...Company Motivational Profile Google is a company which was formed in 1998 by two men; Sergey Brin and Larry Page. The search engine was named “Google” after a similar word “googol” which means a number “1” followed by “100” zeros, meaning “a lot” of information. The two men shared one mission which was to organize information on the internet, making it so everyone could access, making it more useful overtime. When Google.com was formed in 1998, it was basically a search engine which allowed people to search for basic information. Today’s Google.com offers a much broader selection of services which can be found through their search engine. Google also offers many services along with its famous search engine such as Google Maps, You-Tube, Google Apps, Google Earth, Gmail, Google Calendar and Google Docs which are all programs designed to help users find information more efficiently. Google also earns profits through advertising; from displaying text ads for mobile advertising to large and small companies as well. Google first came to light with their first advertising program in 2000 called Ad Words, which was a program that allowed people to see how ads can be useful. Currently, the company is involved into display advertising which is growing rapidly due to products such as their Google Display Network, comprised of over 1 million partnered websites including other Google-owned websites such as YouTube. Google has recently posted a third-quarter revenue of $7.20...
Words: 3140 - Pages: 13
...article How Google Sold Its Engineers on Management describes Google’s unique approach to management. Google prides itself with having the best, most highly satisfied employees in the industry. A majority of its employees are engineers that prefer spending time creating and building, which makes it difficult for management to exist. Many of Google’s employees are also highly independent and do not like being micromanaged. Garvin (2013) described a 2002 experiment where Google made their organization flat, eliminating engineering managers, the company realized that managers do more than just manage projects. Managers contributed to the company, “by communicating strategy, helping employees prioritize projects, facilitating collaboration, supporting career development, and ensuring that processes and systems aligned with company goals” (Garvin, 2013, para. 2). Google then created a people operations department in charge of performance reviews and creating the Google company survey. The people analytics group was created one year later which set out to collect data and in an evidence-based manor to solve problems in the organization. Having been data-driven in every other department in their company, Google wanted their human resources department to use the same approach. To contribute to the data-driven change, Project Oxygen was born. Project Oxygen set out to prove that managers don’t matter, in order to find that mangers do matter. People analytics examined the Google ratings...
Words: 894 - Pages: 4
...MICROSOFT AND THE INTERNET: HOW TO RESPOND TO THE RISE OF GOOGLE? Microsoft started investing in the market for internet search and internet advertising in 2003. Despite some interesting technological and marketing moves, however, the company was still a distant third to Google 5 years later and was losing money. In the early 2009, Microsoft’s executives were wondering which bold strategic moves could be made to change this situation. How the Microsoft adventure began At the end of 2008, Microsoft, founded by Bill Gates in 1975, was a giant with revenues of $60 billion and operating cash flow of $22 billion. A large part of Microsoft’s success had come from operating systems for personal computers. Operating systems were the core software that coordinated a computer’s activities. In the early 1980s, Microsoft was chosen by IBM to develop the MS-DOS and to tailor it to IBM needs. Bill Gates, who believed that many other companies might also adopt the same system, sold IBM the rights to use the software for $80,000 but insisted that Microsoft kept the copyrights on MS-DOS. This worked beyond expectations as the many competitors -for instance, Compaq or Dell- who imitated the IBM PC adopted MS-DOS as well, paying Microsoft licence fees of $15 per machine. By the early 1990s, Microsoft had over 90% of the operating system business, Apple gathering most of the rest. Armies of developers were also developing hundreds of software applications that ran on MS-DOS. Microsoft’s dominance...
