...Internet of Things ". The article discussed the revolution on the internet and smart devices and how that will affect the industry, design, marketing and social relation. In below analyzes, we will consider topics that related to marketing and how that will affect marketing core concepts as we know them today ,highlighting today needs to achieve success in the future The article defines the internet of things (IOT) as "a suite of technologies and processes that allows data to be tracked, analyzed, shared and acted upon through ubiquitous connectivity—may have the same impact in half that time"(WSJ, 2015). The internets of things component are the internet, smart device, and user. The smart device connected to the internet will send all operating information from the source to the data user. A dish washing machine can send operating information to the manufacture for operating analysis and calculating life cycle time and another operation fact, manufacture can estimate motor quantity needed for CMA dish machine for future forecast production at the same time Marketers can study the operation data and direct consumer either for better machine that can handle his heavy usage or may be better detergent that can get him better output, This will change the way that we know today for core marketing concepts. Imagine the data that marketer can have to analyze the potential channel for a new product according to similar items or even new item according to the habit and demands....
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...Instruments do? - a Cambridge company seeking to develop needle-free drug delivery systems, which is designed for administering viscous biologics as well as other formulations. - enhancing both safety and patient compliance What do you think are the prospects for Portal Instruments? - liquid needle How do you think Patrick Anquetil thought about the terms of the series A - A start-up entrepreneur has to be very comfortable with that uncertainty. But even if you solve the problem, you still need to sell your idea. You have to demonstrate that you have the right skills and the right team. You also have an obligation to make sure that the technology you develop will be used properly to help people Customers Industry Products Geography Size Form Debt: you have to pay back, cost of capital – interest rate Equity: you get part of the shares for paying back, cost of capital – CAPM calculate the equity capital Equity investments come in: assets go up, equity go up Institutional VC: financial Corporate VC: Info flow, sourcing, spying , HR Determine the cost of capital Equity capital 1/13/15 Nest: smart, next generation thermostat maker, where it can automatically learn about you, what temp you like, your schedule, your home, also it can help with saving energy Customers: people who own their own house – to equipped better device Form: corporation Geo: Palo Alto, California Industry: technology Product: connected home devices / home automation / smart home hardware Prospect:...
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...4 The Impact of the Internet of Things on Business and Society · Ubiquitous services for connected consumers · Open source and collaborative business models · The optimisation of things: towards a truly sustainable development W ith the Internet of Everything, it will possible for everybody and everything to be connected at all times, receiving and processing information in real time. The result will be new ways of making decisions, backed by the availability of information. The option of being online and traceable at all times has also led to the emergence of a new generation of consumers, who demand new products and services based on ubiquity and interconnection. These shifts in production and consumption patterns are changing the relations between all the agents in the system. There is a whole host of new opportunities to design and offer new products and services and make more efficient use of existing assets, creating a fertile ground for entrepreneurs. The dynamic of change of the technologies involved in the Internet of Everything is particularly interesting. In many fields, successful new solutions will turn their backs on traditional models of evolution, based on standards set out by large corporations or supranational bodies. Instead, they will consist of “cheap hacks” promoted by entrepreneurs who are capable of identifying efficient problem-solving alternatives and distributing them efficiently thanks to permanent and ubiquitous connectivity, enabling collaboration...
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...THE ZERO MARGINAL COST SOCIETY "To live well, we must work well" - folk wisdom. The capitalist model is practically not working. The collapse does not occur in one day, but it happens on a daily basis with local and some periodically stepped collapse. The standard of living of citizens' continuously and steadily getting worse, this is the social significance of the global crisis. Why the number of dissatisfied with the life is growing? The authorities are accusing the people: “you are guilty and don’t work well”. People are accusing authorities: “all of you are stealing our national wealth”. Both sides are right. Why do people and authorities -"do not want" to change and what will stimulate them to start “wanting"? We are living in a dangerous time, when: • Outdated socio-economic norms and government institutions are losing legitimacy (dying), informal (including illegal ones) rules are accepted; • Authorities are stealing and squandering, lives with outdated economic dogmas, protects outdated socio-economic rules and loses trust "the people" (for example, the latest scandal with excessive tax benefits in Luxembourg for international corporations) • Implemented ideology of distracting entertainment and consumption; • Dissatisfaction with the level of people’s life and authority actions are turning people into apathy, "universal" values are washed out, the quality of labor is falling; • Strengthens sprouts (beginnings)...
