...in international markets, they may achieve the scale and liquidity which affords them sustainable competitive advantage. However, scrutiny of the empirical experience of international expansion suggests that the apparent potential is by no means straightforward to achieve in practice. This raises questions about whether or not it is realistic to envisage a ‘best practice’ in terms of international expansion strategy. Can the latter be conceived of as a specific and transferable management skill, or is it instead reliant upon expertise in a particular sector of business, a market, or a national culture? After all, if proven strategists are found wanting, where can the organisation go in terms of its future practice? Large, successful and sophisticated businesses have often found that international ventures do not fulfill their promise. Moreover, these failures do not feature in only one sector of the economy; retailers, manufacturers, transport and energy companies have all found that expansion in contemporary markets is easier to plan than to achieve. The relevant strategies were often developed by otherwise successful managers and executives, appointed because of proven...
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...By so doing, Dell Computer Company developed a marketing strategy focusing on consumer direct purchase of their products from the source. This strategy has allowed the company survives in the market irrespective of many competitors who have similar products, (Musil, 2011).Dell is in the process of understanding consumer behaviours on personal computers and other equipment that relates to computer. With the increase in the number of companies with similar computer services, Dell need to focus on its marketing strategy in order to establish the best market segment. This essay will focus on how Dell should use the exploratory research design understand consumer behaviours on purchase of personal computers. The essay will also evaluate on the current company’s marketing strategy and determine its applicability towards survival and growth in the market. Discussion The most vital aspect in the current personal computer market is to develop products that serve needs of consumers. Dell Computer Company must develop a research study and determine how household consumers purchase personal computers. This will help the company come up with a marketing strategy for marketing its products. Reaching the target population is the most necessary aspect an organization that want to market its product should do. Exploratory research is the best marketing research design that most companies that want to develop their marketing strategies apply. The approach helps the company understand different...
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...I. INTRODUCTION 1.1 Introduction Over the years many organizations have invested in massive in-house computing capacities and specialized Information Technology (IT) staff around the world in order to support their primary business processes or to achieve a competitive advantage. According to Porter and Millar IT creates competitive advantage by giving companies new ways to outperform their rivals. To gain competitive advantage over its rivals, a company must either perform these activities at a lower cost or perform them in a way that leads to differentiation and premium price (Porter & Millar, 1999). These days, organizations are looking for IT to operate more efficiently and help to reduce the overall costs. The concept of outsourcing has contributed to this development by transferring entire business functions to an external service provider. A recent phenomenon in the domain of outsourcing is called Cloud Computing. “Clouds are a large pool of easily usable and accessible virtualized resources (such as hardware, development platforms and/or services). These resources can be dynamically re-configured to adjust to a variable load (scale), allowing also for an optimum resource utilization. This pool of resources is typically exploited by a pay-per-use model in which guarantees are offered by the Infrastructure Provider by means of customized SLAs” (Vaquero, 2009). The arrival of the Internet has accelerated the commoditization of IT by providing a perfect delivery...
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...What is Marketing Strategy? Marketing strategy is defined by David Aaker as a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage. Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contributes to the goals of the company and its marketing objectives. Effective marketing starts with a considered, well-informed marketing strategy. A good marketing strategy helps organization define vision, mission and business goals, and outlines the steps need to take to achieve these goals. Marketing strategy affects the way organization run entire business, so it should be planned and developed in consultation with team. It is a wide-reaching and comprehensive strategic planning tool that: * Describes business and its products and services * Explains the position and role of products and services in the market * Profiles customers and your competition * Identifies the marketing tactics will use * Allows building a marketing plan and measuring its effectiveness. A marketing strategy sets the overall direction and goals for organization marketing, and is therefore different from a marketing plan, which outlines the specific actions you will take...
