...Report On Customer satisfaction about marketing mix of Horlicks Report On “customer satisfaction about marketing mix of Horlicks” Submitted by: Group Name: jaguar Sec: 04 Name | Id | Nusrat Jahan | 10113101137 | Taskir Ahmed | 10113101140 | Humayun Kabir Rajib | 10113101176 | Omika Ome | 0809310112219th | Submitted to: Maniruzzaman Lecturer of BUBT Bangladesh University of Business & technology Date of submission:16 April 2012 16 April 2012 Md Maniruzzaman Lecturer of BUBT Subject: Submission of report Dear Sir We are highly delighted to our report on “customer satisfaction about marketing mix of Horlicks” to you. We have tried our best level to put highest effort for the preparation of this report. We will whole-heartedly welcome any suggestion for improving this report. We hope all will see the flaws in forgiveness mind. We have gathered a lot of practical experience about Horlicks. Which is the only industries that fulfill their demand by themselves. We have also gathered a lot of knowledge about products of Horlicks. By analyzing our topics and have enjoyed it. We strongly hope and believe that you will enough to accord your kind approval to this report. Sincerely yours, Group: Jaguar Sec: 04 Program: BBA Bangladesh University of Business & Technology ACKNOWLEDGEMENT Prosperous conclusion of any course requires support from various personnel and we were fortunate to have that...
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...Thesis Paper A Research Paper on “How brand elements influence the consumers’ purchase intention of a brand: A study on Horlicks and GlaxoSmithKline” Prof. Dr. Md. Masudur Rahman Professor Department of Marketing University of Dhaka Prof. Dr. Md. Masudur Rahman Professor Department of Marketing University of Dhaka Prepared For: Anisur Rahman ChowdhuryRoll-117, Section A18th batchDepartment of MarketingUniversity of Dhaka | Prepared By: Submission Date: 31 March, 2016 Letter of Transmittal March 30, 2016 Prof. Dr. Masudur Rahman Professor Department of Marketing University of Dhaka Subject: A Research Paper on “How brand elements influence the consumers’ purchase intention of a brand: A study on Horlicks and GlaxoSmithKline” Dear Sir, This is an immense pleasure to submit my thesis paper on A Research Paper on “How brand elements influence the consumers’ purchase intention of a brand: A study on Horlicks and GlaxoSmithKline” as a partial fulfillment of BBA program. I hope this paper is informative and comprehensive as per your instruction. Here, I have worked with the consumer of “Horlicks” and tried to analyze their feedback to find out the impact of brand elements of “Horlicks & GlaxoSmithKline” on their purchase intention of Horlicks. Now, I am very grateful to you for your valuable supervision, precious time, effort and support throughout this paper preparing...
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...Introduction Bournvita is a power brand. Bournvita was launched in 1948 and is one of the oldest brand in the malted beverages segment. The brand is a market leader in the Brown health drink segment with a market share of over 17 %. This is a brand that has sustained over time and competition. Cadbury's - true to its reputation has managed to sustain this brand over these years. The brand has sustained because of Cadbury's invested in the brand and also ensured that the brand changed in tune with the times. Bournvita is a chocolate flavored health drink. When the brand was introduced in the market, it tried to solve a perennial problem that mother's face : a need for a healthy food which is tasty. Bournvita offered that unique combination of health and taste.. The brand used the tagline : Goodness t hat Grows with You. During 1980's the brand changed its focus from Upbringing to Intelligence. The tagline was changed to : Brought Up Right, Bournvita Bright. In 1990's the brand felt that it should be focusing on the overall health of the kid thus changed its focus on Body and Mind. The brand also took Energy as a main focus and thus evolved the famous VO ( voice over) : "Bournvita has proteins, minerals and carbohydrates" . Along came the famous tagline : Tan Ki Shakthi , Man Ki Shakthi. During 1998, the brand faced intense competition from Milo from Nestle. At this time, the brown health food drink segment was facing issues of stagnation because of lack of value addition...