Words: 3935 - Pages: 16
...4 1.1. GOOGLE EXPANSION IN BRIEF… 4 1.2. HOW GOOGLE BENEFIT US? GOOGLE PRODUCTS… 4 2. GOOGLE IS INNOVATION & COMPETITIVE FORCE 5 3. GOOGLE TRANSNATIONAL GLOBALIZATION 6 3.1. GOOGLE ADAPTING “FLAT WORLD” 6 3.2. GLOBALIZATION CHALLENGES 6 3.3. GOOGLE VS. GLOBAL ECONOMY 6 4. GOOGLE SERVICES SECURITY 7 5. REFERENCES 8 Abstract In the following report I analyzed the case study in discussion – Google Inc. – from the prospective of Information Systems related topics studied during this semester. These data represented in order to reach for better understanding of the relation between the success of Google & the Information system setup, infrastructure & strategy implemented in Google. 1. Introduction 1.1. Google expansion in brief… Founded by to colleagues “Larry Page & Sergey Brin” Google started in 1996 with the name of “BackRub”, it was a search engine that meant to use links to determine the importance of an individual webpages. (Google Mission 2012) In 1998; this search engine that they built was renamed to “Google” which is extracted from the word “googol,” the mathematical terminology for the number “one” followed by hundred zeros! And from that time it was registered as Google Inc. (Google Mission 2012) This company stated mission is “to organize the world’s information and make it universally accessible and useful”. (Google Mission 2012) 1.2. How Google benefit...
Words: 1442 - Pages: 6
...Organizing Paper; Google MGT/330 Management Theory, Practice, and Application Preface Google is one of largest search engine organizations in the world. What began as a small search engine within Stanford University grew into the multi-million dollar company Google. The company began as the brainchild of two Stanford Computer Science student, Larry Page and Sergey Brin. Originally, the search engine was named Backrub (Google, 2011). After graduating, the pair changed the company name to Google. In 1998 the first Google website went live. Aside from the relatively quick rise of the company, the organizational structure of the company is impressive. Google is number four on Fortune’s “100 Best Companies to Work For” in 2010 (CNN, 2010). Two areas in which Google’s leadership has succeeded are technology and human resources. The following is an in-depth look at how Google has organized the human resources aspect and how this organization has affected the company’s culture and employees. In addition, the company’s use of technology is analyzed and how this use has contributed to the success of the organization. Organizing People There are four functions of management: Planning, organizing, leading, and controlling (Bateman and Snell, 2009). The way an organization organizes the people it employs and how the company’s human resource department deals with the employees is a huge portion of the organizing function of management. Without people there would likely not be a company...
Words: 1118 - Pages: 5
...Google: Dealing with China Group 1 - What major pros and cons are there, regarding alternatives for addressing issues/opportunities? Some of the major pro’s that may be present while addressing issues and opportunities is that it may force individuals to think of alternative methods to conduct their business. Some of the advantages of coming up with new ideas is that it can also lead to new opportunities that may not have presented themselves had they not been forced to confront something that was atypical to begin with. Issues and opportunities often go hand-in-hand and is one of the primary precursors for entrepreneurs to begin their own business – identify an issue, or a need, and present a solution which results in an opportunity to sell or market their idea to resolve the need or issue of a potential customer or client. Additionally, there are con’s when being confronted with issues and opportunities when alternatives are the only means to resolve the issue. Sometimes, the alternatives may jeopardize the company’s moral or ethics or even run contrary to their corporate motto, such as in the case of Google’s corporate model of “Don’t be Evil”. Unfortunately, their corporate motto, and their culture is in direct opposition to that of the China’s government when it pertains to internet usage, search results and disclosure of personally identifiable information. As a result, Google in China has had to define what it means to not be evil, while still attempting to remain relevant...
Words: 2052 - Pages: 9
...Is Google making us stupid? Nicholas Carr doesn’t believe so, In his essay Is Google Making Us Stupid? From his article in the Atlantic magazine in 2008, he explains that Google does not make people stupid. Although he does go through and explain how Google has effects on an individual via personal anecdotes, historical references, and current studies. Biggest idea is that Carr wanted to present is that Google hasn’t made humans smarter or dumber, they have just become more dependent on the internet which has consequences. Personal anecdotes helped make Carr’s point relatable to the effects of Google. He went on and told many stories. One in particular to focus on is how his attention span has gotten shorter, “I get fidgety, lose the thread, begin...
