Premium Essay

How to Use Twitter for Business

In:

Submitted By willamedward
Words 901
Pages 4
When I first heard about Twitter—a tool for instantly broadcasting the minutiae of your day and following the trifles of others—I couldn’t imagine a bigger waste of time.
Why would anyone care about what I had for lunch, or whether someone was headed off to the gym? Why would any business person add more noise to the signal to noise ratio?
Or—thought I—maybe Twitter is the inevitable conclusion for a culture fascinated by fame, fed by sound bites, and forced to short attention by an overwhelming amount of data.
Well, as is often the case, Twitter is not the end of civilization as we know it; it may in fact be a glimpse into the future of communication. Because, at its heart, Twitter is just a communication tool. Like the Web, and the phone and the telegram before it, it’s just a tool to let one person connect with another.
How Does Twitter Work?
Twitter users–often called Tweeple (or worse)–have 140 characters to answer the question, “What are you doing?” If you join Twitter you can “follow” other tweeple, which causes their updates to appear on your home page. In turn, they can follow you, a form of permission-based marketing. You can also direct message them, but always in 140 characters or less.
Twitter communications can be viewed and updated on the Web, through desktop apps, and on mobile devices. Although I use all three methods, I prefer twhirl, a desktop app that has some nice added features and updates my incoming tweets in the background while I work.
A quick peek at some recent posts–called “tweets”–include what people are having for breakfast, vague unease about a job interview and a complaint that raw vegetables make one’s mouth “itchy.” (Plus a bunch of non-English tweets that may range from the ridiculous to the sublime and back again.)
How Does Twitter Help You Work?
Within this participating audience of exhibitionists are a growing number of

Similar Documents

Premium Essay

Twitter Emerges as a Digital Marketing Tool

...Week Four Case Analysis: Twitter Emerges as a Digital Marketing Tool MRKT 5000 Online Course Julia Huelsmann Twitter Emerges as a Digital Marketing Tool Case Summary: According to Twitter’s website, ‘Twitter is an information network that brings people closer to what’s important to them”. The company was started by Biz Stone and Evan Williams . The idea behind the business was to create podcasts, but very quickly it turned into more of social networking system we know today. Any user, whether individual using for personal purposes, or business can send out ‘tweets’ or short messages about any topic. Anyone who chooses to follow the user will have access to read all the ‘tweets’ from that user. Business can also ‘tweet’ on Twitter about their products. Not only can Twitter be used for marketing , but it can also be a tool for gathering marketing information through ‘listening’ to others who are ‘tweeting’ about the business, competition or the industry in general. Key Marketing Issues * Using Twitter marketing just to use it – Many companies are aware of the need to evolve its marketing strategies as the technology and social media evolve. Not all companies, though, understand how to use these social networking sites to really market their products. Companies need to ‘listen’ first and then implement a Twitter strategy. By ‘listening’, or paying attention to their consumers who are ‘tweeting’ or other companies in their respective industries, companies...

Words: 1587 - Pages: 7

Premium Essay

Twitter in Business

...Definition: “Twitter is utilized by 61% of Fortune 500 companies and is currently considered the number on social marketing platform.” Summary: In the article by Amardeep Virk, titled “Twitter: The Strength of Weak Ties,” the author give details on Twitter and it’s potential affect in business. Twitter is a form of social media that allows the user to post 140 character messages. Virk details the three ways Twitter differs from it’s competition in social media. First, users on Twitter have ‘followers’ not ‘friends.’ Secondly, he notes that on Twitter people follow other users on the basis of what they tweet and not based on knowing the individual. The last major difference noted is that users can retweet other’s tweets, similar to forwarding email. The author goes on to explain the effects of Twitter on marketing and finance. Whether in a style of ‘location-based marketing’ or ‘guerrilla marketing,’ Twitter has the potential to turn the marketing world upside down. Similarly, Twitter’s effect on finance has a big future ahead of it. Uses for Twitter, in the finance field, range from ‘micro payments’ to ‘high-frequency trading.’ Virk ends the fact based discussion simply mentioning that businesses and organizations need to understand Twitter and develop ways to implement it into their current strategies. By doing so, they will be able to grow their business in ways never once thought of. Discussion: You can ask anyone about social media and their opinions on such...

