...Introduction According to snack food folklore, legends, myths and/or old wives tales, (maybe even truth), the potato chip was invented out of anger in 1853 by a chef named George Crum at a restaurant called Moon’s Lake House in Saratoga Spring, New York when a patron returned his french fried potatoes to the kitchen complaining that they were too thick. So Mr. Crum did the exact opposite by cutting and frying thinly sliced potatoes. The customer was ecstatic over the wafer sized and crisp fries. Instead of failure, this bold reaction by Mr. Crum backfired and the potato chip was born. Piecing together how the popularity of the potato chip spread from humble beginnings (being prepared in someone’s kitchen, sold from the back of a dilapidated truck or delivered immediately to stores and restaurants (shelf life was nil) to modern day 20th century industrialized, mass-producing, computerized “potato chip manufacturing” is difficult (your guess is as good as mine). However, one thing for certain is…as the Frito Lay commercial says…”betcha just can’t eat one”. Product Profile: Let’s examine this product (potato chips). Today’s product is made from farm-fresh potatoes delivered daily to manufacturing plants. The sources vary from season to season. Keeping this in mind, during winter, potato chip manufacturers depend on their stored supplies. Stored potatoes are kept at a constant temperature between 40-45 degrees Farenheit and moved to a reconditioning room that is heated...
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...information that demonstrates a thorough understanding of your prospects’ challenges and opportunities. We do the heavy lifting for you by analyzing hundreds of sources to create insightful and easy-to-digest industry information that can be consumed very quickly. You are better able to understand a potential or existing client’s business issues, without the time-consuming and expensive research process. The following is a sample of a First Research Industry Report with additional notes explaining the report’s contents and how you can use this valuable information. Report size varies by industry. FIRST RESEARCH - HOOVER’S INC., A D&B COMPANY www.firstresearch.com © 2013 Hoover’s, Inc. All Rights Reserved. 1 INDUSTRY PROFILE Snack Foods Manufacturing 12.3.2012 NAICS CODES: 31191 SIC CODES: 2068, 2096 The Industry Overview is an excellent way to ensure you make the right first impression, with minimal time invested. USE IT TO: . Quickly grasp how an industry operates. Adapt your sales process to fit your customer’s buying process. . Understand the competitive environment. . Stay abreast of applicable government regulations. Cite relevant statistics in a targeted letter or email to a prospect . or customer (see sample letter at the end of the report). • Accelerate new hire development time and lower your training costs. Industry Overview Companies in this industry make snack...
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...information that demonstrates a thorough understanding of your prospects’ challenges and opportunities. We do the heavy lifting for you by analyzing hundreds of sources to create insightful and easy-to-digest industry information that can be consumed very quickly. You are better able to understand a potential or existing client’s business issues, without the time-consuming and expensive research process. The following is a sample of a First Research Industry Report with additional notes explaining the report’s contents and how you can use this valuable information. Report size varies by industry. FIRST RESEARCH - HOOVER’S INC., A D&B COMPANY www.firstresearch.com © 2013 Hoover’s, Inc. All Rights Reserved. 1 INDUSTRY PROFILE Snack Foods Manufacturing 12.3.2012 NAICS CODES: 31191 SIC CODES: 2068, 2096 The Industry Overview is an excellent way to ensure you make the right first impression, with minimal time invested. USE IT TO: . Quickly grasp how an industry operates. Adapt your sales process to fit your customer’s buying process. . Understand the competitive environment. . Stay abreast of applicable government regulations. Cite relevant statistics in a targeted letter or email to a prospect . or customer (see sample letter at the end of the report). • Accelerate new hire development time and lower your training costs. Industry Overview Companies in this industry make snack...
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...Driving Forces Behind PepsiCo The management team at PepsiCo is the driving force behind the company’s growth and community involvement. They focus on being responsible corporate citizens, performance with purpose. Their goal is to have financial success while leaving a positive impact on society. The approach to financial performance is simple, increase shareholder value. By focusing on social and environmental issues they are able to achieve both their mission and their vision. The mission statement for PepsiCo is: Our mission is to be the world’s premier consumer products company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employee, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity. (PepsiCo, 2013) The vision statement for PepsiCo is: PepsiCo’s responsibility is to continually improve all aspects of the world in which we operate – environment, social, economic – creating a better tomorrow than today. Our vision is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company. (PepsiCo, 2013) Purpose of study. The purpose of this study is to determine what makes PepsiCo successful. The downfalls of PepsiCo management will also be discovered...
