...OVERVIEW OF DISNEYLAND IN HONG KONG The Disney Theme Park in Honk Kong was first announced to the public in 1997. Initially it was welcomed by the public after the Asian financial crisis because of the announcement of projected benefits coupling with “Disney” tourism and the associated employment opportunities. Although the Walt Disney Company expressed a strong commitment and responsibilities towards conservation of natural resources, it had enormous environmental costs which resulted intense public criticism. The Disneyland earned less revenue than estimated. And Disney had to take immediate action to improve its operations and safeguard its “green” reputation. The background of Honk Kong Disney land had a long history. After nine months of intense and detailed negotiations, the Hong Kong special Administrative Region Government and the Walt Disney Company reached a preliminary agreement to commence the construction in November, 2001. After that Disney had taken some theme Park strategies. The company relied on two approach- expanding existing parks while entering into the new territories. And it was Disney’s trade mark tactic in attaining global profitability. Despite of ups and downs the company continued to approach governments’ worldwide including those at home. In the early 1990s, Disney representatives approached the Hong Kong government. During the negotiation period with the Hong Kong administration, Disney also entered into discussion with the Shanghai Government...
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...first with their first Disneyland opened in Anaheim in July 1955, Disney World Florida 1971, Disney theme park in Tokyo in 1992, and Disneyland Paris in France (Tsai & Liu 2011). Since introduction of its first theme park, Disney has been attaining global profit through expanding their existing parks while entering the new territories. Their ventures into the new Asia market, HongKong, met great hurdles and challenges as there were gaps between Hong Kong Disneyland offer and the local customs that need to undergo urgent local adjustments in order to become accepted among the Chinese and Hong Kongers. Although major changes have addressed incompatibility issues which in turn provided Disney with high profits and competitive advantages, the park faced serious problems including the frequent overcrowded flow of customers, the lacks of creativity and innovation, or the overloaded staff. As HongKong Disneyland has proved fairly successful with increased park occupation and revenues from growth especially from mainland China sector (Matusitz 2011, Tsai & Liu 2011, Zhang 2007), an unexplored market segment in China or in particular the chosen Shanghai catched Disney’s full attention along with many favored factors such as supported environment with lower cost of labor and materials (PR 2011, Schmidt et al. 2007). The decision to expand the operation in mainland china or Shanghai in particular should follow the same strategies as in success case of Disneyland Hongkong. As management has...
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...Mecanismos de control “Una de las funciones de la gerencia es supervisar y monitorear el buen funcionamiento y realizar los cambios necesarios” eso es control (Bateman). El control es la cuarta y final función que termina el proceso de la gerencia y ayudará a garantizar el éxito dentro de una organización. Este proceso ayudará a la gerencia a asegurarse de que el uso, en buena voluntad de todos los recursos necesarios, es una gran oportunidad para la empresa de alcanzar sus metas con eficacia y eficientemente. La compañía de Walt Disney y sus oficinas asociadas tienen un comité que continuamente a través de los años están capacitados para producir las experiencias más creativas y de entretenimiento para cada familia a través del mundo. Hoy, esta corporación importante está dividida en cuatro diversos segmentos de negocio en las categorías siguientes: redes de los medios, parques y hoteles, estudios de entretenimiento, y productos al consumidor. La compañía de Walt Disney, desde que fue fundada en 1923, utiliza un mecanismo de control para mantener regulaciones, pautas y procedimientos, con el fin de alcanzar sus metas con eficacia y eficientemente. Este mecanismo tendrá como objetivo principal examinar, comparar y poner en contraste los cuatro tipos de mecanismos del control la compañía de Walt Disney: (1) controles presupuestarios, (2) control de comercialización, (3) ciclo de control burocrático, y (4) intervenciones de gerencia para determinar la eficacia de...
