...paper that will be read will describe what happens when the company that is being marketed is a catering business. The paper will give a basic introduction describing what the paper will be about and how the writer will inform according to the topics. Next, there will be background information given about the company and the product or service that will on the market for consumers and how it will improve their lives. Secondly, the way the product can be enhanced through a service component will be described in the section. The next topic discussed will go into detail about how the product or service can be expanded to other boundaries and how this will help the company itself. Lastly, the marketing changes will be shown and how this could impact the way the business operates and how it will deal with the different changes of the market. Product-Service Offered There are multiple companies in the market that provide food service to the consumers. Promotion is the key to being able to have a business recognized beyond the others. All companies market themselves differently to grab the attention of the target market. The After Five Catering Company uses such strategic marketing for its service. The service that is provided goes beyond that of other competitors and is well within the budgets of the consumers. The catering business is always in the market for new business ventures to be created by those seeking a way to gain employment by working for themselves. Each catering...
Words: 1627 - Pages: 7
...How Mc.Donalds run their business in China? Mc.Donalds penetrated the Chinese marke t in 1990. The number of Mc.Donalds store increase d to 500 during the thirteen-year perio d 1990-2003 in China. The number of Mc.Donalds store increase d to 500 during the only five-year peri od 2003-2008 in China. Now there are 1300 Mc.Donalds stores in China. How Mc.Donalds run their business in China? Mc.Donalds continued the operating poli cies and Americanized traditions in its early days in China. Mc.Donalds waited until the right time for moving aggressively into Chinese market. Mc.Donalds has been unable to take much market share from KFC in China. Mc.Donalds compiles the information about the rival company. How Mc.Donalds run their business in China? Mc.Donalds aims to expand their's chain stores in China. Mc.Donalds's brand image will be redesigned to suit preference of the chinese market. Mc.Donalds will newly open casual and European-style stores so that they will achieve brand differentiation in t he market How Mc.Donalds run their business in china? Mc.Donalds is planning to increase the number of its round-the-clock stores. More than half of the new stores will be planed to open are drive through outlet. Mc.Donalds is planning to increase the number of store offer delivery service. Mc.Donalds's service coverage expand to the area where they have already entered. How Mc.Donalds run their business in china? Mc.Donalds sell special products which is for a limited...
Words: 616 - Pages: 3
...Business plan for: Jenny’s Global Confections Jennifer Wickline Dr. Tekle Sebhatu Essentials of Exporting and Importing 06/12/2011 Table of Contents Executive Summary Section I: Company Overview/Background Analysis * Legal structure of Jenny’s Global Confections * Product/service offering and description * Management and personnel * Resources of our company * Competition and product demand Section II: The Marketing Component * Identification, evaluation, and selection of target market * Product selection, pricing, distribution and promotion method * SWOTT analysis (Strength, Weakness, Opportunity, Threat and Trend) * Market entry strategy and target countries Section III: Financials · Projected Income statement for 3 years · Cash flow statement for one year. Section IV: An Implementation Schedule * Periodic operational/management review * Contingency planning and exit strategy Addenda: Background Data on Target Countries and Market · Basic market statistics: historical and projected · Background facts · Competitive environment Bibliography * Resources used to create this Import/Export Business plan. Executive Summary Jenny’s Global Confections serves unique candies, chocolates and elaborate sweet dishes from around the world. Our employees are multinational and bring their unique styles and flavors from their countries to our confections...
Words: 2419 - Pages: 10
...Business Ownership P1 Organisation 1 – NHS The NHS is a national public sector health service maintained and paid for by the UK. The NHS was founded in 1948 in an attempt by the then heath secretary, Aneurin Bevan, to bring good healthcare to all. It was founded to provide affordable healthcare to the citizens of the UK who need it. Today the NHS has a very good reputation as it continues to provide good healthcare to those in need, they currently employ over 1.6 million government people to achieve this endeavour. The NHS is a national business as it only operates in the UK and only provides its services to those living in the UK. It only operates in the tertiary sector as they provide a service for the public but do not manufacture, sell or harvest raw materials. Because it is a public business it doesn’t make a profit instead it uses it’s funding to help with the financial burden of medical procedures. There are down sides to this for example the NHS don’t always have the most up to date equipment. Because the service is maintained and paid for by the government they are the ones that will be held liable for any problems with the way the NHS runs or if it overspends. The NHS is limited by their annual budget for the year 2015 their budget was £115 Billion. Organisation 2 - Starbucks Starbucks Coffee is a privately owned American global coffee company and coffeehouse chain. Public limited companies become a legal entity whose assets and liability are separate from their...