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...Table of Contents Introduction 2 Executive summary 3 Organisation profile 4 Management profile 5 Macro analysis 6 Micro Analysis 7 Management theory 8 Conclusions 9 References 10 Introduction I am doing my project on Microsoft. I decided that I would go my project on them because I am a big fan of them and I have brought a lot of their products over the years. The research that I will be doing for this project will consist of secondary research. Secondary research is research through the internet and it can also consist of reading an academic article or reading a newspaper article the main aims for this project is the find out as much information on the company as possible. Executive summary This project I will go through the organisation profile of Microsoft and the 7 different areas that it is broken up into. I will be also doing a management profile on Bill Gates founder and former CAO of Microsoft. I will talk about what he did a t Microsoft and what made him a great leader. I will also do a micro and macro analysis of Microsoft. Then I will talk about what management theory practices they use and how they implement them The finally I will do my conclusion to this project and give the...
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...What Is the Internet of Things? Mike Loukides & Jon Bruner ISBN: 978-1-491-92180-7 THE O’REILLY INTERNET OF THINGS CONFERENCE “The future has a funny way of sneaking up on you. You don’t notice it until you’re soaking in it. That was the feeling at O’Reilly’s Solid Conference.” — Wired The traditional boundaries between hardware and software are falling. It’s a perfect storm of opportunity for a software-enhanced, networked physical world. The new products and services created from the melding of software, hardware, and data are built by people who work across disciplines and industries. A vibrant new community is emerging, made up of business and industry leaders, software developers, hardware engineers, designers, investors, startup founders, academics, artists, and policy makers—many of whom have never come together before. They gather at Solid to be inspired, to make connections and launch conversations, and to plug into the future for a few days. Will you be a part of it? Find out more at solidcon.com What Is the Internet of Things? Mike Loukides and Jon Bruner What Is the Internet of Things? by Mike Loukides and Jon Bruner Copyright © 2015 O’Reilly Media, Inc. All rights reserved. Printed in the United States of America. Published by O’Reilly Media, Inc., 1005 Gravenstein Highway North, Sebastopol, CA 95472. O’Reilly books may be purchased for educational, business, or sales promotional use. Online editions are also available for most titles (http://safaribooksonline...
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...to communicate. The resulting information networks promise to create new business models, improve business processes, and reduce costs and risks. There is breathless press coverage of the phenomenon—always patiently re-explained by tech pundits as the trend by which all of one’s most mundane possessions will become internet-connected. These are invariably coupled with estimates that the internet of things will be a multi-trillion dollar business. 2014 is really, finally the year that the “internet of things”—that effort to remotely control every object on earth —becomes visible in one’s everyday lives. In a sense the internet of things is already with us. For one thing, anyone with a smartphone has already joined the club. The average smartphone is brimming with sensors—an accelerometer, a compass, GPS, light, sound, altimeter. It’s the prototypical internet-connected listening station, equally adept at monitoring our health, the velocity of our car, the magnitude of earthquakes and countless other things that its creators never envisioned. Yet despite repeated declarations one of the most successful sellers of baubles that help make your home “smart,” Smart-things, has only shipped 10,000 or so units since its debut a year ago. (Compare that to, say, the 360 million smartphones sold in China in 2013 alone.) Remotely-operated light switches and weather-aware fridges may sound fun, but people have yet to be convinced that they can solve any pressing problems. Almost everyone who...
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... * The proposed changes * The pros and cons of proposed changes * Page 4 * Justification of decision * Page 5 * The risks involved * The costs * Conclusion * Page 6 * References Wireless Technologies Proposal To: President of Party Plates From: Sales Department of Party Plates Date: February 6, 2012 Subject: Wireless Technologies Proposal The problem: Party Plates currently uses a wired local area network to access the Internet. This requires each desktop and laptop computers be connected to the network via Ethernet cables. Party Plates supplies certain employees with company financed mobile phones. However, the current phones have minimal functions. The proposed changes: An upgrade to a wireless local area network (WLAN) would offer Party Plates several benefits. Providing smart phones instead of current phones to the employees would also be valuable. With smart phones the employees would have several functions at their disposal that would make them more efficient. The pros and cons of proposed changes: Incorporating wireless technologies into any business has advantages and disadvantages. For Party Plates, the wireless technologies that the sales department would like to incorporate are mobile devices, like cell phones and a wireless local area connection (WLAN). Implementing a WLAN would allow all of the departments of Party Plates access to the Internet. This would allow not only the employees to conduct...