Words: 1151 - Pages: 5

Premium Essay

Managerial Communication: Mgmt 500 Project

...branding your business and became one of the efficient ways in figuring out your company’s target audience. Stone Goose Creek Company can benefit through the use of going through the use of the various social media platforms available. Entail in this proposal are the key elements on why Stone Creek Company should take this implementation. This could lead the company to more generated revenue, profits, new customers, brand awareness, and can help open doors to new opportunities. What are the types of Social Media available? There are many types of social media platforms. Such as videos, blogs, pictures, and texts. Some of the most popular social media companies that is popularly use are Instagram, Facebook, Vine, and Twitter. The best approach for Stone Creek Company would be Facebook and Twitter. “The best part about social media marketing is that it can be deployed without spending millions. If businesses handle it on their own, it costs nothing but the time of the person doing the updates” (Hendricks, 2014). The only thing when it comes to maintain and keeping up with these type of social media profile, hiring a social media manager to keep this in order will be beneficial. This will help cut down marketing costs as other forms of advertising wouldn’t be much needed as social media advertising. Facebook “Over a billion people use Facebook to connect. Based on their location, age and more, we can introduce you to the people who’ll love your business. Reach people...

Words: 1222 - Pages: 5

Free Essay

Social Media

...Twitter is an Excellent Marketing Tool to Promote a Small Business Twitter is an Excellent Marketing Tool to Promote a Small Business W W Good marketing can lead to a business being successful, but there will never be any guarantees that this is the case. Many new business owners are short on capital at the beginning and do not have enough financial resources to hire a marketing firm. As a result, many new business owners want to try to market the business themselves. Nowadays, businesses can go to social media such as Twitter because it is one of the best marketing tools which any owner can use to reduce cost and time in getting their business up and running. “Twitter is a social networking service; it has gained popularity because it is relatively simple to use.” It is about discovering interesting people around the world who might be interested in what the company is selling. It also builds followers who are interested in a company’s services, and then providing people with some kind of knowledge, based about the company’s news every day. People advertise recruiting services, consulting businesses, and retail stores by using Twitter. Twitter is a platform that actually works because companies can market their products and services in a fast, easy way with as little cost as possible. There is no cost to use it, and small businesses do not need to have large followers to be effective. For marketing purposes, Twitter is useful for connecting...

Words: 1348 - Pages: 6

Free Essay

Twitter

...The Twitter Case Final for Advanced Business Structures Ivana Paraca April 30, 2013 Table of Contents List of Figures 3 List of Tables 3 Introduction 4 Business Background and Specifications 4 Product and service lines by revenues and profit margin 4 Twitter’s Rise in Revenue 5 Twitter’s products and services 6 Twitter Business Model 7 Geographical distribution of Twitter services 7 Competitor analysis (sales, products and geographical distribution of services) 9 Size of the Marketing and Communication budget of Twitter and that of its competitors 10 Twitter’s Business Strategies 10 Define and characterize the type of control strategy Twitter uses 11 Company Policies 12 Define and characterize the type of change 12 Identify the growth and differentiation policies of the company 13 Twitter and Virtual Teams 15 Innovation and Improvements 16 Wholefoods and Twitter 16 Improvements for stakeholders 17 Conclusion 17 References 19 List of Figures Figure 1: Twitter Ad Revenues Worldwide, 2011-2015 (In millions USD and % change) 6 Figure 2: Global Distribution of Twitter Users 8 Figure 3: Twitter Users Created, 2006-2010 9 Figure 4: Porter's Generic Strategies 11 Figure 5: Twitter's Product Differentiation 14 List of Tables Table 1: Twitters Financials 5 Table 2: Facebook's Marketing and Sales Costs 10 Introduction Without a doubt social media has greatly altered the way people, companies...