Words: 681 - Pages: 3
...GOOGLE, INC. Google Company History Meaning of Google There are many meanings to the name Google. Google originally comes from the word googol, which was coined by a guy name Milton Sirotta. Googol refers to the number represented by the numeral 1 followed by 100 zeros. A googol is considered to be a very large number. There isn’t a googol of anything in the universe. Not stars, not dust particles, not atoms. Google’s use of the term reflects the company’s mission to organize the massive, endless amounts of information available on the web. Before Google’s Time Back in the mid-1990s, company founders Larry Page and Sergey Bin were not too fond of each other when they first met at Stanford University as graduate students in computer science in 1995. Every conversation Larry and Sergey had it was always a debate about every topic that was discussed. Eventually all their strong views and different viewpoints would find some kind of common ground in a distinctive approach to solving one of computing’s biggest challenges; recovering information from an immense set of data. Towards the end of January in 1996, Larry and Sergey began a search engine by the name of BackRub. It was named BackRub because of its unique ability to analyze the “back links” pointing to different websites. A year later, their approach to link analysis was getting BackRub a growing reputation among those who had seen it. The word about the website had spread around campus faster than they expected. ...
Words: 1638 - Pages: 7
...European University | Googles HR Dilemma | Management Skills – Case 02 | | Sousan Shabi, Benazzouz Zouhair & Lukas Fischer | 11/2/2014 | | During his last interview the Human resources director of Google told the world that we have only 0,2% chances to get hired in his company, he stated that each year Google receives 3 millions job applies and that they hire only 7000 out of the 3 millions. Everybody wants to work for Google, the video posted on internet on the work conditions there make us all dream, but why ? In this part we are going to analyze that corporate culture of Google envies by all. Let us first talk about the first aspects of this culture, which shows up in the text through the eyes of Mister Schmitt who discovered that each Friday the co founders Larry and Sergey would organize meetings to share the company progress with all the employees and that on some occasion they would share detailed financial analysis with them. This shows a spirit of transparency and a need of sharing all details giving to all employees enough data to see how they would make this progression even bigger. Most companies don’t do that or at least they stop at a certain hierarchal level, showing those kind of progress to only top managers and the board. This was not the case of Google since the very beginning, it became in the early stages of the company part of it culture, so much that Schmitt could not do anything about it. This founders action leaded to the organization...
Words: 3416 - Pages: 14
...Google Ashley Storey Bess White BUS 520 November 30, 2014 Google was merely a simple idea that became a 382 billion plus dollar corporation, which was founded in 1998 by Larry Page and Sergey Brin. They met each other at Stanford University. Google has more than 42,000 employees. Google employees are referred to as Googlers and are responsible for every aspect of google. Googlers are the force behind the search features, chrome browser, and everything in between. “Google’s mission is to organize the world’s information and make it universally accessible and useful,” (Google, 2014). Google started off as a search engine that made information accessible across the world, but google has grown into something far more impressive that just being a search engine. Google has added new services and products like Gmail, chrome, google cloud, and google maps, but that is only the beginning, because google is even trying to create its own internet connection called google fiber. Google fiber is already implemented in Kansas City. This is just a couple of service that has made google into a multibillion dollar corporation and a leader out of the different search engines. Google has a free and relaxed work culture. Google employs people from all around the world and have a vast amount of education and abilities that they desire for employment. The goal for google, regarding its employees, is to have well rounded people that can think for themselves and could push new ideas and innovations...
Words: 1680 - Pages: 7
...Google’s Control Mechanisms Today, Google is the company that reinvented management methods, the way people work, how to organizations and how to manage people. Control mechanisms are used for many purposes in business management. The control mechanism’s job is to control any process to help directing activities of employees toward the achievement of organizational goals. Google took advantage of old way of control mechanisms, and change it to an efficient way that results increase in productivity, and encourage innovation. Google takes advantage of control mechanisms such bureaucratic control system, approaches bureaucratic control, budgetary control, and finally financial control Four Types of control Mechanisms “Bureaucratic control (or formal) control systems are designed to measure progress toward set performance goals and, if necessary, to apply corrective measures to ensure that performance achieves managers’ objectives” (Bateman & Snell, 2009, p. 658). Every organization has goals from making big profit to good customer service that satisfy customers. Google’s setting performance standard is to hire people that are smart and determined, the company favor ability over experience, this policy helped the company to increase its market capital from $153.4billion as October 2009 to $163 billion November 2010. Feedforward Control is one of the three Approaches to Bureaucratic Control. “Feedforward control takes place before...