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...-------------------------------------- The launch advertisement (watch it here) shows a mother who is not happy with her son eating noodles. The tug of war is a continuous clash of interests between the mother and her son. This is the situation all mothers are in, and there appears Foodles. A healthy noodle made of four grain. So the mother can now let her son eat and enjoy noodles freely 1……. It launched the product under the popular Horlicks brand, named ‘Foodles’, and is expected to compete with market leader ‘Maggi’ from Nestle. The brand is owned by Horlicks. Launch Plan Since Foodles is endorsed by Horlicks, it was launched in South (where mother brand Horlicks is strong) in late 2009. It was extended to East India in March 2010 (East is also Horlicks stronghold) and finally rolled out to the rest of India by July 2010. First year sales stood at 32 crores and they ended the year with 4% share (source). Not a bad launch I guess. The launch ad created a lot of awareness in the market. Foodles is launched by horlicks for children below age group of 14 which is made from ragi, rice, wheat & corn health conscious parents are preferring this product. This is a different product made with multi grains. It is a good source of proteins, fats and carbohydrates so is extremely good for growing children. MAGGI 2-Minute Noodles is one of the largest & most loved food brands that defines the Instant Noodles category in India. It’s an all...
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...MARKET SHARE OF “HEALTH DRINKS” SUBMITTED CHIRAG G PATEL AS PART FULFILLMENT OF B.B.A. (3RD YEAR) APRIL, 2010 C O N T E N T S |Chapter No. |Title |Page No. | | |Declaration |3 | | |Guide Certificate |4 | | |Acknowledgement |5 | | | | | | | | | | | | | | | | | |I |Executive Summary |6-7 | | | | | | ...
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... 1. Baby Care Product: In the baby care category Agora is coming up with some products, like – • Pampers (Saudi s-28) • Pampers (Saudi s- Junior 17 ) • Pampers (Saudi L-19 ) • Pampers (Saudi Ea - 18 ) • Pampers (Saudi M-20) • Johnson Baby Oil • Johnson Baby Pink Lotion • Johnson Baby Milk Bath • Johnson Baby Shampoo • Johnson Baby Lotion • Tollyjoy Baby Wet Wipes • Johnson Baby Powder 2. Beverages: In the beverage item Agora provides most of all popular brands which are liked by the target market of Agora. The products are- • Horlicks Malt Drink…..400g • Junior Horlicks 400 Bib (Pack) • Horlicks Malt Drink……800g • Viva Malt Drinks……….800g • Nestle Milo…………….500g • Boost Malt Drinks………200g • Boost Malt Drinks……….400g • Mothers...
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...MARKET SHARE OF “HEALTH DRINKS” SUBMITTED TO PUNE UNIVERSITY BY CHIRAG G PATEL AS PART FULFILLMENT OF B.B.A. (3RD YEAR) APRIL, 2010 SINHGAD COLLEGE OF COMMERCE, PUNE - 411048 C O N T E N T S |Chapter No. |Title |Page No. | | |Declaration |3 | | |Guide Certificate |4 | | |Acknowledgement |5 | | | | | | | | | | | | | | | | | |I |Executive Summary |6-7 | | | ...
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...decline in gross margins and 34% higher ad spend led to a 150bp decline in EBITDA margins of 15.1%. SKB increased MFD prices by an average of 2.3% in July to recover some of the lost margins. Foodles grew just 13% (22% in 1HCY11). GSK launched Horlicks Gold at a 30% premium to the base Horlicks variant. New launches yet to make significant impact; Valuations rich for a single category business; Downgrade to Neutral We believe SKB is well placed to capture healthy growth in the MFD space and a strong rebound from 1QCY11 is testament to that. However, with competitive intensity increasing in this segment, SKB will have to continue to spend aggressively, which may reduce the frequency of new product introductions. Margin pressures are likely to persist and though we do not expect a severe gross margin contraction to continue, firm input costs and a changing product mix (rising share of low margin non-MFD) will restrict meaningful margin expansion in future. We are revising our estimates downwards by 1-2% to factor in lower margins and lower sales growth in Foodles and Nutribar. Our CY11 MFD volume growth estimates are revised from 10.5% to 11%. Limited success of new product launches (failure of Chilled Dood, Nutribar and Horlicks Asha and moderating growth in Foodles) and margin pressure...