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...The feasibility for SONY to develop low-end versions of its video games in UK market from the perspective of marketing 2.0 Aims and objectives: 1. Obtain a preliminary understanding of the target market environment of SONY (1) Understand the basic development conditions of the UK game market. Is it a mature market or an emerging one? (2) Understand SONY's main products in the UK game market. Is there a market for lower-end video game products of SONY? (3) Understand the sales of SONY’s video game in 2013 in the UK. Is it impressive in the industry today? (4) Understand the conditions of main contenders of SONY. Compare the sales between SONY and its main competitors in 2013. (5) Understand the market share of the low-end video games developed by SONY in the UK. Is there a market for it? What kind of consumers prefer to buy such products? 2. Analyze the establishment of a viable product marketing mix of SONY in the low-end market from the perspective of 4P marketing theory. Price (1) What is the consumer expected price (2) What pricing strategy is appropriate for SONY (3) Estimate whether the product can bring profit Product (1) How to position a suitable product to meet market demand (2) How to increase the competitiveness of the products with an outstanding product concept. Place and promotion (1) How to select ideal sales locations to boost sales (2) What promotional tools would be appropriate? Through the answers to the first part of questions, it can be known...
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...together. Mail the answer sheets alongwith the copy of assignments for evaluation & return. Only hand written assignments shall be accepted. 5 Questions, each question carries 1 marks. 5 Questions, each question carries 1 marks. 5 Questions, each question carries 1 marks. Confine your answers to 150 to 200 Words. Two Case Studies : 5 Marks. Each case study carries 2.5 marks. MARKETING A. First Set of Assignments: B. Second Set of Assignments: C. Third Set of Assignments: D. Forth Set of Assignments: Objective: 1. To give an overview of the scenario on international marketing which offer unlimited opportunities to the organization 2. To equip students with the understanding of environments with capability to develop products and other marking mix elements to develop effective market plan. 3. To imbibe an outlook to win world markets Contents GLOBALIZATION: THOUGHTS AND PROCESS For and Against Globalization; Determinants of Global Trade; Global Trade Dynamics; Global Trade and Economy Flows During -; International Competition; Outgrowth of New Markets; Defining Concepts of Global Trade; Drivers of Globalization;Organizing Global Marketing; Global Local Marketing; Objectives of Global Marketing GLOBAL MARKETPLACE: ENVIRONMENT AND MANAGEMENT Key Aspects of International Marketing; The Global Marketplace; The Triad Market; Asia-CaribbeanPacific Rim Countries; Post-Communist Countries; Latin America; The African Marketplace; China and India; Global Market Segmentation; Grouping...
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...| 2014 | | Research For Senior Managers | [research Project on : How to develop a small business and strategy] | | Table of Contents Contents | Page No | Introduction | 02 | Be able to develop an appropriate research question for a business research project | | 1.1 Identify a suitable area of research | 02 | 1.2 Explain the aim, scope and objective of the project | 02 | 1.3 Establish success criteria for the research | 03 | 1.4 Develop a detailed research question | 04 | 1.5 Justify the choice of research question | 05 | Be able to develop a Research proposal | | 2.1 Evaluate research techniques to assess their suitability for the project | 05 | 2.2 Select suitable research Techniques | 06 | 2.3 Develop a detailed research proposal | 07 | Be able to undertake a literature review | | 3.1 Identify sources of information and literature relevant to the research question | 08 | 3.2 Critically review literature to inform the development of the research proposal or the research project | 08 | 3.3 Record and report literature review in an appropriate format for the project | 09 | Be able to use data and information collection and analysis techniques | | 4.1 Collect and analyses data and information to inform research | 10 | 4.2 Synthesize data and information to support result and conclusions of research | 10 | Be able to present Research with conclusion and make recommendation based on research carried out | | 5.1 Summarize...
