...BUSINESS (ACCOUNTING) | |INDIVIDUAL PRESENTATION COVER SHEET | |NAME OF STUDENT |(VN) |(E) | |REGISTRATION NO. | |Class: FO6 ( A / ( B / ( C / | |UNIT TITLE |Unit 32: Quality Management in Business | |ASSIGNMENT TITLE |Honda Quality Management Approaches | |ASSIGNMENT NO |1 of 2 (Individual presentation) | |NAME OF ASSESSOR |Ms. Doti Chee | |SUBMISSION DEADLINE |To be advised | I, __________________________ hereby confirm that this assignment is my own work and not copied or plagiarised from any source. I have referenced the sources from which information is obtained by me for this assignment. ________________________________...
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...take leadership in product innovation and c. exploit opportunities for economies of mass production by gearing designs to production objectives. - Developed new market segment : local deliveries 7) 1959, enter US market 8) Established a US subsidiary company : American Honda Motor Company – offering very small lightweight morotcycles: easier to handle , less than $250 retail, much much cheaper 9) Developed the market region by region, west to east, 10) 1961, lined up 125 dealers and spent 150,000 on regional advertising. Advertising represented a concerted effort to overcome the unsavory image of motorcyclists that had developed since the 19402, given special prominence by the 1953 movie The Wild Ones, which starred Marlon Brando as the surly, destructive leader of a motorcycle gang. 11) Phenomenally successful, sales rose from $500,000 in 1960 60 $77 millions in 1965. Honda, Yamaha, and Suzuki together had 85% of U.S market; lightweight motorcycles had come to dominate the market. 12) Addressed its appeal primarily to middle-class consumers and claimed. 13) By the mid-1970s the Japanese producers had come to dominate a market shared by European and American producers 20 years earlier 14) Honda created the market for the recreational users of...
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...to customers. A firm with a competitive advantage may experience higher profits than the average profit in the industry while competing for the same customers. In the case of Honda, this is true. Honda has many distinctive competencies based on its resource and capabilities that allow it to have a competitive advantage in the auto manufacturing industry. Three areas that give Honda a competitive advantage in the auto industry include Honda's engineering and design, research and development, and brand equity. In order to determine whether Honda's competitive advantage in these three areas is sustainable, we analyze and apply each one to the VRIO framework. Honda is unique in that its corporate structure is made of three companies. Honda Research and Development is in charge of research and development of innovative products for the company. Honda Motor produces, sells, and services the all Honda products. Honda Engineering develops manufacturing processes, systems and equipment used to build all Honda products. Honda's superior design capability has enabled it to build high-quality reliable products and has also added value to the Honda brand. Honda's efficient manufacturing processes have also kept production costs low relative to other automakers in the industry (Snipes 2008). In terms of value, Honda excels at using its engineering expertise and design skills to build reliable cars that simply work. This ability is quite valuable to the company and its industry. Although valuable...
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...Honda workshop handout (Honda B) Extract taken from pages 84 – 89 of The Honda Effect. By: Pascale, Richard T. California Management Review. Summer96, Vol. 38 Issue 4, p80-91. 12p. Abstract: The article presents an excerpt of "Perspectives on Strategy: The Real Story Behind Honda's Success," by Richard T. Pascale, originally published in the Spring 1984 issue of "California Management Review". Copied under the terms of the Copyright Licensing Agency's (CLA) Higher Education licence, for students registered on UMSD7T-15-3 - Strategic management (business, international and management); UMSD7U-15-3 - Strategic management (accounting, economics and finance); and UMSDDJ-15-3 - Strategic management (marketing, events and tourism). Any account of Honda's successes must grasp at the outset the unusual character of its founder, Sochiro Honda, and his partner, Takeo Fujisawa. Honda was an inventive genius with a large ego and mercurial temperament, given to bouts of "philandering" (to use his expression).[ 8] Postwar Japan was in desperate need of transportation. Motorcycle manufacturers proliferated, producing clip-on engines that converted bicycles into make-shift "mopeds." Honda was among these, but it was not until he teamed up with Fujisawa in 1949 that the elements of a successful enterprise began to take shape. Fujisawa provided money as well as financial and marketing strengths. In 1950, their first D-type motorcycle was introduced. They were, at that juncture, participating...
