...|Scoring Dimensions |Timing | |Students will be able to |Close Reading Quiz--presents students with a short passage from a written text and asks students to mark |Project will be worth 10 points based on thorough |This quiz would ideally assess students' progress| |identify and analyze |the passage, identifying any issues of rhetoric--both logic and style--as discussed in class readings and|identification of rhetorical devices and use of |in rhetorical analysis before the first formal | |rhetorical devices in written |conversations. The quiz then asks students to write three or so paragraphs analyzing how the rhetorical |appropriate vocabulary to define those devices; thorough |essay is due. | |texts. |devices are connected to the text as a whole. |analysis of those devices in relation to the ad as a | | | | |whole; competent grouping of ideas and use of academic | | | | |language. ...
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...Assignment Social Justice vs. Objective Reporting Paper COM 450 Week 3 Individual Assignment TARES Test Paper COM 450 Week 4 Individual Assignment Public Relations Analysis Presentation and Press Release COM 450 Week 5 Learning Team Assignment Final Learning Team Project COM 450 Week 5 Individual Assignment Censorship Paper ----------------------------------------------------------------- COM 450 Week 1 Individual Assignment Ethical Manifesto (UOP) For more course tutorials visit www.tutorialrank.com • Reflect on the consistency of your own ethical decision making. • Write a 350- to 700-word ethical manifesto that describes your personal approach to moral decision making and how you communicate ethically. • Summarize the major models of ethical decision making. • Include which models of ethical decision making are part of your manifesto. Provide rationale as to why you choose to include or why you do not choose to include models. • Select one of the following models of ethical decision making: o Golden mean (Aristotle) o Categorical Imperative (Kant) o Utilitarianism (Mill) o Veil of Ignorance (Rawls) o Persons as Ends (Judeo-Christian) • Use the philosophical principles from the ethical decision-making model selected to illustrate and apply it to your a real world communication example. • Explain how the model you have chosen is more effective than at least three of the other listed models above. • Format your manifesto consistent with APA guidelines ----...
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...Semiotics: Signs, Syntax, and Linguistics Describe Advertising Mickey Mouse ears, sleigh bells, snowflakes, dog houses, mail boxes, and stop signs; chances are you know at least one of these things if not more. How do we describe them? In what way are they described to us? And above all How do we recognize and accept these things? The theory of semiotics aims to explain how we recognize these symbols in our lives and, more importantly tries to describe the way we communicate to, with, and around objects. The theory of semiotics has been around since the late 1800’s. A Swiss linguist, Ferdinand de Saussure developed the theory and explained it early on as the use of language and how certain symbols and objects obtain meaning. The theory or science of signs and their meanings became known popularly as semiotics. Language is something of a system of mutually defining entities. Saussure distinguished between diachronic and synchronic linguistics. Simply put the use of linguistics defines objects and the way that we, as a culture, see and describe the world with which we interact. From its inception the theory of semiotics has been useful in regards to all different aspects of communication. It can be used to examine persuasion, social interaction theory, media cultivation and penetration theories as well as interpersonal communication. This wide range of applications for this theory make it particularly pertinent to the discipline of communication. Large companies...
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...a speech depends on many factors, including the mood of the crowd, the ability of the orator, the situation the crowd confronts, the topic of the speech and the using of words- the using of stylistic devices. The goal of any political speech is persuasion - you want to bring the crowd around to your point of view, whether that means convincing them to vote for you. So the frequent and wide use of stylistic devices is an important characteristic of political speeches which is an effective way to make these speeches more attractive, lively and more persuasive. A stylistic device is an example of the figurative use of words, which produces a particularly rhetorical effect when people use the language creatively in a specified context so all politicians use stylistic devices in political speeches. In the realm of discourse analysis, the typical linguistic features of political speeches have so far been the focus of attention of many linguists and researchers. However, there are not many studies of the language used in political speeches, especially stylistic devices used in political speeches of...