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...Pepsi nuts over new nut snack Chaitali Chakravarty, ET TEAM Nov 21, 2001, 10.02pm IST enthused by the profits that fritolay has generated, parent pepsi, is adding more to its snackfood subsidiary. the company is set to roll out a new nut-based snack, nutyumz, nationally. also, plans are afoot to eventually drop lehar from the lehar kurkure brand. sources said that lehar kurkure has been earning a substantial amount for fritolay (it accounts for more than one-third of its total turnover) and it is about time to market it under the kurkure brand alone. sources said that nutyumz will be launched in different flavours. the brand has been innovated for the indian market alone. besides india, mexico is the only other market where pepsi is selling nut-based snacks under a different brand name. in india, nutyumz will be manufactured in the company-owned plant in pune. the fritolay spokesperson confirmed the launch of new brand. sources said pepsi is gung-ho about fritolay as the subsidiary has been making some money, it ended the year 2000 with a rs 4 crore profit, up from rs 3.04 crore earned in the year ending 1999. pepsi's idea is to create new categories to suit indian tastes and pump up the profit figures by at least rs 2 crore by the end of 2002. sources said that after pepsi acquired uncle chipps, it got within its fold an entire constituency. lays and uncle chipps together earn the maximum (around 50 per cent) for fritolay, while cheetos and lehar namkeen are still on the...
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...Investment Analysis | ACCT 557 - Financial Accounting | Aseelah Thomas | 1. Company Analysis * Coca-Cola (KO) Dr. John Pemberton, a local pharmacist from Atlanta, Georgia, created the syrup known as Coke. This syrup was then combined with carbonated water, and the mixed product was distributed to be sampled, which was then distributed to locals as a soda fountain drink. Frank Robinson, which is John Pemberton’s partner and bookkeeper, then suggested the name Coca-Cola and created in his own unique script the famous trademark for the company. Prior to the John Pemberton’s death, which was in 1888, portions of the cola company were sold to a choice of associates, and the remaining interest was sold to Asa G. Candler. Coca-Cola is now an international business that produces its’ products on a local scale, within a majority of communities. Its beverages are available and sold in more than two hundred countries with over thirty-five products internationally. In 2010 and 2011, CCE’s entire North American business was acquired and then called Coca-Cola Refreshments (CCR) instead. This created entity was due to a partnership between Coca-Cola Company and Coca-Cola Enterprises, which is the largest bottler entity. The company’s headquarter is located in Atlanta, Georgia, which its birthplace. The current CEO is Muhtar Kent, and has over 195 executives. The company’s 2012 10-k confirms it had approximately one hundred and sixty thousand employees, which...
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...Pepsi – An Introduction Introduction PepsiCo, Inc., major producer of carbonated soft drinks, other beverages, and snack foods. Its beverage division, Pepsi-Cola Company, bottles and markets several popular brands of soft drinks in the United States and throughout the world. PepsiCo also owns Frito-Lay Company, the leading snack-food maker in the United States. PepsiCo is based in Purchase, New York. PepsiCo’s soft drink products include Pepsi, Diet Pepsi, and Mountain Dew. Other beverages include Lipton Brisk and Lipton’s Brew iced teas, All Sport athletic drink, and Aquafina bottled water. Frito-Lay products include Lay’s and Ruffles Potato Chips, Fritos and Doritos Corn Chips, Chee-tos Cheese Snacks, Tostitos Tortilla Chips, Rold Gold Pretzels, and Grandma’s Cookies. Early History PepsiCo traces its origins to 1898 when Caleb Bradham, a pharmacist in New Bern, North Carolina, created a curative drink for dyspepsia called Pepsi-Cola. Pepsi-Cola, later referred to simply as Pepsi, was a mixture of carbonated water, cane-sugar syrup, and an extract from tropical kola nuts. To sell his product, Bradham formed the Pepsi-Cola Company in 1903. In addition to selling the drink at drugstore counters, Bradham bottled Pepsi for sale on store shelves. At this time, bottling was a new innovation in food packaging. However, due to major increases in the price of sugar, Bradham began to lose money on Pepsi, and in 1923 he filed for bankruptcy. The Craven Holding Company of Craven County...
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...Marketing may be described as a process where goods and services transcend to the customer from concept. This usually involves the elements of marketing being well coordinated. This starts with the development of a product that has been identified and selected, price determination, channel selection and implementation of the promotional strategy. New Apple products, for instance, are developed to include advanced application and systems, set at different price depending on how much capability the customer desires and sold at locations where other Apple products are sold. It is paramount that marketers identify the needs of the customer and the challenges that arise without such needs and sell not just a product, but the solution to their dilemmas. In a globalized and highly competitive world, successful marketing gyrates around a quality customer experience. A connection must occur between the customer and product. This where they are able to comprehend the solutions the product possesses. Marketers are able to yield this connection by understanding the needs of the customer and being able to covey them successfully in order to earn the trust of the customer. The Apple Watch developers seem to have understood this by creating a gadget that makes iPhone customers less socially awkward while giving them the motivation to keep moving through the fitness apps (Chowdhry, 2015). However a service encounter or any interaction between a consumer and sales attendant may not be needed...