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...In October 1946, Soichiro Honda established the Honda Technical Research Institute in Hamamatsu, Japan, to develop and produce small 2-cycle motorbike engines. Two years later, Honda Motor Company, Ltd. was born, and in 1959 Honda opened its first storefront in Los Angeles with six industrious employees. The history of the Honda Motor Company began with an autophile and his dream. Japanese entrepreneur Soichiro Honda had loved motor vehicles almost since birth. When he was fifteen, he became part of an auto repair shop, and the passion grew. His greatest dream was to become a world-renowned car racer, and it was an ambition which he would fulfill in time. But first, the auto lover found himself employed as a technician. During his free time, he nurtured his growing interest in motor vehicles by building race cars and tooling with his Harley motorcycle. Honda possessed a natural talent for anything motorized, and his skills allowed him to open the doors of his very own repair shop in 1928. As his curiosity grew, he attended technical school in order to discover the perfect way to manufacture a piston ring. Honda combined his inborn knowledge with his new technical knowledge to take the first tentative steps toward entrepreneurial success. He utilized what he had learned about piston rings to form the Tokai Seiki Company. In 1928, he secured his first of many patents (for automobile wheel spokes). Then, as World War II ravaged Japan, Honda cornered the market on badly needed generator...
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...and had grown by a mere 5% in 2008-09. In addition to the contribution of pent-up demand, the 2W industry growth over the last two years has been supported strongly by various underlying factors including India’s rising per capita GDP, increasing rural demand, growing urbanization, swelling replacement demand, increasing proportion of cash sales and the less measurable metric of improved consumer sentiment. Going forward, ICRA expects the 2W industry to report a volume CAGR of 10-12% over the next five years to reach a size of ~21-23 million units by 2015-16 as it views the fundamental growth drivers comprising of expected steady GDP growth, moderate 2W penetration levels, favourable demographic profile, under developed public transport system and utility quotient of a 2W - to be intact. Additionally, the entry of new players in the industry, multitude of new model/ variant launches, growing distribution reach, cheaper ownership costs on a relative basis are expected to be some of the other prime movers for industry growth over the medium term. In ICRA’s view, while the trend in rising commodity prices, hardening interest rates and increasing fuel costs may lead to some moderation in industry...
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...The 10 Best Car Brands of 1990 This page provides two rankings of the Top 10 car brands sold in North America between late 1984 and 1989. Each ranking employs a different method of computation. The statistics used in the computations for rating and ranking the brands are those found within the April 1990 issue of Consumer Reports. The two sections providing the necessary statistics are CR's Used-Cars-To-Avoid list and its reliability charts. Reliability is defined by the magazine as the infrequency of serious problems, which it measures annually by a subscriber survey. The first ranking of the car brands is based on each brand's infrequency of trouble-prone models. This ranking provides a measure of how well each brand's models successfully avoided the bottom end of the model-quality spectrum. The second ranking of the car brands is based on the average of the overall reliability ratings of each brand's models. The second ranking provides a measure of how well a brand's models performed over the entire model-quality spectrum. Brand Quality by Infrequency of Trouble-Prone Models: The Top 10 To form a brand-quality measure from the 1990 list of Used Cars To Avoid, the first step is to count each brand's entries on the list. Each model year of each model is treated as a separate entry. Next, as the number of automobile models sold under a brand name varies greatly from brand to brand, it is necessary to take account of the fact that a brand with more models has a greater...
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...Honda Motor Co, Ltd. The Beginning From a young age, Honda's founder, Soichiro Honda (本田 宗一郎, Honda Sōichirō) (November 17, 1906 – August 5, 1991) had a great interest in automobiles. He worked as a mechanic at a Japanese tuning shop, Art Shokai, where he tuned cars and entered them in races. A self-taught engineer, he later worked on a piston design which he hoped to sell to Toyota. The first drafts of his design were rejected, and Soichiro worked painstakingly to perfect the design, even going back to school and pawning his wife's jewelry for collateral. Eventually, he won a contract with Toyota and built a factory to construct pistons for them, which was destroyed in an earthquake. Due to a gasoline shortage during World War II, Honda was unable to use his car, and his novel idea of attaching a small engine to his bicycle attracted much curiosity. He then established the Honda Technical Research Institute in Hamamatsu, Japan, to develop and produce small 2-cycle motorbike engines. Calling upon 18,000 bicycle shop owners across Japan to take part in revitalizing a nation torn apart by war, Soichiro received enough capital to engineer his first motorcycle, the Honda Cub. This marked the beginning of Honda Motor Company, which would grow a short time later to be the world's largest manufacturer of motorcycles by 1964. The first production automobile from Honda was the T360 mini pick-up truck, which went on sale in August 1963. Powered by a small 356 cc...
