...The Promotional Mix For this task I have to describe the promotional mix used for two different businesses. The first promotional mix I have chosen is for the Samsung galaxy s4. I will be describing how the promotional mix that is used to promote the product. The second promotional mix I have chosen is for Lynx Apollo Marketing mix The marketing mix is the combination of four major tools of marketing otherwise known as the 4ps • Product • Promotion • Price • Place Promotional mix The traditional 4ps of the marketing mix are appropriate for dealing with tangible products such as a car or a pair of football boots. But for services such as banking and retailing the 4ps cannot be applied. So an extended marketing mix – the 7ps – is used • People • Processes • Physical evidence In order to develop a successful promotional mix for a product, it is important for a business to first, understand the nature of the customers and their needs and wants. The business needs to act to the information about their customers and create marketing activities that deliver something of value to customers. To implement marketing activities the business uses the marketing mix. Advertising The American marketing associations definition of advertising is: ‘advertising is a paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor’. Advertising is the method used by a wide variety of organisations to; • Communication a message to...
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...Topic 1: Business Organisation and Environment 1.3 Organisational Objectives • “If you don’t know where you are going, you’ll end up someplace else.” – “Yogi” Berra, Major League Baseball player and manager. Why do we need objectives? • • • • • • • • • Implement the mission/vision Focus for decision making Set target Motivate employees Have control over actual performance Provide criteria for evaluating performance Reduce uncertainty Provide sense of unity Positive image Hierarchy of Objectives Hierarchy of Objectives Mission and Vision • “Guiding Hand” • Written by senior management. Strategic Objectives • Practical Application of Mission • Allows lower management to make sense of the mission. Tactical Objectives • Elements of mission in practice • Day-today focus for all employees. Hierarchy of Objectives • Objectives run down, becoming more specific. • Overall objectives are replaced, with more relevant ones. • Hierarchy ensures consistency. Objectives • LO1: Explain the importance of objectives in managing an organization. • LO2: Distinguish between objectives, strategies and tactics, and discuss how these interrelate. Objectives • Traditional Objectives – Survival / Breakeven – Cost minimisation – Profit maximisation – Growth (market share) – Profit satisficing Market Share • Relating to this, what could some objectives be for these firms? • What was released on 29th June , 2007? • What does this chart look...
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...state of mind. It simply isn’t guerrilla if it isn’t newsworthy”. Brett Zaccardi of Street Attack Media said it is “unauthorized and disruptive, and sticky”. I think these 2 quotes can really instill what the elements of guerrilla marketing really are. It is more than a simple marketing plan; instead GM is unconventional with creative marketing techniques that pinpoint on a specific niche market and uses the power of publicity to spread like wildfire. Guerrilla marketing is more than just a simple commercial or an advertisement, they are unique campaigns that don’t just sell the products, but they are entertaining and unique. From my research the elements that I have found that make guerrilla marketing successful are unique/disruptive, brand building, and they leave a lasting impression. Unique/Disruptive Simply by definition guerrilla tactics are fundamentally different than traditional marketing messages. Therefore guerrilla marketing has the ability to stand out from the endless barrage of marketing that we as consumers see everyday. The company’s capacity to do something cheap and simple that can catch people’s attention can be way more effective than to fund an expensive media campaign that most people just ignore. A great example is instead of just putting a car insurance ad on a billboard a company could make the billboard stand out by having two cars crash in to each other with the company’s information. It is a simple idea that catches people’s attention rather than them...
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...Final Paper Wednesday, December 10th, 2008 Businesses and Ethics: They’re Surely Not Your Top Running Candidate for “The Golden Rule” The Golden Rule is a rule that is universally known. Although it has been translated differently and all the words may not be the same, it has the same universal meaning: “Do to others what you would want done to yourself.” This rule is one of the few rules that every person is the world is taught and abides (or tries to abide) by in their everyday life. When young children learn this rule, they are told to never forget it and to use it for the rest of their life: through school, for families, for work. There becomes a gray area, though, when The Golden Rule is brought into the workplace. For some reason, offices and workers feel that this rule doesn’t apply to them. They don’t need to be honest because, in some way, they are benefitting themselves. Business is where The Golden Rule gets tossed and people and firms start to act out of egoism, a form of moral belief. To uncover the “how, where and why” of business ethics, one must explore deeper beyond the surface. First, to understand how big businesses violate ethics, one must know what business ethics are and what they consist of. Second, to understand how businesses and workers act of out egoism, one must know what egoism is and what the beliefs pertain to. Then, connections and examples of businesses violating their ethics and how this unites it with egoism must be found to give...
