...The Use of Ethos, Pathos, and Logos Author’s Name Course Name Instructor’s Name Date The Use of Ethos, Pathos, and Logos Aristotle found out that most writers had a difficult time in making their arguments convincing to their readers. To solve this problem, he developed three key strategies namely ethos, pathos, and logos to help writers pass the message clearly, and as intended. Weida and Stolley (2013) argue that all strategies should be used at the same time to make a good argument. However, other scholars emphasize that these strategies should be used with caution as not all are ideal in every type argument. Ethos Weida and Stolley (2013) say that a writer who uses ethos well establishes credibility, and reliability. According to PathosEthosLogos.com, it makes the writer appear to have great character. The goal of every writer is to make his argument persuasive to his readers. In order to make a connection with the readers, the writer must look knowledgeable, and authoritative in a particular subject of contention. For example, a management writer could wish to teach his readers on the benefits of proper book-keeping to a business. In this regard, he could start by giving examples of businesses that have succeeded by maintaining proper business records. He could as cite relevant statistics to show that book-keeping is a good practice for every business. However, he should show respect to readers who are of a different opinion. If possible, and necessary...
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...to care for them. Throughout his persuasive/argumentative satire he utilizes logic and reason, emotion, and character to argue why his proposal is a good solution to the excess population and to persuade others to follow his idea. One of the types of arguments Swift employs throughout his essay is logos. Logos are arguments that are based on fact and reason. In the beginning of his literary work Swift begins discussing how many children are born every year to poverty stricken parents. He uses specific numbers such as “. . . . One-hundred and twenty thousand children of the poor are born annually” to bring to light how much the population and hunger problems will continue to grow. Swift is using logos (logic and reason) when he uses statistics of children born to parents who cannot afford to care for them. He also uses logos to dehumanize the infants by comparing them to food already eaten. When Swift compares the children to roasting pigs he is using an analogy. Another logical analogy Swift uses is comparing the breeders to livestock. Due to the fact that a husband’s breeder will be pregnant, he will become “as fond of her as they are now of mares in foal” (a young horse or related animal). This is a logical argument because if men did beat their wives during pregnancy they would be negatively affecting their revenue stream. Swift also uses cultural norms and values to justify eating infants by...
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...strengths and weaknesses in their argument. Overall, the two claims that were made are that the Supreme Court should set aside the Affirmative Action laws and end them once and for all, and that Affirmative Action laws do not help improve race relations in this day and age. These claims were backed up by evidence that I believe is mostly sound. In this editorial, rhetoric was a tool used frequently. However, ethos and pathos were lacking. An example of logos found in paragraph 5 is “Qualified minority applicants suffer the assumption, false and unfair, that they didn't earn their place through hard work and determination” (The Washington Times). This is logos because it is a simple logical conclusion many people can pull from the evidence given based on common sense. On the other hand, one example of pathos that could be found in paragraph 8 is “A colorblind court should be colorblind, and end...
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...declining tobacco use, and the businesses and farmers most affected by the changing tobacco industry. Throughout the article, Gale Jr., Foreman, and Capehart offer a logical and comprehensive, though slightly elitist argument that public health policy negatively affects businesses that deal with tobacco products, especially small communities and farmers. One of the authors’ primary strengths in this source is the use of logos....
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...After writing my module 2 assessment, I realized how much I had learned about Ethos, Logos, and Pathos. I now have a good understanding of what these Rhetorical appeals mean, and how they are used effectively when writing persuasive essays. Aside from rhetorical appeals, I also learned about the misuse of logos or in other words, Logical Fallacies. Logical fallacies are when a persuasive writer uses faulty or misleading reasoning when trying to convince an audience. There are many different logical fallacies, but some of the more common ones would be hasty generalization, begging the question, stacking the evidence, and the either-or argument. Throughout this module we talked a lot about logical fallacies and how often they are used,. Prior...
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... This speech was given during the 2008 Presidential race and looks to address the concerns regarding video of controversial and racially charged comments made by former pastor Jeremiah Wright which seemed to playing on loop in every media outlet possible. He also addressed the subjects of racial tension and race and inequality in the United States. From the beginning of the speech, it is evident that the most effective appeal that Obama chooses to use is ethos. As a rhetoric tool, ethos is used to establish character. Ethos is an appeal to ethics, and it is a means of convincing someone of the character or credibility of the persuader (Examples of Ethos, Logos, and Pathos). In order to establish an effective ethos, the speaker must present themselves in a way that will make the audience believe what they say. A strong example of this is when he uses the quote “We the people, in order to form a more perfect union”. In referring to the U.S Constitution, this compels the audience to make a connection of significance and importance between his speech and that of the Constitution. Another way he established ethos in his speech was when he speaks of his personal and family history. By stating “I am the son of a black man from Kenya and a white woman from Kansas. I was raised with the help of a white grandfather who survived a Depression to serve in Patton's Army during World War II and a white grandmother who worked on a bomber assembly line at Fort Leavenworth while...
