed standards to safeguard against shock from occurring during battery charging. For a complete list of regulations, standards and recommended practices, see Appendix C. These documents make use of critical safety systems such as electrical isolation, insulation, grounding, ground fault circuit interrupters (GFCIs), and personnel protection systems to ensure safety in...
Words: 4132 - Pages: 17
...The Hydrogen Cars Technology [pic] Hydrogen cars may be a great idea in the future, but they’re not economically viable right now. Hydrogen cars are not a solution right now, but they will be. Twenty years ago people said hybrid cars were not worth persuing. Hydrogen cars drive and feel the same like a normal vehicle, even with added load as a result of hydrogen fuel tank. BMW Hydrogen 7 is another example of hydrogen fuel cell technology. Hydrogen cars do however, have the potential to be better cars than Hybrid Cars in several ways so we need to compare their known characteristics. Hydrogen cars and fuel cells are often promoted as being potentially emission-free if they burn hydrogen, in contrast to currently more common fuels such as methane or natural gas that generate carbon dioxide. However, as mentioned above hydrogen is an energy carrier, not an energy source. Hydrogen cars cannot fly, but they can go like the wind. Hydrogen cars also need to use batteries too. BEVs are being sold sold NOW for a faction of the price without worrying about infrastructure. Hydrogen cars of dubious viability? Who ever could have guessed that in a million years? Hydrogen cars are complex and will require maintenance and parts long after they are driven out of the showroom and this is where all the makers get most of their money. What we really need is electric cars, they only have one moving part in the engine and require almost zero servicing. Hydrogen cars’ only emission is a nice...
Words: 458 - Pages: 2
...academics. Either/Or 3. Any change in healthcare will lead to socialism; we don’t want to live in a socialist country, so we can’t reform health care in any way. To say that reforming healthcare would completely change how society operates is a giant leap. There can be healthcare reform without creating a socialist United States. Slippery Slope 4. All teenagers’ text while they drive, therefore we should raise the driving age to 21. To say all teenagers is an inaccurate generalization. To raise the driving age to 21 would solve the problem of teen texting while driving is not logical. Hasty Generalization 5. If we don’t all drive hybrid cars, the world will end in the next decade of environmental damage. There is no evidence to support a claim that the world will end in 10 years if we do not all switch to hybrid vehicles. The statement goes straight to the most dramatic result conceivable however unlikely it is. Slippery Slope 6. Senator Range has been seen entering a strip club; therefore his economic reforms are not plausible Though perhaps immoral to some, such action has no bearing on the ability of the Senator to create plausible economic reform. One of these actions is part of personal life, the other is an action specific to professional life. Red Herring 7. Everyone else is getting rid of TV therefore we should too. The only argument presented is to...
Words: 490 - Pages: 2
...MARKETING PLAN -2012 UK’s Auto Market – Cadillac Escalade Hybrid Version KAYODE OMOSEBI: A4032655 MBA – 8A 18-08-2011 Contents EXECUTIVE SUMMARY 2 CADILLAC: A BRIEF INSIGHT 2 MARKET SUMMARY 3 MARKET TREND IN THE PREMIUM AUTOMOBILE MARKET 4 CONSUMER MARKET 4 MARKETING RESEARCH 6 BUSINESS ENVIRONMENT 6 PESTEL Analysis 6 SWOT ANALYSIS 9 MISSION, DIRECTION AND OBJECTIVES 11 TARGETING AND POSITIONING DECISION 12 MARKETING MIX 12 PROMOTION / MARKETING COMMUNICATION 14 CUSTOMER SERVICE AND INTERNAL MARKETING 16 FORECASTS AND FINANCIAL DETAILS 16 IMPLEMENTATION AND CONTROL 17 REFERENCES…………………………………………………………………………………………………………………………………….18 APPENDICES…………………………………………………………………………………………………………………………………….19 EXECUTIVE SUMMARY Cadillac Escalade Hybrid SUV is the new product of the Cadillac Company which is a sub-division of the General Motors group. General Motors group plans to market this premium and luxury product to UK auto market and, later, to other European auto market. However, luxury and premium auto-makers with well-respected brands can potentially earn higher profit margin by targeting a specific market segment. Our targets are four consumer segments at the high end of the affordable personal/family auto market, enhancing our positioning with luxury brand, hybrid version and advanced technologies. Our financial objective relates to first-year turnover in the UK market, a minimum level of sales per unit, achieving a break-even within three...
Words: 5275 - Pages: 22