Words: 3765 - Pages: 16
...Double Business - staring a small Business Unit 36 By Greta Maneikaite (centre number 27102) Content page P1 Present the initial business idea using relevant criteria P2 Explain how to identify the target market P3 Describe the skills needed to run the business successfully and what areas require further personal development P4 Describe the legal and financial aspects that will affect the start-up of the business P5 Produce a proposal containing the essential information for the start-up of a business. M1 Explain methods used to identify the target market for the proposed business M2 Analyse the personal development needed to run the business successfully M3 Assess the implications of the legal and financial aspects that will affect the start-up of the business. D1 Present a comprehensive business proposal that addresses all relevant aspects of business start-up. Unit 36 – Setting up a Small Business P1 Present the initial business idea using relevant criteria Introduction to my business: Golden tanning Salon will open in my local town Corby within Northamptonshire. The reason for opening a tanning salon is because there aren’t many tanning salons within the Corby area. Today’s world trend is for people to look fit and have a natural tan complexion especially in a country like this where we don’t get a lot of sun to develop a tan. I am going to be introducing my business plan which I am intending to set up. In order for me to develop my business plan...
Words: 2013 - Pages: 9
...forms Legal Forms of Business Paper Yaciel Toledo Law/531 June 3rd, 2011 University of Phoenix Legal Forms of Business Paper Selecting the best form of operating a business depends on the type of business the owner wants to run. The owners have to pick the structure that best meets their needs. “The selection depends on many factors, including the ease and cost of formation, the capital requirements of the business, the flexibility of management decisions, government restrictions, personal liability, tax considerations, and the like” (Henry Cheeseman, 210, p. 529) Moreover, choosing the right form to run a business will also determine how the business is organized, how the cash flow is, and how the business is taxed. “The most common forms of business organization are: sole proprietorship, general partnership, limited partnership, limited liability partnerships, limited liability company, and corporation” (Henry Cheeseman, 210, p. 529). According to the situation given, the best form is limited partnership. Limited partnership refers to the types of owners the business will have, general (managers) and limited partners (investors). In this sense, Monica, and Susan will be the managers of the businesses because they both will operate the business with their skills, Susan with her computer graphics skills and Monica with her marketing skills. Whereas Vic will be the investor providing some capital to run the business, she will not be part of management;...
Words: 942 - Pages: 4
...The Business Environment Unit 1/Assignment 1 Callum Whitehead Introduction In this assignment I am going to be describing the type, purpose and also ownership of two contrasting businesses. I will then look at stakeholders and look how they influence the businesses, look at how they are organised and explain how their style of the organisation helps to fulfil their purposes. Task 1 (Part A) My 2 contrasting organisations: 1. NHS 2. Microsoft Location – Explain different locations and give examples. Below are some types of locations within a business and how different they could become 1. Local: Local area/ Spilsby/ Spilsby theatre/ hair dressers/ local plumber. 2. Regional: Lincolnshire – based in this region, for example, swimming pools 3. National: UK, e.g. Morrison’s 4. International: only some businesses, for example, Tesco 5. Global: Most businesses, for example, McDonalds and Microsoft However, relating this to both of my contrasting organisations, NHS is more of a National Organisation as they are only working for people within the country as it is a government run Organisation. However, if I was to relate this to Microsoft then it would be different because Microsoft is a Global Organisation, they will produce their products to be sold to everyone. An example of this would be selling phones to people around the world and making money for the Organisation. This could lead to a rolling circuit. For example, if Microsoft was to...