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...The Walt Disney Company: The entertainment King. Gabriel Perez Mier Estudio de Casos de Entretenimiento. Diana Dalid Rojas Rodríguez 1 Introducción The Walt Disney Company a lo largo de sus 83 años ha creado un imperio del entretenimiento. Esto se debe en gran parte a la visión de Walt Disney, así como las habilidades de gestión estratégica de Michael Eisner. El trabajo de estos hombres, al igual que todo el equipo en Disney ha creado un modelo de negocio innovador, con un atractivo universal que los ha llevado a la cima. Historia Disney Después de la guerra los hermanos Walt decide dedicarse a las caricaturas después de algunas fallas se mudo a Hollywood junto con su hermano donde fundan Disney Brothers Cartoon Studio. En 1927, el estudio de Disney comenzó la creación de un personaje " Oswald el conejo afortunado”. Los hermanos produjeron 26 películas en su primer año ero en 1928 llego su primer tropiezo, Universal tomó el contrato del estudio de Disney. Walt creó a Mickey Mouse, ampliando las orejas de Oswald y cambiarse de ropa ligeramente, quien debuta en el cine en 1928 en la película "Steamboat Willie ". 2 En los siguientes años se lanzaron diversas películas, entre los lanzamientos más importantes fue el de 1937 donde se presento la primera película animada de largometraje de Disney, Blanca nieves y los siete enanitos. En 1940 la compañía hizo su primera oferta pública de acciones, y diez años más tarde, la isla del tesoro, la primera película enteramente...
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...Appendix 1 Case study: Shanghai Disney Resort Joint ventured by Walt Disney Parks and Resorts and the Shanghai Government, the Shanghai Disney Resort has been started since 2009. The entire project is divided into two phases. The first phase is scheduled to be completed in December 2014. It includes a Magic Kingdom-style park, Shanghai Disneyland Park, and two themed hotels. The two phases cover a total of 963 acres of land, more than three times the size of the Hongkong Disneyland. The budget of the project amounts to US$ 4.5 billion. The Resort is built in a style similar to other Disney Resorts around the world. At the same time, special fascinations are designed to attract Chinese guests. Distinctive performance will be organised in particular Chinese festivals. After completion of the first phase, the Resort is expected to serve 12 million guests during the first six months. As expected, the guests will be local citizens and residents in the neighbouring provinces. Gradually, the Resort plans to attract customers from the entire nation, as well as tourists from countries in the vicinity, such as South Korea, Singapore, Malaysia and Taiwan. The management budgets at 40 million guests per year, until the completion of the second phase. The management anticipates a similar customer profile in the target market segment. That is, families with young children are the primary targets. Secondarily, the Resort aims at young couples, tourists, and youth...
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...1. What factors contributed to EuroDisney’s poor performance during its first year of operation? What factors contributed to Hong Kong Disney’s poor performance during its first year? Both Euro Disney and Hong Kong Disney suffered losses in its first year of operations due to several factors that stems from wrong marketing decisions and lack of research. The following are the said factors: Euro Disney * Location – While the demographics presented by the European government about the number of tourists that comes to Paris is true, Euro Disney failed to make further research on the reasons for this large number. Most tourists go to Paris to visit and wander in the streets of the city and not to visit theme parks. Moreover, the climate in Paris is unsuitable for a theme park thus the off-season attendance was way below target. The French government offered Euro Disney generous incentives that they chose to overlook cultural and weather barriers. * Pricing – Unlike the Japanese, Europeans are not willing to spend much to enjoy the attractions in the park. Euro Disney was confident that Europeans would come flocking to the park despite the premium price. * Euro Disney Marketing Strategy – Euro Disney’s advertising focused on the size of the park rather than the Disney experience. They were trying to sell an alluring bit of American which the European do not particularly like. Europeans do not care that the theme park had cost over $4 billion or that it is 4,800 acres...