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...information. l personally think that legal and ethical issues are usually to do with something that involves people having to abide to a law, in most cases there will be a consequence for not abiding with the law. Tesco may collect and process information about you, including: * Information that you give to them. You may give them information about you by filling in forms on the Tesco website or by corresponding with them by phone, e-mail and more. The information you give Tesco may include your name, address, e-mail address, phone number, personal description and photograph. * Information they collect about you. With regard to each of your visits to the Tesco website they may automatically collect technical information and information about your visit. * Information they receive from other sources. Tesco may receive information about customers if they use any of the other websites they operate or the other services they provide. Tesco, as well as other business, also work closely with third parties, which mean they may receive information about you from them. * Ethical issues Ethical issues are moral principles that govern a person’s or group’s behaviour businesses ethnics are moral principles that concern businesses behaving in an acceptable and unacceptable way. Codes of practice exist in companies to maintain businesses ethics on: * Use of email A code of practice is common in businesses- this gives employees guidelines about appropriate use of email....
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...Sexual Harassment in the Workplace: How to Avoid an Incident Sexual Harassment in the Workplace: How to Avoid an Incident Abstract Human Resource Managers play a large role in making sure that the company they are employed with not only follows all employment laws and regulations, but is also aware of new laws that are being discussed and can keep track of their progress. Human Resource Managers are key in making sure that the correct training, manuals and information is given to all employees so that each employee is well educated on US laws and office procedures as well as to protect the employer from a possible lawsuit. Introduction The work environment is a place that is relatively safe because people know what is allowed and what is not allowed right? Despite the media and vast resources that are available today, instances of harassment and discrimination continue to occur in the workplace. Many truthfully never meant to offend a co-worker and they state that they simply were not aware that they were doing something wrong by making a certain gesture, comment or asking a type of question. Should the responsibility of researching current laws to know what is or is not appropriate in the workplace fall on the shoulders of the employee or the employer? While it is definitely helpful for employees to educate themselves with laws and regulations, it is the responsibility of the employer to make sure that each employee, current and new, is informed and...
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...traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media. This paper contents five items: 1. Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes. 2. Analyze the advantages and disadvantages of Social Media Marketing for business entrepreneurs. 3. Assess how Social Media Marketing is helping Pepsi gain more customer insight than it would have otherwise. 4. Discuss two other businesses that have used Social Media Marketing to their advantage. 5. Speculate what impact Social Media will have business over the next decade and identify what skills you need to improve to take advantage of the changes. (Nix, Gary Jul 18, 2012) Pepsi Refresh Project Online and interactive media have already changed the nature of advertising. Starting with simple banner ads, Internet advertising has become much more complex and sophisticated. Miniature television screen images, called widgets or gadgets, can carry marketing messages only a few inches high on a Web site, blog, or desktop display. And they contain...
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...Discussion paper Do you agree with the concept that there is only one social responsibility of business- to use it's resources and engage in activities to increase it's profits so long as it stays within the rules of the game, which is to say, engages in free and open competition without deception or fraud? I feel that businesses have an obligation when it comes to social responsibilities to not only act ethically but to act responsibly when it comes to all business engagements. I don`t agree with the Idea of a business being created just for the idea of making money but I believe that the core of each business should be to improve the lives of others and their surroundings. If the cocept of others are placed in the heart of each business and if the businesses abide by it, then the amount of deception, fraud, and the lack of ethics that may be found in business today will dramatically decrease.I don`t think that there is only one social responsibility of a business but there are a few responsibilities that businesses should take in and apply. I can`t think of all the responsibilities because it can change do to the nature of the business, but a couple things that should always be the priority for all businesses are to take care of the workers and the customers. If the business can keep their workers and the customer happy, then it will be a foundation for a successful business."A firm that consistently fulfills its social obligations makes itself a desirable member of the community...
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...(for microblogging), WordPress and Blogger (for blog hosting), Flickr and Photbucket (for photo-sharing). LinkedIn, MySpace, and Facebook (social networks), Digg (a social news site), eHow (an article directory), and Wikipedia (a collaborative project and wiki-based encyclopedia). Others are content communities, such as DailyMotion, virtual social worlds (Second Life), and virtual game-worlds (World of Warcraft) (Kaplan 129-130). The present paper will discuss the positive and adverse impacts of social media on modern business. Positive effects Social media outlets have broadened the channels that companies can use to market their products/services. Businesses no longer need to rely on print and broadcast media, which can be expensive in terms of paying for advertising space and airtime. Through social media, businesses have an inexpensive and fast way of making their products/services known to their target markets. “Thanks to digital media, companies can get their information out to the public faster than ever. Instead of printing inserts and waiting for...
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... Good customer service provides an experience that meets customer expectations. It produces satisfied customers. When there is bad customer service this generates complaints. It then leads to a loss of sales because customers will go elsewhere to get better service. Retailers should relate to their customers by using good customer service this is because by having good service it creates a memorable experience for the customer which will leave a good impression of them. This would make them to recommend the service to their friends and this builds more connection between the service and the customer. If they were to do this it would make customers aware that the retailer are trying to make the customer feel special and make their shopping experience worthwhile. Customer service is more demanding and highly formalized in some retailers more than others this is because of the amount of money they may have to spend on improving their services. A place like Sainsbury will have a higher customer service quality that Costcutter this is because of the money which has been used to improve the tills, loyalty scheme, bags, products available etc. Costcutter will have a lower standard as they are owned by private owners who have most of their concerns on profit rather than improving customer service. Customer satisfaction is a marketing term that measures how products or services supplied by a company meet or surpass a customer’s expectation. Customer satisfaction is important because...