Words: 4757 - Pages: 20

Free Essay

Walmart Click and Mortar

...productivity loop that enables Walmart to operate for less so the company can drive prices even lower for its customers •Being even more disciplined about operating expenses and capital spending; •Investing to serve more customers globally and accelerating the vision of anytime, anywhere access by bringing together best-in-class online, mobile and social capabilities and our more than 10,700 stores; and •Benefiting our communities and having a world class compliance organization. Walmart has been the giant of brick and mortar retailers having topped the Fortune 500 list on more than one occasion. Several business news agencies have notde that Wal-Mart is stumbling into E-Commerce market as it attempts to adapt its click and mortar business strategies to its E-Commerce business. According to CNN Money Wal-Mart plans to become an online juggernaut, but its online business numbers have been disappointing. Walmart’s E-Commerce has come up with a plan to do e-commerce right. The • Walmart began recruiting top Silicon Valley talent and acquiring start-ups last year. For instance, Walmart acquired Kosmix, a company that specializes in making web design more seamless, for $300 million. That team has been working for over a year to fix Walmart's systems and improve its website. • Walmart is investing in the "social gifting" market. A year ago, Walmart launched "Shopycat," which makes gift recommendations based on friends'...

Words: 2573 - Pages: 11

Premium Essay

Social Media

...Twitter. Facebook. Pinterest. These are all examples of social media, and I bet as soon as you hear these words, you can add at least another three sites to the list off the top of your head. But what is social media? Social media is a type of online media that expedites conversation as opposed to traditional media, which delivers content but doesn't allow readers/viewers/listeners to participate in the creation or development of the content. I particularly like Ron Jones' social media definition: Ads LivePlan® - 50% Off Sale liveplan.com/50-Off-Sale Hurry, Try LivePlan® Risk Free for only $9.95. 300K Users. Sign Up Now Dictionary Free Download www.dictionaryboss.com Word Definitions, Translate & More. Download Dictionary Boss Today! Download Videos for Free www.videoscavenger.com See & Download Your Favorite Videos With Video Scavenger. It's Free! Starting Small Business Sample Business Plan Social Media for Business Business Planning Franchise Business "Social media essentially is a category of online media where people are talking, participating, sharing, networking, and bookmarking online." There is a wide variety of social media, ranging from social sharing sites such as YouTube and Flickr through social networks such as LinkedIn and Facebook. In my opinion, social media has shot to the forefront of people's attention because it's fun. Thanks to social media, it's easy to share your ideas, photos, videos, likes and dislikes...

Words: 732 - Pages: 3

Premium Essay

Carol's Daughter Vs Twitter

...Technology has pushed humans into a new age of communication and has taken control of the way we interact with each other. Social media platform's like Twitter are just one of the many ways humans have evolved to communicate with. Social media isn't a new concept known to man. Social media is a computer-based technology that allows its users to share ideas and information on different networks and platforms. The earliest forms of communicating by man were documented by Neanderthals in prehistoric times with drawings and symbols in caves. Since then the way we communicate as a society has advanced, but the concept is still the same. As humans we long for social interaction and social media provides that. Social media was originated as a tool...

Words: 1063 - Pages: 5

Free Essay

Twitter

...Full essay Twitter: Taming the firehose Andria Krewson Akrewson45c@mac.com Certificate in Technology and Communication program, School of Journalism and Mass Communication, University of North Carolina at Chapel Hill May 3, 2009 About the Author Andria Krewson, a journalist with more than 25 years of news experience in Georgia, Florida and primarily North Carolina, is a student in the Certificate in Technology and Communications program in the School of Journalism and Mass Communication at the University of North Carolina at Chapel Hill. In her journalism career, she has focused on design; learning, teaching and supporting new technologies, especially content management systems; producing local, focused information in niche publications; and managing creative workers. She has been on Twitter as the user @underoak since February 2008, and also as @akrewson since September 2008. She expects to complete the UNC technology program in May 2009. Reach her at akrewson45c@mac.com UNC Honor Code: "I have neither given nor received unauthorized assistance while preparing this assignment and I have written the code myself." This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. To view a copy of this license, visit here. Brief abstract Twitter, the short-message service started in March 2006, has a reputation for being filled with irrelevant noise. But new users continue to stream onto the service,...