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...The Walt Disney Company is an American institution closely identified with Mickey Mouse and world-famous theme parks. Hong Kong Disneyland was the Walt Disney Company's third international theme park outside America, after Tokyo and Paris. Interesting enough, both the Hong Kong and Paris theme parks had its chief replaced in less than a few months after the park's opening, if these corporate moves were anything but indicative. In September 2006, the Hong Kong theme park announced it had missed its first year attendance target of 5.6 million. Often criticized as the smallest Disneyland in the world, the Hong Kong theme park had been tipped as a "stepping stone" for the American company's entry into mainland China. If it was indeed to serve as a prototype for another Disneyland in China, it would be critical for the management of Hong Kong Disneyland to come up with a recovery plan and realign its strategy to improve its image, boost attendance and deliver its revenue target. This case can be used to explore what could be done to enhance the smooth delivery of the American fantasy in the alien culture of the Middle Kingdom. (Bennett Yim Josephine Lau). Moreover, Hong Kong Disneyland is one of the world largest entrainment businesses of the world. During the 1920s and 1930s Disney just had studio and theme park but at the end of the 20th century it had several TV networks, several theme park a cruise lines, malls, airports, hotel resorts and so many other entrainment units which...
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...Euro Disney had a very hard initial experience in France. Due its lack on accurate informationabout the French and European preference and culture, further on their inability on forecastingexternal problems and inability on controlling both controllable and uncontrollable forces,Disney acquired a huge debt. Instead of analyzing and learning from its potential customersDisney chose to make assumptions, turned out that most of those assumptions were wrong.Disney made wrong assumptions in many areas as well. In the cultural area for example itassumed that customers would be ok not having wine to drink, turned out customers wereastonished but the decision of breakfast was another cultural mistake, but in the opposite way.Disney assumed that French customers would want to eat French breakfast while they wantedAmerican one. Operational errors were also committed for Disney, for example Disney assumedthat Monday would be a light day and Friday a heavy day, so they arrange the staff accordingly,turned out to be the opposite and Disney had a big problem with that. Another assumption suchas optimistic assumption about attendance was also made. If Disney had conducted a primaryresearch and learned from their potential customers, French and Europeans, they would haveforecasted those mistakes and prevented them from happening. Also if Disney had controlledbetter the controllable forces, price and promotion for example, they would have a betterinitial experience. Disney could have followed...
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...Disneyland Park is a theme park located in Anaheim, California, owned and operated by the Walt Disney Parks and Resorts division of The Walt Disney Company. Known as Disneyland when it was dedicated on July 17, 1955, and still almost universally referred to by that name, it is the only theme park to be designed and built under the direct supervision of Walt Disney. In 1998, the theme park was re-branded Disneyland Park to distinguish it from the larger Disneyland Resort complex. Walt Disney came up with the concept of Disneyland after visiting various amusement parks with his daughters in the 1930s and 1940s. He initially envisioned building a tourist attraction adjacent to his studios in Burbank to entertain fans who wished to visit; however, he soon realized that the proposed site was too small. After hiring a consultant to help determine an appropriate site for his project, Walt bought a 160-acre (65 ha) site near Anaheim in 1953. Construction began in 1954 and the park was unveiled during a special televised press event on the ABC Television Network on July 17, 1955. Since its opening, Disneyland has undergone a number of expansions and renovations, including the addition of New Orleans Square in 1966, Bear Country (now Critter Country) in 1972, and Mickey's Toontown in 1993. Disney California Adventure Park was built on the site of Disneyland's original parking lot and opened in 2001. Disneyland has a larger cumulative attendance than any other theme park in the...
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...Studies have shown parents want their firstborns to have high status jobs such as lawyers and doctors but they relax on the choices for other siblings. The coaching we get concerning job, affects our achievement and self-esteem. The position of first born is very much geared towards high achievers. 21 out the 23 first astronauts in space were first born children. In a study looking at the birth place order of CEO’s it was found that 43 percent of them were firstborn children, 33 percent were middle born and 23 percent were the youngest children in their family. On the other hand, the youngest sibling in the family may be the one to engage in more reckless behavior such has dangerous sports including sky diving, motor cycle racing, sky jumping, and even football. According to a survey taken in a high school, the younger siblings said they were more sentimental and were less judgmental than their older siblings. The same survey reinforced the studies on firstborns who were geared towards being high achievers as this survey indicated these students rated themselves as being perfectionists. However, studies show that younger children get better grades. This is because they are mentored by the older siblings; they have watched how their older siblings overcome challenges and learn from them. Strangely, the very first studies on birth order never included females. Nevertheless, Montrealers need to know that these studies, especially the earliest ones did not account for the...
