... Abstract Corporate social responsibility is profitable for a company, but only when the following requirements are met. First the CSR strategy has to be properly motivated, thus the goal of the CSR should not be profit generation. Second the level of trust of customers should be high enough so that customers will not respond skeptical to the CSR strategy. Third the company should be innovative and not be exposed to too much risk. If these requirements are met it is necessary to choose a CSR strategy that fits the brand and to use the right communication strategy. Only then will market value rise as a result of the higher level of customer satisfaction CSR creates. 2 Table of content Chapter 1: Research proposal 1.1 The problem background 1.2 The problem statement 1.3 Research questions 1.4 Academic relevance 1.5 Managerial relevance 1.6 Overview of the rest of the chapters Chapter 2: Corporate social responsibility from the consumer perspective 2.1 Introduction 2.2 CSR and customers Chapter 3: Consumer reactions and attitudes towards trust, communication strategy and fit 3.1 Introduction 3.2 Fit between CSR and brand 3.3 Communication strategy 3.4 Consumer trust and CSR 3.5 Cross-influences Chapter 4: Customer satisfaction 4.1 Introduction 4.2 The direct effect of communication strategy on customer satisfaction 4.3 The indirect effect of communication strategy on customer satisfaction 4.4 The direct effect of brand fit with CSR on customer satisfaction 4.5 The indirect effect...
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...From the Writer “Dorian Gray the Escape Artist” is the culmination of my work in my WR100 seminar, Fantasy at the Fin-de-Siècle. The final assignment was to create a research paper based on an interesting problem or paradox I had found in Oscar Wilde’s book, The Picture of Dorian Gray. For me, one of the book’s most fascinating elements was Dorian’s immature behavior; though he grows older, he never seems to “grow up.” At first, I investigated how my idea related to aestheticism and what Dorian’s immaturity showed about aestheticism; however, I could not find a solid way to prove my thesis. My greatest problem was being unsure of how writing a paper based on a research problem in The Picture of Dorian Gray constituted a researchable argument and not just a literary analysis. Hoping to gain a different perspective on the assignment, I met with fellow classmates to talk out my problem. It turned out that they were having the same issue with their essays, and through discussing my paper with them, I realized that my topic was too narrow to be easily supported by sources; the idea of Dorian growing older without growing up was interesting but could not easily be supported with sources outside the novel itself. With this in mind, I modified my thesis, claiming that though Dorian Gray demonstrates aesthetic behavior in The Picture of Dorian Gray, his fascination with artistic things serves less to pursue aestheticism and more to evade his dark past. In this manner, I argued,...
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...Throughout world history, governments have violated and ignored the human and civil rights of their citizens. In some instances, they demonstrated this disregard through customs, etiquette, and racial caste systems that denied dignity and respect. In most cases, in addition to these customs, segregation rules and laws were established. Governments have also endorsed the extermination (ethnic cleansing) of entire classes or races of people. Racism is devastating to a country and its culture. Racism causes tremendous moral, cultural, and economic suffering to a country. When the seeds of hatred and ethnocentrism are planted and fostered in society, it negatively affects every area of life. In a relevant example, white supremacy in America extends over centuries, and even the abolition of slavery could not end racism. Instead, it permeated throughout society in other ways in a racial caste system known as Jim Crow. More than a set of laws, it was a way of life that kept people of color from exercising their rights as full citizens. Jim Crow sent a message that whites were superior to other races, particularly the black race, in all ways, including behavior, intelligence, morality, and social status. The laws were so pervasive that they regulated every aspect of life, including socialization, sexual relations, marriage, housing education, entertainment, use of public facilities, and voting rights. Those that took a stand against white supremacy risked threats, intimidation...
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...5 Four General Strategies for Changing Human Systems ROBERT E. QUINN SCOTT SONENSHEIN I n this chapter we articulate a new general strategy for effecting change in human systems. To do this, we return to the fundamental assumptions of organization development (OD). In examining the early arguments in the field, we identify an essential strategy that has never been made explicit. By developing this strategy, we open avenues for research and provide an action framework that will increase the effectiveness of change agents. FOUNDATIONS OF OD We begin with a review of the seminal paper published in 1969 by Chin and Benne, “General Strategies for Effecting Changes in Human Systems.” In the paper, Chin and Benne outline three general strategies for changing human systems: empirical–rational, power–coercive, and normative–reeducative. The empirical–rational strategy considers people to be rationally self-interested. An organization member adopts a proposed change if the following two conditions are met: The proposed change is rationally justified, and the change agent demonstrates the benefits of the change to the change target. In short, the rational–empirical approach emphasizes that if the target has a justifiable reason to change (i.e., if it is in his or her self-interest), change comes from simply telling the target about the change. Chin and Benne call their second strategy power–coercive. This approach focuses on change efforts in which a more powerful person imposes...