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...largest malt-based drinks market and accounts for about 22 per cent of the world’s retail volume sales as per reports. 8 Malted beverages are popularly known as health drinks in India. While marketers have positioned such beverages as nutritious drinks, these are widely consumed as taste enhancers to encourage drinking of milk among growing children. Interestingly, several malt-based hot drinks – such as Boost, Complan and Bournvita – have repositioned themselves as health drinks. This is completely aligned with market realities, as greater health consciousness, aspirations for higher HEALTH DRINKS Key Findings • In protein content, Protinex has the maximum percentage (31.4 per cent) by mass. • In niacin (vitamin B3), Horlicks (Taller & Stronger) scores highest (15.56mg/100gm), followed by Complan (NutriGro) (14.28mg/100gm). • Folic acid (vitamin B6) is...
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...EVOLUTION OF PHARAMA INDUSTRY Market analysis for pharmaceutical company GlaxoSmithKline GlaxoSmithKline is a UK based pharmaceutical, biological and healthcare company. It is the world’s second largest pharmaceutical company. Glaxo Wellcome, which is formed from the merger of Glaxo Laboratories and Burroughs Wellcome & Company, together with the SmithKline Beecham and they have form the GlaxoSmithKline. In the year 2000, GlaxoSmithKline have the name and known as GSK. GSK had employs around 110,000 workers in 117 countries, and is including over 40,000 that participate in sales and marketing. There are few global headquarters which is separated in GSK House in Brebtfort, London, United Kingdom and United States. The London and New York stock exchanges have listed the GSK Company in their list. Some well known brands such as Ribena (beverage), Panadol Zantac (anti-ulcer), Zavirax (anti-viral), (pain relief) and Augmentin (antibiotic) which is selling by them. Mission statement: The GlaxoSmithKline (GSK) global quest is to improve the quality of human life by guiding people to do more, to let them feel better, and also live longer. Besides that, the GSK has to undertake the entrepreneurial spirit of enthusiasm. It is inspired by the constant search for the pursuit of innovation. GlaxoSmithKline attention to performance also made their complete realization and each and every citizen, as a global leader in world-class and unparalleled passion for the success of awareness...
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...DAYANAND SAGAR BUSINESS SCHOOL BANGALORE ASSIGNMENT OF PRODUCT & BRAND MANAGEMENT ON SUCCESSFUL AND UNSUCCESSFUL BRAND EXTENSIONS SUBMITTED TO- Mr. Sai Ganesh SUBMITTED BY –Khushbu Roy DSBSPGDM09022 BRAND EXTENSION “Brand extension is using the leverage of a well known brand name in one category to launch a new product in a different category.” Brand Extension is the use of an established brand name in new product categories. This new category to which the brand is extended can be related or unrelated to the existing product categories. A renowned/successful brand helps an organization to launch products in new categories more easily. For instance, Nike’s brand core product is shoes. But it is now extended to sunglasses, soccer balls, basketballs, and golf equipments. An existing brand that gives rise to a brand extension is referred to as parent brand. If the customers of the new business have values and aspirations synchronizing/matching those of the core business, and if these values and aspirations are embodied in the brand, it is likely to be accepted by customers in the new business. ...