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...responsibility, reputation management, accurate accounting and audits, fair labor practices and environmental stewardship to name a few. Moreover, it generally addresses the entire scope of responsibilities and obligations that a company has to each of its stakeholders like clients, employees, shareholders, suppliers and the community. To simply define business ethics, it is a form of applied ethics where it inculcates a sense within a company’s employees on how to conduct business responsibly. Business ethics seems easy to understand but when you get to the real one, you could find yourself in a confusing situation. Since the term ethics can pose many definitions in a broad context and it can be difficult to find a common understanding of the term, hence, most companies refer the concept of the term ethics as integrity, business practices or responsible business conduct. After you have known the basic definition of business ethics, you would now begin to know the business ethics of a chosen company. This paper aims to give some views on how Hewlett-Packard, an international company which provides mostly computer technologies worldwide, imposes their generally-established...
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...How political, legal and social factors impact on businesses. In this assignment I will be conducting a PESTLE (Political, Environmental, Social, Technological, Legal and Economical) analysis of two companies, McDonalds & Samsung. I will be looking at the factors which affect the business at this current time and also factors that may potentially affect them in the future and what they can do as a response and the benefits and drawbacks that may come with their response. McDonalds “McDonald's is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries across 35,000 outlets” and was founded in the United States in 1940 and currently have more than 1,200 restaurants in the UK. Political Politics can heavily affect the way in which McDonalds operate, as regulations set by the government have to be followed by organisations or could result in consequences, fines and bad publicity. Firstly, one political factors could be, that the governments are trying to cut down the rate of obesity in the UK (it is estimated that around 25% of the UK is classed as obese and that is set to rise to 50% by 2050) by: encouraging the UK population to eat healthier and to cut down on fast foods and sugary foods and to inform the population more about the health risks associated with obesity e.g. (diabetes & strokes). McDonalds have responded to this by; introducing healthier recipes and products – such as a wider...
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...study network attacks that have caused significant damage to the network that was the subject of the attack. During the second term of this two semester course, the students are taught how to hack into a system, how to create malware (including Trojan horses, viruses, and worms), and how to perpetrate a DOS attack. Choose one or more of the ethical theories discussed in Chapter 2 and combine that with research to determine whether this course should be taught. Be sure to discuss both sides of the issue before taking a specific side. Would it make a difference if this were a graduate or PhD level course instead of an undergraduate level course? Explain. Disadvantages According to research, there are many concerns for offering hands-on training to students in a computer network class. According to Trabelsi & Ibrahim (2013), UAE conducted a survey of the students who used the skills learned in the hands-on DOS attack class. Eighty five percent of students used the skills learned outside the isolated network university lab. These concerns would be the following: that the skills learned in class could be used inappropriately and illegal, teaching these skills to immature and unqualified students may be social irresponsible, misuse can result in criminal prosecution. In addition to bad publicity, personal injury, cyber bullying, termination of educational programs, this may cause a breach in the law, schools and educators will be held liable, and students could...
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...Information Systems Final Report OUTLINE 1. Introduction 2. Hardware 3. Software 4. Website 5. Social media 1. Fedex Weblogs 2. Fedex on Youtube 3. Fedex on Facebook 4. Fedex on Twitter 1. Conclusion and recommendations Introduction: Federal Express (FedEx) is one of the worlds leading transportation companies. In today's globalized economy goods need to be moved from one end of the world to the other just as fast as emails are sent and received. However, unfortunately this is not possible and it is FedEx’s job to deliver packages and goods as fast as possible in order to satisfy its customers. In order to do this the company prides itself on having some of the most technologically advanced systems in the transportation industry, which allows them to move goods faster, and more reliable than its competitors. The company has always valued technology; in 1975, just five years after it was founded it pioneered the first automated customer service center. Having such a vast portfolio of operating companies, FedEx Ground is the topic of concentration throughout this report. FedEx Ground has a purple and Green FedEx logo. A leader in small-package ground shipping, offering their services to business and residential customers throughout the U.S and Canada. With their efficient use of technology they can move goods around the U.S overnight or up to 7 business days. However, they can ship goods cross border...
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...means "character". It is the study of morality. It is the value that is worth pursuing in life. Ethics is relative. It depends on several factors: world views, descriptive values and moral values. Business ethics is the behavior that a business adheres to in its daily dealings with the world. The ethics of a particular business can be diverse. They apply not only to how the business interacts with the world at large, but also to their one-on-one dealings with a single customer. Many businesses have gained a bad reputation just by being in business. To some people, businesses are interested in making money, and that is the bottom line. It could be called capitalism in its purest form. Making money is not wrong in itself. It is the manner in which some businesses conduct themselves that brings up the question of ethical behavior. Definition Business ethics can be defined as written and unwritten codes of principles and values that govern decisions and actions within a company. In the business world, the organization’s culture sets standards for determining the difference between good and bad decision making and behavior. In the most basic terms, a definition for business ethics boils down to knowing the...
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