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...society, advertising is an effective and pervasive medium of influence and persuasion, and its influence is cumulative, often subtle, and primarily unconscious [….] It is both creator and perpetuator of the dominant attitudes, values, and ideology of the culture, the social norms and myths by which most people govern their behavior. At the very least, advertising helps to create a climate in which certain attitudes and values flourish and others are not reflected at all. (Kilbourne 120-21) As Jean Kilbourne notes in her article “’In Your Face . . . All Over the Place’: Advertising Is Our Environment,” advertising serves as a form of mediation that not only presents us with products and information, but also influences our behavior, our beliefs, and our choices. For this assignment, you will work to understand the messages advertisements send by analyzing an advertisement of your choice, keeping in mind the ploys that advertisers use to manipulate and exploit consumers. The important question here, as Kilbourne says, is not ‘Does this ad sell the product?,’ but rather ‘What else does this ad sell?’. For this assignment, you will select one advertisement from a newspaper, magazine, or website that contains graphics and written text and analyze it according to the criteria that follow. Your reading of the assigned essays for this unit, our class discussion and activities, and your own personal experience with advertising will aid you in this assignment. To Write Your...
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...for consumer narrative analysis? Stefano Pace ` Universita Bocconi, Milano, Italy Abstract Purpose – The aim of the paper is to discuss a possible extension of narrative analysis to a new medium of expression of consumer behaviour, specifically YouTube. Design/methodology/approach – Marketing and consumer behaviour studies often apply narrative analysis to understand consumption. The consumer is a source of introspective narratives that are studied by scholars. However, consumption has a narrative nature in itself and consumers are also storytellers. YouTube is a new context in which subjects tell stories to an audience through self-made videos and re-edited TV programs. After defining the pros and cons of different approaches to the study of YouTube, narrative analysis is presented as a possible means of understanding YouTube. Findings – Some preliminary evidence is presented by discussing several YouTube videos. These indicate that YouTube content can be better understood as stories, rather than example of other approaches, such as visual analysis, media studies, videography, and others. Research limitations/implications – From the analysis conducted, preliminary managerial implications can be drawn. It seems unlikely that normal TV broadcasters will be substituted by YouTube videos. For the most part, YouTube content draws its sense and shared meaning from the major TV shows and series. The discursive nature of YouTube is also an indication of how to deal with this new medium...
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...英语毕业论文:The Features of Advertising Language ------------------------------------------------- 来源：天星 更新日期：2007-12-04 点击：10175 ------------------------------------------------- Analysis of Advertising English Through Classification ------------------------------------------------- I. An introduction to Advertising ------------------------------------------------- 1. Definition: ------------------------------------------------- American Marketing Association (AMA) defines advertising as “the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media.” Today, with the development of the technology and the diversity of the mass media, advertising has influenced us pervasively in our daily life. However, whatever the promotive strategies advertising takes, language is the main carrier of message all along, as The Language of Advertising, by Vestergaard & Schroder, says, “Advertising takes many forms, but in most of them language is of crucial importance.” Advertising language is a style of immediate impact and rapid persuasion. The point of an advertisement is to persuade you of the merits of a particular product or service, in order that you will take out some of your money. ------------------------------------------------- 2. Advertising Components: ------------------------------------------------- According to the definition of the advertising, most of the advertisements...
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...CHAP TER Rhetorical Modes 1. NARRATION L E A R N I N G O B J E C T I V E S 10 1. Identify the purpose and structure of narrative writing. 2. Recognize how to write a narrative essay. Rhetorical modes simply mean the ways in which we can effectively communicate through language. This chapter covers nine common rhetorical modes. As you read about these nine modes, keep in mind that the rhetorical mode a writer chooses depends on his or her purpose for writing. Sometimes writers incorporate a variety of modes in one essay. In covering the nine rhetorical modes, this chapter also emphasizes these as a set of tools that will allow you greater flexibility and effectiveness in communicating with your audience and expressing your ideas. rhetorical modes The ways in which we effectively communicate through language. 1.1 The Purpose of Narrative Writing Narration means the art of storytelling, and the purpose of narrative writing is to tell stories. Any time you tell a story to a friend or family member about an event or incident in your day, you engage in a form of narration. In addition, a narrative can be factual or fictional. A factual story is one that is based on, and tries to be faithful to, actual events as they unfolded in real life. A fictional story is a made-up, or imagined, story; the writer of a fictional story can create characters and events as he or she sees fit. However, the big distinction between factual and fictional narratives is based on a writer’s purpose...