Words: 4072 - Pages: 17

Premium Essay

Social Media Tools

...22, 2011 Mrs. Susan Corliss Introduction Imagine twenty years ago, before MySpace, Facebook, Twitter, how were companies able to communicate messages to their customers and clients? It was much more difficult to be able to deliver the intended message to the targeted group. Companies had to rely on television, snail mail, pop-up advertisements online, and/or magazine advertisements not being able to guarantee that their advertisements were being communicated to the correct targeted group. Now, social media has given companies the ability to be able to communicate their social media to their target group based on the information they provide through the click of the mouse. Facebook has allowed companies to be able to target customers and clients simply by the business the user is currently at and checking-in to. By checking-in to the business, Facebook feeds this information to businesses that relate, and could be of interest to the user. Social media allows the right information to reach the right group being able to guarantee to companies that the customers and clients will receive the message. As with any business, social media faces ethical issues as well such as security concerns, credibility, and maintaining a reputation. Social Media Tools How can new social media tools be used to distribute messages to consumers and clients? Media tools like Facebook twitter and LinkedIn can be used to send messages from companies to consumers who sign up for them. Companies...

Words: 2267 - Pages: 10

Premium Essay

Papers

...Social Media and Small Businesses Over the past five years, the social media business has grown from a sleepy sophomoric way for college kids to communicate to perhaps the future of how people will share information and bring offline lives online. For years, experiences were lived largely “offline.” Our interactions have been in person, in front of a television, or through headphones. But times are different. Internet technologies and social media have enhanced our online experiences. We enjoy interactivity, video, audio, and pictures just as much from computer screens as from offline experiences. We want to learn, share, and interact from the comfort of our computers and mobile devices more than ever. It’s been truly amazing to see how much the internet business has evolved as a result of Facebook, Twitter and other social media technologies. Why are businesses doing this? Simple it’s easier to communicate a massage via social media tools. It reaches millions of users a through Facebook and Twitter. Facebook alone has over 800 million active users and Twitter has another 100 million users itself. Even though social media is relatively new, social media is the new way of doing business for startups, local businesses and fortune 500 companies because it allows companies to communicate instantly, reaches more people and it gives companies a bigger platform to advertise. Social media is a potentially huge opportunity for startup businesses, especially those that...

Words: 2017 - Pages: 9

Premium Essay

Stratigic

...Vally Rumao BUS 590: Business Strategy Professor Giang Biscan September 9 , 2015 CASE 1: Facebook vs. Twitter: The Coming Facebook-Twitter Collision CASE ABSTRACT Facebook, the popular social media site, has 150 million users. Most people who follow Facebook believe that it competes with MySpace for the youth market and with LinkedIn for the adult market. The writer of this article argues that while all three – Facebook, MySpace, and LinkedIn – aim to connect people, Facebook’s real competition is the microblogging site, Twitter. Both Twitter, with its 6 million users, and Facebook have some features in common and yet are different. They seem to be embarked on a collision course. KEY POINTS • The impact of a changing competitive environment on business strategy (Chapter 4: External Environment) • The importance of strategic leadership (Chapter 12: Leadership and Culture) RELATED CHAPTERS Chapter 1: Strategic Management, Chapter 2: Company Mission, Chapter 4: External Environment, Chapter 6: Internal Analysis, and Chapter 8: Business Strategy QUESTIONS FOR ANALYSIS 1. Why does the author feel that Facebook’s real competition is Twitter and not MySpace or LinkedIn? The Author feels that Facebook’s real competition is Twitter because both have a huge market share and in future Facebook and twitter will help Individual to network and grow their business. Compared to MySpace or LinkedIn, Twitter business model is similar and based...

