Host Europe: Advancing CSR and Sustainability in a medium-size IT company
– What issues is Host Europe facing?
– Which measures have been introduced?
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What would an even more complete CSR engagement look like?
With the advancement of technology, organizations are looking for more ways to reduce costs and increase revenues. Pressure from employees, consumers, shareholders and the community to be more efficiently, publicly, and ecologically aware have contributed to more organizations going “green”. This not only involves paper or pollution waste, but Information Communications Technology (ICT) as well. No exceptions to the rule, ICT managers are faced with sustainable issues on how to collect, communicate, control, or salvage information electronically. According to Wright (2010), The Information and Communications Technology Industry has the “potential to impact society and the environment in a more positive than negative way, because of its impact on other industries, e.g. through smart buildings, smart grid, intelligent transportation and reduced transport as a result of electronic communications” (p. 39).
Legislation at both the national and European levels is pushing for alterations to reduce risk by promoting improvements in recruiting, loyalty, brand differentiation and innovation. A more even complete CSR engagement would encompass a connection between social and environmental execution and financial execution. Vogel (2005) noted in his book that corporate social responsibility (CSR) should be about “more than going beyond compliance; it must also include efforts to raise compliance standards” (p. 171). Host Europe has managed to effectively take on the role of CSR by improving its energy efficiency, environmental performance, building an eco-efficient data centre and company nursery school, switching to renewable energy supplies and