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...paintings of Mickey Mouse. Walt went to Hollywood to pursue a commercial arts career. Walts Alice Comedies were a big success by 1925. II.The many successes of Walt DisneyWalt Disney had a plethora of success, even after he died. The images and creative processes he created while alive still live strong even today. Some of his accomplishments and successes were:1932: Walt won his first Academy Award1937: Snow White and the Seven Dwarfs debuted in Los Angeles during the depression. It became one of the biggest feats and unforgettable moments in the motion picture history. 1945: The Three Caballeros musical debuted and used the combination of real people with cartoons for the very first time. 1955: Walt Disney opened his first Disneyland Park. 1954: Walt began his television production. 1961: Walt was the first to have color on TV when he aired the show Wonderful World of Color. 1965: Walt had a great strategic vision and built the EPCOT center as a way to show others how to improve their quality of life. 1971: Because of Walts great visions and his desire to improve the quality of life in the urban setting, Walt Disney opened the Walt Disney Resort and Magic Kingdom Park on October 1, 1971; opened EPCOT center on October 1, 1982 and on May 1,...
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...1. 迪斯尼集团概要 华特迪士尼公司（The Walt Disney Company，简称迪士尼公司），是全球最大的娱乐及媒体公司之一，按照营业额在全球媒体公司中排名第二（仅次于美国时代华纳公司）。迪士尼公司创建于1923年，当时还仅仅是华特迪士尼和罗伊迪士尼两兄弟的Disney Brothers Cartoon Studio，而现在迪士尼已经成为全球最大的娱乐公司之一，不断致力于为人们提供最特别的娱乐体验，并且一直秉承着公司对质量和创新不断追求的优良传统。 迪士尼公司拥有世界第一的娱乐及影视品牌迪士尼（Disney），拥有影视娱乐（美国最大的电影发行商之一）、主题乐园及度假区（世界最大的主题乐园集团）、媒体网络（拥有美国三大广播公司之一ABC、体育品牌ESPN）、日常消费品（世界最大的儿童消费品品牌、世界最大的儿童书籍集团）等多种不同业务。 2. 上海迪斯尼进展状况 2011年4月8日上午10时26分，上海迪士尼乐园项目正式开工，项目投资达245亿元人民币，预计于5年后建成。上海迪士尼乐园占地963英亩，大概是美国佛罗里达奥兰多迪士尼世界的1/26 。上海迪士尼是继日本东京和香港后，亚洲第3个迪士尼乐园。 媒体2012年1月31日最新消息，上海国际旅游度假区建设管理方近日将核心区A-1及F-1地块项目设计方案进行了网上公示，迪士尼主体乐园的初步布局由此“露出水面”，资料显示，面积约91.1公顷的迪士尼主题乐园将由6个片区组成，其中一半片区拥有景观水系，以及一处天然水系。另外，主题乐园的主入口正对一片中心湖，两旁还将设有两块酒店区域和配套的商业娱乐设施。在周边区域，游客停车场布局已基本划定，从设计图中可以看到有一段游客连接桥跨越西环路让游客直接从停车场抵达乐园入口。在轨道交通方面，轨交2号线将经由接驳线与乐园连接，轨交11号线则将由罗山路站延伸至乐园主入口，两条轨道交通线将设置一处共用车站。从此次规划公示中可以看到，作为上海市近几年的超大型项目之一，市政府对未来几年迪斯尼乐园的建设做了非常周全的考虑，目的是为服务更多的游客以最便利的方式游览迪斯尼乐园，我们有信心期待5年后的迪斯尼乐园给民众带来惊喜。 三、预期的迪斯尼效应 1、 该项目会直接拉动相关产业和上海本地及周边经济增长。公开资料显示，上海迪士尼总体项目将包括一座主题公园、两家酒店、一家零售和餐饮综合体以及一个湖泊。这是继上海世博会之后的又一重大建设项目，项目直接投资额约245亿元，间接拉动的投资规模将为千亿级。 2、 填补国内旅游产业空白。目前国内的主题公园缺少领头羊，均为中国各地方政府借用种种时尚概念建设起来的中小型园区，很难让人在中长期发展上具备充足信心。上海迪斯尼乐园则不同，它将是中国内地首座真正与国际接轨的游乐园区，无论在经营规模和管理策略上都将领先国内同行业竞争者一大步。 3、 有助于刺激本土文化产业和旅游产业加速发展。迪斯尼乐园的诞生是将卡通文化和游乐主题结合的过程，上海的迪斯尼无论从独立性经营角度、还是最大程度吸引游客的角度，都将结合中国本土文化产业到乐园的发展中来，从而对中国文化及旅游产业的水准起到促进和提升作用。 4、 有助于上海和长三角地区的经济结构转型。目前这一地区的主要经济发展领域集中在制造业、商业和金融业，旅游产业的建设尚显不足。上海迪斯尼乐园的引入可以对调整产业类型，完善经济结构起到积极作用。 5、 有助于为上海及周边地区创造众多就业机会。这点是毋庸置疑的，这么大的园区需要的服务人员将以千级，带动的相关房地产业、商业、酒店业也会创造出很多新的就业岗位。 ...