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...More Doctors Smoke Camels Than Any Other Cigarette! An Unbelievable Slogan! For many centuries tobacco mass-produced cigarette has been identified with the New World of the United States as the virtual international symbol of American modernity. However, the last half of the twentieth century saw the U.S. tobacco industry come under pressure from the demonstrated health hazards of smoking and the subsequent steady decline in smoking in the United States. In response, the industry aggressively pursued expanding their markets, and initiated major new advertising campaign targeted to appease the rising public anxiety about the health risks of cigarette smoking. One of the most used strategies in the early 1950s, is to use the doctor’s image to assure the consumer that their respective brands were safe. For the purpose of a rhetoric analysis I picked an ad about “Camels cigarette “made by The RJ REYNOLDS Tobacco Company. In 1946 this company launched a campaign with a slogan, “More doctors smoke Camels than any other cigarette“. The ad I picked has this slogan centered in bold capital letters, on top of it a big picture of a middle-aged doctor in bed wearing his pajamas. He appears to be waking up in the middle of the night to answer an emergency phone call .On top of the night stand next to him is his doctor’s black bag showing that he was ready for any emergency .Above that picture to the right an expression of the doctor in bold saying: I’ll be right over “and to the right...
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...Although, the author makes valid points in her response she does not demonstrate enough knowledge on the subject of hip hop culture. The author argues black women in today’s hip hop culture are unfairly made out to be inferior to their male counterparts. The article can be broken down into five divisions. The author writes in response to the “socioeconomic” (297) reasoning given for the current state of affairs. The author disagrees with Powell’s response calling it a way to silence feminist critiques of the culture. The author argues that hip hop owes its success to the ideology to women-hating and that poverty is argued to be an excuse of it. The author addresses a range of issues from contemporary artists being too inconsistent, to female artists not being as united when it comes to standing up for a change. For this reason “Hip hop’s betrayal of Black Women” should not be considered by PopMatters and the National Council of Teachers of English (NCTE) for the top prize for persuasiveness due the author’s use of rhetorical analysis and logical fallacy in addressing opposing viewpoints In “Hip-Hop’s Betrayal of Black Women” the author uses three kinds of rhetorical techniques in the article logos, pathos, and ethos. Logos is used to show facts, reasons, and statistics in support of the author’s argument. Pathos is used to stir the emotions of the audience on the topic, however this can backfire a make the argument get off subject. Finally, ethos is used to appeal to the audience...
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...Unit 4 Assignment Rachel Trujillo 27 April 27, 2016 Cm220 Unit 4 Assignment Worksheet In the Units 3 and 4 Discussions, you created a thesis statement that offered a solution to a problem in your community or workplace. In this unit’s Assignment, you will revise and evaluate the effectiveness of that thesis using the Toulmin Model. Part I: First of all, you will revise the provisional thesis statement that you generated in the previous unit Discussion. Make sure the thesis is concise (1–2 sentences) and includes two parts: a proposal for solving a problem and a reason that solution is needed. For more on creating effective persuasive thesis statements, review the following Writing Center resources: * “Give Your Paper Direction: Developing a Strong Thesis Statement” * “Writing a Thesis for a Persuasive Essay” ------------------------------------------------- Write your revised two-part thesis statement here, and be sure to include a claim + reason (the “because” or “since” clause): ------------------------------------------------- In order to provide soldiers with a more accurate and fair account of their body mass index the Army should discontinue use of the tape test and instead use a skinfold caliper, if a soldier does not pass the caliper they should be given the option to undergo the water displacement test wich is the golden standard for bmi testing: this will provide soldiers with a fair chance in passing their height and weight requirements. ...
