...11 5.2 Marketing Objectives 12 5.2.1 Segmentation 12 5.2.2 Targeting 12 5.2.3 Positioning 12 5.3 Communications Plan 13 5.4 Pricing Plan 14 6. Summary 14 7. References 15 1. Introduction This report will give information about the marketing plan of exporting Turkish coffee to the UK. The main information will be some background information about the coffee and the rest will be outlining and justifying the market and customer information, market entry methods, competitors and distribution channels. At the same time, the following plan formulates a new business strategy that will lead the way for future success. The most important part of a business plan is the Marketing Plan. To keep business on course this plan must be geared toward the business’s mission its product and service lines, its markets, its financial situation and marketing/sales tactics. Marketing a local coffee requires that the product itself be marketable and worthy of word-of-mouth. 2. Product Information Turkish coffee is a very flavourful, often strong, sweet and...
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...between new capitalistic markets consuming its larger cities and the agricultural sector of its economy that still accounts for 25.5 percent of employment. Its influence in the global market has been slim; however, technology and automobile markets are growing significantly and have helped raise real GDP by over five percent per year. Turkey’s main priority is to maintain the stability of growth in GDP and reduction in inflation (“Turkey”). Since the 1980s, Turkey has struggled to reform its economic policy through the ups and downs of military coupes and competing government parties. Turgut Ozal, finance minister at the time, is responsible for Turkey’s economic reforms. Ozal focused on the reliance of market forces; he devalued the Turkish lira, reduced exchange rates, increased incentives for exports, increased the price of goods produced by public sector companies, and abolished price controls (Rivlin, 212). The policy was successful, driving down inflation and increasing GDP. By the mid-eighties, however, inflation rates skyrocketed due to outside spending that increased national debt, an increase in unemployment rates, and unstable trade agreements (213). Throughout the next decade, the rollercoaster of inflation and increased debt continued to plague Turkey’s economy. A 1989 reform allowed capital movements in and out of the country and high interest rates encouraged investment into the country, keeping the economy stable. By 1994, with a change in government and international...
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...A Cup of Coffee with the Linovamvaki Reviving ethnic and cultural integration on the island of Cyprus Michael Apicelli IRP-601 Dayton 18 December 2006 The island-nation of Cyprus, although small, serves as the location of the most long-standing UN Peace-keeping mission in the world. The UN-established “green line” divides Cyprus into two parts, the lower 2/3 of the island known as the Cypriot Republic, is almost exclusively populated by denizens whose ethnic identification is classified as Greek. The northern third of the island, occupied by self-avowed Turkish Cypriots, recognizes itself as the Turkish Republic of Northern Cyprus. The only other country in the world that recognizes the TRNC is Turkey, while the Republic of Cyprus is recognized internationally. While the international community recognizes the Republic of Cyprus as having jurisdiction over the island as a whole, in fact the Republic’s authority stops at the green line, a fact which has led at a number of confusing international issues, including Cyprus’ and Turkey’s EU accession bids. The Beginnings of Cypriot History Cyprus is an island state that has only recently achieved sovereignty. Inhabited for well over two thousand years, it has a four hundred year colonial history of shared culture, language, and mores between the Turkish and Greek Cypriots that populate its scenic mountains, plains, and beaches. These shared mores and sense of culture will prove...
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...Cyprus H.E. Joseph Joseph The people of Cyprus are divided into two main ethnic communities, Greek Cypriots and Turkish Cypriots, who respective motherlands can be put together by geography, supported by the same history, ethnic ties, etc. However, no matter how much affinity they have, it is clear as crystal that the Cyprus problem still lasts. Before the dispute started in 1964 Cyprus was the country of 77% Greek Cypriots, 18% Turkish Cypriots, 5% other nationalities, but time has changed and the neither the Greek Cypriots nor the Turkish Cypriots can stand each other. All these led to the Turkish invasion of Cyprus in 1974. De facto partitioned the island into two political areas; the south went to the 99.5% of the Greek Cypriots which is called the Republic of Cyprus. And the north went to the 98.7% of Turkish Cypriots which is known as Northern Cyprus. Greek is predominantly spoken in the South, where the majority is Greek Cypriots and Turkish in the north, where the majority is Turkish Cypriots. In the meantime grew the “Enosis movement”, a movement by the ethnically Greek population of Cyprus. They demanded that the regions with majority Greek should brought together as one Greek state. On the other hand, the Turks wanted separation of states between the Greeks and the Turks. This movement was known as “Takism”. The “Cyprus dispute” grew between the Turkish and the Greek islanders and this went beyond the boundaries of the island of Cyprus itself got itself into external...