Words: 2787 - Pages: 12
...Summary Drexler’s Bar-B-Que, a family run business that has been in existence for over 60 years, it has always been run by a member of the family. Drexler’s Bar-B-Que is truly a perfect example of a family run business. From the matriarch of the family Eunice Scott a current co-owner, Scott Drexler the meat preparer and also co-owner and Virginia Scott the sister and front office manager; the other employees who are all from the neighborhood all come together as a unit to form the life line of this family business. This restaurant is truly a treasure because not only does it serve good food, but they have managed to bring to this poorer neighborhood more business from other parts of Houston. The company’s culture is seen clearly in its principles and values by aggressively seek out opportunities to help others in the community. What role do values play in how Drexler’s Bar-B-Que interacts with its neighbors and customers? Values play an enormous role in how Drexler’s Bar-B-Que interacts with its neighbors and customers. According to the text, “the family believes that a business is obligated to aggressively seek out opportunities to help others.” This can be seen in how the family business has made it a point to give back to the community. Not only have they sponsored a softball team and local boys scout troop, they have been involved with giving neighborhood kids the opportunity to go camping and visiting local amusement parks. These neighborhood kids and customers...
Words: 549 - Pages: 3
...are several keys in having a successful organization in the society today. First, by following the appropriate business ethics can make an organization successful. Next key is having a business plan. By having a business plan an organization can operate a business successful. Third key is in having a successful organization is being knowledgeable of supply and demand in an organizational performance to be able to provide to consumers in the short and long run. Last key is by sustaining a competitive advantage over competitors to make the business a success. A business plan is great value to an organization because a business plan includes every area of the organization such as the mission statement, marketing plan, operations and financial projections. By providing a mission statement consumers will have an idea of what the organization has to offer and how the organization views the customer. The mission statement is important in the business plan because this states what the organization’s purpose, goals and the customer service. The marketing plan plays a great role in the business plan. This strategy gives information about the target market, demographic area, location, product and service the organization is selling to the customers. The financial projections report provides information regarding funding the of organization ability to start a new business. The operations and human resources provides information about the staff of organization, polices and producers...
Words: 887 - Pages: 4
...BTEC L3 Diploma in Business Unit 36: Starting a Small Business Assignment |Learning Outcomes | | | |To be able to present the initial business idea using relevant criteria | |Understanding the skills and development needed to run the business successfully | |Know the legal and financial aspects that will affect the start-up of the business | |be able to produce an outline business start-up proposal | |Scenario | |You have just completed a business course at Wolverhampton College and you are very interested in pursuing your dreams of | |starting your own business and being your own boss. | | | |Your Aunt and Uncle run a successful Property Management Company and they have proposed that if you can put together...
Words: 661 - Pages: 3
...It is always difficult to terminate a business, especially after you have invested so much time, effort and money in the company. What makes it even more complex is going into business with others whom you expected to help the business succeed, yet it does not end up that way. For this case scenario, Chris and Pat Smith, and the two chefs, J. P. Martin and L. L. Miller, need to get together to make some tough decisions on potentially dissolving the business At Your Service. Chris and Pat Smith want to dissolve the business, but Miller is asking to have the business transferred to her and Martin. Assuming Chris and Pat Smith agree to transfer At Your Service to Martin and Miller, and Martin and Miller continue to run the catering business the following issues would need to be resolved: • How the $15,000 left in the investment would be split. • How to handle the lease on the rented space, which has 18 months more to run. • How to handle the lease for the van, which has 18 months more to run. • How to handle the lease on for the kitchen equipment, which as six months more to run. Chris and Pat Smith, and Martin and Miller decided it was best to have a termination contact set in place to secure all partakers in their final decisions. They noted it was best for all to have precise, clear explanations all of all essential fundamentals for the termination of their business partnership. An acknowledgement of the effective termination date would need to be set, and all potential...