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...MILO BRANDING: Milo brand is the world’s leading chocolate malt beverage that can be prepared with hot or cold milk or water. Given its popularity it is a “must have” product for food service operators particularly in Asia, Africa and Oceania. Loved and trusted by parents and kids alike, Milo products offer essential vitamins and minerals: * calcium for strong teeth and bones * iron to carry oxygen to the body’s cells * vitamin A for healthy eye sight * vitamins B1 and B2 to help release energy from foods * Vitamin C to keep skin and gums in good shape. REF:(www.nestle.com/brands/allbrands/milo_foodservice). Origin: Milo was originally developed by Thomas Mayne in Sydney, Australia in 1934. It is marketed and sold in many countries around the world. Product availability: It is marketed and sold in many countries around the world (worldwide) (Ref :WIKI) Malted barley is one of the key ingredients that give MILO the unique great taste and crunch you love. It is naturally rich in carbohydrates (including starches and maltose), the preferred energy source for the brain, nervous system and working muscles. Including calcium, MILO contains 6 essential vitamins and minerals. Together with milk it is a nutrient rich drink for active kids. A glass of MILO and milk is: - High in protein - Low GI - Nutrient rich – particularly calcium where it provides nearly 50% of Recommended Daily Intake (RDI). REF: (http://www.milo.com.au/products/milo/) check this website below...
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...world’s largest malt-based drinks market and accounts for about 22 per cent of the world’s retail volume sales as per reports. 8 A Malted beverages are popularly known as health drinks in India. While marketers have positioned such beverages as nutritious drinks, these are widely consumed as taste enhancers to encourage drinking of milk among growing children. Interestingly, several malt-based hot drinks – such as Boost, Complan and Bournvita – have repositioned themselves as health drinks. This is completely aligned with market realities, as greater health consciousness, aspirations for higher HEALTH DRINKS Key Findings • In protein content, Protinex has the maximum percentage (31.4 per cent) by mass. • In niacin (vitamin B3), Horlicks (Taller & Stronger) scores highest (15.56mg/100gm), followed by Complan (NutriGro) (14.28mg/100gm). • Folic acid (vitamin B6) is found highest in Bournvita...
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...Table of Contents Introduction | 3 | Scope, Definition and Analysis | 4 | Scope of project | 4 | Details of questionnaire | 5 | S-T-P analysis | 6 | Competitor analysis | 10 | Recommendations and Discussion | 12 | 4Ps: Product | 12 | 4Ps: Price | 13 | 4Ps: Place | 13 | 4Ps: Promotion | 15 | Conclusion | 17 | Introduction As people are becoming more health-conscious, supplementing dietary needs with health drinks has become the norm. Hence, there is a large scope of health drinks business in the present world. There are various big brands in this business area, for example, Bournvita, Horlicks, Complan, Boost etc. These brands have to innovate continuously in terms of their marketing mix (product, price, place and promotion) to sustain their businesses and to grow their market share. The importance of each marketing mix in respect of health drinks has been stated as follows: * Product The health drink should have such ingredients that are the potential requirements of a particular market segment. For example, health drinks for children should be rich in calcium as calcium is necessary for the development of strong bones. On the other hand, health drinks for a pregnant woman should be like a package complete in all types of nutrition. Hence the health drink (product) should be designed on the basis of the market segment which...
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...mysterious man was actually the son of the legendary Dr. Felix Hoenikker. Frank told the truth and said that he was of relation to Dr. Felix Hoenikker, and when he did that the dictator of the island let him free of captivity. Then the story goes back to John as he describes his journey to San Lorenzo from Miami. He said the plane was three by three and he was seated by Horlick Minton, who happened to be the newly elected American Ambassador of San Lorenzo, so he was sitting with a pretty important man. Horlick was actually on the plane with his wife who he had just recently married and John kept trying to talk and make conversation with them but it wouldn’t work out as they would answer his questions with short responses. Due to the lack of communication between the new couple, John when towards the back of the plane where they had a bar and met a man with the name of H. Lowe Crosby and his wife, Hazel who were from Illinois. John said that the Crosby couple were heavy and were in their fifties, but were nice people. John began to make small talk with H. Lowe Crosby unlike his failed attempts with Horlick Minton. Crosby said his reason for coming to San Lorenzo was because he liked the discipline that San Lorenzo taught. Later in the flight this belief of Crosby’s came up as he praised the idea of a dictatorship because he was tired of an undisciplined society back in the United States....
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