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...1. Based on the segmentation variables, how is Beano’s Café now segmenting and targeting the coffee market? [20%] The Egyptian market was locally driven toward oriental café, Turkish coffee and shisha and Egyptian might not be keen on coffee made from unfamiliar and new ingredients. Thus, when they want to enter the market, they have to segment the market in order giving out suitable strategy to introduce the Egyptian consumer to a new café experience. A market segment consists of a group of customers who share a similar set of needs and wants. Segmentation variables consist of geographic, demographic, psychographic and behavioral considerations. Geographic segmentation divides the market into geographical units such as nations, states, regions, counties, cities or neighborhoods. Beano’s café initially geographic segmented the market in the own country of the creator of the Beano’s Café group in Egypt. As Beano’s Café is one of the most successful and popular café chains in Egypt and it segmented the states throughout the country and has branches in Cairo, Alexandria and Giza and many. Eventually, when their target segment in Egypt is stable, they even have a branch in French, Paris. Moreover, the cultures in Europe like Paris, London, Italy and more. They are many café around the street and the country. Perhaps Beano’s café will have slightly different menu in Paris compare to Egypt like it might more focus on baguette products in Paris as they have to apply grassroots marketing...
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...look at these two countries because, when looking at the excel file with differences in resources used for production, there was a big difference between Sweden and Turkey. Because of this, we thought it would be good economies for showing the differences when it comes to what and why a country uses what it does, in terms of resources, when producing. According to the data on the exports from countries from 1998, there is quite a large difference between Sweden and Turkey in terms of what kind of resources the products they export use. Turkey’s biggest export was unskilled labor intensive products, whilst Sweden mostly exported technology and human-capital intensive products. Looking at the table on the bottom of the page, one can see how big of a difference there is between Sweden and Turkey when it comes to the difference in resources used for the export products. Sweden USD million Turkey Primary products 7080 (9,3%) 5344 (20,3%) Natural resource intensive products 2759 (3,6%) 1024 (3,9%) Unskilled labor intensive products 5442 (7,2%) 11848 (45%) Technology intensive products 34990 (46,2%) 2565 (9,7%) Human capital intensive products 25480 (33,6%) 5531 (21%) Total 75751 26312...
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...mount Sinai lab. My dad picks me up, andwe drive to the shop that my belly dancing teacher runs. Her husband and my father stay in the small lining room, drinking Turkish coffee and chatting while she takes me into the little enchanted room of hip scarves, earrings, head pieces, veils, finger cymbals,and tribal and traditional costumes. We choose atraditional Persian-looking teal and gold costume for me, the beautiful skirt embroidered with a lotus. To be creative we drape gold necklaces from the center top piece to the back. Next, we choose agold chiffon veil. I let my long hair down. Walking into the lining room to show my father, I shyly unwrap the veil from my body, and at that moment I feel truly sacred, my father always says I have an old soul,and at that moment I understand completely—I feel united with my female ancestors, that I am continuing something magical. To define me as abelly dancer or ascientist is insufficient; I am both. It was always a given that I would pursue science. To me, science, specifically biological research, is an intricate puzzle. I enjoy the intense focus required to perform an abstruse procedure, like cutting bands of E.coli DNA and Iigating it through electrophoresis. I am able to tune out any distractions and find it peaceful to focus on the task at hand. It is fascinating tothink how a million different complicated molecular processes are tiny expressions that combine to form the complex language of life, feeing able to speak that language...
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...allowed to go bust, the bonds that banks hold would become worthless. German and French banks are most at risk. So there's been lots of talk here in Washington on how to inject more capital to shore them up. The other big worry is that if Greece defaulted, the financial markets would start turning on other countries. If Italy or Spain were to come under pressure, those here say there isn't enough cash available to help them. That's why finance ministers are working on building a firewall around Greece to stop the situation from getting that far. Turkey bans men from football match Turkish football fans are famed for their raucous passion, and the Turkish Football Federation punishes violent behaviour by making the team play without an audience. But from this week they have moderated that rule, to allow women and children to watch sanctioned matches. Last night the first such game, at the stadium of the top team Fenerbahce, was attended by an unexpectedly large crowd of 41,000 women and children. The players said they approved of the changed atmosphere, where, instead of the usual war-like chanting, there were flowers and applause for both teams. The Federation changed its rules because it's expecting more crowd trouble this season, following the exposure of a big match-fixing scandal. Turkish television companies, which rely heavily on football for revenue, were worried they would lose subscribers if too many games were played in empty stadiums. are...
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...qwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwer...
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...He loved those hours of hard work at the PT center and made great friends there. But after his life as a jock ended and he faced college with no romantic experience, he had to make a decision – live as a straight guy or as a gay man. Too terrified to come out to his family as gay, he dated girls and had sex with two of them. Much to his relief, he’d been dumped both times after he slept with them, probably because the girls realized he wasn’t into it. He wished he’d had the guts to tell them the truth; they were beautiful girls and it wasn’t their...