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...Fin573 Fall 2007 Manager: Suhardi Abadi Sector: Consumer Staples Industry: Food and Nonalcoholic Beverage Company: PepsiCo (PEP) Recommendation: BUY 70 SHARES Company Overview PepsiCo is part of the global snack and beverage industry. Originally incorporated in 1919, the company manufactures, markets and sells a variety of salty, convenient, sweet and grain-based snacks, carbonated and non-carbonated beverages, and foods. With a market capitalization of $120 billion, PepsiCo is one of the largest manufacturers of branded food and beverages in the world with businesses in the United States and in more than 200 countries. Industry Overview The United States food and nonalcoholic beverage industry consists of companies that process or manufacture packaged foods and beverages for human consumption. The food companies’ produce goods such as dairy products, baked goods, microwaveable/instant dinners, condiments, and snack foods. They sell their finished goods to food retailers, which in turn sell the products to consumers. The beverage companies manufacture carbonated soft drinks, bottled water, juices and juice drinks, sport drinks, and ready-to-drink teas. The beverage industry in general is grouped into bottling companies and franchise companies (or brand owners). Bottlers are generally responsible for manufacturing, selling, and distributing products under brand names licensed from brand owners in an exclusive territory. However, bottling systems are not necessarily...
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...Provide a detailed overview of a U.S. publicly traded company. This should be one to two (1-2) pages. Overview Pepsico is the leading global food, snack and beverage company. The brand include Quaker Oats, Tropicana, Gatorade, Lay's and Pepsi . Pepsico is a global company, it includes strong regional brands such as Walkers, Gamesa and Sabritas. Either independently or through contract manufacturers .Pepsico market and sell a variety of convenient, enjoyable and wholesome foods and beverages in over 200 countries. Its portofolio includes oat, rice and grain-based foods, as well as carbonated and non-carbonated beverages. Pepsico largest operations are in North America (United States and Canada), Mexico, Russia and the United Kingdom. All the brand are united by its unique commitment to Performance with Purpose, which means delivering sustainable growth by investing in a healthier future for people and the planet .Pepsico’s goal is to continue to build a balanced portfolio of enjoyable and wholesome foods and beverages, find innovative ways to reduce the use of energy, water and packaging and provide a great workplace for our associates. Additionally, Pepsico is committed to respecting, supporting and investing in the local communities where it operates by hiring local people, creating products designed for local tastes and partnering with local farmers, governments and community groups. Pepsico make this commitment because it is a responsible . In recognition of its...
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...15/04/2013 | INDIVIDUAL ESSAY | Mark WAKEHAM 43285694 | | | | References Oldfield, Simon, and Mary Say. "The Importance of the Customer Experience." Admap 440 (2003): n. pag. WARC. Web. 7 Apr. 2013. <www.warc.com>. Klaus, Philipp, and Stan Maklan. "Towards a Better Measure of Customer Experience."International Journal of Market Research 55.2 (2013): n. pag. WARC. Web. 7 Apr. 2013. <www.warc.com>. Klaus, Philipp, and Stan Maklan. "Customer Experience: Are We Measuring the Right Things?" International Journal of Market Research 53.6 (2011): n. pag. WARC. Web. 7 Apr. 2013. <www.warc.com>. Ryals, Lynette. "Marketing Solutions Services." Warc Best Practice (2013): n. pag. WARC. Web. 7 Apr. 2013. <www.warc.com>. Cue, Oscar, Gabriela De La Riva, Carlos De León, Alice Garretti, Claudia Martínez, Monica Moctezuma, Rocío Ordoñana, and Mariana Ramirez-Degollado. Proc. of Neurosemiotics - the Key to Successful Marketing, Mexico City. Amsterdam: ESOMAR, 2008. WARC. Web. 7 Apr. 2013. <www.warc.com>. "Warc Industry Trends Snapshot: Vending Innovation - New Opportunities for Packed Goods in an Established Retail Channel." WARC. Warc, 2012. Web. 8 Apr. 2013. <www.warc.com>. Marketers must be able to identify the needs of the customer and the problems that arise without such needs and sell not a simple product, but the solution to their dilemmas. In a globalised and highly competitive world successful marketing revolves around a quality...
