...The majority of European companies consider education as the only reliable way of promoting and determining people and companies to assume a responsible behavior in their private or business life and to be more involved in social, environmental, moral and ethics matters. The majority of European companies consider education as the only reliable way of promoting and determining people and companies to assume a responsible behavior in their private or business life and to be more involved in social, environmental, moral and ethics matters. The awareness towards altruist actions is rising up within company’s management board; they understood the need to take care of the surrounding. Practically speaking, companies are actively participating into funding or sponsoring specific social or environmental projects. They may even create their own foundation in order to take care of underprivileged communities. The awareness towards altruist actions is rising up within company’s management board; they understood the need to take care of the surrounding. Practically speaking, companies are actively participating into funding or sponsoring specific social or environmental projects. They may even create their own foundation in order to take care of underprivileged communities. Charity Charity Promotional Promotional Strategic Strategic Means aligning issues such as water, health and poverty with the core business of the company and mostly through adherence to CSR codes and...
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...GREEN MARKETING Name: Manik Kumar S-ID: B09721065 1. INTRODUCTION: People around the world are becoming more aware of the environmental stresses human sare placing on the planet. Newspapers, magazines, television, and other media feature wide coverage of environmental problems, whether they are local (e.g., depleted fisheries and air pollution) or global (e.g., ozone depletion and climate change). Many consumers now display concern about environmental deterioration. Increasingly often they ask how much impact a product will have on the environment during its lifespan or during its disposal. This is the major impetus for green products and green marketing. A closely related reason is the competitive advantage or sales potential that some corporations now see in green products. Green Marketing is an attempt to characterize a product as being environmentally friendly. In general green products are made from recycled content and/or designed for reuse, recycling, or remanufacturing. They are usually non-toxic, energy efficient, and durable. However, green is a relative term and depends on the individual situation. 2. DEFINITION: Green or Environmental Marketing consists of all activities designed to generate and facilitate any exchanges intended to satisfy human needs or wants, such that the satisfaction of these needs and wants occurs, with minimal detrimental impact on the natural environment Conventional marketing involves selling products that satisfy consumer needs at affordable...
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...GRE3NKARMA | Technopreneurship | Food Waste – Renewable Energy | | Amos Tan Yi Wen, Eu Wei Yi Vivian, Abdul Azziz B Abd Talib & Andy Chua Kang Ren | 2/10/2014 | | Contents 1. Executive Summary 3 2. The Company and its Operations 4 Company Background 4 Our Mission 4 Company Ownership and Management 5 Business Form: 5 Company Location and Facilities 6 Manufacturing and Operations Plan 7 Labour 7 Equipment 8 Office Equipment 8 Suppliers 9 3. Products and Services 9 Description of the product and services 9 Biogas – An Eco-Friendly Renewable source of energy 9 Components of a Biogas Plant 10 Benefits that the product and services can bring to customers 11 Unique features of the product and service 11 4. Market Analysis 12 Global and industry overview 12 Global outlook 12 Local outlook 12 Porter Five Forces 13 PEST Analysis 14 Political 14 Economic 15 Social 16 Technological 16 Competition Analysis 16 SWOT Analysis 18 Market Trends 18 Segmentation Analysis 19 Target Market (size in terms of number of potential customers or potential dollar volume) 22 5. Marketing Strategy 22 Product Strategy 22 Operational Excellence 22 Product Leadership 22 Labeling 22 Pricing Strategy 23 Penetration Pricing Strategy 23 Sales Forecast Plan 24 Market Penetration Strategy and the cost involved 24 Focus strategy/Differentiation based strategy 24 Promotion Strategy 25 Advertising 25 Sales...