Words: 368 - Pages: 2
...Legal, Social, and Economic Environments of Business Jessica L. Kuhn American Intercontinental University Abstract An inventors has an invention in which he believes will be successful, but he does not have the funding to get it to the market on his own. The three types of business: proprietorship, partnership, and corporation, their advantages and disadvantages are covered in detail in this paper, as well as a brief definition of each. Brief Interpretation of the Scenario The problem in this scenario is the individual that invented it believes that it will be of use to outside parties, but he or she does not have the money to fully finance the duplication and distribution of his or her product. The best way for him or her to get the funding and get his product out to the general public would be a partnership business, in which he would gain a better financial standing by having a second, or perhaps even third parties financial assistance Advantages and Disadvantages of Proprietorship, Partnership, and Corporation The three different types of business are sole proprietor, partnership, and corporation. Each type has its pros and cons, its positive and negative aspects. Sole proprietorship is when one person owns and runs his or her own business. Therefore, he or she is individually responsible for all moneys owed, to investors, employees, and et cetera. A sole proprietor can sell his or her business as they see fit or give it away to a family member or friend. He...
Words: 970 - Pages: 4
... |Page | |How the unit works and Command Words | | | | |2 | |Pass 2/Merit 1 | | | | |4 | |Pass 3/Merit 2 | | | | |5 | |Pass 4/Merit 3 | | | | |6 | |Pass 5/Distinction 1 | | | | |7 | How this unit works: You will be working in a small team (chosen by your tutor) throughout the unit. You will come up with a business idea together. Each team will occasionally be partnered with another group who will be known as your ‘critical friend team’. You will exchange ideas and feedback with them. • Your group will pitch the business idea to a panel who will decide whether to accept your idea, and who will also give you some advice and guidance • You will produce a report on your target market • You will be interviewed to find out what skills you have that can help the business and how you can improve • You will write...
Words: 1050 - Pages: 5
...women entrepreneurship towards realizing Malaysia’s Vision 2020. However, notwithstanding the importance of this area, our group has been choose to do research in this area, to prove how much is important woman entrepreneurship in social life of Malaysia. Further, it was reported by the Ministry of Women and Family Development (2003) that Malaysian women entrepreneurs are under-represented in the business world with evidence that some undesirable development where micro-enterprises which were scaled up to bigger enterprises were subsequently managed and taken over by the husbands or other family members (Jariah & Laily, 1997). Besides that, the number of Malaysian women who make it to the international market is still small (Rafidah, 2005). They are urged to charge their mindset in line with the changing of times in the business world and are advised to start producing quality products which are capable of penetrating the global market (Azlan, 2005). 2.0 Introduction The present report is an overview on the results of our survey that was carried out in the frame of the title “INVOLVEMENT OF WOMEN IN SOCIAL ENTREPRENEURSHIP”. The main aim of the survey was to find out what problems have women to start their entrepreneurship in social life, or what influence them to start their business. Also, we can say that Malaysia presents an exciting site for this survey in several ways. At first look, Malaysia can be seen as a society divided by intense ethnicity, religion, and...
Words: 2630 - Pages: 11
... The following will explain how the organization was developed and organized. Each function or department leader is responsible for the process in each department and how it will process for production. Each department is responsible to deliver the best possible work ethic and work together as a team to produce the most effective and efficient job performance. The organizational structure featured is that of the City of El Mirage. Government is somewhat different than a business or retail organization. It consists of a Mayor and council members who are elected by the residents of the city. They hire a City Manager who runs the city but answers to the Mayor and council. The City Manager hires Directors of the different departments who hire managers to run the sub departments who hire the employees who work to make the city run. Other organizations have CEO’s who run the business. Cutter Aviation which is a family owned business that operates a FBO (fixed base operation) for private and corporate aircraft. It was started by a William P. Cutter in 1928 and when his children became old enough to help in the business he appointed his son CEO and daughter CFO. The CEO ran the sales and business portion of the business and the CFO ran all the financial part of it. Each department had managers and supervisors who were in charge of the employees. The difference of these two organizations is in government the City Manager who in the regular business world would be considered the...
Words: 319 - Pages: 2