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...is also a foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, market research, product management, pricing, promotion, sales force management and competitive analysis. 211. (MKTG773) Consumer Behavior. (C) Cutright, Reed. Prerequisite(s): MKTG 101. This course is concerned with how and why people behave as consumers. Its goals are to: (1) provide conceptual understanding of consumer behavior, (2) provide experience in the application of buyer behavior concepts to marketing management decisions and social policy decision-making; and (3) to develop analytical capability in using behavioral research. 212. (MKTG756) Marketing Research. (C) Shen, Eliashberg. Prerequisite(s): MKTG 101, STAT 101. Students are highly encouraged to take statistics in the semester immediately preceding this course. This course examines the role of marketing research in the formulation and solution of marketing problems, and the development of the student's basic skills in conducting and evaluating marketing research projects. Special emphasis is placed on problem formulation, research design, alternative methods of data collection (including data collection instruments, sampling, and field operations), and data analysis techniques. Applications of modern marketing research procedures to a variety of marketing problems are explored. 221. New Product Management. (C) Armstrong, Adams. Prerequisite(s):...
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...components of an effective marketing plan. 2.2Conduct a SWOT and competitive analysis. 2.3Apply the market research process in discovering and answering business questions. 2.4Apply a segmentation model to create a target market and develop a positioning statement. Learning Activities Required Reading Basic Marketing, Ch. 2 43 Reading Basic Marketing, Ch. 3 14 Reading Basic Marketing, Ch. 4 11 Reading Basic Marketing, Ch. 7 10 Reading Basic Marketing, Ch. 18 7 Discussion Favorite Brand Discussion 24 Discussion Product and Organization Selection and Approval 6 Discussion Research and Discussion 3 Video The Five Competitive Forces That Shape Strategy 1 Video Target: Inside the Bullseye 2 Video Positioning 11 Video Marketing Research and Segmentation 4 ERR Week 2 Electronic Reserve Readings Assignments ASSIGNMENT STATUS FRIENDLY NAME TITLE DUE DATE POINTS UNREAD COMMENTS Participation Week 2 Participation Due Jul 28, 11:59 PM /3 Presentation Marketing Mix Presentation Submitted /5 5 Paper Personal Branding Plan Paper Due Jul 28, 11:59 PM /5 Total Points /13 Course Progress 4.7 / 8 (58.75%) of points so far 100 points total All Assignments » Course Overview Jul 15 - Aug 18 This course develops an understanding of the complexities an organization faces in establishing and implementing marketing strategies within both...
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...Women on Board Web Site Creation Strategy Version 0.0 [Date published] Presented by: [Presenter's name] Web site creation strategy Developing a Web presence in the marketplace for your product or service is an important part of a successful marketing plan. The following steps and questions can help you to develop your marketing Web site. Planning the site Research Research and scheduling [Does your company need a Web site? Research your competitors' Web presences and then determine if you need a Web site, and if so, how soon the site should be developed.] Vision and purpose [Determine the vision and purpose for your Web site.] The vision is to reach out to women through social media answering question so offer support. The purpose is to show support, motivate and share knowledge when having mix emotions in their life. Strategic objectives [What are the strategic objectives of your Web site? For example, do you want to provide online ordering or to announce new products?] The objective is to have a forum by social media to share their thoughts, feeling and daily life without judgement. Critical success factors [Describe the processes required to create a successful Web site.] Technology [What technology will you use for your Web site? Determine the server type, where the server will be located, who will host your site, and who will provide technical support for the site and server.] Risk and pain factors [Determine the costs of deploying your...
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...Marketing Research Paper Marketing Research Paper Kudlers Fine Foods is an upscale specialty grocery store located in California. The products they serve range from dairy products and cheese to meats, baked goods, and wines. Kudlers Fine Foods was established in 1998 and in less than a year the store began earning a profit. The store has now expanded to a chain of stores located in two other locations in California. Kudlers Fine Foods has selections to fit the needs of the customer, offering organic, local foods and the best imported and domestic wine available. Kudlers Fine Foods has expanded and needs to develop a marketing strategy that will earn a profit through revenue for the stores in all three locations, especially the Del Mar location. Kudler Fine Foods is focused on developing a good customer relationship by expanding the services they provide to the customer and increasing revenue to all of their stores. Importance of Marketing Research Marketing research is important for any company if they are to be successful. Marketing research is the gathering of information that marketers use to help them make good decisions. According to the American Marketing Association (2012), marketing research is “the function that links the consumer, customer, and public to the marketer through information--information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve...