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...IB Assessment Preparation Packet World Lit Paper 1 = 10% Purpose for World Literature Paper 1: You will write a comparative study of at least two of the works in Part I. The aspect selected must focus on some pertinent link between the chosen works and may reflect the interest of the candidate. The paper must be at least 1000 and no more than 1500 words. It should be appropriately documented. Everyone in a given class will have a different topic. Text Choices for World Lit paper: You may choose two of the following: Siddhartha, Hesse Candide, Voltaire A Doll’s House, Ibsen (if you don’t use it for the presentation) The Stranger, Camus General Types of Topic Choices for Essay: Topics may be based on any aspect(s) of the work(s) studied: • cultural setting of the work and how it and related issues are reflected • thematic focus as reflected in craft • characterization techniques • technique and style • author's attitude to particular elements of the work(s) such as character, subject, form, setting, narrative technique • international perspectives on common human problem (essay) • cross-cultural perspectives on the artist’s role in society • interpretation of particular elements from different perspective Focus for Paper: Your focus will depend on the nature and scope of your topic. The sophistication of literary criticism expected in elaborated in your rubrics. You will be expected to show: • thorough knowledge...
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...Current Event – Role of Special Interest Groups Paper AJS 552 Week 4 The Death Penalty - Public Safety vs. Individual Rights Introduction This paper will focus on the criminal justice system, public safety and civil rights in specific relation to the death penalty as a form of punishment and its effects on society. The execution of criminals and the effects on society are most intriguing and can be debated upon both for and against the issue give a thorough elaboration on criminal executions and the effects on society. In this day and age, research not only illustrates that the death penalty is complex, in more ways than one, but has also raised questions about its relations to deterring crime and the financial impact it has on society. Using current and historical information, such as articles and scholarly articles, to support why this research is important and possible methods society could use to help improve this controversial debate. Summary The Orange County register printed an article on the death penalty and possibly being considered as immoral. “While the commission drops the dime on the mind-numbing cost of administering the death penalty, it barely hints at the moral and ethical depravity of the practice” (Mears, 2008). The article states that there are racial and socioeconomic bias towards the death penalty and how this can and may lead to a cause for concern among citizens. This seems to initiate that in most cases the targets of race are African...
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...Cloning Essay, Research Paper A Solution to the Problem: Governmental Banning of Human Cloning Governmental Banning on human and organ cloning is posing a problem on those educated ones in academia. Researcher and scientist Dr. Ian Wilmut has successfully cloned a sheep, and has gathered from this experiment evidence that strongly proves that human and organ cloning could be performed ? safely and effectively. Unfortunately, our government has almost immediately banned such cloning in this country. Did they realize the benefits of such a discovery? Perhaps they simply believe that it is some sort of unethical, immoral experiment that is not beneficial to our society. Perhaps they should take a closer look at exactly what these researchers have derived from years of experimenting. In this paper, I will propose a possible plan to persuade our government to take another look at human and organ cloning. Many positive benefits could come out of this, and it is our responsibility, for the sake of a healthier future, to push policy makers to change their minds and loosen their grips on such a banning. Cloning of various organisms has been going on for years. This concept of cloning was conceived in 1938, but it was not until 1994 that a method using an embryo was used to clone a cow (Business Week). Much to many people?s surprise, the idea of cloning humans is not an aged concept. It is fairly new, but that hardly means that the amount, or rather quality, of research to support...