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...Link Below For Instant Down Load http://www.hwspeed.com/DEVRY-ENG-112-All-Week-Discussions-1113258025.htm?categoryId=-1 IF You Face Any Problem Then E Mail Us At JOHNMATE1122@GMAIL.COM Question week 1 discussion The Brand of You (graded) As discussed in this week’s lecture, the Brand of You is created from the perception you give others through your writing. In creating the brand of you, how do you decide what to tell, how to tell it, and what to leave out? If given the task of introducing your personal brand through writing, what specific characteristics or attributes of yourself would you share? What stories would serve to provide the greatest impact? What memories would be the most telling in introducing who you are? Though we’ll work to answer these questions throughout the week, let's do a concrete exercise to get started: First, in seven words, tell us who you are and what you do. Try to draft a phrase that serves as our introduction to you (see examples below). Place this phrase in the subject line of your response post and then provide us with details to show us how this title represents your personal brand. Using vivid, concrete, descriptive words, share an example, anecdote, or scenario that brings your personal brand to life for your audience and provides an impression of who you are. This example should be written as the content of your actual post and should, at minimum, be at least one full paragraph. Here are some examples of seven-word biographies: ...
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...such functions, Facebook is generally considered to be the leading site of its kind, currently consisting of over a billion users worldwide (Facebook, 2013). Facebook has increasingly become deeply integrated into user’s daily routines (Debatin, 2009). Indeed, a recent study found that students spend an average of 38 minutes a day ‘Face-booking’ (Muise et al, 2009). This equates to almost 9 days every year being dedicated to communication activities via the medium. With the internet increasingly being accessed via mobile devices, anytime, anyplace, it is likely that this figure will increase over time. With these ideas in mind, it is interesting to consider sites such as Facebook as capable of revealing important information about how young adults interact with one another in the information age. Platform functions such as wall posts, comments, statuses, private messages and so on provide a vast space for a number of different text based interactions to take place. To be sure, some believe computer mediums such as social networking to be impoverished and unsuitable arenas for social interaction (Baron, 1984). And yet, due to the time people dedicate to these sites, their inherent social nature and the variety of interaction functions available, Facebook is perhaps better understood as a breeding...
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...Copyright © 2013 by McGraw-Hill Education. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. ISBN: 978-0-07-180360-1 MHID: 0-07-180360-2 The material in this eBook also appears in the print version of this title: ISBN: 978-0-07-180359-5, MHID: 0-07180359-9. E-book conversion by Codemantra Version 1.0 All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps. McGraw-Hill Education eBooks are available at special quantity discounts to use as premiums and sales promotions or for use in corporate training programs. To contact a representative please visit the Contact Us page at www.mhprofessional.com. Trademarks: McGraw-Hill Education, the McGraw-Hill Education logo, 5 Steps to a 5 and related trade dress are trademarks or registered trademarks of McGraw-Hill Education and/or its affiliates in the United States and other countries and may not be used without written permission. All other trademarks are the property...