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...EXTENDING THE NOKIA BRAND AND THE PRODUCT LINE i. NOKIA CURRENT BRAND Nokia is one of the leading brands in the industry of manufacturing mobile devices and in converging Internet and communications industries. The company is engaged in developing a range of devices for all the consumer segments and offering Internet services, Ovi, that enable people to experience music, maps, media, messaging and games. The giant mobile phone manufacturer also provides services for communications networks through Nokia Siemens Networks. The Finland-based manufacturer of mobile phones has been steadily working on its corporate brand name and the management of consumer perceptions over the last few years. Its efforts have paid off, because it is currently one of the most well-known and admirable brand in Finland in particular as well as around the world in general. The Nokia brand image is even solid in fast developing markets, where Nokia leads in market share and continues its strategy of targeting younger audiences. However, given the economic downturn and competition for high-end phones from the niche rivals like Apple’s iPhone and RIM’s BlackBerry, Nokia reported a worse-than-expected 90 per cent slump in first quarter profits of 2009. As a result, the Nokia brand image has been affected and became less dominant as it used to be in the world market. While Nokia brand image is favorable and potent in the Smartphone category, where the company still leads in terms of sales...
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...[pic] KISII UNIVERSITY COURSE TITLE: COMPUTING FOR MANAGEMENT COURSE CODE: MBAD 661 FACILITATOR: MR. MAKHULO INTERNET OF THINGS |No. |Name |ADM |SIGNATURE | |1 |Vane B. B. Onwonga |KSU/NRB/012/015 | | |2 |Eric Ombasa |CBM12/10183/15 | | |3 |Vincent Master Oseko |CBM12/10220/15 | | Table of Contents What is Internet of Things 1 The Advantages of IoT 2 The Disadvantages of IoT 4 Scenarios: 6 Challenges and Concerns 8 WAYS THE INTERNET OF THINGS IS CHANGING THE WORLD 10 ENVIRONMENT 10 RECOMMENDATIONS 24 In particular, policymakers should do the following: 24 Diagram illustrating IoT 27 References 28 THE INTERNET OF THINGS (IOT) What is Internet of Things The Internet of Things (IoT) is an environment in which objects, animals or people are provided with unique identifiers and the ability to transfer data over a network without requiring human-to-human or human-to-computer interaction. IoT...
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...ALIBABA Group Holding Brief History. Alibaba cooperation is a global wide Internet company founded by Jack Ma, Chinese name Ma Yun.Although Alibaba was founded in 1999, the story of how the company came to be actually dates back to 1995, when Jack Ma was on a trip to the U.S. and first became exposed to the Internet. As the story goes, he tried searching for the word "beer" on Yahoo but the search results did not turn up a single Chinese option. In fact, he could hardly find anything about China on the Internet at all. After returning home, he founded a company called China Pages - a directory of various Chinese companies looking for customers abroad. China Pages was a flop. But a few years later, Ma took another stab at an Internet business. With a group of 17 friends and $60,000 of funds, Alibaba was born. [Baidupedia Web] Within only 15 years, Alibaba became the largest e-commerce company in the world, with approximately $300 billion in annual gross merchandise volume ("GMV") - or nearly 1.5 times the combined GMV of Amazon and eBay. In fact, more than three out of every four dollars spent online shopping in China goes through its platform, which should come as no surprise given that Alibaba's user base is nearly equal to the entire population of the U.S. Alibaba's "ecosystem" is made up of three leading Chinese online retailing platforms: (1) Taobao.com, China's largest online C2C shopping site; (2) Tmall.com, China's largest third-party...