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...critical thinking, problem solving and professional competence and values. The course uses an interdisciplinary approach for the learner to develop personal, academic strategies in order to reach desired goals and achieve academic success. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Course Materials Carter, C., Bishop, J., & Kravits, S. (2007). Keys to college studying: Becoming an active thinker (2nd ed.). Upper Saddle River, NJ: Pearson Prentice Hall. All electronic materials are available on the student website. Week One: Academic Success Details Due Points Objectives 1.1 Identify techniques for setting goals. 1.2 Identify techniques for managing time. 1.3 Identify techniques for managing stress. 1.4 Develop educational goals. Reading Read Ch. 1 of Keys to College Studying. Reading Read this week’s Electronic Reserve Readings. Discussion...
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...Running Head: RESEARCH STRATEGY PAPER 1 Research Strategy Paper Justin Godbolt GEN 200 May 30, 2011 RESEARCH STRATEGY PAPER 2 Time Management is a difficult task for me in my everyday life. This problem seems to affect almost everyone because there seems to be so much stuff to do and not enough time to do it. I will try to develop a strategy to overcome the issue and resolve the problem in regards to time management. Time management affects many individuals in today’s society. According to Wild and Neville 2008, time management means investing time to make time, so we can get more done and have the freedom to do more of the things we enjoy doing. In conducting my research, I chose to use the University of Phoenix online library to obtain articles that would provide reliable solutions to help maintain effective time management skills. While using the online library for my research I would obtain information that is reliable and accurate. These articles I will be reviewing will help me learn how to managing time more effectively. After collecting my articles, I will evaluate the information researched and obtained to help assist in developing time management skills. Time Management involves analyzing how your time is spent. Most individuals have a hard time trying to balance a job, school, parenting, or other personal obligations. According to Adair 2003, he discussed ten principles of time...
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...OWN WORK Student Signature: Date: Tutor Signature: Date: Internal Verifier: Date: INTERIM FEEDBACK RECORD Date | Comment | Target | | | | UNIT 3: Introduction to marketing ASSESSMENT CRITERIA To achieve a Pass grade the evidence must show the learner is able to: | To achieve a Merit grade the evidence must show the learner is able to: | To achieve a Distinction grade the evidence must show the learner is able to: | able to:P1 describe how marketingtechniques are used tomarket products in two organisations | M1 compare marketingtechniques used in marketingproducts in two organisations | D1 evaluate the...
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...Introduction Marketing research is required as a need for companies nowadays, and many companies allocating huge amount of budget and resources to its marketing department or divisions and employ many professional and expensive experts and specialists for this purpose. However, people sometimes still underestimate research as might think they might already know the result, or not worthy to spend money on it. Actually, research is not searching which is already searched, as it is any systematic, Objective and organized enquiry undertaken to provide information for making sound and timely (Sontakki 2010). Marketing research links customers and the market with information, such as marketing opportunities and marketing performance; in order to evaluate marketing actions (Gerhold 1993). In this paper, the value of a marketing research and how does it influences development, implement or the marketing strategy will be addressed. Marketing research influences the marketing strategy When developing a marketing strategy, first of all is to define opportunities in the marketplace, which is essential that leads the overall marketing direction(Meagan 2011). From a marketing research are able to help locating the opportunities and threats on the market, subsequently, the business’s competitiveness. Another important reason of use marketing research to aid finding market opportunities are to see if the business idea matching the current market trend, which can be determine as SWOT analysis...
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