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...Rapid change in economic and political conditions in China, India, and other countries has already begun to affect corporate planning for the engineering workforce in the U.S. To remain competitive in the ever-changing global workforce, American engineers must develop broader perspectives and new teamwork and entrepreneurial competencies to supplement preparation in the traditional technical subjects. Although a semester-long study-abroad experience is a valuable part of an educational program aimed at providing these competencies, this paper discusses the value of supplementing such programs with broader and more comprehensive approaches. In particular, a program with distributed and progressive experiences in teamwork, entrepreneurial thinking, and pervasive design and innovation experiences are described. It’s no secret that the traditional perception of engineering students is a routine of working all day and rarely having any time for play. Let’s face it, for any diligent undergrad, hard work should be the standard, but our friends toiling away in their math and science lectures also need something other than textbooks and laboratory work to mix up their day to day activities. Enrolling in an engineering study abroad program is the perfect way to balance out all of that academic pain with some adventure and fun. There are all types of engineers and all types of engineering programs; so it makes sense that you can study engineering almost anywhere in the world! A large list...
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...1. INTRODUCTION: People around the world are becoming more aware of the environmental stresses humans are placing on the planet. Newspapers, magazines, television, and other media feature wide coverage of environmental problems, whether they are local (e.g., depleted fisheries and air pollution) or global (e.g., ozone depletion and climate change). Many consumers now display concern about environmental deterioration. Increasingly often they ask how much impact a product will have on the environment during its lifespan or during its disposal. This is the major impetus for green products and green marketing. A closely related reason is the competitive advantage or sales potential that some corporations now see in green products. Green Marketing is an attempt to characterize a product as being environmentally friendly. In general green products are made from recycled content and/or designed for reuse, recycling, or remanufacturing. They are usually non-toxic, energy efficient, and durable. However, green is a relative term and depends on the individual situation. 2. DEFINITION: Green or Environmental Marketing consists of all activities designed to generate and facilitate any exchanges intended to satisfy human needs or wants, such that the satisfaction of these needs and wants occurs, with minimal detrimental impact on the natural environment Conventional marketing involves selling products that satisfy consumer needs at affordable prices. Green marketing must...
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...Table of Contents Executive Summary McDonald’s Corporation currently markets its products across its 8 geographic segments through customizing its food items to suit local tastes and preferences. Furthermore, all advertisements are shot in 12 different languages, featuring the customized products catered to each region. However, the company’s international motto, “I’m Lovin’ it”, is not translated. McDonald’s locates all of its franchises in convenience locations such as malls, airports and local neighbourhoods. These marketing strategies have proven to be effective, indicated by the company’s 7% increase in profit margins over the past 4 years. However, McDonald’s has strived to improve them with recent marketing initiatives with respect to the 4Ps. McDonald’s has begun to renovate its eateries, such as going from a plastic look, to a more brick and wood design in an effort to maintain a contemporary image. They have also decided to “re-image” themselves in their ads by incorporating a hip-hop theme with teen icons such as Justin Timberlake as a means to attract teenagers. Additionally, company has begun to offer healthier food products, such as oatmeal, given consumers are more health conscious. In light of McDonald’s recent efforts to improve its marketing strategies, they still face three pressing issues. Firstly, although the company has begun offering healthier food items, they are still high in fat, sugar and salt. This was confirmed in a study performed by Dr...
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...with keep the plant bushy. You can force your Christmas cactus to bloom in December by keeping it in complete darkness for 12 hours a night, beginning in about mid-October, until buds appear. An even easier method is to subject it to cool temperatures (50 - 55 degrees F.) starting in November. Just leave it on a windowsill at home while the heat is off, because you’re at work. (USDA Zones 9 - 11) 3. Dragon tree (Dracaena marginata) & Lucky Bamboo (Dracaena sanderian) Dracaena have long been the centerpiece of container plantings. Street plantings in towns across America feature 1 spiky dracaena stuck in the center of red blooming geraniums in a half whisky barrel. But there is actually a good amount of variety in dracaena and most make excellent, easy care houseplants. In particular, Dragon Tree (Dracaena marginata) which resembles a small palm tree and can reach heights of 10 ft. and Lucky Bamboo, which isn’t bamboo at all. Both have stems that can be trained to bend or spiral hin stems are topped by clusters of slender arching leaves with narrow purple margins. They grow best in bright light and if allowed to dry out between waterings. Even if allowed to wilt, dracaena will spring back after watering, although the leaf tips may turn brown. Will tolerate low light....