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...Chairman of USA. Operations the Board and CEO (2006-). global in scope. Steven Reinemund (CEO 2001-2006). Roger Enrico (CEO 1996-2001). Donald Kendall and Herman Lay, Founders. Company Type & Size PepsiCo is a publicly traded company, listed on the NYSE, NASDAQ, and as a component of the S&P 500. In 2010 it had 294,000 employees worldwide. As of November 2011, it had a market cap of $101.02 billion. 1965 Merger with Frito-Lay CEO of Pepsi Cola, and engineer of PEPSICO Merger, Donald Kendal Diversification outside snacks and beverages Acquisition of Pizza Hut, Taco Bell, KFC Acquisition of 7UP, Mug Root Beer, SunChips, Introduction of Aquafina - 1993 Portfolio Reconstruction Roger Enrico, CEO (1996-2001) Wayne Colloway, CEO (1986-1996) "Potato chips make you thirsty; Pepsi satisfies thirst." Donald Kendall on merger. 1970s 1980s ‘Balanced three leg stool’ describes Wayne Colloway, however, strategic fit problems occurs 1990s Bottled water business starts. 1997 Due to several strategic fit problems, restaurant businesses have been spun off to form Tricon, later Yum! Brands. FTC’s bans to jointly distribute Gatorade with Pepsi for ten years. 2001 Acquisition of Quaker Oat Company, Adding Gatorade to arsenal Re-Organization of Structure Steven Reinemund (CEO 2001-2006) 2008 Indra Krishnamurthy Nooyi, Chairman of the Board and CEO (2006-). Three division model. Strategic realignment. Page 2 2. BRIEF SUMMARY OF CASE SITUATION Business or Industry Description Particular...
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...0 1 2 0 1 3 0 3 2009 Annual Report WHAT IS At PepsiCo, Performance with Purpose means delivering sustainable growth by investing in a healthier future for people and our planet. As a global food and beverage company with brands that stand for quality and are respected household names—Quaker Oats, Tropicana, Gatorade, Lay’s and Pepsi-Cola, to name a few—we will continue to build a portfolio of enjoyable and wholesome foods and beverages, find innovative ways to reduce the use of energy, water and packaging, and provide a great workplace for our associates. Additionally, we will respect, support and invest in the local communities where we operate, by hiring local people, creating products designed for local tastes and partnering with local farmers, governments and community groups. Because a healthier future for all people and our planet means a more successful future for PepsiCo. This is our promise. PerFormance To all our investors… It’s a promise to strive to deliver superior, sustainable financial performance.* Our GOals and COmmitments toP line: • Grow international revenues at two times real global GdP growth rate. • Grow savory snack and liquid refreshment beverage market share in the top 20 markets. • Sustain or improve brand equity scores for Pepsico’s 19 billion-dollar brands in top 10 markets. • rank among the top two suppliers in customer (retail partner) surveys where third-party measures exist. bottom line: • continue to expand division...
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...problems. We will identify organizations that have faced the specific issues that are now present at Harrison-Keyes. We will describe the situations that other organizations found themselves in, how the benchmarked company responded to the specific issue and what outcome was achieved by their responses. We will also identify the key concepts used by the benchmarked companies, and compare and contrast those concepts. Harrison-Keyes is a successful company with award winning authors writing books for them to publish. We will give Harrison-Keyes the tools that they need to keep that team together. We will establish ways for them to overcome obstacles using implementation plans, strategic and risk management as the foundation for success. Compare and Contrast Organizations that have gained recognition for best practices are often mimicked by others to gain or improve their company’s financial status and make them leaders in their markets. To find out which organizations have the best practice solutions, benchmarking research is done by the organization looking to make change. Harrison-Keyes Publications, Inc. has decided to make major changes that will help improve their financial status by implementing an innovative strategy that will have long-term affects. These changes require effective project planning to be successful. Harrison-Keyes has benchmarked other organizations that have best practice...
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...CHAPTER 1 Foundations of Strategic Marketing Management The primary purpose of marketing is to create long-term and mutually beneficial exchange relationships between an entity and the publics (individuals and organizations) with which it interacts. Though this fundamental purpose of marketing is timeless, the manner in which organizations undertake it continues to evolve. No longer do marketing managers function solely to direct day-to-day operations; they must make strategic decisions as well. This elevation of marketing perspectives to a strategic position in organizations has resulted in expanded responsibilities for marketing managers. Increasingly, they find themselves involved in charting the direction of the organization and contributing to decisions that will create and sustain a competitive advantage and affect long-term organizational performance. The transition of the marketing manager from being only an implementer to being a maker of organization strategy has resulted in (1) the creation of the chief marketing officer (CMO) position in many organizations and (2) the popularity of strategic marketing management as a course of study and practice. Today, almost onehalf of Fortune 1000 companies have a CMO. Although responsibilities vary across companies, a common expectation is that a CMO will assume a leadership role in defining the mission of the business; analysis of environmental, competitive, and business situations; developing business objectives and goals;...
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