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...What is an Essay? A discursive essay A discursive essay is a piece of formal writing which discusses a particular issue, situation or problem. There are three main types of discursive essays. For and against essays present both sides of an issue, discussing points in favour of a particular topic as well as those against, or the advantages and disadvantages of a particular question. Each point should be supported by justifications, examples, and/or reasons. The writer's own opinion should be presented only in the final paragraph ii Opinion essays present the writers personal opinion concerning the topic, clearly stated and supported by reasons and/or examples. The opposing viewpoint and reason should be included in a separate paragraph before the dosing one, together with an argument that shows it is an unconvincing viewpoint. The writer's opinion should be included in the introduction, and summarized/restated in the conclusion. iii Essays suggesting solutions to problems, in which the problem(s) associated with a particular issue or situation are analysed and possible solutions are put for-ward, together with any expected results/consequences. The writer's opinion may be mentioned, directly or indirectly, in the introduction and/or conclusion. A good discursive essay should consist of: a) an introductory paragraph in which you clearly state the topic to be discussed; b) a main body, in which points are clearly stated in separate paragraphs and exemplified or justified: and c)...
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...this class I would never peer review or revise my own papers. With the amount of revisions that were undertaken in all four projects, I feel that I have become more comfortable in the act of revision. Also, I was never good at incorporating forms of evidence to support my claims, ideas and arguments. This class was very helpful in showing how to take research and incorporate it into a project. Overall, this class has allowed me to strengthen my skills as a reviser, helped me “formulate and articulate a stance through my writing”, and helped me to use more forms of evidence to support my claims, ideas and arguments. Project 1 was the simplest of the four projects. I decided to analyze a research article on Marketing and how companies have started to move their businesses into developing nations. At first I didn’t think I would be able to write a rhetorical analysis on this article because of its length but after multiple revisions and help from peers I wrote my final draft. This was the one project where the revisions really helped me grow as a writer. Without these revisions I would have written a terrible analysis because I had no idea how to explain the ideas in the article because it was so short. My peers gave me guidance and used their papers to help formulate my own paper. Prior to this assignment I had written papers detailing articles read but I had never done so with such a short piece. It was hard to fit enough words into the paper without sounding...
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...reason for writing a particular article or book may be manipulative, as in propaganda or advertising, or may be more straightforward, as in informative writing. In either case, understanding the writer’s underlying purpose will help you interpret the context of the writing. It will also help you see why writers make the decisions they do—from the largest decisions about what information to present to the smallest details of what words to use. The chapter concludes with instructions on how to write an analysis of purpose and technique. This kind of rhetorical analysis will provide the perspective required to keep you from being pushed by words in directions you don’t want to go. T 103 104 Part 1 Writing About Reading The Writer's Purpose Insofar as people know what they are doing, they plan their actions to achieve their purposes. Someone who selects the purpose of being rich will design and carry out a set of actions, legal or illegal, to gain the desired wealth. A person who wants to gain great wisdom will design an entirely different life course. Writers, whether they want most to be wealthy or wise, have specific purposes they hope to achieve by any piece of work. If they are skilled writers—that is, in control of what they write—they design each aspect of what they are writing to achieve their purpose. Being aware of the writer's purpose when you read helps you evaluate how well the writer has achieved the purpose and decide whether you want to follow where...
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...concepts, examples from the textbook, but these must be written as your own, independent expression. 1. Briefly explain the three theories of communication suggested by Mary Munter. 2. Explain the psychological, semantic and physical barriers to communication. 3. Write the most common pitfalls of the following channels of communication: a. Downward Communication b. Upward Communication c. Lateral Communication d. Writing Communication 4. What are four C’s of character traits? With the help of a model, provide a brief description of each. 5. Describe techniques of motivating your audience. 6. What is the difference between thinking and structuring? What three guidelines should underline the thinking process? 7. What is feedback? What are the keys to giving and receiving the feedback effectively? 8. Analyze the elements of nonverbal communication 9. Write a note on the structure of a presentation. 10. What are the task functions and process functions of chairing a meeting? Explain. Q. 1: Briefly explain the three theories of communication suggested by Mary Munter. Ans: There are three basic theories of Communication • Electronic Theory • Social Theory • Rhetorical Theory 1. Electronic Theory: This theory is called the mathematical or electronic theory of communication [1] Electronic theory deals with the transmission of the messages from one place to another place. This is very famous theory and describes the technical way of...
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