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...Task 1 Using different supply chain measurement models and frameworks from the literature, critically identify and recommend the most important supply chain measures in each supply chain process for a maritime cargo logistics and transport organization. You are required to look at different supply chain processes and measures in the SCOR Models, and also use supply chain measurement models from …… Executive Summary The purpose of this assignment is to understand the usage of different measurement models to evaluate supply chain management. Besides that, understanding the interaction between quality and environmental sustainability is also a purpose of this assignment. The overall article will be separated into two parts. The first part will focus on the measurement of supply chain based on the SCOR model and Balance Scorecard. The second part will evaluate the possible pressure that MPA may face with in the future in order to analyze the balance of quality and environmental sustainability. From the first part of the article, there are four factors chosen as the most important measurements for the SCOR model. In the ‘Plan’ stage, forecast has been picked up for the main measurement for COSCO because forecast can help to balance the demand and supply; in the ‘Source’ stage, information management is the most important one to measure due to the importance of information availability for all the sources; in the ‘Deliver’ stage, delivery speed becomes the most suitable one to...
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...disregarded entity, a social business, or a charity organization Many commercial enterprises would consider themselves to have social objectives, but commitment to these objectives is motivated by the perception that such commitment will ultimately make the enterprise more financially valuable. Social enterprises differ in that, inversely, they do not aim to offer any benefit to their investors, except where they believe that doing so will ultimately further their capacity to realize their social and environmental goals. The term has a mixed and contested heritage due to its philanthropic roots in the US, and cooperative roots in the UK, EU and Asia. In the US, the term is associated with 'doing charity by doing trade', rather than 'doing charity while doing trade'. In other countries, there is a much stronger emphasis on community organizing, democratic control of capital and mutual principles, rather than philanthropy. In recent years, there has been a rise in the concept of social purpose businesses which pursue social responsibility directly, or raise funds for charitable projects. Many entrepreneurs, whilst running a profit focused enterprise that they own, will make charitable gestures through the enterprise, expecting to make a loss in the process. However, social enterprises are differentiated through transparent evidence that their social aims are primary, and that profits are secondary. Social Enterprise in the Philippines Gawad Kalinga (GK), which means to...
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...Executive Summary FJ Benjamin is a Singapore based fashion and lifestyle company. The company distributes major clothing brands and accessories, and is one of the leading fashion distributors in Singapore. Their success is derived from their ability to secure distribution rights from major brands. FJ Benjamin introduced it very own house label, Raoul, in 2002. Raoul was created to increase the company‟s portfolio as well as to diversify away from distribution risk. Raoul contributes a large percentage of FJ Benjamin‟s annual revenue. With intensive competition in the fashion industry, Raoul must have it own identity in order to differentiate itself from the competitor. Analyses have been undertaken to determine what necessary strategies to be implemented to enhance the brand image so as to increase profits. Strategies are recommended by taking advantage of Raoul‟s strengths and building on their weaknesses in order to take advantage of the available opportunities in the market and to defend it from threats. Studies of the internal and external environment had been conducted to be able to work with Raoul‟s core competencies to gain a competitive advantage over its competitors. This report concludes that Raoul needs to make adjustments on its marketing strategies, and maintain some of its current strategies, in order to be more competitive in the fashion market. Hence, it is proposed that (1) Raoul focus on a single-market strategy and focus on the local market as well as to create...
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...between firms and thus leading to intense labor mobility worldwide. Shortfall in professionals in host countries has led organizations aggressively search for foreign professionals needed to fill up the gap in their own country. Most commonly observed is the outflow of professionals from developing countries to the developed nations more often than not at the expense of the developing countries. Malaysia is one developing country which is not spared from this phenomenon that is threat to the economy. Malaysian professionals are heavily sought after because they are able to adapt themselves anywhere in the world, multi-lingual and inexpensive. Malaysian professionals are steadfastly flowing out to fill the soaring demands abroad. If this situation were to continue, Malaysia would have to endure a shortage of professionals within the country and will create the issue whether our talent pool can maintain equilibrium to support our robust industry growth. Approaches to offset this phenomenon have to be carried out immediately. Thus, this paper will examined the relationship between the push-pull factors and intentions to migrate which eventually may lead to Brain Drain. Seeing that brain drain of our Malaysian professionals will continue to go on which definitely will have an impact on our transformation, researcher believe that an intention to migrate is strong indicator for how we expect the individual to act in future and warn policymakers of a likely future scenario if they fail...