Words: 698 - Pages: 3

Premium Essay

Corsework

...Research Proposal: Exploring the challenges that social media such as LinkedIn, Facebook and Twitter bring to entrepreneurs/small businesses MICHAEL GOITOM 2924686 London Southbank University 1. Introduction 2. Theoretical Framework/Literature review 3. Methodology & Timescale 4. References 5. Bibliography 1. INTRODUCTION The primary purpose of this research is to examine the challenges that social vehicles such as Linked In, Facebook and Twitter bring to small businesses’. Social networks such as LinkedIn, Facebook, and YouTube etc. have made a significant impact on how todays Internet users communicate, search for and share data, this research aim to look at the disadvantages that come along with one of by far the most bewildering and comprehensive enhancement of information technology that has been witnessed in the past decade. A study done in October 2012 by online-Marketing firm Vertical Response showed many small business owners have jumped onto the bandwagon whole hog. But appears many are buckling under the added social media marketing workload. Carol Tice (2012) In the present day everything is about Social Media, some industry gurus claim that if you do not participate in Facebook you are not part of the cyberspace anymore. Social Media allow firms to engage in timely and direct end-consumer contact at relatively low cost and higher levels of efficiency than can be achieved with more traditional...

Words: 1696 - Pages: 7

Free Essay

Social Media Tools in E-Commerce

...customer base is an ever-evolving process. How does a business build a brand name with a strong reputation, and once they’ve achieved those qualities how do they spread that word for all to hear? For a long time businesses used tools such as door-to-door salesman, radio, print, and television ads as their means of spreading word about their product. And while those tools remain alive today, the explosion of the internet has broadened the horizon of the common business. With the internet came electronic commerce, or simply e-commerce. E-commerce is simply the conducting of business over the internet and it is becoming a major part of the business world today (UMSL Online, n.d.). It’s important that businesses embrace the new possibilities or find themselves at a disadvantage. “The successful adaptation of e-commerce can lead to improved efficiencies, growth in market share, expansion into new markets, or simply survival in competitive markets” (Ferguson, Finn, Hall, & Pinnuck, 2010, p. 80). The internet has also provided new methods of spreading the word of business beyond the old reliable like television and radio. Understanding these new social media tools and the ethics behind them is an important part of successful e-commerce. Social Media Tools and Uses Many people start projects without realizing many types of social media tools that are available to their company. When companies learn about the tools required, and how to...

Words: 2376 - Pages: 10

Premium Essay

Global & Amp; Applied Economics

...Subject: Global & Applied Economics Subject code: ECO 2263 Lecturer: Ms Sandra Submission date: 29th October 2012 STUDENT PARTICULARS Name: Xu Tieyang Student ID no: SCM-016679 Course: Bachelor of Business Management (Hons) Password: G54049654 Table of Content 1.0 Introduction on social media -------------------------------------------------------------3 2.1 Explain the meaning of social media---------------------------------------------3 2.2 Provide example of social media------------------------------------------------3 2.3 Explain the usage of social media in global businesses---------------------5 2.0 The advantages and opportunities created by social media------------------------5 3.0 disadvantages of social media----------------------------------------------------------7 4.0 Conclusion--------------------------------------------------------------------------------9 5.0 Reference-------------------------------------------------------------------------------10-11 1.0 Introduction on social media 1.1 Explain the meaning of social media These are so many examples for social media, such as Twitter, Facebook, and Pinterest. Here, that’s sure you heard all these words, you should add it in the lowest on other three website list, and then start from scratch to find. But you know what social media is?? Social media is a kind of online media type, can speed up the steps of the traditional media's dialogue...

Words: 2180 - Pages: 9