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... CarMax Circuit City Stores CarMax 6 Vanguard Group index fund Citibank 25 lender Bessemer Trust needs-based positioning Company 500 1:125 14 7 Carmike Cinemas 20 access-based positioning 2% 5% 1985 Strategy gies Competitive generic strate- Continental Lite 8 Delta Air Lines Continental Airlines Continental Lite JC J.C.Penney 17 NC- 17 Sears straddling trade-offs 9 Neutrogena Corporation PH Ivory Soap 10 Continental Lite CEO Continental Lite 1,000 Lite Continental 11 Corolla Corolla 10 Honda Motor Company Toyota Motor Corporation 737 10 1995 Civic fit 12 13 optimization of effort Bic Corporation product availability Gap simple consistency Gap Gap 3 Gap 3 7.5 4 Gap Gap 6 8 entire system 14 1 0.9 0 . 81 0.9 0.9 0.9 0.9 0.9 0 . 66 15 winner-take-all Toys R Us Child World Lionel Leisure 16 10 17 M a y t a g Corporation 18 Jenn-Air Hardwick Stove Hoover Magic Chef Admiral 10 6 . 84 1985 1994 1989 1995 20 12% 70 1% 80 34 8% 20 90 Wal-Mart 19 critical mass 20...
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... It causes much trouble, waste of time and energy on the part of humans. Moreover, it also proves to be expensive if a person is hired for doing it. It also makes the employer dependent on the person hired for getting the job done. Thus it bounds people in a way and renders them helpless. What if this process is made automatic and independent of any apparent human role. This can be done with the help of embedded technology and automation. That is the job we as future EC engineers have undertaken. The process of cleaning can be made automatic, reliable and efficient using embedded automation with a touch of robotics. LIST OF TABLES[pic] Table No. Table Description Page No. 4.2 System requirements 18 4.3 Expected workflow...
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...“emerging-market” companies face. Honda, which sold its scooters, motorcycles, and cars worldwide on the strength of its superior technology, quality, and brand appeal, was planning to enter the Indian market. Its remarkable success selling motorcycles in Western markets and in such nearby countries as Thailand and Malaysia was well known. For the independent-minded Bajaj family, a joint venture with Honda was not an option. But faced with Honda’s superior resources, what else could the company do? Here in this situation David is BAJAJ Auto and Goliath would be HONDA Motors. Why David succeeded? A closer look at the situation convinced Bajaj’s managers that Honda’s advantages were not as formidable as they first appeared. The scooter industry was based on mature and relatively stable technology. While Honda would enjoy some advantages in product development, Bajaj would not have to spend heavily to keep up. The makeup of the Indian scooter market, moreover, differed in many ways from Honda’s established customer base. Consumers looked for low-cost, durable machines, and they wanted easy access to maintenance facilities in the countryside. Bajaj, which sold cheap, rugged scooters through an extensive distribution system and a ubiquitous service network of roadside-mechanic stalls, fit the Indian market well. Honda, which offered sleekly designed models sold mostly through outlets in major cities, did not. Instead of forming a partnership with Honda, Bajaj’s owners decided to stay...
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...Case Study 2: Types and Patterns of Innovation Honda and Hybrid, Electric Vehicles Honda was founded in Hamamatsu, Japan, by Soichiro Honda in 1946 as the Honda Technical Research Institute. The company began as a developer of engines for bicycles, but by 1949 it had produced its first motorcycle, called the Dream. In 1959, Honda entered the U.S. automobile and motorcycle market by opening the American Honda Motor Company. A few years later, in 1963, Honda released its first sports car, the S500, in Japan. Honda Motor Co. Inc. grew rapidly to become one of the largest automobile companies in the world. Its "glocalisation" strategy of building factories around the world that would meet the needs of local customers had resulted in a total worldwide presence of more than 100 factories in 33 countries. Furthermore, while other auto manufacturers engaged in a frenzy of merger and acquisition activities in the late 1990s, Honda steadfastly maintained its independence. Honda has grown into one of the world's largest automobile manufacturers and has also evolved into one of the most respected global brands. In 1997, Honda Motor Company introduced to Japan a two-door gas/electric hybrid vehicle called the Insight. The Insight's fuel efficiency was rated at 61 miles per gallon in the city, and 68 miles per gallon on the highway, and its battery did not need to be plugged into an electrical outlet for recharging. By 1999, Honda was selling the Insight in the United States, and winning accolades...