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...at the University of Minnesota and Jason Hill, an Assistant Professor of Bio products and Bio Engineering, give insight to the dangers that biofuel production can create for our most fundamental needs. Tilman and Hill make a subtle call to slow biofuel production in order to develop alternate means of production. Unfortunately, they’re lack of appeals to pathos and an understated call to arms weaken the argument and make this article feel informative instead of actionable. Writing for the Seattle Times, Tilman and Hill are interacting with the general public. By speaking casually Tilman and Hill effectively show the conflict between biofuel production, our food resources and the ability to maintain a sustainable environment. With logic and reasoning the authors easily persuade their audience to consider the repercussions of biofuel production and view alternate methods than what are currently being campaigned. Although the target audience is general, there is an underlying motive to decelerate political proponents and wake them from their “ethanol induced euphoria.”(571,par.2) The authors avoid the scientific community and the overuse of statistics to stay engaged with their core readership. They wisely keep the chemistry reserved for a scientific journal and make this article understandable for newspaper patrons. Tilman and Hill open with the current understandings and known benefits of biofuel production but quickly change direction and offer that biofuel causes a direct conflict...
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...Rhetorical analysis: Thank you for Smoking Watching anti-smoking or tobacco commercials is common in America. Which is to make people aware of the harmful side of smoking cigarettes, how it affects our heath by causing lung cancer and heart disease. This will be difficult for tobacco companies to sustain in the market, who get profit from cigarette smokers’ addictions. This companies hire smart lobbyists Nick Naylor to publicly protect their industry. He was the vice president of the academy of tobacco studies and also he gives legitimate argument to support his big tobacco company and he was confident with every thing he does. There is a good example where Naylor uses rhetorical appeals...
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...philosopher Aristotle divided the means of persuasion, appeals, into three categories--Ethos, Pathos, Logos. Ethos (Credibility), or ethical appeal, means convincing by the character of the author. We tend to believe people whom we respect. One of the central problems of argumentation is to project an impression to the reader that you are someone worth listening to, in other words making yourself as author into an authority on the subject of the paper, as well as someone who is likable and worthy of respect. Pathos (Emotional) means persuading by appealing to the reader's emotions. We can look at texts ranging from classic essays to contemporary advertisements to see how pathos, emotional appeals, are used to persuade. Language choice affects the audience's emotional response, and emotional appeal can effectively be used to enhance an argument. Logos (Logical) means persuading by the use of reasoning. This will be the most important technique we will study, and Aristotle's favorite. We'll look at deductive and inductive reasoning, and discuss what makes an effective, persuasive reason to back up your claims. Giving reasons is the heart of argumentation, and cannot be emphasized enough. We'll study the types of support you can use to substantiate your thesis, and look at some of the common logical fallacies, in order to avoid them in your writing. [pic]Ethos, Pathos, and Logos. Ethos (Greek for 'character') refers to the trustworthiness or credibility of the writer or speaker...
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...How the author's use of Ethos, Pathos, and Logos in this passage is truly amiable. The author uses ethos to give an absolute understanding on their position and gives the passage a mellow mood. Pathos is used in such a way that you finish reading the with a sense of "awe" in your mind. Logos is used to give the passage a credible aspect on the authors information and how they present it. Firstly Ethos is used in this passage to set the tone and give the reader a feeling of reading something that is relaxing than controversial. The author cites ""Yes" we'll say. "it's true. We actually looked out the car window." In our useful boredom, we used our fingers to draw pictures on fogged glass as we watched telephone poles tick by .we saw birds...
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...movement and makes an argument against what the clergymen had written about him. The Letter from Birmingham...
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...The crack that could change lives, has been a conflict concern to the public. Hydraulic Fracturing(Fracking) is a method on how they abstract oil and gas to make an affordable source of energy. In the following documentaries FrackNation by Phelim McAleer and Gasland by Josh Fox, demonstrate different viewpoints on fracking. The individual with the greatest argument was Phelim McAleer due to using an excellent amount of persuasive strategies. In the movie Gasland Fox claims fracking has caused the water to be inadequate to drink due to the horrendous amount of chemicals in the water. Fox also claims that it is substandard to to the environment. Throughout the documentary he gives interviews to people on only his side. To make an excellent argument it involves the viewpoints of both sides of the situation. Fox’s way of persuasion is pathos.The strongest arguments provide all three of the persuasive techniques called Logos, Ethos, and Pathos. He played with the audience emotions and does not give accurate evidence to support his claims. Fox used logical fallacies like False analogy and circle reasoning. For example, fox says that fracking caused a huge increase in breast cancer in a certain area. With no valid evidence the accusation is a false analogy. Fox only swayed the...
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