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...recession, many big corporations like Lehman Brothers etc filed Chapter 11. A chapter 11 case starts when the company voluntarily files for a petition in bankruptcy court. When the company has many outstanding, it prefers to file for the case. It was no big surprise when Eastman Kodak, 131 year old company that was founded by George Eastman filed for bankruptcy protection in 2012 under chapter 11 of US bankruptcy code in Southern District of New York. It was pioneer in introducing first automatic snapshot camera. It was the first company that provided the individuals a solution for taking their own photographs and not depends on professionals. The term ‘Kodak Moment’ became synonymous with taking pictures of precious moments and having pictures of life time of memories. Reasons for Bankruptcy An attempt is made to understand what lead to the financial distress in the company. The top management of Kodak could never innovate. Though they were pioneers in launching the concept of self photography, many competitors developed better products and took the market share from the company. The company thought that its customers would remain loyal to it but when new products and new technology was offered in the market, it lost its market. The company did not pay attention to the improvement in the technology. When digital cameras came into existence, Kodak did not improve its products. It was under the misconception that film based photography would still exits. Within few decades, this...
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...Group 16 Innovation in Product Submission #2 Anant Jain B15131 Ankit Goel B15132 Anshul Jain B15134 2015 1. Introduction Innovation is refinement in a product, process, method, or a part thereof. Innovation has become a buzz-word in recent years, with increasing relevance of ‘innovation-centred business models’, and ‘innovation-led-entrepreneurism’. In fact, the success stories of Industrial America, technological Silicon Valley, American financial market, etc., are tales of constant innovations. ‘Digitization’ has shifted access to knowledge and information from a privilege to convenience: anyone who is willing and able to pay, has an access. Also, sharing of information and flow of payments and tenders through internet has changes businesses like never before. 1.1 What is Product Innovation? Product Innovation can be defined as creating a new product, or making changes in the existing product, or creating a differentiation in terms of utility or features of the product. Light Bulb, telephone, microprocessors, digital displays were great innovation in terms of making of new products, i-pods, cell phone, integrated circuits were innovations in terms of modification in existing products. Not all product innovations are technological breakthroughs- take a safety pin for example. Even candle, fountain pen, and scissors are examples of path-breaking revolution, that didn’t require significant technology, or invention capabilities. On the other...
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...SUSTAINABILITY AT TELSTRA Bigger Picture 2014 Sustainability Report Sustainability at Telstra Contents CONTENTS About us Chairman and CEO message Sustainability scorecard Sustainability highlights Our approach Strategy infographic 03 04 05 06 07 08 Stakeholder engagement Key issues 09 10 11 Click on page links Transparency and accountability Bigger Picture 2014 Sustainability Report 2 Sustainability at Telstra About us ABOUT US Our business Telstra is Australia’s leading telecommunications and information services company, offering a full range of communications services and competing in all telecommunications markets. We employ close to 32,000 people directly, facilitate access to more than 1,900 points of presence across the globe and have one of Australia’s largest shareholder bases, with 1.4 million shareholders. We have a diverse range of customers, including consumers, small business, large enterprises and government organisations, and we strive to put them at the centre of everything we do. In Australia, our services are offered through 362 Telstrabranded retail stores, 90 Telstra Business Centres, 127 Telstra business and enterprise partners and are distributed by over 15,000 retail points of presence managed by our partners. In Australia we provide 16 million mobile services, 7.5 million fixed voice services and 3.7 million fixed data services. Telstra’s international businesses...
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...questions about a product or service at your company. This Course Journal is for your personal use; you will not be asked to share it or submit it for review, although you will include excerpts from your Journal in the required final project that you submit at the end of the course. This Course Journal document consists of four parts that you will complete in sections as you progress through the course. Save this document to a convenient location on your computer so you can easily access it later in the course. Part One – Look at Your 3 Cs Consider a product or service at your firm and answer each of the questions below. 1. Describe the customers for this product or service. BPO – Looking at all companies which are aiming at cost savings by outsourcing their current operations 2. What is the value proposition this product or service offers to these customers? Cost, Quality of delivery, Speed and Efficiency for deployment 3. Describe the competitors. Big brands, consulting based companies Consider the three dimensions that are important to customers: price, product, and service. 1. Are you winning on one of those dimensions with the customers you identified? Which one(s)? Price & product 2. Are you losing on either or both of the other two? Which one(s)? Service – consulting capability Part Two – Segment Your Market and Choose Your Target Revisit the product or service...
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