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...Systems Department London School of Economics and Political Science London, United Kingdom Preamble It is common for speakers at computer security conferences to tell audiences that 'they should do' this, and 'should do' that. The word 'should' is regularly thrown about as some jumbled-up mixture of efficiency and ethics, without any justification of the imperative. This paper will concentrate on the ethical issues, and so it will quickly dispose of 'efficiency,' leaving detailed argument for another time. Then, taking the devil's advocate position, it will focus on demolishing the certainty behind the ethical obligation, by questioning the role of ethics in society in general, but specifically in computer security. Indeed this paper will claim that an unsuspected morality and ritual lies behind many real-world security choices and much so-called 'objective' academic analysis. Furthermore, it will propose that such moralistic positions are highly problematic, and that all recommendations phrased in terms of virtue rather than pragmatism be treated as highly suspect. This polemical paper formed the basis of a keynote address given at the 5th Computer Security Conference, held in Las Vegas on the 20th-21st April 2006. 4 Angell, JISSec adfh The quest for efficiency, where any form of redundancy is viewed as 'inefficiency to be eliminated,' is a perverse and decadent view. It was anticipated by Northcote Parkinson (1986), when he warned that "perfection...
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...Information Systems Department London School of Economics and Political Science London, United Kingdom Preamble It is common for speakers at computer security conferences to tell audiences that 'they should do' this, and 'should do' that. The word 'should' is regularly thrown about as some jumbled-up mixture of efficiency and ethics, without any justification of the imperative. This paper will concentrate on the ethical issues, and so it will quickly dispose of 'efficiency,' leaving detailed argument for another time. Then, taking the devil's advocate position, it will focus on demolishing the certainty behind the ethical obligation, by questioning the role of ethics in society in general, but specifically in computer security. Indeed this paper will claim that an unsuspected morality and ritual lies behind many real-world security choices and much so-called 'objective' academic analysis. Furthermore, it will propose that such moralistic positions are highly problematic, and that all recommendations phrased in terms of virtue rather than pragmatism be treated as highly suspect. This polemical paper formed the basis of a keynote address given at the 5th Computer Security Conference, held in Las Vegas on the 20th-21st April 2006. 4 Angell, JISSec adfh The quest for efficiency, where any form of redundancy is viewed as 'inefficiency to be eliminated,' is a perverse and decadent view. It was anticipated by Northcote Parkinson (1986), when he warned that "perfection in planning...
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...Animals are used in generally three purposes Biomedical and behavior research, Education, and Drug and product testing. With the development of these industries, animal testing becomes a hot topic. On one side, people tries to protect animals since they think all the organisms are equal. On the other side however, scientist and some anthropologists who stand on human’s perspective point out that all the efforts we have paid to try to be nice to animals are just because we are humans and we are the dominant force on this earth. The better position should be --- we as humans should protect animals since they live on the same planet as we do, but the first priority of all the creatures are to survive which is very cruel but very true. Therefore, humans have the right to make their lives better by conducting a certain level of animal testing. Animal testing is essential for human beings to cure their diseases. The record of animal would be traced back to at least 2000 years ago with the first record made in the third century B.C. In Egypt, philosopher and scientist Erisistratus used animals to study body functions. About five centuries later, the roman physician Galen proved that theory by conducting an animal test and finally uncovered the mask of body function (Research Animals, History, n.d). According to the FBR, (Foundation for Biomedical Research), the death rate has been declining since conducting animal research. Throughout the histories, animal testing has helped humans getting...
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...Jonathan Schwartz Prof: F, Gomez Eng 1A 11-15-13 The Power of the Media to Shape Our Perceptions and Understanding of Reality on Gun Control Introduction The wake of gun violence in the United States has seen various proposals on how to handle the gun issue. Occasionally, people have woken up to shocking incidences of gun violence on various quarters. Perhaps the most outrageous incidents are the ones that involved shooting of school going children by a fellow student, seemingly unstable, or at least for that moment. It is important to note that in these incidences, the media coverage of the live happenings have always been extensive, giving the perpetrator of such violence a lot of fame. Various segments of the society have reacted to such incidences with diverging and converging opinions on what should be the best way forward. While the Obama administration has been on the forefront proposing stringent measures for the purposes of reducing or eliminating repeat occurrence, Republicans have a different view on how to address the whole matter. Religious groups and civil society have not spoken in one voice although one may deduce that everyone desires some changes in regards to how the whole issue should be addressed. Some of the emerging schools of thought that have come out have to do with logic behind issuance of guns, the ethical and practical implications of the solutions proposed for adoption as policy. Probably the big challenge is that the incidences...
