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How to Make a Plan

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" 成⽴立于2007年的Sweetgreen(甜蜜的绿)连锁沙拉速⾷食店,专注于 从当地农场采集健康、快速并且⼈人们可以承受的起的蔬菜制成新鲜的 沙拉,7年间扩张到了27家店⾯面,去年12⽉月份获得了2200万美⾦金的投 资,投资来⾃自于Revolution Growth,AOL(美国在线)的联合创始 ⼈人Steve Case以及⾼高管Ted Leonsis和Donn Davis创⽴立的基⾦金。"

"
现在这家沙拉连锁品牌正在快速扩张,覆盖了美国东海岸的⼤大部分主 要城市。看来健康的蔬⾷食已经被越来越多的⼈人接受,⽽而且在美国成燎 原之势,想来美国⼈人也想摆脱肥胖国家或是垃圾饮⾷食国家的头衔了。 下⾯面,就让我们新先聚品来带⼤大家感受⼀一下这家连锁品牌是有多⽕火爆 吧!"

"
这是⼀一家今年5⽉月份在纽约市Tribeca刚开业的分店。"

"

下午⼀一点的时候,⻔门⼝口已经排队将近⼀一条街。"

" ⼤大部分客户看起来都是⽐比较年轻的专业⼈人⼠士来这⾥里购买午餐。"

"

当然Sweetgreen并不只是在⼯工作⼈人群中受欢迎,对于那些年轻潮⼈人 来说⼀一样有吸引⼒力。这是他们创造的⼀一个⼝口号,源⾃自饶⾆舌歌⼿手 Kendrick Lamar的⼀一⾸首歌。他们把这个⼝口号印在布袋和T恤上。⾃自从 2010年开始他们就开始赞助Sweetlife⾳音乐节,⽽而Kendrick Lamar是 ⾳音乐节演出的艺⼈人之⼀一。"

" 有的⼈人喜欢边吃沙拉,边享受户外阳光。"

" 连椅⼦子都印上了Sweetgreen的logo。"

" 店⾥里⾯面看起来也相当忙碌。"

" 墙上的⿊黑板标⽰示出当天蔬菜来⾃自于哪个当地的农场。"

" 店中有⼀一条⼤大⻓长桌,有的店的⾯面积⼤大⼀一些可以在⾥里⾯面就餐,⻓长桌也是 ⽤用回收废⽊木压制⽽而成的,确实相当有环保的理念。"

" 当轮到你点的时候,你可以点他们的精典沙拉,也可以⾃自⼰己创造混搭。 他们也有不同季节的沙拉菜单供你选择。"

" 所有的⻘青菜都直接展⽰示在你的⾯面前,让你知道它们有多新鲜。"

" ⼀一边⾛走⼀一边挑选你喜欢的⾷食材。"

" Revolution Growth的投资主要还是看重了它们⾷食材的新鲜程度。 Steve Case在⼀一个公开的场合说道“美国⼈人现在越来越意识到健康的

重要,我们很⾼高兴能够投资⼀一个注重⼈人民健康的品牌,并且能够将农 场与终端消费者直接对接,不但⽀支持了当地的农业,也提供了更佳健 康的饮⾷食选择。”"

" 最后你可以选择⾼高蛋⽩白的⾁肉类进⾏行搭配。"

" 整个这⼀一碗沙拉看起来相当诱⼈人,各种新鲜⾷食材如⽻羽⾐衣⽢甘蓝,夏季烤 蔬菜,烤鸡⾁肉,胡萝⼘卜,罗勒,和烤芝⼠士脆⽚片等制成,再搭配⾃自制的 ⻘青酱醋汁。整个六⽉月这款沙拉都会有供应。"

"

这是它们精典的凯撒沙拉,由切碎的⽻羽⾐衣⽢甘蓝,切碎的⽣生菜,烤鸡⾁肉, 芝⼠士,葡萄番茄,芝⼠士脆制成。上⾯面浇上凯撒沙拉酱和新鲜⻘青柠檬汁。

"

" 这款名为鳄梨绿的沙拉由烤鸡⾁肉,鳄梨,葡萄番茄,红洋葱和有机沙 拉、粉碎的⽟玉⽶米⽚片制成,搭配墨⻄西哥莱姆⾹香菜调味汁和新鲜⻘青柠檬汁。

"

" 总的来说,Sweetgreen的沙拉相当新鲜美味,⽽而且种类丰富,任君 搭配相当个性。"

" 墙上的箴⾔言也在阐释Sweetgreen的创业态度。"

" 这块板上也展⽰示了Sweetgreen的理念,⽐比如:企业、客户与社区的 多赢,关注可持续性,⾷食材要真实,为⾷食物增加⼀一丝甜意,要能带来 正⾯面影响等。"

"

在柜台下⾯面也有各种天然饮品还有⼀一款⾮非常清爽的夏⽇日冷汤。"

" 当然他们也提供传统的柠檬汁、冰红茶。蓝莓罗勒柠檬⽔水是最受客⼈人 欢迎的饮品。

"

Sweetgreen有⾃自⼰己的⽀支付应⽤用,可以让你⽤用⼿手机⽀支付并积累积分。 当你花费超过100美⾦金之后,你每⼀一笔花费,他们就会将⼀一定⽐比例的 ⾦金额捐助给⾷食物基⾦金会,⽤用于赞助那些饮⾷食匮乏的学校。"

" Sweetgreen是最早的⼏几个和Levelup合作的公司,让你通过扫描你⼿手 机⾥里独⼀一⽆无⼆二的⼆二维码进⾏行⽀支付。"

" 店⾥里流⽔水作业忙的不亦乐乎,不过也有很多外卖订单,架⼦子上放的⾷食 物带就是准备被外送的沙拉。"

" 出⻔门的时候他们也会提醒你进⾏行垃圾回收,相当环保。"

" 怎么样,如此健康的餐饮连锁是不是值得⼤大⼒力推⼲⼴广呢?其实创意理念 相当简单,不过对于现在注重⽣生活质量和健康的品质⼈人⼠士来说,新鲜 的蔬菜确实是⾮非常健康的选择。希望将来我们国内也能有这样的健康 连锁餐厅,让我们拭⺫⽬目以待吧!"

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