Words: 1451 - Pages: 6
... |Assessment Criteria (AC) |Assessor Feedback | |LO 1 |TASK | | |Understand the importance of |Evaluate current creative and innovative | | |creative and innovative management |management processes in an organization | | |in organizations | | | | |Explain how to lead others to positively | | | |embrace innovation and change | | |LO 2 | | | |Be able to support creative and |2.1 Assess the influence of vision and mission | | |innovative management processes |on generation of creative and innovative | | |for an organisation |management processes in an organization...
Words: 7491 - Pages: 30
...The latest technology is causing controversy all over the world, the newest being the Google Glasses. The purpose of this is to show what the glasses are. There are parts of the world that are against the glasses, either by Google itself or the glasses. Then how Google has been at at the front of new technology. Even though people are just seeing the problems with privacy, it was there way before the glasses were even made. First the reader should know what the Glass looks like. According to Google, they have “adjustable nose pads and a frame that allows a one-size-fits-all offering and two extra nose pads are included. The display is said to have the appearance of a 25-inch HD screen viewed from eight feet away. As expected, image capture is a key feature, with 5MP stills and 720p video supported. Also integrated is 16GB of total flash memory, of which 12 GB is usable and synchronised with Google-supplied cloud storage.... The battery allows one day of typical use, but is reduced by power-hungry operations such as video capture.(Google)” If you wear regular prescription glasses, "‘The Glass design is modular, so you will be able to add frames and lenses that match your prescription,’ the Glass team said in a Google+ post. ‘We understand how important this is and we've been working hard on it.’(Albanesius)” Google+ is the social network work site within Google. “Google glasses that overlay the Internet on daily lives should hit the market in a little more than a year -- technology...
Words: 1336 - Pages: 6
...what classical principles of organization theory does Google controvert? what principles are employed? Google’s Innovation Machine In the pantheon of internet-based companies, Google stands out as both particularly successful and particularly innovative. Not since Microsoft has a company had so much success so quickly. Google excels at IT and business architecture, experimentation, improvisation, analytical decision making, participative product development, and other relatively unusual forms of innovation. It balances an admittedly chaotic ideation process with a set of rigorous, data-driven methods for evaluating ideas. The company culture attracts the brightest technical talent, and despite its rapid employee growth Google still gets 100 applicants for every open position. It has developed or acquired a wide variety of new offerings to augment the core search product. Its growth, profitability, and shareholder equity are at unparalleled levels. This highly desirable situation may not last forever, but Google has clearly done something right. Indeed, Google has been the creator or a leading exponent of new approaches to business and management innovation. Much of what the company does is rooted in its legendary IT infrastructure, but technology and strategy at Google are inseparable and mutually permeable—making it hard to say whether technology is the DNA of its strategy or the other way around. Whichever it is, Google seems to embody the decades-old, rarely fulfilled vision...
Words: 2495 - Pages: 10
...GOOGLE GLASS- FUTURISTIC GADGET A SEMINAR REPORT ON “GOOGLE GLASS” A Seminar report submitted in the partial fulfillment of the requirements of IEEE format 2013. k.syndy k.kittu SUBMITTED TO: JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY QUEST2K13 DEPT. OF CSE UNDER THE ESTEEMED GUIDENCE OF: Prof. T. vykunt DEPT. OF INFORMATION AND TECHNOLOGY CONTENTS * INTRODUCTION * DESCRIPTION * TECHNOLOGIES USED * APPLICATIONS * BENEFITS * COST * DISADVANTAGES * OVERVIEW * FUTURE SCOPE * CONCLUSION GOOGLE GLASS ABSTRACT: A sleek technology designed for the human face, Google Glass delivers a killer augmented reality experience that will undoubtedly have profound implications on how we interact with the world around us. Google Glass is a research and development program by Google to develop an augmented reality Head-Mounted Display (HMD). The intended purpose of Project Glass products would be the hands-free displaying of information. Google Glass is as futuristic a gadget we’ve seen in recent times. A useful technology for all kinds of people including handicapped/disabled. It is a project glass. INTRODUCTION: Google is currently in the phase of testing their new augmented-reality head-mounted display, known as Google Glass. Essentially, its a pair of glasses, with a camera...
Words: 2911 - Pages: 12