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...United States of America underwent large scale change and by the start of the twentieth century was one of the richest nations in the world. By 1950 the U.S.A. was the richest country in the world and a superpower. The state was not the only thing to change during this period. From the late-nineteenth century up to the 1920s average Americans experienced a dramatic expansion in wealth and prosperity. However, with the Wall Street Crash in 1929 the U.S.A. experienced an economic depression that destroyed millions of livelihoods. This eventful period of American history led many to question the American Dreams place in modern America. This research paper will examine the interpretation of the American Dream in literature between the Progressive Era at the start of the twentieth century and the 1950s economic and social boom. In order to do this the paper will examine the novels The Jungle, The Great Gatsby and Death of a Salesman. These three novels all examine the American Dream in different decades. Written in 1906 by Upton Sinclair The Jungle is a novel that portrayed the life of immigrants and the working class in early-twentieth century America. The novel was published during the muckraking decade and its depiction of poverty, unpleasant living and working conditions and the corruption of those in power led it to be called “the Uncle Tom’s Cabin of wage slavery.” A socialist Sinclair believed that by the start of the twentieth...
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...Management Planning Paper In management, each of the four functions, planning, organizing, leading, and controlling, are crucial to the development of any business. Involving employees in the planning process help them understand the goals of the organization. Planning is analyzing a situation, determining the goals that will be pursued, and deciding in advance the actions needed to pursue the goals. This paper will evaluate the planning function of the Halliburton Company and analyze the impact that legal issues, ethics, and corporate social responsibilities have on management planning along with examples of each, and analyze three factors that influence strategic, tactical, operational, and contingency planning. Planning is the core area of all the functions of management. Halliburton Company was founded in 1919 and is headquartered in Houston, Texas with an additional headquarter in Dubai, the United Arab Emirates. Halliburton Company provides various products and services to the energy industry worldwide. Halliburton serves the upstream oil and gas industry throughout the lifecycle of the reservoir, from locating hydrocarbons and managing geological data, to drilling and formation evaluation, well construction and completion, and optimizing production through the life of the field. The company operates in three divisions: Drilling, Evaluation, and Digital Solutions; Fluid Systems; and Production Optimization. The Drilling, Evaluation, and Digital Solutions division offers...
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...be invented. Meyerson and Scully, in my view, have grasped an important idea and have written about it in a careful and an illuminating way. It's one of those papers, I suspect, that some people will react to by thinking: "I wish I had written that!" Further, I can see others I know well in the field as fitting the description of the tempered radical, at least in some circumstances and at different times. The reviewers, while suggesting changes, as reviewers do, were also very taken with the paper. It is intellectually interesting, and evocative. It provides us with a perspective on organizational issues that is typically glossed. It opens an arena for organizational analysis that is missed in most theoretical frameworks. Tempered radicals, Meyerson and Scully argue, are individuals who identify with and are committed to their organizations and also to a cause, community or ideology that is fundamentally different from, and possibly at odds with, the dominant culture of their organization. Their radicalism stimulates them to challenge the status quo. Their temperedness reflects the way they have been toughened by challenges, angered by what they see as injustices or ineffectiveness, and inclined to seek moderation in their interactions with members closer to the centre of organizational values and orientations. The paper is a scholarly treatment of a complex concept. It is radical in its charge to us to see new possibilities in the study of organization. It is tempered, even hopeful...
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...‘DISCUSS THE EXTENT TO WHICH ANTHROPOLOGY IS A SCIENCE.’ The study of anthropology concerns itself with the understanding of various societies and cultures within our world. It focuses on revealing the spectrum of connections and relationships that serve as the foundation to society and culture. Ethnography, which involves one immersing themselves in a foreign culture serves as the main form of research for anthropologists’. However the interpersonal and subjective nature of this form of study undermines the scientific nature of Anthropology in regards to the natural sciences. In order to understand the extent to which anthropology is a science, I will explore arguments which reiterate the validity and academic value of anthropological import, this will be achieved through the analysis of the ‘modified sociological realism’, intersubjective pattern recognition’ as well as ‘human patterns’. Science considers itself totally absent from interpersonal subjectiveness however this notion should be scrutinized and evaluated in order to ensure that the study of Anthropology is not made to be redundant In contrast to the natural sciences. This form of scientific understanding can be referred to as the ‘modified sociological realism and is supported by the commentaries of Ziman (1978), Hacking (1982,1983), Taylor (1982) and Harre (1986). Science is a human activity and human nature should be considered as an element in producing empirical import. The work of scientists within the natural...
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