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...Macchiato Company Overview Starbucks Coffee was in the business since 1971 and is based in Seattle, Washington. Because of the innovative and high-quality products and all-dimension business strategies, Starbucks Coffee becomes the leader in the global coffee industry, which owns 21,878 stores in more than 60 countries all over the world (Starbucks Coffee Company, 2015). Starbucks offers a variety of products so as the serve the customer wherever and whenever they are, including fresh foods and beverages, coffee machines and travelling muds, and ready-to-drink beverages. Company Mission “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time” is the mission statement of Starbucks (Starbucks Coffee Company, 2015). Starbucks aims as to serve premium coffee, excellent customer service and valuable experience to the customers. Starbucks values the customers, suppliers and also the society. Starbucks tends to create the warmth and belonging culture, so that their customers can enjoy an energetic and wonderful day from the start of the Starbucks coffee. Starbucks keeps improving the quality of products and services; also, the growth of the company and the sustainable future of the community and environment. S.W.O.T. Analysis Strengths * Well-known developed company that been around since 1971 (Starbucks Coffee Company, 2015). * There are more than 20,000 stores in over 60 countries (Starbucks Coffee Company, 2015). * Operates in...
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...about an American culture isn’t that easy : indeed defining what is the American culture, what it reflects and how one lives it in an everyday basis are still unclear and need clarification and further definitions need to be established in order to live or survive in here. When contrasting, it is always interesting to compare America to a kaleidoscope of cultures : a nation in constant movement, immigrations that changed the core of the country, that got built throughout the years, and definitely a perpetual change and development of multiple different cultures that, nevertheless, share common values. Knowing...
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...9 Strauss-Elite 1997-2001 9 2002 - 2004 10 Away From Home (AFH) 10 Brazil 11 Going forward: Global Trends 11 The Next Step: Beyond Coffee 12 Sabra Salads in the United States 12 Background 12 Market opportunity 13 Sabra 13 Entering the U.S market 13 Max Brenner 13 Background 14 The dilemma 14 Developing the concept 14 2005 and beyond 15 Appendixes 16 Background 19 Supply 19 Processing 19 Marketing 20 Distribution 20 Nestle 20 ICraft 21 Sara Lee 21 P&G 22 Tchibo 22 Lavazza 22 Segafredo 22 Global Expansion in the 21 Century In a conference room at the offices of Strauss-Elite in Ramiat Gan, we were introduced to the heart of the organisation by the CEO of the company, Erez Vigoodman. What we were given was a bird's eye view of the entire company as it stood at the end of 2005. It quickly became apparent that the organisation stood poised at a pivotal moment in its long history. In the eight years since the acquisition of Elite in 1997, the company has gone through nothing short of a revolution. Yet despite being transformed from end to end, Strauss-Elite still remains a family-run company with an acute sense of its past and a clear sense of its future, Now, after a long and challenging process of change that has lasted many years, Strauss-Elite looks ready to once again make another bold leap forward. Introduction There are few Israelis, no matter what age or background, who are not familiar with the products of...
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...Introduction 3. Methodology 4. Restaurant sector 5. Menu’s 6. Dish development process for the target audience 7. Cost 8. Food quality (taste) 9. Food safety 10. Cultural restrictions 11. Environment sustainability 12. Conclusion 13. Appendices 1. Summary In a restaurant menu development is a very vital essential towards the restaurant whether you are changing the dishes on the menu or adding something new towards the menu as it is the restaurants most influential marketing tool. A menu must have an impact on firstly purchasing and budgeting, this will determine the primary tool of what ingredients you will need to buy. Choosing the equipment and supplies is also essential as you will need to know how many customers you will be serving and the choice of commercial kitchen equipment supplies e.g. roasted and broiled meat you would need to purchase a heavy duty broiler, steak knives and a rotisserie oven. A menu will also help determine what type of staff and training is given for example you should hire a chef that has expertise cooking and then will help to develop the menu efficiently. In order to market a restaurant you will need a menu as it will help you promote the restaurant. 2. Introduction The aim of this report is to demonstrate a clear understanding of dish development and also employ an understanding of the scientific principle which is applied in contemporary menu offers. Also to investigate the restaurant sector and choose...
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...Kuwait; on the east by the Persian Gulf and Qatar; on the southeast by the United Arab Emirates and Oman on the south by the Republic of Yemen; and on the west by the Red Sea and the Gulf of Aqaba. The southeast and southern boundaries are not precisely defined. The Middle East, bordering Iraq 814 km, Jordan 744 km, Kuwait 222 km, Oman 676 km, Qatar 60 km, UAE 457 km, Yemen 1,458 km Capital: Riyadh Climate: harsh, dry desert with great temperature extremes Population: 25,795,938 including 5,576,076 non-nationals (July 2004 est.) Ethnic Make-up: Arab 90%, Afro-Asian 10% Religions: Muslim 100% Government: monarchy Language in Saudi Arabia Arabic is the official language of Saudi Arabia, but English is widely spoken. It is used in business and is a compulsory second language in schools. Among the non-Saudi population, many people speak Urdu, the official language of Pakistan, and other Asian languages such as Farsi and Turkish. Arabic is spoken by almost 200 million people in more than 22 countries. It is the language of the Qur'an, the Holy Book of Islam, and of Arab poetry and literature. While spoken Arabic varies from country to country, classical Arabic has remained unchanged for centuries. In Saudi, there are differences between the dialects spoken in urban areas and those spoken in rural areas. Saudi Society & Culture Islam Islam is practised by all Saudis and governs their personal, political, economic and legal lives. Islam was born in Saudi Arabia and...
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