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...Elham Rahbar, Nabsiah Abdul Wahid, (2011),"Investigation of green marketing tools' effect on consumers' purchase behavior", Business Strategy Series, Vol. 12 Iss 2 pp. 73-83 Kaman Lee, (2008),"Opportunities for green marketing: young consumers", Marketing Intelligence & Planning, Vol. 26 Iss 6 pp. 573-586 Charles Dennis, Lisa Harris, Ken Peattie, Andrew Crane, (2005),"Green marketing: legend, myth, farce or prophesy?", Qualitative Market Research: An International Journal, Vol. 8 Iss 4 pp. 357-370 Access to this document was granted through an Emerald subscription provided by 581774 [] For Authors If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit...
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...The Filipino Diaspora: Why We Seek Greener Pastures “And all the earth shall be filled with thee, and all the sea...” That statement above – addressed to the Jews – is contained in the third book of the Sibylline Oracles. It may have been slightly exaggerated when it came out sometime in the 2nd century B.C., but that prophecy uncannily came true the following century. Witnesses such as Seneca, Philo, and Greek geographer Strabo – the last believed to have remarked that one can’t go anywhere without encountering a Jew – confirmed that a massive Jewish diaspora did take place in a number of cities in the Roman Empire. Today, it can be said that no ethnic group suits that statement better than Filipinos. On whatever land or sea it may be, in any of the four corners of the world, there’s sure to be a Filipino. What makes them want to leave their homeland with such dogged persistence? Numbers Overseas Filipino Workers (OFWs) can be found from Norway to Nigeria. Each Sunday, they are found milling around Victoria Park in Hong Kong and the cobbled streets of Rome. As of 2009, there are about 8.6 million overseas Filipinos, plus about 2 million more who are undocumented. These include people of Filipino ancestry who are citizens of other countries and Filipino citizens working abroad on a temporary basis. Considering that we are a nation of about 100 million people, these figures represent a substantial percentage which cannot simply be ignored. The burning question ...
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...With our world becoming more and more dependent on the decisions we make that effect our environment around us, it’s our job to maintain and innovate new ideas to sustain environmental health. The principal impediment to a sustainable society is our internal wiring. Put simply, humans evolved in an environment of scarcity and our brains are poorly adapted to restrain our appetites in a climate of abundance even when our ‘executive’ brain warns us that our civilization has overextended the limits of the biosphere. The human mind is not used to dealing with novel global environmental threats such as pollution, plastic, chemicals, nuclear waste and greenhouse gases, because for millions of years these problems were not around. As citizens of the world, each of us is responsible for the health of our planet. Our choices and our actions contribute to the well-being or deterioration of the environment. ? While some countries have chosen to develop national-level strategies, Canada’s federal system of governance required an approach that acknowledged that many of the levers for promoting sustainable development are controlled by different levels of governments (e.g. municipalities, provinces, and territories). The FSDA (Federal Sustainable Development Act) articulates the Government of Canada’s long-term vision, goals, and targets, including its plans for reducing the federal government’s environmental footprint. Environmental sustainability and economic development can be considered...
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...University of Newcastle, Newcastle NSW 2308, Australia. TEL: 61(49)216-911. Fax:61(49)216-911. INTRODUCTION Although environmental issues influence all human activities, few academic disciplines have integrated green issues into their literature. This is especially true of marketing. As society becomes more concerned with the natural environment, businesses have begun to modify their behavior in an attempt to address society's "new" concerns. Some businesses have been quick to accept concepts like environmental management systems and waste minimization, and have integrated environmental issues into all organizational activities. Some evidence of this is the development of journals such as "Business Strategy and the Environment" and "Greener Management International," which are specifically designed to disseminate research relating to business' environmental behavior. One business area where environmental issues have received a great deal of discussion in the popular and professional press is marketing. Terms like "Green Marketing" and "Environmental Marketing" appear frequently in the popular press. Many...
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