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...Japan’s Motorcycle Wars alexander.indd 1 4/14/2008 9:29:25 PM alexander.indd 2 4/14/2008 9:29:25 PM Jeffrey W. Alexander Japan’s Motorcycle Wars alexander.indd 3 An Industry History 4/14/2008 9:29:25 PM © UBC Press 2008 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, without prior written permission of the publisher, or, in Canada, in the case of photocopying or other reprographic copying, a licence from Access Copyright (Canadian Copyright Licensing Agency), www.accesscopyright.ca. 17 15 14 13 12 11 10 09 08 54321 Printed in Canada with vegetable-based inks on FSC-certified ancient-forest-free paper (100% post-consumer recycled) that is processed chlorine- and acid-free. Library and Archives Canada Cataloguing in Publication Alexander, Jeffrey W. (Jeffrey William), 1972Japan’s motorcycle wars : an industry history / Jeffrey W. Alexander. Includes bibliographical references and index. isbn 978-0-7748-1453-9 1. Motorcycle industry – Japan – History. 2. Motorcycling – Japan – History. I. Title. HD9710.5.J32A43 2008 338.4’762922750952 C2007-907431-6 UBC Press gratefully acknowledges the financial support for our publishing program of the Government of Canada through the Book Publishing Industry Development Program (BPIDP), and of the Canada Council for the Arts, and the British Columbia Arts Council. This book has been...
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...dominating the market. There were very few products and choices available as far as motorcycle is concerned and Enfield bullet and Rajdoot dominated the market. The 80s saw the entry of Japanese companies in the Indian market with the opening up of the market to foreign companies. Hero Honda and TVS Suzuki are companies formed in this era of market reform. The market was still predominantly scooter dominated and Bajaj and LML were the leading brands producing two-wheelers at that time. Scooter was viewed as a more family and utility friendly vehicle than motorcycle and hence was preferred. The Japanese companies not only collaborated with Indian companies to produce the already existing products but also brought in new technology as a result of which the ever conquering 100cc bikes which were extremely fuel efficient with 4 stroke engines were launched in India. These proved to be highly successful as they provided a cheap and affordable means of personal transport to all those who could not buy a car. The flourishing middle class took a great liking for these bikes and the bike sales in India began to grow exponentially year on year leading to Hero Honda becoming...
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...HONDA HONDA 2013 MOQ Group-4 April 2011 PTPGPM Preet Kamal Singh 058 Rahul Kathpalia 061 Rajeev Yadav 070 Santosh Aman 077 2013 MOQ Group-4 April 2011 PTPGPM Preet Kamal Singh 058 Rahul Kathpalia 061 Rajeev Yadav 070 Santosh Aman 077 Company Profile Honda Motor Company, Ltd. is a Japanese public multinational corporation primarily known as a manufacturer of automobiles and motorcycles Honda has been the world's largest motorcycle manufacturer since 1959,as well as the world's largest manufacturer of internal combustion engines measured by volume, producing more than 14 million internal combustion engines each year Honda surpassed Nissan in 2001 to become the second-largest Japanese automobile manufacturer. As of August 2008[update], Honda surpassed Chrysler as the fourth largest automobile manufacturer in the United StatesHonda was the eighth largest automobile manufacturer in the world behind General Motors, Volkswagen Group, Toyota, Hyundai Motor Group, Ford, Nissan, and PSA in 2011. Honda was the first Japanese automobile manufacturer to release a dedicated luxury brand, Acura, in 1986. Aside from their core automobile and motorcycle businesses, Honda also manufactures garden equipment, marine engines, personal watercraft and power generators, amongst others. Since 1986, Honda has been involved with artificial intelligence/robotics research and released their ASIMO robot in 2000. They have also ventured into aerospace with the establishment of GE Honda...
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