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...CASE 2-1 Ali Zein Kazmi February 1, 1999 THE NOT-SO-WONDERFUL-WORLD OF EURODISNEY -THINGS ARE BETTER NOW AT PARIS DISNEYLAND- 1. What are the factors contributed to EuroDisney’s poor performance during its first year of operation? Walt Disney overestimated the magic that was to be in introducing Europe's most lavish and extravagant theme park in April of 1992. The fiscal year 1992-1993 brought EuroDisney a loss of nearly $1 billion. Mickey, a major promotion tool of Disney management did not create reason or attraction enough for the European community, unlike at the sister theme park Tokyo Disneyland. European families found EuroDisney to be an “over-rated” promotion of American culture and lifestyle, contrary to what was seen by Disney's management as a family affair. In the initial years of operation this led to an overestimation of expected revenue and audience figures. Advertising messages had been miscommunicated, “emphasizing glitz and size…not the rides or attractions”. Disney remained unsuccessful in attracting customers just by vigorous brand name promotion communicated through Mickey and his friends. Moreover, families were reluctant to pay hefty price tags on accommodation and entertainment needed to enjoy the attractions of the park. Disney failed to manage a healthy relationship with partner organizations in the host country, which most importantly alienated them from their number one ally, the French government. Regional affairs...
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...four types of control mechanisms the Walt Disney Company used: (1) budgetary controls, (2) marketing control, (3) bureaucratic control cycle, and (4) management audits to determine the effectiveness of each by examining the positive and negative reactions to these controls in order to explain how these control mechanisms affect the four function of management. Budgetary control is one of the most recognized internationally used methods of managerial control in the business world today. Budgetary control is step by step verification of an organization’s accomplishment or deficiencies by comparing data. The Walt Disney Company has carried out several different ways of using the budgetary control. In 1952, the first theme park opened, Disneyland Park in...
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...STAGE IPEX ETE 2010 International College Program Walt Disney World DATE DE DEROULEMENT DU STAGE: Du 01/06/2010 au 20/08/2010 LANGUE DE REDACTION : Anglais PAYS : Etats-Unis d’Amérique CONFIDENTIEL oui non 1.0 Introduction Walt Elias Disney once said: “You can dream, create, design and build the most wonderful place in the world… But it requires people to make the dream a reality”. As soon as I heard this quote during my tradition class, I tried to keep it in mind during my whole program without even imagining that I will probably remember it for the rest of my life. As part of our program at INSEEC Bordeaux, we needed to find a foreign company to work for during the summer break in order to live a new experience and arouse our pretty small resume. We were asked to learn both human and professional skills during this period. 1.1 What is the Walt Disney World International College Program? The international College Program is a summer work program based on the availability of foreign college students due to their summer vacations. This program last three months and is reserved for non-American students enrolled in a three to four year college program. They are required to work as a normal employee for the whole summer after a couple of weeks of training. Several tasks are available during the program, students are asked to choose what they want to do at the second interview in Paris. (For the French ICP) Among the jobs available: ...
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